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PitchDeck101
@clearpreso
@clearpreso
This was delivered live, so I have added these

notes to help it make sense on slideshare!
I typically work with startups when they are pitching

for investment, and pitching on a big stage
packaging counts 

- a lot -

in a crowded world
!
Tom Peters
It seems like everyone has a startup these days,

it’s very easy to get lost in the crowd!
Don’t Judge a book
by its cover
The reason why we have this phrase… is because this is what we do!
Don’t Judge a book
by its cover
Your presentation is your business’s cover
Awesome

is the new Normal
High quality messaging in a high quality presentation is the new normal
67 words on a slide ensures that people reach for…
Their phone, where a world of interesting stuff lies!
First thing’s first
@clearpreso
Slide count

is Totally irrelevant
Forget the “10 slide” rule, or any other rule, slide count is irrelevant.
Slide count

is Totally irrelevant
I back this up using a quote from the Irish comedy Father Ted…
“Wouldyoulikeyour
pizzacutinto6or8
slicesDougal?”


“Ohjust6,Idon't

thinkIcouldeat8”
Think of your presentation as a pie, split it however

many times makes sense
The amount of content doesn’t change,

but it might become easier to digest!
“Sendmeyourslides”
The problem is people try and make a deck that works as both

a live deck, and a “send me your slides” deck
ONESIZE
NEVER!
FITSALL

They are two different things!
It’s like the book “Life of Pi” and the movie of the same name,
Both are optimised for different consumption cases.
The opening slide
@clearpreso
Here’s a good formula…
Nice, high quality, relevant background
A one liner that makes sense in plain English
Twitter handle
Cameras Made
Programmable
Keep it simple, and don’t start throwing in

non-core info… like the next slide
Cameras Made
Programmable
New York, 6th June 2014
Marco Herbst - CEO
Presented at: TechCrunch
Cameras Made
Programmable
Keep it simple
Storify the
Problem
Easy to understand,
easy to remember
Frame your proposition as a story, like the pitch for

“Venuebooker” in the next few slides
TEN
YEARS
experience
in
hospitality
THE PROBLEM
Hotels have this problem, empty event spaces
THE PROBLEM
THE PROBLEM
OUTDATED

METHODS
FISTS FULL

OF DOLLARS
&
No easy way

to compare

APPLES

WITH

APPLES
Customers have a problem too
INFO,
MENUS,
PAYMENTS,

PREORDERS,
CHANGES,
HOSPITALITY EVOLUTION
We’re going to fix all that, with Venuebooker
Easy to understand,
easy to remember
Show the
solution
@clearpresoThere’s a few good ways to do this
This dashboard makes sense to some people, but to a first

time viewer it’s intimidating, your app is the same
Show by

walk through
So it can be a good idea to walk people through

stuff step by unavoidable step
Here is an example of a walkthrough for creche management software
One
Food

Tracking
One
Food

Tracking
Two
Activity

Capture
Two
Activity

Capture
Two
Activity

Capture
Show by chart
Some times a simplified diagram can be good at giving a high level
overview of how something works
Show by example
Or you could show examples of how your product/service is currently used
by customers. For example with Evercam who have a smart camera API…
A beef producer uses the camera API to monitor quality along the
production line
You can add visual accountability to invoices
#wicklowcam
And it’s so simple to use that this 12 year old kid has

written some cool functionality for it!
Make the Data
Clear & Obvious
@clearpreso
“Beclearfirst

andcleversecond. 



Ifyouhavetothrow

oneofthoseout,

throwoutclever”



JasonFried

37Signals
Ifithastobeexplained…
Charts are like jokes… if you have to explain it, it means it’s no good
BorF?
Quick quiz, in the next slide which section is bigger?
A B C D E F
Hard to tell for a number of reasons…
Steve Jobs used to do similar to make the green section

look bigger than the purple section
F
E
D
C
B
A
A B C D E F
We could flatten and label it… that helps.
0
25
50
75
100
A B C D E F
But bar charts are always better…
0
25
50
75
100
A B C D E F
And lets cut out the noise… now much easier
A B C D E F
Than this…
96
Populationin000’s
Population Of Limerick City
If you have 1 data point, you don’t need a graph
96
Populationin000’s
Population Of Limerick City
If you can remove the bar but not lose info… it wasn’t needed
96,000
Population of Limerick City
Just mix the number with a nice, crisp, relevant image instead
Justkeepit

SIMPLE
So when in doubt, just keep it simple
The Team
@clearpreso
The TEAM
Great photo to begin with, then we split by

function over the next few slides
Product Development
Development & Testing
Customer Service
The other bits
@clearpreso
Designforthe

backoftheroom
Notautocue
Notautocue
If your presenting in a big room the screens are going to be quite small for
people at the back! Make it big!
JustSayno

toPrezi
This is what Prezi’s marketing director makes with prezi, looks familiar
This guy puts it perfectly.
REHEARSE

REHEARSE

REHEARSE
“Ifpeopleonlyknewhow
hardIworktogainmy
mastery,

itwouldn'tseemtoo
wonderfulatall”
Michelangelo
Steve Jobs rehearsed to a completely unnatural level,

in order to appear natural
Realrehearsalis

OUTLOUD
Real rehearsal is out loud, even if it’s just you talking to yourself in a room
on your own, it’s important to hear things said out loud
JUSTASSUME
SOMETHING

WILLGOWRONG

Very, very wrong
What will you do if your computer won’t turn on?
Put it on a memory stick… or two
Have it online somewhere
Video

Audio

Fonts
There are all ticking time bombs and might go wrong unless you can be
sure that you can test them ahead of time, stay away from them
Paper-based Backup
The projector might be broken!

Have a backup for the worst case scenario
Get one
of these
Its worth buying your own one of these
Make it shareable
@clearpresoTry and make it shareable!
IDEASTHAT
SPREAD

WIN
Mytop
Slideshare

120,000+
Almost twice the number of people here!
TWITTER.COM/clearpreso
www.clearpreso.com
Say hi!

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