The document discusses 15 presentation strategies used by Steve Jobs that made him a masterful communicator. Some of the key strategies discussed include planning presentations visually by storyboarding ideas before creating slides, focusing on benefits to the audience rather than just products, selling an inspiring vision or dream to motivate the audience, using simple and clear language, sharing the stage with others to enhance the presentation, practicing extensively to achieve a polished delivery, and maintaining an engaging and fun demeanor.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
This report investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers.
You can have the presentation regarding this report from my profile.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
This report investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers.
You can have the presentation regarding this report from my profile.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Secrets to impactful presentations volume 2 - 8 toolsHavain
What tools do experts use to create and deliver powerful presentations? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Here´s eight tools to replace or complement PowerPoint in your next presentation.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
Management Presentation on Apple Incorporation and SWOT AnalysisMirza Akbar Ali
I have made this presentation on Apple Company..
Brief introduction.. Vision Mission... History.. Current Status and SWOT Analysis are my concerns here...
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In ...Carmine Gallo
In his new book, author and communications coach Carmine Gallo has told the phenomenal story of foursquare a location based system that is revolutionizing how businesses large and small can attract, engage and reward their customers. This show walks you through what foursquare is and how you can easily apply it to your marketing efforts.
9 Communication Mistakes that Smart Communicators AvoidAkash Gautam
9 Don't for Becoming Killer Communicators is a presentation by Top Motivational Speaker and Corporate Trainer in India - Akash Gautam http://akashgautam.com/ on the pitfalls of communication and what not to do to - for becoming better communicators. Akash gets invited by Top Corporates & Institutions for Communication Trainings.
It covers the not so often discussed concepts and rarely observed details that have proven to make a difference. The tips and ideas for improving communication discussed in this presentation are the core of Bindaas Bol, an absolutely fun event on Communication by Akash Gautam
To know more about the Bindaas Bol, please visit: http://akashgautam.com/products/event/bindaas-bol/
Akash writes extensively about his experiences with Communication and other concepts on his blog. To read more on this please visit: http://akashgautam.com/category/communicating/
To invite Akash for an event, you may write to him at info(at)akashgautam(dot)com or just drop a line here.
Karlyn Borysenko and I discuss the elements of putting together an impactful presentation and how to submit them to conferences.
Originally presented at Penn State Web - updated and reshared at HighEdWeb 2016 in Memphis Tennessee.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Secrets to impactful presentations volume 2 - 8 toolsHavain
What tools do experts use to create and deliver powerful presentations? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Here´s eight tools to replace or complement PowerPoint in your next presentation.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
Management Presentation on Apple Incorporation and SWOT AnalysisMirza Akbar Ali
I have made this presentation on Apple Company..
Brief introduction.. Vision Mission... History.. Current Status and SWOT Analysis are my concerns here...
Boring to Bold: Presentation Design Ideas for Non-DesignersMichael Gowin
A presentation given to a colleague's class on some principles effective presentation planning and design. If graphic design is "the creative use of plagiarism," then these are my sources: Garr Reynolds, Nancy Duarte, Jessie Desjardins, Emiland De Cubber, Jan Schultink, Steve Jobs, and many others.
The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In ...Carmine Gallo
In his new book, author and communications coach Carmine Gallo has told the phenomenal story of foursquare a location based system that is revolutionizing how businesses large and small can attract, engage and reward their customers. This show walks you through what foursquare is and how you can easily apply it to your marketing efforts.
9 Communication Mistakes that Smart Communicators AvoidAkash Gautam
9 Don't for Becoming Killer Communicators is a presentation by Top Motivational Speaker and Corporate Trainer in India - Akash Gautam http://akashgautam.com/ on the pitfalls of communication and what not to do to - for becoming better communicators. Akash gets invited by Top Corporates & Institutions for Communication Trainings.
It covers the not so often discussed concepts and rarely observed details that have proven to make a difference. The tips and ideas for improving communication discussed in this presentation are the core of Bindaas Bol, an absolutely fun event on Communication by Akash Gautam
To know more about the Bindaas Bol, please visit: http://akashgautam.com/products/event/bindaas-bol/
Akash writes extensively about his experiences with Communication and other concepts on his blog. To read more on this please visit: http://akashgautam.com/category/communicating/
To invite Akash for an event, you may write to him at info(at)akashgautam(dot)com or just drop a line here.
4 great public speaking tips effective presentation skills trainingAkash Karia
4 great public speaking tips effective presentation skills training
http://www.CommunicationSkillsTips.com
business presentation skills training, presentation skills in business, business presentation training, learn public speaking skills, presentation speaking skills, improve your public speaking skills, skills for public speaking, effective presentation training, effective powerpoint presentations, effective presentations, executive presentation skills, oral presentation skills, public speaking tips, training on presentation skills, executive presentation skills training, communication skills training, advanced presentation skills training, coaching public speaking, presentation skills coach, business powerpoint presentation
Akash Karia is a professional speaker who has trained thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winning trainer who has been ranked as one of the Top 10 Speakers in Asia-Pacific. He is currently the Chief Commercial Officer of a multi-million dollar company in Tanzania, in which capacity he heads the sales, relations and marketing departments of the organization.
Akash writes books on public speaking and success, sharing proven tools and techniques for the price of a cup of coffee. What separates him from other authors is that his books are based on hundreds of hours of intensive scientific research. All these tools are delivered in a simple, easy-to-read, step-by-step format that you can implement immediately.
http://www.CommunicationSkillsTips.com
ould you benefit from having a world-class public speaking and presentation skills coach in your corner?
How would your career improve if you could learn how to speak powerfully and persuasively?
What would it be worth to you if you could learn the techniques to win key decision makers over to your way of thinking?
Akash Karia is a professional speaker who has taught presentation skills to thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winner trainer, author of “Speak Like a Winner” and been ranked as one of the Top 10 Speakers in Asia-Pacific.
If you have an important presentation or speech coming up, or if you want to dramatically transform your presentation skills and become a powerfully persuasive speaker, then this is an investment that will pay off big dividends.
Fees start at $47 per hour
If you would like to have a professional coach help you become a powerfully persuasive speaker, the first step is to contact Akash via akash@AkashKaria.com with the Subject Line: Skype Coaching. Feel free to add him on Skype (Akash.Speaker).
http://www.CommunicationSkillsTips.com
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
Talk Like TED: 3 Unbreakable Laws of Communication Carmine Gallo
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.
An awesome, inspiring quote, related to the subject of your presentation, might do the job as a "brand" for you and as an "attention grabber" for the audience. So let's see some quotes I hand picked for you.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
Why do some ideas catch on and others don't? Inspired by his new book The Storyteller's Secret, bestselling author and master storyteller Carmine Gallo reveals how some of the most successful TED speakers and business legends use storytelling to win hearts and minds. Find out more about The Storyteller's Secret and download a free chapter at storytellerssecret.com.
No matter how good your \'intentions\' are, the world judges your \'presentations\' and no matter how good your \'presentations\' are your boss judges your \'intentions\'
Traduzione in italiano su http://emozioniemarketing.wordpress.com
da IoManager - Emozioni per lo sviluppo personale e il miglioramento
http://www.iomanager.it
Presentation Secrets of Steve Jobs - Carmine Gallo - BusinessWeek ColumnistSteven Duque
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether you’re a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and
entertain. Here are ten steps to accomplishing them.
2. Fifteen Strategies You Can Employ Now In his new book, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek columnist Carmine Gallo reveals the techniques that have turned the Apple’s CEO into one of the world’s most extraordinary communicators. For more than three decades, Jobs has transformed product launches into an art form. In this slide show, learn what Jobs does to captivate his audience and how you can use his techniques to pitch your own company, service, product, or ideas.
3. Plan in Analog A Steve Jobs presentation has all the elements of a great movie—heroes and villains, stunning visuals, and a supporting cast. And, like a movie director, Steve Jobs "storyboards" the plot. Before you go digital and open PowerPoint, spend time brainstorming, sketching, or whiteboarding. Remember, you’re delivering a story. Slides complement the story. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
4. Focus on Benefits Your listeners are asking themselves one question: why should I care? Steve Jobs sells the benefit behind every new product or feature—and he’s very clear about it. Why buy an iPhone 3G? Because "it’s twice as fast at half the price." What’s so great about Time Capsule? "All your irreplaceable photos, videos, and documents are automatically protected and easy to retrieve if they’re ever lost." The Apple Web site also keeps the focus on the benefit, with features like "10 Reasons Why You'll Love a Mac." Nobody cares about your product or service. They only care about how your product or service will improve their lives. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
5. Sell Dreams, Not Products Steve Jobs doesn’t sell computers. He sells the promise of a better world. True evangelists are driven by a messianic zeal to create new experiences. When Jobs introduced the iPod in 2001, he said, "In our own small way, we’re going to make the world a better place." Where most people see the iPod as a music player, Jobs presents it as tool to enrich people’s lives. Of course, it’s important to have great products. But passion, enthusiasm, and a sense of purpose beyond the actual product will set you and your company apart. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
6. Create Twitter-Friendly Headlines Can you describe your product or service in 140 characters? Steve Jobs offers a headline, or description, for every product and each headline can easily fit in a Twitter post. For example, when Jobs introduced the MacBook Air in January 2008, he described it simply: "The world’s thinnest notebook." That one sentence speaks volumes. Jobs will fill in the details during his presentation and on the Apple Web site, but he finds one sentence to position every product. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
7. Introduce the Antagonist In classic stories, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM (), known as"Big Blue". Before Jobs introduced the famous 1984 television ad to a group of Apple salespeople, he created a dramatic story around it. "IBM wants it all," he said. Apple would be the only company to stand in its way. It was very dramatic and the crowd went crazy. Branding expert Martin Lindstrom, says that great brands and religions have something in common: the idea of vanquishing a shared enemy. Creating a villain allows the audience to rally around the hero—your product. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
8. Draw a Road Map Jobs outlines the story—the narrative—at the beginning of every presentation. At the Sept. 9, 2009, music event, Jobs told the audience he would be talking about three products: iPhones, iTunes, and iPods. Along the way he provides verbal guideposts such as "iPhones. The first thing I wanted to talk about today. Now, let’s move on to the second, iTunes." Help your listeners follow the storyline. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
9. Create Visual Slides Apple products are easy to use because they eliminate clutter. It's a design philosophy that applies to every Steve Jobs presentation. There are no bullet points in his presentations. Instead Jobs relies on photographs and images. Where the average PowerPoint slide has 40 words, it's difficult to find seven words on 10 of Jobs' slides. The technique is based on the idea that information is more effectively recalled when text and images are combined. For example, when Steve Jobs unveiled the Macbook Air, Apple's ultra-thin notebook computer, he showed a slide of the computer fitting inside a manila envelope. That image was worth a thousand words. "Simplicity is the ultimate sophistication," Jobs once said. Be sophisticated. Keep it simple. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
10. Obey the 10-Minute Rule Neuroscientists have found that the brain gets tired after 10 minutes of any presentation. In other words, no matter how engaging the speaker, audiences will tend to tune out after approximately 10 minutes. A Steve Jobs presentation lasts about 1.5 hours but every 10 to 15 minutes, he breaks up the content with video, demonstrations or guest speakers. He doesn't give his audience time to get bored. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
11. Make Numbers Meaningful In every Apple presentation, big numbers are put into context. On Sept. 9, 2009, Apple Vice-President Phil Schiller said that 220 million iPods had been sold to date. He placed that number into context by saying it represented 73% of the market. He broke it down even further—and took a jab at the competition—by saying Microsoft (MSFT) was "pulling up the rear" with its 1% market share. Schiller learned his technique from Jobs who always puts large numbers into a context that's relevant to his audience. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
12. Use Zippy Words Steve Jobs described the speed of the new iPhone 3G as "amazingly zippy." Where most business presenters use words that are too technical, vague, or confusing, Jobs' language is remarkably simple. He rarely, if ever, will use jargon that cloud most presentations like "best of breed" or "synergy." His language is simple, clear, and direct. Legendary GE ( GE ) CEO Jack Welch once said, "insecure managers create complexity." Exude confidence: speak simply. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
13. Share the Stage Steve Jobs is closely aligned with Apple but his presentations are rarely one-man plays. Jobs shares the stage with business partners, musicians, and employees. In October 2008, Jobs invited Apple's chief design guru, Jonathan Ive, to give the audience a tutorial on how Apple created a computer frame from a single piece of aluminum. Jobs could deliver the information himself, but he offers the stage to others who have a unique role or perspective. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
14. Use Props In addition to stunning visual backdrops (his slides), Steve Jobs brings props for show and tell. After introducing new products or features, Jobs will often sit down at a computer or pick up an iPhone and demonstrate how it works. These demos are simple, but often very dramatic. When Jobs introduced Macintosh in 1984, he walked to the center of a darkened stage and slowly pulled the computer from inside a black bag. He pulled a floppy disk out of his pocket, slowly inserted it into the computer, and walked away as the computer came to life. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
15. Plan a Water Cooler Moment There's always one moment in a Steve Jobs presentation that is the water cooler moment, the one part of the presentation that everyone will be talking about. These showstoppers are completely scripted ahead of time. For example, when Jobs unveiled the MacBook Air, he removed the computer from an inter-office envelope to show just how thin it was. It's the one moment from Macworld 2008 that everyone remembers. Plan a showstopper. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
16. Practice. A Lot. Steve Jobs spends hours rehearsing every facet of his presentation. Every slide is written carefully, every presentation staged like a theatrical experience. Steve Jobs makes a presentation look effortless, but that polish comes after hours and hours of grueling practice. I don't believe Steve Jobs is a natural presenter. If you watch video clips of his presentations going back 20 years, you will see that he improves significantly every decade. The Steve Jobs of 1984 had a lot of charisma but the Steve Jobs of 1997 was a far more polished speaker. The Steve Jobs who introduced the iPhone in 2007 was even better. Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
17. Dress Appropriately Steve Jobs can wear a black mock turtleneck, blue jeans, and running shoes because, quite simply, he has earned the right to dress anyway he wants. For most communicators, it's best to dress a little better than everyone in your audience. Don't throw away the suit just yet! Plan in Analog Focus on Benefits Sell Dreams, Not Products Create Twitter-Friendly Headlines Introduce the Antagonist Draw a Road Map Create Visual Slides Obey the 10-Minute Rule Make Numbers Meaningful Use Zippy Words Share the Stage Use Props Plan a Water Cooler Moment Practice. A Lot. Dress Appropriately
18. One More Thing…Have Fun! Steve Jobs makes every keynote seem like fun. During the January 2007 Macworld keynote presentation, Jobs' clicker failed to advance the slides. Instead of getting rattled, Jobs paused and told a funny story about the time he and "Woz" (Apple co-founder Steve Wozniak) built a TV jamming device and had fun messing up TV signals in Wozniak's dorm at UC Berkeley. Once the slides were fixed, Jobs moved on as if it had been planned. He smiles, laughs, and seems to genuinely enjoy himself on stage.
19. Thank you for reading. Contents collected and PPT made by JCesme. For more info, just visit http://www.slideshare.net/JCesme