Micro Perspective on Tourism and Hospitality IndustryRubie Clavel
This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and structure of travel organizations and planning of specific business of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on management, organization and planning of specific business strategies for the various entities in the local setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific types of business. It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.
This presentation covers (1) Social impact of tourism; (2) Effects of globalization on tourism development; (3) Sex tourism and exploitation of women; and (4) Trends and issues shaping tourism and hospitality development.
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
Micro Perspective on Tourism and Hospitality IndustryRubie Clavel
This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and structure of travel organizations and planning of specific business of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on management, organization and planning of specific business strategies for the various entities in the local setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific types of business. It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.
This presentation covers (1) Social impact of tourism; (2) Effects of globalization on tourism development; (3) Sex tourism and exploitation of women; and (4) Trends and issues shaping tourism and hospitality development.
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
This chapter tackles about the historical milestones of the tourism industry. It also discusses the important historical events in the development of tourism in the Philippines.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
2. Designing Quality Service
Many Leisure and tourism contexts contain a myriad of individual experiences, whether rich and fulfilling or superficial and merely entertaining, and have implications for understanding and designing the leisure and tourism product. The premise of giving the consumers what they want springs to mind when writing about design quality. Unfortunately it is not as easy as it suggests, because consumer needs and wants are constantly changing. What have been satisfied them at one time no longer does so. Leisure experiences, especially those catering for the youth market, can be in fashion one moment and out of favor the next. (E.g. themed pubs, skateboarding, step aerobics).
Characteristics of Service
The general consensus is that services have a number of characteristics common to manufacturing, the tangibles. These are not only the physical features of the environment that the service is delivered in but anything that is taken away by the customers.
Tourism and Transportation are inextricably linked. As world tourism increases, additional demands will be placed on the transportation sectors.
Source: C. Goeldner, Z. Cruz
Message me if you want to have a copy of this presentation. Thanks.
This chapter tackles about the historical milestones of the tourism industry. It also discusses the important historical events in the development of tourism in the Philippines.
This presentation is short description about Hospitality and Tourism management . In easy language and covering every point .Please like or subscribe below and leave comment or suggestion if you like .
2. Designing Quality Service
Many Leisure and tourism contexts contain a myriad of individual experiences, whether rich and fulfilling or superficial and merely entertaining, and have implications for understanding and designing the leisure and tourism product. The premise of giving the consumers what they want springs to mind when writing about design quality. Unfortunately it is not as easy as it suggests, because consumer needs and wants are constantly changing. What have been satisfied them at one time no longer does so. Leisure experiences, especially those catering for the youth market, can be in fashion one moment and out of favor the next. (E.g. themed pubs, skateboarding, step aerobics).
Characteristics of Service
The general consensus is that services have a number of characteristics common to manufacturing, the tangibles. These are not only the physical features of the environment that the service is delivered in but anything that is taken away by the customers.
Tourism and Transportation are inextricably linked. As world tourism increases, additional demands will be placed on the transportation sectors.
Source: C. Goeldner, Z. Cruz
Message me if you want to have a copy of this presentation. Thanks.
Product Marketing Strategies for Travel and HospitalitySarah Boyer
A well-defined product marketing strategy is crucial for success in the highly competitive travel and hospitality industry. A product marketing strategy encompasses a set of tactics and techniques to promote and position travel and hospitality offerings effectively. By understanding the needs and preferences of their target audience, businesses can develop strategies that differentiate their products and services, attract customers, and drive revenue growth.
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
This is a presentation setting out the tourism and hospitality services provided by Equinox Advisory Ltd. This presentation is copyrighted by Equinox Advisory Ltd. and is intended for being used solely on www.equinoxasdvisory.com .
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
1. -A presentation on it’s uniqueness
presented by-
Sushma Sahu
Institute of Tourism & Hotel
Management, Pt. Ravishankar
Shukla University, Raipur (CG)
2. Introduction-
Marketing is the process for getting a company's
product or service out to consumers.
Tourism and Hospitality marketing is how segments of
the tourism industry such as transportation, hotels,
restaurants, resorts, amusement parks and other
entertainment and accommodations businesses
promote their products or services.
3. The following summarizes the three main components
of the marketing concept that we have addressed
above:
1) Customers’ needs/ wants/ demands – the focus
of the marketing concept is to satisfy customers’
needs, wants, and demands;
2) Profitability – companies aim to generate profits
by satisfying their customers’ demands better than
their competitors;
3) Integrated marketing – marketing is a concerted
effort from all personnel within a company.
4. Tourism and Hospitality are service
industry.
Therefore, a different approach Is
required for its implementation.
The special features of tourism and
hospitality marketing are….
5. The uniqueness-
INTANGIBILITY
INSEPERABILITY
PERISHABILITY
HIGH UNSTABLE DEMAND
VARIABILITY
MOTIVATIONS
DOMINANT ROLE OF INTERMEDIATES
BRAND MARKETING
EMOTIONAL MARKETING
AFFINITY MARKETING
NO OWNERSHIP
6. INTANGIBILITY
Services cannot be seen, tasted, felt, heard, or smelled
before they are purchased.
In the tourism and hospitality industry many of the
product sold, are only experiences.
7. INSEPERABILITY
In tourism and hospitality services, both the service
provider and the customer must be present for the
transaction to occur.
Service inseparability also means that customers are
the part of a product.
Another implication is that customers and employees
must understand the service delivery system because
they are coproducing the service.
8. PERISHABILITY
Services cannot be stored.
If a service is unused, it is wasted.
Ex-if a hotel of 100 rooms does not gets reservation for
40 rooms, the 40 rooms cannot be stored away.
9. HIGH UNSTABLE DEMAND
In tourism and hospitality industry, the demand is
influenced by factors such as economic , political,
natural disasters etc.
Seasonal changes greatly affect the demand of
products.
Eg- many tourist areas have short tourism buisness
months.
10. VARIABILITY
Services are highly variable.
The quality of services depends when ,where and by
whom are they provided.
The simultaneous production and consumption of
services makes it difficult to maintain their
consistency, specially during peak periods.
11. MOTIVATIONS
Motivation here refers to the subjective and objective
reasons, expectation and desires which influence
tourist choice for a certain destination.
Different individuals can make same or different
choices for entirely different or mutually exclusive
reasons.
12. DOMINANT ROLE OF
INTERMEDIATES
Intermediates here refers to
-tour operators
-travel agents
-hotel brokers
These play a very important role as they eventually
enjoy superior marketing strength.
13. BRAND MARKETING
Brands are defined as unique elements that identify a
product and set it apart from others.
Advantages-
- Memorability.
- Loyalty.
- Familiarity
- Premium image, premium price
- Greater company equity
- Lower marketing expenses
- For consumers, less risk
14. Emotional Marketing
The use of words, signs, and/or symbols aimed at
soliciting some set of emotions, such as- joy,
excitement, relaxation from a target audience.
15. Affinity Marketing
Marketing programs sponsored by organizations that
solicit “involvement” by individuals who share a
common interest and/or activity
Seeks to get consumers to buy and use a particular
product based upon a shared activity or interest
I.e., credit card companies
16. NO Ownership
Tourism attractions have no ownership, as well as no
ownership passes from seller to buyer in tourism
industry. The buyer only acquires the right to certain
benefits for specific time period of what the seller
offers.
17. Marketing is also about:
Place (location)
Distribution (making the product readily
available)
Pricing (the cost and profit margins)
Product image (how the product is perceived)
Promotion (communication to the market via
advertising, public relations, and sales
promotion)
Relationship marketing