InstaShake™ Make your instant drink instantly - with 21st century self-dissolving packaging technology! Aren’t you sick and tired of the mess you end up generating, while making your “instant” drink of protein powder, energy supplement, probiotic blend, milk, chocolate milk, vanilla shake, etc? Aren’t they inconvenient to measure out, easy to spill while pouring into a cup or blender, hard to dissolve, and a pain to clean up afterwards? And it’s not much better with pre-measured pouches either - they spill easily when opening, and you’re left with a pouch to dispose too, don’t you? NO LONGER, with the InstaShake™ system, as you can see from this presentation!

1. by HIP Gastroplex
InstaShake™

2. 1
Elevator Pitch
An instant drink and supplement preparation system,
that enables you to “Make Your Instant Drink Instantly”
with 21st century eco-friendly packaging technology.

3. In summary,
Aren’t you sick and tired of the mess you end up generating,
while making your “instant” drink of protein powder, energy
supplement, probiotic blend, milk, chocolate milk, vanilla
shake, etc?
The Problem
2
# 1
Aren’t they inconvenient to measure out, easy to spill while
pouring into a cup or blender, hard to dissolve, and a pain to
clean up afterwards?
# 2
And it’s not much better with pre-measured pouches either -
they spill easily when opening, and you’re left with a pouch to
dispose too, don’t you?
# 3
the current ways of preparing instant drinks and
supplements are messy, time consuming, and wasteful.

4. Major US markets, 2014
Sport nutrition, dietary supplements
Instant milk and chocolate milk
Shake blends, etc.
$2.8Billion
CAGR 3.6%
0.2 Billion
CAGR 1.8%
page 3
Market Opportunity
$1.8Billion
CAGR 2.2%

5. The Solution
Fill powdered instant protein blends, energy supplements, dry milk,
chocolate milk, vanilla shake, etc. into hermetic- ally sealed
pouches made of FDA approved, transparent edible film.
Serving size edible film pouches
4
6 to12 pouches placed into the blender bottle, creating a
complete, branded retail package. PLUS, it provides an easy, fun
and memorable way to make your instant drink instantly.
Packed into branded blenders bottles
If the blender bottle with the first 6-12 pouches is the “razor,” the
refill packs, in an infinite variety of flavors and blends, are the
“blades,” assuring long term sales and profits.
Refill Packs of 6-12 pouches

6. 5
Product Demo
Click on image to
watch live demo
Put 1-2 pouches into
blender with 8-16 oz
cold or hot water…
Shake… Enjoy!
So simple, isn’t it?

7. Get ready and funded to pre-sell via
crowd funding and/or direct sales.
Develop production capacity. Start
marketing and sales.

Get ready and funded to pre-sell
via crowd funding/direct sales.
Fine-tune products and strategy. Ramp
up marketing and sales. Start developing
strategic partnerships through licensing
and joint ventures.

Grow marketing and sales in the US. Start
selling internationally. Add more strategic
partners. Get funded for global growth.

Expand marketing and sales globally.
Support sales and strategic partners with
new products in new markets.

2015
2018+
2017
2016
6
Business Model
Fine-tune products and strategy.
Ramp up marketing and sales.
Grow marketing and sales in the
US. Start selling internationally.
Expand marketing and sales
globally.

8. Retail:
In-store and open-space demos,
social media, endorsements,
“guerilla marketing.”
Marketing Strategy
7
IP Acquisition
Educational
Events
Bundles
Partnerships
Distributors and Wholesalers:
Product and territory exclusives,
pricing, supply, delivery incentives;
marketing support.
Famous Brands, Private Label Customers
Co-labeling and private labeling arrangements;
proprietary/custom designed blends.
PR and Advertising
Trade and retail advertising. news
releases, trade shows, sponsorships,
speaking engagements, social media,
etc.
Suppliers:
Exclusivity arrangements with self-
dissolving film manufacturer, blender
bottle producer, proprietary ingredient
suppliers.
Patents: Self-dissolving film by Monosol.
Blends: Proprietary for own sales; custom for-
mulated for Famous Brands and Private Labels.

9. 8
$0
$20
$40
$60
4.8 million
@ 0.1%market
penetration
Sales Projection
Million
Million
Million
24.7 million
@ 0.5% market
penetration
51.4 million
@ 1% Market
Penetration
200K

10. ◉ Primary
Segment
◉ Secondary
Segment
◉ Tertiary
Segment
9
Competitive Landscape
Sport nutrition, energy,
dietary supplements
Instant milk, chocolate
milk
Shake blends, etc.
Current competitors
Potential competitors / partners

11. Over 30 years combined experience
in developing and commercializing new food products
Steve Kingsley
Partner,
Management, R&D
June Marshall
Partner,
Marketing & Sales
Andy Debreceni
Partner,
Production, QA
10
Our Team

12. Step 1
Market analysis
Step 2
Prototype Development
Step 3
Get funded
We are
here
11
Timeline
Step 2
Technology review, R&D,
prototype development
Development
Step 4
Validate and Start
Sales
Step 4
Pre-sell via crowd
funding / direct sales
Where we are in executing our plan

13. Moving quickly now
is essential to secure
First Mover advantages
We’ve invested $125,000 to research
and develop InstaShake™.
We need $200,000+ now, to:
1. Validate and pre-sell it via crowd
funding and/or direct sales.
2. Develop production capacity and
to start marketing and sales.
Goal
$325,000+
$
Funding Needs
13
Invested
$125,000
◉

14. Gastroplex.com
LinkedIn page
Thank you. We do appreciate your interest!
contact@gastroplex.com
Angel.co company page
14
(201) 399-4313
Contact Info
“When in doubt, choose change.” Lily Leung
in
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