My slides from the #BizDisruptors conference in Dublin - Sept 2014

1. PitchDeck101
@clearpreso

2. @clearpreso
This was delivered live, so I have added these
notes to help it make sense on slideshare!

3. I typically work with startups when they are pitching
for investment, and pitching on a big stage

5. packaging counts
- a lot -
in a crowded world
!
Tom Peters

6. It seems like everyone has a startup these days,
it’s very easy to get lost in the crowd!

7. Don’t Judge a book
by its cover
The reason why we have this phrase… is because this is what we do!

8. Don’t Judge a book
by its cover
Your presentation is your business’s cover

9. Awesome
is the new Normal
High quality messaging in a high quality presentation is the new normal

10. 67 words on a slide ensures that people reach for…

11. Their phone, where a world of interesting stuff lies!

12. First thing’s first
@clearpreso

13. Slide count
is Totally irrelevant
Forget the “10 slide” rule, or any other rule, slide count is irrelevant.

14. Slide count
is Totally irrelevant
I back this up using a quote from the Irish comedy Father Ted…

15. “Wouldyoulikeyour
pizzacutinto6or8
slicesDougal?”
“Ohjust6,Idon't
thinkIcouldeat8”

16. Think of your presentation as a pie, split it however
many times makes sense

18. The amount of content doesn’t change,
but it might become easier to digest!

19. “Sendmeyourslides”
The problem is people try and make a deck that works as both
a live deck, and a “send me your slides” deck

20. ONESIZE
NEVER!
FITSALL
They are two different things!

21. It’s like the book “Life of Pi” and the movie of the same name,
Both are optimised for different consumption cases.

22. The opening slide
@clearpreso

23. Here’s a good formula…

24. Nice, high quality, relevant background

25. A one liner that makes sense in plain English

26. Twitter handle

28. Cameras Made
Programmable
Keep it simple, and don’t start throwing in
non-core info… like the next slide

29. Cameras Made
Programmable
New York, 6th June 2014
Marco Herbst - CEO
Presented at: TechCrunch

30. Cameras Made
Programmable
Keep it simple

31. Storify the
Problem

32. Easy to understand,
easy to remember
Frame your proposition as a story, like the pitch for
“Venuebooker” in the next few slides

33. TEN
YEARS
experience
in
hospitality

34. THE PROBLEM
Hotels have this problem, empty event spaces

35. THE PROBLEM

36. THE PROBLEM

37. OUTDATED
METHODS
FISTS FULL
OF DOLLARS
&

38. No easy way
to compare
APPLES
WITH
APPLES
Customers have a problem too

39. INFO,
MENUS,
PAYMENTS,
PREORDERS,
CHANGES,

40. HOSPITALITY EVOLUTION
We’re going to fix all that, with Venuebooker

41. Easy to understand,
easy to remember

42. Show the
solution
@clearpresoThere’s a few good ways to do this

43. This dashboard makes sense to some people, but to a first
time viewer it’s intimidating, your app is the same

44. Show by
walk through
So it can be a good idea to walk people through
stuff step by unavoidable step

45. Here is an example of a walkthrough for creche management software

46. One
Food
Tracking

47. One
Food
Tracking

49. Two
Activity
Capture

50. Two
Activity
Capture

51. Two
Activity
Capture

53. Show by chart
Some times a simplified diagram can be good at giving a high level
overview of how something works

55. Show by example
Or you could show examples of how your product/service is currently used
by customers. For example with Evercam who have a smart camera API…

56. A beef producer uses the camera API to monitor quality along the
production line

57. You can add visual accountability to invoices

58. #wicklowcam
And it’s so simple to use that this 12 year old kid has
written some cool functionality for it!

59. Make the Data
Clear & Obvious
@clearpreso

60. “Beclearfirst
andcleversecond.
Ifyouhavetothrow
oneofthoseout,
throwoutclever”
JasonFried
37Signals

61. Ifithastobeexplained…
Charts are like jokes… if you have to explain it, it means it’s no good

62. BorF?
Quick quiz, in the next slide which section is bigger?

63. A B C D E F
Hard to tell for a number of reasons…

64. Steve Jobs used to do similar to make the green section
look bigger than the purple section

65. F
E
D
C
B
A
A B C D E F
We could flatten and label it… that helps.

66. 0
25
50
75
100
A B C D E F
But bar charts are always better…

67. 0
25
50
75
100
A B C D E F
And lets cut out the noise… now much easier

68. A B C D E F
Than this…

69. 96
Populationin000’s
Population Of Limerick City
If you have 1 data point, you don’t need a graph

70. 96
Populationin000’s
Population Of Limerick City
If you can remove the bar but not lose info… it wasn’t needed

71. 96,000
Population of Limerick City
Just mix the number with a nice, crisp, relevant image instead

72. Justkeepit
SIMPLE
So when in doubt, just keep it simple

73. The Team
@clearpreso

74. The TEAM
Great photo to begin with, then we split by
function over the next few slides

75. Product Development

76. Development & Testing

77. Customer Service

78. The other bits
@clearpreso

79. Designforthe
backoftheroom

80. Notautocue

81. Notautocue
If your presenting in a big room the screens are going to be quite small for
people at the back! Make it big!

82. JustSayno
toPrezi

84. This is what Prezi’s marketing director makes with prezi, looks familiar

85. This guy puts it perfectly.

86. REHEARSE
REHEARSE
REHEARSE

87. “Ifpeopleonlyknewhow
hardIworktogainmy
mastery,
itwouldn'tseemtoo
wonderfulatall”
Michelangelo

88. Steve Jobs rehearsed to a completely unnatural level,
in order to appear natural

89. Realrehearsalis
OUTLOUD
Real rehearsal is out loud, even if it’s just you talking to yourself in a room
on your own, it’s important to hear things said out loud

90. JUSTASSUME
SOMETHING
WILLGOWRONG
Very, very wrong

91. What will you do if your computer won’t turn on?

92. Put it on a memory stick… or two

93. Have it online somewhere

94. Video
Audio
Fonts
There are all ticking time bombs and might go wrong unless you can be
sure that you can test them ahead of time, stay away from them

95. Paper-based Backup
The projector might be broken!
Have a backup for the worst case scenario

96. Get one
of these
Its worth buying your own one of these

97. Make it shareable
@clearpresoTry and make it shareable!

98. IDEASTHAT
SPREAD
WIN

99. Mytop
Slideshare
120,000+

100. Almost twice the number of people here!

101. TWITTER.COM/clearpreso
www.clearpreso.com
Say hi!