Tourism marketing involves communicating the value of travel products and services to customers in order to sell them. It applies marketing concepts to the tourism industry. There are many types of tourism including adventurous, medical, cultural, and eco-tourism. Tourism marketing features enticing people to exotic destinations, using visual media to showcase locations, tailoring efforts based on seasonality and customer demographics, and collaborating with other companies. Marketing is important for the tourism industry as it raises awareness, motivates customers, promotes positive images, and generates economic benefits for local communities.

1. MARKETING
OF TOURISM

2. WHAT IS TOURISM MARKETING ?
 Tourism occur when you leave your normal surrounding
where you live and work to go to another environment
to engage in activities there, regardless of how far or
close it is.
 Marketing is communicating value of the service or
product to customer, for the purpose of selling that
product or service.
 Tourism marketing is the application of marketing
concept in travel an tourism industry.

3. DIFFERENT TYPES OF TOURISM
There are numerous type of tourism all over the world. Some of them are as
follows:
1. Adventurous tourism
2. Medical tourism
3. Pilgrimage tourism
4. Cultural tourism
5. Eco-tourism
6. Heritage tourism
7. Yoga tourism & etc.

4. FEATURES OF TOURISM MARKETING
 Enticing people to visit an exotic tropical destination, even in time of
economic recession
 VISUAL MEDIUM: Gives a clear idea of what is expected before
stepping foot into new location.
 SEASONALITY: Marketing efforts are significantly different depending
on the time of year.
 LIFESTYLE & DEMOGRAPHICS: Shows how their destination fits with
customer lifestyle.
 COLLABORATION: Works with other companies in order to satisfy
needs of tourist.

5. IMPORTANCE OF MARKETING TOURISM
 The industry of tourism is one of the most important for the world economy.
 RAISING AWARENESS
 MOTIVATING CONSUMER
 PROMOTING IMAGE
 CONVINCING CONSUMER OF HOSPITALITY
 GENERATING BUZZ
 BENEFITTING LOCAL COMMUNTIES & MUCH MORE

6. THANK YOU