The document discusses Kate's job marketing products for her company and finding ways to engage scientists. It notes that success in her job is reflected in her organization's bottom line. It also discusses factors that influence scientists like Tom in choosing products, including evidence from publications, recommendations from friends, and ease of finding the products. The document describes how the company Scrazzl helps with brand recognition and market visibility by finding product references in scientific papers.

2. This presentation was designed to be delivered live. To help you
understand the content we have added these notes…

3. Kate…

4. Her Job

5. Her Job
An important part of her job is to find ways to engage scientists and
market the products that her company produces..

6. Her Job
Buy
Me
An important part of her job is to find ways to engage scientists and
market the products that her company produces..

7. Her Job Buy
Me
Buy
Me
An important part of her job is to find ways to engage scientists and
market the products that her company produces..

8. Her Job Buy
Me
Buy
Buy
Me
Me
An important part of her job is to find ways to engage scientists and
market the products that her company produces..

9. Sell to
Tom

10. Sell to
Tom

11. Kate’s Boss
Success in Kate’s job is reflected in the bottom line of her organisation..

12. 3 reasons
why Tom chooses
a product…
At scrazzl we are interested in why scientists choose to buy certain
products…

14. 1
Evidence

15. 1 2
Evidence Friends

16. 1 2 3
Evidence Friends
Easy to
find

17. 1 2 3
Evidence Friends
Easy to
find

18. Where?

19. Right here
Products are mentioned in the materials and method sections of many
papers. A reference of a product in a publication is a powerful validation
for a scientist…

20. 1 2 3
Evidence Friends
Easy to
find

21. Thumbs up…

22. 1 2 3
Evidence Friends
Easy to
find
Products that are easy to find are more likely to be purchased by Tom…

23. Brand recognition and market visibility are key…

24. Products that are difficult to find often go unnoticed by scientists..

25. How scrazzl
helps…

26. For now…
Scrazzl are fine tuning their software
so these slides are off limits

27. Team
David Kavanagh, Ph.D. Paul Phillips, M.Sc.

28. Questions?
E: david.kavanagh@scrazzl.com
T: +353 (0) 1 4429454
Twitter: @scrazzl
www.scrazzl.com