This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
So I was spoke at an automotive event, and it reminded me of some work that I did with my team over the holidays. We gathered some examples of what various car dealerships have been doing on their social channels, and I added comment in the style of my book, Jab, Jab, Jab, Right Hook. Today I decided to re-release the case studies in a new format specifically for Slideshare! Whether you're in the automotive industry or not, these critiques should provide some substantial value to anybody looking to improve the quality of their social content.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
So I was spoke at an automotive event, and it reminded me of some work that I did with my team over the holidays. We gathered some examples of what various car dealerships have been doing on their social channels, and I added comment in the style of my book, Jab, Jab, Jab, Right Hook. Today I decided to re-release the case studies in a new format specifically for Slideshare! Whether you're in the automotive industry or not, these critiques should provide some substantial value to anybody looking to improve the quality of their social content.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
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Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
What does Agency Creative do? It's simple. We connect brands to customers. And we do it in a results-oriented, totally integrated, top-to-bottom manner. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Check out our website. Feel our passion.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
We’re a team of marketing, creative, brand, and presentation professionals based in Los Angeles. We’re about delivering value through results, pure and simple. We are all about working with clients who understand the combined power of great story and great design, and how this can transform businesses, organizations, and individuals. Let’s Talk!
We have been working with major global brands for over 20 years, from marketing and advertising to creative direction to public relations and sales.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Covering everything from which social networks marketers (and teens) love and what drives engagement to how social media influences sales and why Facebook dominates, these numbers will influence your marketing strategy.
Content Methodology: A New Model for Content MarketingRebecca Lieb
For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you.
This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise.
A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing.
Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Digital has changed customers’ relationship with brands. Content is the key area where this shift is being played out. Rather than having to ‘push’ your message on a customer, content offers the alluring possibility that they will want to ‘pull’ it to them.
For that pull to happen, you need to create the right kind of content: high-quality, engaging, and customer-focused.
The vision is clear, but in reality it seems a long way off. How can brands integrate paid, owned and earned media, overcome legacy marketing systems and organisational structures to win in the digital age?
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AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
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Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
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Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
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Demand Gen Report's Killer Content Awards 2016Sigma_Group
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6. 6
I.
Content Methodology:
A Definition
Content methodology is a process to continuously
improve the effectiveness of a company’s content
across the enterprise.
A content methodology exists when an organization
establishes specific, well-defined objectives and key
performance indicators (KPIs) for content marketing,
and embraces a culture of constantly learning and
iterating through each round of publishing.
7. 7
Content methodology focuses on
three key components:
Content Methodology: A Definition
connect
Engage with target
audiences in the channels
and media formats where
they spend time.
create
Create the most
effective content
possible based on
available data.
optimize
Consistently optimize the
content creation and
connection processes based
on performance against
clearly defined KPIs.
8. 8
II.
Why a Content Methodology
Is Needed
Seventy percent of marketers are planning on
creating more content this year than last.
Yet roughly two-thirds of marketers create
content without any documented strategy,
and over half don’t know what a successful
content program looks like.
9. 9
Without clear objectives,
measurement is irrelevant.
And it’s impossible to know
whether content has made
any impact whatsoever.
Why a Content Methodology Is Needed
10. 10Why a Content Methodology Is Needed
a.
An Increasingly Competitive
Content Landscape
To compete, organizations must adopt an
always-on approach to building relationships
with their audience—and improving those
relationships each day.
11. 11Why a Content Methodology Is Needed
Time spent with digital media:
• 49 percent increase over the last two years
• 90 percent increase on mobile
Organizations must understand:
• The digital spaces where their target audiences
consume content
• The content formats, topics, and contributors that
will resonate with those audiences
b.
Channel and Media Proliferation
12. 12Why a Content Methodology Is Needed
c.
Opportunities for
Continuous Improvement
Advancements in content marketing technology
now enable organizations to rapidly optimize their
content creation and distribution.
13. 13
III.
A Culture of Content
A culture of content creates a virtuous cycle in
which content powers all divisions of the enterprise,
which, in turn, power a brand’s storytelling efforts.
This virtuous circle is only possible when the
company works to build a culture that values and
evangelizes content.
14. 14A Culture of Content
A. Create a Common Purpose: Marriott M Live
This is a tool for everybody to use in the
building. It’s customer-first thinking.
DAVID BEEBE, MARRIOTT’S VICE PRESIDENT OF GLOBAL CREATIVE AND CONTENT MARKETING
”
15. 15A Culture of Content
At Electrolux, CMO MaryKay Kopf creates task forces of team
members from across departments and regions of the world to unite
around content.
B. Engage Senior Leadership: Electrolux
16. 16A Culture of Content
To rally content support, Chase crafted a system of governance
and standards, built a team of content creators, and established an
editorial board.
C. Establish Content Leadership and Governance: Chase
We needed to
prove that
content can
improve
marketing’s
effectiveness.
BRIAN BECKER,
CHASE’S HEAD OF CONTENT
”
17. 17A Culture of Content
The newsroom for Coca-Cola’s corporate online magazine,
Coca-Cola Journey, gathers weekly to evaluate content based
on a blended content score, and has a monthly call with
Coca-Cola’s 19 international markets, each of which has its own
version of the Journey site.
D. Foster Collaboration: Coca-Cola
18. 18A Culture of Content
E. Encourage Creativity and Risk-Taking: Marriott
We don’t want to see any ‘Welcome to
the JW Marriott, here’s your keycard,’ and
then a closeup of the logo. None of that.
DAVID BEEBE, MARRIOTT’S VICE PRESIDENT OF GLOBAL CREATIVE AND CONTENT MARKETING
”
20. 20Components of a Content Methodology
The Flywheel
One of the most important and innovative
mechanical advances is the flywheel, a device
used to store and conserve energy, and a
critical component of everything from the steam
locomotives of the early 1800s to NASA
spacecrafts today.
Remarkably powerful and efficient, the flywheel
needs an initial torque to push it forward and
get it going. Once in motion, it’s able to build and
store more and more energy through each
cycle, increasing its total output and effectiveness
over time.
21. 21Components of a Content Methodology
A.
Define objectives
and KPIs.
B.
Conduct audience
definition and
channel analysis.
C.
Identify market
opportunity.
D.
Evaluate internal
processes and
resources.
The Flywheel
22. 22Components of a Content Methodology
Without clear objectives and KPIs, content
success cannot be championed and a
content program cannot improve or evolve
over time.
Advanced organizations go beyond
standard industry metrics (pageviews,
leads, likes) and hone in on metrics that
measure relationship building and
match to larger business goals, such as
customer experience.
A. Define Objectives and KPIs
23. 23Components of a Content Methodology
Brand health: visitors, attention time, engagements, cost per
engagement
Revenue generation: product leads, sign-ups
A. Define Objectives and KPIs: Chase
24. 24Components of a Content Methodology
B. Define Audience and Key Channels
• Dreams of owning a home,
but unsure of whether it’s the
right time.
awareness
acquisition
consideration
FUNNEL STAGE EXAMPLESPAIN/PASSION POINTS
• Wants to buy a home, but
doesn’t know what to look for
in a mortgage.
• Has a home in mind and
ready to buy a mortgage,
but concerned about
specific features.
• “Top 10 Mistakes Newlyweds
Make”
• “How to Set a New Year’s
Resolution You’ll Achieve”
• “Flowchart: Should I Rent or
Buy?”
• “7 Signs You’re Ready to Buy a
Home”
• “How to Tell a Good Mortgage
from a Bad One”
• Mortgage calculator
• “5 Tricks for Saving on Your
Mortgage”
• iPad offer
• Employee mortgage pricing
• Mortgage brochure
Content breakdown by funnel:
25. 25Components of a Content Methodology
C. Identify Market Opportunity and Channel Strategy
“What kind of content should we create?” is a question that plagues most
organizations when trying to launch a content operation for the first time.
Those that are most successful follow a few key guidelines:
1
Find the white space in your market. Where are
opportunities? What are competitors doing—or
not doing—in their marketing initiatives? What
customer pain points can you help address?
Answers to these questions help identify content
opportunities.
2
Build up to a Big Idea. Regardless of content
type, all GE content corresponds to the brand
message around “Ecomagination.” IBM’s idea is
“Smarter Planet.” What’s the concept your brand,
product, company, and service can own and be
identified with?
3
Identify the intersection of topics your brand can
own—be it entertainment content, educational
and informative content, or utility content—and
what your audience seeks.
4
Develop a voice, tone, and perspective that’s
original. Even for a well-covered topic, determine
the areas in which you can add value. “Me-too”
content has little value. Avoid adding to the noise.
5
Use tools like BuzzSumo to discover what
content formats and lengths are shared the most,
and where they are shared. Define which topics
your audience discusses most. Identify which
strategies are working best for other publishers
and brands, and consider how to emulate them.
6 Identify keywords with the greatest search
volume but the lowest competition.
26. 26
Find the white space in your market
20%
6%
5%
69%
Competitor A
Competitior B
Competitor C
Competitior D
Share of Voice Across
Social Networks
37%
10% 10%
42%
Publisher A
Publisher B
Publisher C
Publisher D
Share of Voice Across
Social Networks
Components of a Content Methodology
27. 27
Build up a ‘Big Idea’/Mission
“We must challenge startup founders to push their
companies to become the business that would put
them out of business. To us, thought leadership is
about differentiation. We strive to share unique
perspectives and proprietary data to cut through the
echo-chamber of ‘business resources.’”
Components of a Content Methodology
28. 28
Identify the topics you can own and your
audience seeks
Number of Shares Across
Social Networks
Number of Pieces Produced
4%
14%
9%
25%
17%
10%
22%
Apps/Tech Solutions
Creativity
Entrepreneurs
Morning Routines
Procrastination
Well-being
Workspace/Environment
5%
8%
6%
11%
14%
8%
48%
Components of a Content Methodology
14K pieces of content analyzed
13.7M total shares
959 average shares per piece of content
29. 29
Number of Shares
Across Social Networks
Number of Pieces
Produced
26%
2%
67%
4%
7K pieces of content analyzed in the past year
643M total shares
90 average shares per content piece
34%
5%
50%
11%
Budgeting Tips
Mortgages
Personal Loans
Student Loans
Components of a Content Methodology
Identify the topics you can own and your
audience seeks
30. 30
Develop a voice, tone, and perspective
Conversational Optimistic Helpful Inspiring
• Transparent, honest, and authentic — never preachy or overly corporate.
• Always helpful and optimistic, never negative, judgmental, or irreverent.
• Clear and uncomplicated, but still conversational and compelling.
• Knowledgable, but nurturing and advice-driven.
• Innovative and cutting-edge; never contrived or repetitious.
Components of a Content Methodology
31. 31
Uncover formats and lengths shared most
13K pieces of content analyzed in the past year
93M total shares
6.43K average shares per content piece
AverageNumberofShares(YTD)
2,500
5,000
7,500
10,000
Content Format
'How' Post Video 'Why' Post List Infographic
9,000
7,293
9,203
6,439
7,725
Components of a Content Methodology
32. 32
Identify keywords with the greatest
search volume and lowest competition
Components of a Content Methodology
Volume of Organic
Search Keywords
Scotiabank
16k
Competitor B
5000
Competitor A
900
Competitor C
500
33. 33Components of a Content Methodology
D. Evaluate Existing Processes and Resources
34. 34Components of a Content Methodology
While Coca-Cola creates much of its brand-centric content in-house,
it also turns to freelancers (via Contently) to tell a wide range of
other stories.
D. Evaluate Existing Processes and Resources: Coca-Cola
We’ve really
tried to carve
out a beat
system with
our Contently
writers. It’s
nice to know
who we can
go to for
certain stories.
JAY MOYE, COCA-COLA
JOURNEY’S EDITOR-IN-CHIEF
”
35. 35
V.
Create a Content Plan
To get a content methodology into action,
organizations need to formulate a content plan
that will propel their initial publishing efforts.
This plan spans the first 90 days, and allows
an organization to track what works best and
to optimize accordingly.
38. 38Create a Content Plan
B. Content
A content creation plan should include:
• Content creation categories and subcategories
• The share of content production allocated to each
• The formats and frequency of that content
• Production budget allocated to each
39. 39Create a Content Plan
B. Content
In turn, this content should be spread across an editorial calendar.
40. 40Create a Content Plan
C. Channels
• A channel plan should detail
the way the content that an
organization produces will be
distributed across its owned
and paid properties.
• Public relations, corporate
communications, sales
enablement, and recruiting
can all be integrated to
outline how each department
can leverage content.
Content Hub
Guides, infographics, multi-source blog posts, interviews,
event coverage, videos
Social Media
• Activation across
channels where
audience spends
time (Twitter,
Facebook,
Snapchat,
LinkedIn, etc.)
• Combination of
link sharing and
native social
content
(Instagram,
Facebook video,
photos, etc.)
• Optimized for
impressions, clicks,
shares, referral
traffic, lead source,
etc., depending on
content goal
Email
• Top-performing
content featured
monthly, weekly, or
daily depending
on content
maturity and
frequency
Paid
Distribution
• Headline
distribution (A/B
test 10 to 15
headline and
image
combinations per
piece across
Outbrain,
Facebook,
LinkedIn, etc.)
• Paid promotion of
well-performing
native social
content
• Paid search and
display
41. 41Create a Content Plan
D. Contributors
Map out all content contributors, the topics and formats of the content they
create, and the rate they are paid.
42. 42Create a Content Plan
E. Workflow and Approval
Determine the flow of approval within your organization. As a best practice,
have a single content leader who has final approval over all content published.
44. 44Testing and Optimization
The 90-Day Test
As content is published, evaluate:
A.
The performance of content based on topic or
format.
B.
The channels on which readers engage with content
most deeply.
C.
The contributors delivering the strongest results.
45. 45Testing and Optimization
A. Content
As a best practice, compare:
Content production data (number of stories published) vs.
content performance data (KPIs).
46. 46Testing and Optimization
B. Channels
Examine which channels drive the greatest content results. Prioritize future
content distribution resources accordingly.
50. Thank you.
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