Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
The World Economic Situation and Prospects 2012 Global economic outlook was pre-released on 1 December at UN Headquarters in New York. The report estimates growth of world gross product (WGP) at 2.8 per cent in 2011, and its baseline forecast projects growth of 2.6 per cent for 2012 and 3.2 per cent for 2013, well below pre-crisis pace of global growth. Risks for a double-dip recession have heightened, however.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
Designing a Cultural Phenomenon into a Digital/Physical Journey - Futurice - ...Service Design Breakfast
#Snapshot is an interactive photography exhibition in which we applied service design methods to build a personal journey for the visitors. The work is a collaboration between Futurice, The Finnish Museum of Photography, Tampere University and Aalto University. The story of how we designed the exhibition will be presented inside the exhibition itself, at The Finnish Museum of Photography, Kaapelitehdas. Presenters: Anna-Kaisa Rastenberger from the museum and Risto Sarvas from Futurice.
This presentation reviews literature related to the prevention, detection, mitigation and response to events resulting from low voltage cable failures. The most serious outcomes are manhole fires, explosions and contact voltage electric shocks. Smoking manholes, stray voltage (contact voltage) and service quality complaints are less serious outcomes.
Marketing Challenge: Can We Profit From Povery?Alain Thys
I made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
There are ways to create a Great Place to Work as well as:
- Increase profitability
- Creating an efficient working environment
- Attracting and retaining clients and talented employees
TJennings@OfficeWorks.net
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
Effective tips and techniques on how to use social media for branding. How to ensure your brand does not get lost among the thousands of brands competing for attention in the social media space.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Similar to 100 Bullet Points from #CannesLions 2011 by @jessedee (20)
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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6. In 2001, 15% of conversations
were about brands. Today it's 37%.
Martin Lindstrom, Brand Expert, Author
7. Brands and religion rely on elaborate story-telling and
both lean on detailed symbols and imagery that carry the
story forward.
"Brands with great story-telling are typically associated
with grandeur, vision, a clear enemy and a certain
degree of mystery."
8.
9. People who were in casual face-to-face conversations
exposed to certain brands were 49% more attentive to
those brands later online.
The true power of social media is offline, not online, as
it starts at the face-to-face level.
WOM is much more powerful during the hours of
8:00-10:00 worldwide
10. When Hitchcock was
creating his movies he
had 2 scripts:
Blue: Rational part:
scene w/birds, shower scene
Green: Emotion: where the
audience should feel scared,
where they should feel
engaged etc.
Your brand has to have a
Blue/Green script.
11. Symbols:
Coke bottle: in 1915 the Coca-Cola company issued a
set of guidelines that if you dropped a Coca-Cola
bottle and it smashed into a thousand pieces you
would still be able to recognize it.
12. SapientNitro
“Culture Clubbing”
with the Brand
Malcolm Poynton Nathaniel Perez Jennifer Frommer
Chief Creative Officer - Director of Social Marketing - Head of Brand
SapientNitro SapientNitro Partnerships -
Interscope Records
DAY 3
13. When you can bring brand & culture together
at the intersection is shared purpose
ROI is not purpose
The best brands weren’t created or born to be
the most profitable but to make life better
Steve Jobs true obsession is relentless focus on
great products
14. Sneakerpedia:
$5,000 for video, $0 seeding, ignited 4.5m tweets,
attracted 6.7m fans, more than $1m in free media
When you get the connection, shared purpose and
passion you can ignite a fire that will attract many
many people.
16. Born this way pre-launch:
Gaga enlisted Monsters to make album name, artwork,
single, #1 trending topic on Twitter. She ‘Treats’ as a
reward for their loyalty and engagement
Facebook countdown:
Fans RSVP to Album release.
250,000 RSVP’s, one of the most RSVP’d
events in Facebook history.
17. iTunes countdown:
Born This Way became the fastest-selling single in the
history of iTunes, selling one million copies in the first 5
days. 2 additional songs where released early exclusively on
iTunes prior to full album release.
Gagavision series:
Gaga created her own series for fans (Gagavision) to tease
instrumentals and lyrics from new songs before they were
released
Results:
Unprecented first week sales, true integration of
traditional media meeting new forms of engagement
18. thenetworkone
The
Independent Agency
Showcase 2011
Julian Boulding Ali Ali
President - thenetworkone Creative Director
Elephant Cairo
Rob Jack John Matejczyk
Co-founder, Creative Director - Found, Executive Creative
Special Group Director - MUH•TAY•ZIK/
HOF•FER DAY 3
19. "The age of networks is passing.
The age of networking, is just beginning."
Julian Boulding
20. The communications industry today is dominated
by companies who were recent entrepreneurial start-
ups—Google, Apple, Microsoft, Facebook, Twitter,
TV hasn't died, but a plethora of new media
opportunities are taking the headlines these days—
interactive, experiential, social, mobile, etc.
The new generation of creative talent has grown up
to utilize these media options with dramatic and
exciting results.
21. Fleishman-Hillard
Social
Mobile Marketing
Robert Winslow Dr Orin Levine Mitch Spolan
Executive Vice-President, Executive Director - Senior Vice-President,
Senior Partner, Managing International Vaccine Access National Sales - LivingSocial
Director, Technology Group - Center at the Johns Hopkins
Fleishman-Hillard Bloomberg School
of Public Health
DAY 3
22. In Kenya:
1 doctor : 9,000 people
1 mobile : 2 people
2/3 have experienced money transfer with mobile
23.
24. Amazon:
1,300,000 gift cards sold in one day
40% of sales came from shared links
45k posted to Facebook about this deal
7k people Tweeted
26. Initiative
Rethinking
Paid, Earned and Owned
Eric Bader Jeffrey Graham Jim Sanfilippo
Chief Strategy Officer, Worldwide Director of Chief Operating Officer -
Worldwide - Initiative Performance - Initiative Innocean
(Hyundai, North America)
DAY 3
27. Paid media:
measurable media (TV, search or display ads)
Owned media:
channels (corporate website, you control the message)
Earned media:
consumer develops the channel or engages with your
brand through social channels (Facebook, Twitter, blogs)
28.
29. For your global framework you should ensure
your message, tone, and placements are driven by
consumer involvement.
Escalate involvement with your brand by
creating a virtuous cycle of involvement
30. 5 implications for action:
Track and measure customer involvement
Map out the brands touchpoints
Connect the purchase path to every touchpoint
Use local insights to create local plans
Give customers an experience not a rotation of
message
31. BBDO
Meet the Screens
Eric Bader Jeffrey Graham Jim Sanfilippo
Chief Strategy Officer, Worldwide Director of Chief Operating Officer -
Worldwide - Initiative Performance - Initiative Innocean
(Hyundai, North America)
DAY 3
32.
33. All screens are not created equal
It’s no longer about the matching luggage
(making something for TV then pushing it out online)
We need to understand the archetypes of each ones of
these screens and what that means for creating good
content
The right content for the right screen
34.
35.
36.
37.
38. If you can understand how to have that
connected tissue across all of those screens
the opportunity is limitless
39.
40. Great example: Old Spice
Launching as a TV commercial then
whole new idea and whole new concept
across multiple screens.
The business multiplier was incredible.
41. Kraft Foods
Why we shouldn’t be
obsessed with being first
Malcolm Gladwell
Best selling author, The Tipping Point
DAY 3
42. “Steve Jobs isn’t an innovator.
He makes existing things better.”
Malcolm Gladwell
43. The “Xerox Park” think tank was set up in the 1970s.
The best and the brightest were assembled and given time
and resource to research the office of the future
They invented the mouse, the PC, Graphical User
interface (GUI) and laser printer.
24 year old Steve Jobs was given a first hand look at all
these new innovations.
44. On returning to HQ Steve told his engineers to stop
everything, scratch the previous plans and create a mouse
that cost $15 (not $300) and develop a new GUI
The result: the first Apple Mac
Steve Jobs had become successful not by being early but
by being late, by adapting the ideas of others to benefit
consumers
Google didn’t invent search,
Facebook didn’t invent the social network
Put less emphasis on innovation, more emphasis on
tweaking and implementation.
45. AOL
The Re-calibration
of Form and
Function Online
Arianna Huffington Tim Armstrong
Co-founder, Editor-in-Chief - Chairman, CEO - AOL
The Huffington Post
DAY 3
46. Arianna Huffington:
“If Lehman Brothers had been Lehman
Brothers and Sisters, they might still be
around”
“Authenticity is just like pornograpy.
You know it when you see it.”
47. Tim Armstrong:
“83% of consumers use fewer than
30 sites a month”
“The future of the internet is not algorithms,
it's content and design [...] Banners are for apes.
Content is for humans.”
49. Coca-Cola
Liquid and
Linked Mystique
Jonathan Mildenhall Pio Schunker Ivan Pollard
Vice-President, Global Senior Vice-President, Vice President, Global
Advertising Strategy and Integrated Marketing Connections - The Coca-
Creative Excellence - Content - The Coca-Cola Cola Company
The Coca-Cola Company Company, North America
DAY 3
50.
51. Jonathan Mildenhall:
“We need a more fluid approach to content,
a lot more stuff for a lot less dollars”
“You need to iterate, iterate, iterate your
production needs, you can’t just replicate
your production content”
Pio Shunker:
“We will move from creative excellence to
content excellence”
52.
53. Hill & Knowlton
Addiction:
what brands can learn
from Angry Birds
Peter Vesterbacka Amanda Groty
Mighty Eagle - Rovio Mobile Global Strategy Director - Hill & Knowlton
DAY 3
54.
55. "We don't view ourselves as a game
company, we're building a brand”
Peter Vesterbacka, the Mighty Eagle
56. Stats:
#1 paid / free app
200,000,000 downloads
107 000 years played
51 odd games were built before
Angry Birds took shape
57. Eliminate the role of luck at every step
"We kept the entire process very analytical,"
The game took 8 months to build
The team studied a lot of other games on the web
and mobile space and learnt from them.
Vesterbacka made a checklist and made sure that all
the pros and cons of the existing games were taken
into consideration while developing Angry Birds.
58. "Marketing is not rocket science"
"Two things must be borne in mind - fans, and the
brand itself,"
3 aspects must take precedence:
giving the brand a distinct character,
making the brand addictive,
and making it very accessible.
Soon after it started becoming popular, Angry Birds
was made accessible on every possible device and
platform, right from phones to the internet.
"It's about taking the brand everywhere"
59. “We want to become the most
copied brand in China by next year.”
63. Apple, Amazon, Facebook & Google (gang of four)
are growing rapidly because they are platforms for
others to build on.
64. 'We often do a 1% test at Google, trying
something out on just 1% of our users.’
‘The most successful people have an idea, think
something will work, but they're not biased.'
'Try to say yes - the power of yes is not
understood, yes is how your life evolves.'
65. “The major problem facing the world is poor thinking”
Edward de Bono , Author
67. Barry Wacksman:
“In the era of networked media you’re going to become
a functionally integrated brand or a commodity.”
68. In the 20th century, companies—and the agencies
grew mostly through horizontal integration
(Coca-Cola: 500 products) and, in some
industries, by vertical integration (Exxon).
79. “How do we call what we do? It's indescribable”
Bob Greenberg
80. Leo Burnett
The language
of the 21st century
Mark Tutssel Jay Benjamin
Chief Creative Officer - Leo Chief Creative Officer -
Burnett Worldwide Leo Burnett New York
Michael Canning Kieran Antill
Creative Director, Senior Vice- Creative Director -
President - Leo Burnett New York Leo Burnett New York
DAY 3
81.
82. Today people know when brands are speaking from a
place of selling, bottom line or shareholder values and
they have the power to reject them.
The brands that speak human are the ones that have
real conversation with people.
They speak with honesty, humanity,
intrigued and humour.
They speak the language of the people.
83. Ideas that live in people’s lives:
Nike+, Earth Hour, Facebook.
They don’t have an end destination,
they just get better with time
85. Stats:
500,000,000 people on Facebook
15,000,000 friend connections / day
50,000,000 page likes / day
#1 photo sharing site on the web
100,000,000+ photo uploaded /day
86. Sponsored stories have the
highest level of engagement
Facebook-studio.com:
community for marketers,
creatives and fans
set up by Facebook
88. Ogilvy & Mather
Ogilvy & Inspire
Tham Khai Meng Sir Ken Robinson
Worldwide Creative Director and
Chairman, Worldwide Creative Council
- Ogilvy & Mather Worldwide
DAY 3
89. Luck isn't about what happens
to you. It's about what you do
with what happens to you
Sir Ken Robinson
90. “Real innovation and creativity often happens
within tight constraints”
“creativity is not an exotic capacity. We all have
it, and we now have to make a commitment to
develop it”
“The role of leaders is not to command and
control the creative process, but to create the
conditions for it to flourish”
92. “Here is my advice to advertisers: give
your brand up for customers. It's the
most rewarding thing I've ever done.”
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford
93. Publicis & Contagious
The
Five Per Cent
Club
Olivier Altmann Paul Kemp-Robertson Jess Greenwood
Worldwide Chief Editorial Director, Co-Founder - Director -
Creative Officer - Contagious Communications Contagious Insider
Publicis
DAY 3
94. “Those most willing to devote a small but
significant portion of their budgets and time to
running creative experiments - the 'Five Per Cent
Club' - are increasingly seeing brave ideas
develop into compelling marketing projects”
95.
96. Paul Kemp:
Acting then measuring has been replaced by
listening then responding
Jesse Greenwood:
We need to move away from 360 degree
marketing, and towards 365 days a year marketing
98. “5% growth is easy. You hike the price 2% and a
couple of big promotions gets you’re the other 3%.
But 8-10%, that’s a different ballgame.”
BBH Client
102. Wind tunnel marketing:
homogenization, everything has to be the same,
which is driven by fear of difference
If you ask the same people the same questions
in the same way, you’ll get the same answers
Difference creates enduring memories that
translate into trials, sales and loyalty
The social web rewards difference
103. Brands that were really different
when they first came out:
Camel cigarettes,
Diesel,
Häagen-Dazs,
Apple ...
When the world zigs, zag.
104. “I know all you clients
are desperate for it to be
a science, but I’ve got
news for you, it isn’t
and it never will be.”
Sir John Hegarty
Worldwide Creative Director,
Founder BBH
105. Additional Resources:
More than 100
beautiful slides
from Cannes Lions
Seminar clips Winning campaigns
DAY 3
106. Thank you.
To download PDF version:
Jesse Desjardins
@jessedee
My trip to Cannes was partially crowdfunded by:
@adamsheka @asevenstern
@sweetiaddict @shoher,
via:
@barb_leung, @gwynethjones
@wirkungen @khabarta
@checkmypres @coachbay,
@mosisys, @ataleb52,
@dgomesbr
DAY 3