This document discusses key aspects of developing a tourist destination, including conducting a destination audit, building partnerships, creating a vision and marketing plan, analyzing strengths/weaknesses and resources, and engaging local communities. The five main components of destination development are identified as destination audit, partnership building, vision, SWOT analysis, and resource/marketing analysis. Successful destination development requires engaging local people, business-focused planning, identifying common objectives, and focusing marketing opportunities.

1. DESTINATION
DEVELOPMENT
SUBMITTED BY
ABHILASH K A
II SEM MTTM

2. INTRODUCTION
• A local tourism destination is a physical space in which a tourists spends at least
one night. It include tourism products such as support services and attractions
and tourist resources within one days return travel time. It has physical and
administrative boundaries defining its management images and perception
defining its market competitiveness. Local destinations incorporate various
stakeholders often including a host community, and can nest and network to form
larger destinations.
• Today’s international tourism market place can be best described as a changing
business environment:
• Destinations are faced with increased competition from ‘old’, established
destinations that have been re-branded with vastly improved product features, as
well as from new entrants to the market..

3. WHAT IS A DESTINATION
• A destination is the specific location to which a traveller decides to go.
• Destinations can be defined variously and can include:
• >Towns, Villages and Cities
• >Historical Sites, Heritage Sites
• >Self-Contained Resorts, Holiday Villages
• >Amusement and Theme Parks
• >Regions or Groups of Countries

4. A TOURIST DESTINATION
• A premier Tourist Destination that provides a high quality tourist experience is
defined by:
• Distinctive Core Attractions
• Quality and Critical Mass
• Satisfaction and Value
• Accessibility
• An Accommodations Base.

5. THE FIVE A’S OF TOURIST DESTINATION
• Attraction – A unique product offering that will entice the visitor to come.
• Access – to both to the destination and the attraction, whether by land, air, water or rail.
• Amenities – such as water, food, electricity, telecommunications, security and access to
healthcare must be in place.
• Accommodation- A place to stay during the visit that offers convenience and comfort to
suit her budget and taste.
• Activities- Shopping, Dining, Snorkeling, and Gambling are but few of the activities that
can be made available to the visitor during his stay

6. COMPONENTS OF DESTINATION
DEVELOPMENT
Destination audit
Partnership building
Vision
SWOT analysis
Resource analysis
Marketing Planning

7. KEYS TO SUCCESSFUL DESTINATION DEVELOPMENT !!
• Engaging local people in partnerships
• Planning based on business principles that share the burden
• Identifying common long-term objectives with positive impact in remote
tourism locations
• Focusing marketing opportunities

8. DESTINATION AUDIT
• The audit is an official examination that ensures that everything is in
order, and where things are not in order the audit makes
recommendations and seeks to provide answers to questions which
might arise.
Such questions may include the following.
• Where is the destination headed?
• Which are the destination's most significant competitors?
• What is the destination's image in key market segments?
• In what areas is the destination competitively strong or weak?
• Does the destination's current strategy meet present and future
challenges?
• Does the present development of the destination meet the needs and

9. What will a Destination Audit achieve?
Despite the best intentions to provide an amazing
visitor experience, there’s no guarantee that the
experience will actually be delivered in the field. The
Audit will show where your destination is missing
opportunities to provide a stronger product… and how
to fix them.

10. PARTNERSHIP BUILDING
• the best way to maximize a destination’s tourism budget is to build
partnerships and combine marketing efforts into one coherent voice
• A partnership approach to marketing provides greater strength, unity,
and leveraged results—and will more effectively market the
destination together when compared to individual efforts.

11. VISION
• The capacity to envisage future market trends and plan accordingly.
• The vision to develop a destination in a site viewing its all aspects.
• The vision of how the destination can be developed in the future
according to the scenario.
• How these developments will benefit the destination and its
attractions.

12. SWOT ANALYSIS

13. RESOURCE ANALYSIS
• The process of determining the economic resource impacts of
alternative proposals for future courses of action.
• In resource analysis, physical quantities are often ultimately
translated into monetary terms, the real aim is to measure the
probable "resource drain" on the economy that would result from
various possible actions.
• The resource analyst must not only give attention to economic costs
but also has to determine if it is feasible to obtain need physical
material and manpower in the required time period to develop a
destination.

14. MARKETING PLANNING

15. CONCLUSION
• Tourism provides income and diversification to local communities.
Most of the income generated from outside visitors stay within
the local economy. Tourism stimulates cultural activities and leads
to improved understanding of each other and better relations
between the tourists and the hosts.
• Through the development of destinations the image of the destination
and its attractions gets a brand value and pulls more visitors t the
destination.
• For the efficient development of a destination the combined efforts of
all the stakeholders is must.