Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.

1. MARKETING OF TOURISM
INDUSTRY
SUBMITTED BY – ADITI VASHISHTH

2. TOURISM INDUSTRY
 The service industries which benefit from tourism
include transportation services, such as airlines, cruise
ships, and taxicabs; hospitality services, such as
accommodations, including hotels and resorts; and
entertainment venues, such as amusement parks,
casinos, shopping malls, music venues, and theatres.

4. TOURISM INDUSTRY
 Reasons why tourism is important
 UK Tourism
 Factors that influence number of tourists
 Reasons for growth/increase in tourism
 Main types of tourism

5. TOURISM INDUSTRY IN INDIA
 Tourism in India accounts for 7.5 per cent of GDP and is
the third largest foreign exchange earner for the country.
 Tourism in India has significant potential considering the
rich cultural and historical heritage, variety in ecology,
terrains and places of natural beauty spread across the
country.
 Tourism is also a potentially large employment generator
besides being a significant source of foreign exchange
for the country.

6. India has moved up 13 positions to 52nd rank from 65th in
Tourism & Travel competitive index@.

7. TOURISM MARKETING
 Marketing tourism products is different from most other
products because what is being sold is “consumption of
an experience” rather than a tangible product. The
product is primarily service based. This means that
customer often walks away from the tourism offering
with only a memory or experience.

8. DEFINITION
 According to krippendort “Tourism marketing is to be
understood as the systematic and coordinated execution
of business policy by tourist undertakings whether
private or state owned at local, regional , national or
international level to achieve the optimal satisfaction of
the needs of identifiable consumer groups, and in doing
so to achieve an appropriate return.”

10. CHARACTERISTICS
 Intangible
 Perishable
 Heterogeneous
 Feeling and touch based
 KERALA – God’s own country
 Rajasthan – Padharo maahro desh

11. 7 P’s

12. PRODUCT
 It is the collection of services that have features and
benefits. Standard features and benefits include the
normal amenities of a hotel room.
 Example – good marketing adds special features, such
a free breakfasts or free internet.
 DELHI TOURISM

13. PRICE
 The price has to match the product, but good marketing
makes the price seem more attractive. The operator can
add features to the product and keep the price same or
give a discount for the same features. All businesses
have to ensure that their prices are right if they are to
stay in business. But the costing and pricing of tourism
product has some characteristics which can be a little
confusing to new industry players.

14. PROMOTION
 Promotion is the communication link between sellers
and buyers for the purpose of influencing, informing, or
persuading a potential buyer’s purchasing
decision. Without promotion, nobody will find out about
your business and your product.
 There are two broad categories of promotional activities
— above the line and below the line.
 MADHYA PARDESH TOURISM
 GUJARAT TOURISM

15. PLACE
 Place’ also refers to ‘channels’ and ‘distribution’. The
tourism industry has particular distribution channels both
nationally and internationally — including retail travel
agents, wholesalers and Inbound Tour Operators (ITOs)
— which has implications for how your tourism product
needs to be priced and packaged . And with the growth
of online, an ever-increasing number of consumers are
cutting out these intermediaries and booking directly
with providers. You need to be there where they look for
you.

16. PEOPLE
 It plays a most important part in tourism. In people local
people are very important, that how they treat tourist.
The travel agents, guides, staff of travel companies,
sales staff, etc they are the people. Travel Company
also like Railways, Air, etc. is included in people.
Normally a tourist assures a tourism quality like hotels,
Travel Company.

17. PROCESS
 The operation process of the tourism firm will depend on
the size of the tourism firm. The sequential steps
involved in the delivery of the tourist products are:
1. Provision of travel information
2. Preparation of itinerates
3. Liaison with providers of services
4. Planning & costing tours
5. Ticketing
6. Provision of foreign currency & insurance

18. PHYSICAL EVIDENCE
 The physical evidence of a tourism product
refers to a range of more ‘tangible’ attributes of
the operations. It’s a very important factor for
the travel and tourism industry :-
 As the environment in which the sales takes
place
 The environment where product is consumed
 HP TOURISM