Implementing Design Thinking Powerpoint Presentation Slides

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This document discusses implementing design thinking in business processes and operations. It notes that only 16% of companies truly realize the transformative value of digital due to issues like inability to experiment quickly, change management challenges, organizational silos, risk aversion, and legacy systems. The document then explains how design thinking can help by integrating customer emotion and empathy, possibilities of digital technologies and analytics, and requirements for business success. It outlines the building blocks of design thinking including observation, ideation, prototyping, and testing. Finally, it provides a design thinking process roadmap and recommendations for establishing interdisciplinary teams and applying design thinking principles.

Business

IMPLEMENTING
DESIGN THINKING
Your Company Name

3
WHY WE NEED INNOVATION IN BUSINESS PROCESSES & OPERATIONS?
31%
of companies truly reap the
Transformative value of digital
BECAUSE OF
55%
Success rate among those
with Good back/ Middle office
alignment to customer needs
BUT ONLY
16%
Are in that
Category
Inability to
Experiment Quickly
37%
Change Management
39%
Organizational
Silos
28%
Risk
Aversion
35%
Legacy
Systems
32%
3
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WHERE DOES DESIGN THINKING ADD VALUE?
4
Redesign the future state process
and delivery for the end customer
journey for a multination
al credit card and payment
services provider
Reimagine new operations being set up
and new products launches to
rationalize costs and optimize potential
business impact
Reimagine the planning, forecasting
and campaign management
processes, as well as operations for a
global manufacturer and direct selling
Redefine transitions and change
management processes, a critical
transformation component, into a
desirable and value-add experience
4
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HOW DESIGN THINKING WORKS IN BUSINESS PROCESS & OPERATIONS?
5
Design Thinking is a human centered approach to
Innovation that Integrates
DESIGN THINKING ENABLES
Customer Emotion
and Empathy
Possibilities of Digital
Tech and Analytics
Requirements for
Business Success
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BUILDING BLOCKS OF DESIGN THINKING
6
OBSERVATION
Team directly interacts & observes the behavior of
users with the intent of understanding their needs
on multiple levels- emotionally, functionally &
psychologically
IDEATION
Team translates the insights gained through direct
customer research & uses techniques like
sketches/ sticky notes to promote creativity to solve
problems as well as generate new ideas
PROTOTYPING
Team creates mockups, simulations & processes
as a way to convey the overall concept to users-
Look & feel; functionality of the experience
TESTING
Users then interact with the mockups, simulations
and provide their feedback. This is a continuous
process rather than a formal event that occurs
when a design is complete
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STAGE
“SPRINT”
PROGRAM
DESIGN THINKING PROCESS ROADMAP
3 days Palo Alto
Preliminary
Assessment
Landscape Design Hypothesis Test MVP Field Test V 1.0
+2 Weeks (Remote) TBD TBD
2 Weeks 1-3 Weeks +1 Week +1-2 Weeks +5-10 Weeks* +5-15 Weeks*
Scoping
Workshop
Refinement
Workshop
Co – Innovation
Workshop
Alignment Workshop
Discovery Synthesis to Prototype/ UI MVP to Product
7
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RECOMMENDATIONS
8
The experiences that
result from a design
thinking process are not
superficial; they
necessitate changes to be
made in supporting
business processes,
technologies and
organizational structures
The new customer
experiences that arise
through design thinking
will require an integration
and re-orchestration of
how the company relates
to customers on all
channels
Establish interdisciplinary
teams and processes that
put customer needs,
desires, emotions and
motivations at the center
of the product and service
design
Simultaneously apply all
elements of design
thinking, such as
observation, iterative
ideation, rapid prototyping
and frequent testing
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Timeline
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Venn
11
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12
Financial
50%
Minimum
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audience's attention.
80%
Maximum
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audience's attention.
65%
Medium
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audience's attention.

Puzzle
13
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14
Thank
You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
Emailaddress123@gmail.com

The document proposes a new design process model that is more agile and iterative than the traditional linear model of empathize, define, ideate, prototype, test. The new model frames design as the co-evolution of problem and solution spaces represented visually through "design arenas" of purposes, beneficiaries, evaluations, and artifacts. Sprints are used to iteratively refine these arenas rather than rigidly progressing through phases. Tools like a design kanban board and design arenas canvas are suggested to manage tasks and visualize the evolving design spaces. The document encourages being conscious of process models and applying the new model to challenge existing approaches.

The Ultimate D.I.Y Guide to Effective eLearning Design By Karla Gutiérrez

eraser Juan José Calderón

CEM Asia Summit: Design Thinking Workshop

SAP Customer Experience

Design Thinking: engage customers like never before. Inconsistent customer interactions. Undifferentiated touch points. Indifferent customers. If these are business challenges you are facing, it’s time to take a closer look at the customer journey that your business is providing. Join us in a hands-on, interactive session that will introduce you to a new way of thinking. Design Thinking is a user centric problem-solving mindset that combines empathy, rationality and creativity, and keeps the end-user of your product/service at the center of the design process. These techniques are being used by the world’s most prolific innovators to deliver powerful interaction experiences across the entire customer journey. What we covered within the workshop: 1) The basic foundations and benefits of Design Thinking as an innovation process. 2) How to start integrating Design Thinking ideas and techniques into your daily customer interactions. 3) How to use Design Thinking to draw customer journey maps and gain actionable insights.

Intro to Product Design

Stephanie Engle

Prototyping Ideas

Colin Preston

This document discusses the benefits of prototyping for developing digital experiences. Prototyping helps reduce costs and time, validate ideas quickly, and design products that are desirable, viable, and technically feasible. The type of prototype should match the goal, such as using conceptual prototypes for developing ideas and technical prototypes for testing features. Low-fidelity prototypes provide better feedback on ideas, while high-fidelity prototypes receive comments on visuals. Storyboarding, role-playing, and paper or interactive clickable prototypes are methods discussed for testing different stages of the design process. Failure is part of prototyping, as each failure provides an opportunity to improve designs based on user feedback.

Design for Delight - The Innovation Catalysts

Stephen Gay

UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...

UX STRAT

This document summarizes Dropbox's approach to participatory design research. It involves co-creating with customers to identify opportunities, develop concepts, ensure mutual benefit, and apply learnings. Key aspects include workshops to highlight user difficulties, brainstorming solutions informed by user needs and goals, and creating artifacts for synthesis. Benefits are better understanding users and giving them a voice in product development. The approach aims to minimize risk and create more valuable solutions through direct customer involvement.

Radical Product: The global movement that’s building vision-driven products

Fresh Tilled Soil

UX Fest 2018 Radhika Dutt, Co-Founder at Radical Product Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.

During the current basic track at the School of Design Thinking at the HPI in Potsdam I had the pleasure to run several sessions with the students regarding the importance of prototyping during a design thinking project. For sure for early testing but also as important and powerful way of develop and iterate ideas inside the team. Sometimes without even words. I combined this short input with several exercises, where the students created in several iterations and with very strikt time-boxing different prototypes based on a certain challenge. Interesting to see how effective athe hand-over from a first version of a prototype to another team worked out in the end.

Design Sprint Workshop UXLx 2017

fresh tilled soil

The document describes the Design Sprint process, which is a time-boxed framework for solving problems through understanding, diverging, building, and testing solutions over the course of a sprint. It provides examples of exercises used in each phase, such as empathy mapping to understand users, storyboarding and prototyping to generate and refine ideas, and assumption mapping to test prototypes and gather feedback. The goal is to increase the chances of creating solutions that people want by involving the team in collaborative problem solving and rapid iteration.

Lean Design Thinking Crash Course

Reuven Cohen

Design Sprint for Creative Teams

Fresh Tilled Soil

Preparing for 1st Design Sprint

New Haircut

It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days. Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.

Demystifying the Design Sprint

Fresh Tilled Soil

A Design Sprint is a five-day framework that uses design thinking principles to identify the right problem to solve, generate ideas to solve that problem, and test solutions. The five days consist of understand, diverge, converge, build, and test phases to discover answers fast through prototyping and user feedback. This process aims to increase the chances of creating something people want by gathering evidence-based insights rather than opinions.

Sketching As a Communication and Collaboration Tool.

Aaron Irizarry

Product teams often consist of team members with various disciplines and approaches to product design, this can often present communication hurdles with team members (designers, devs, product managers, marketing,research, etc) as well as kinks in team collaboration. In this talk, Aaron will provide tools, tips, and insights into using sketching to help improve communication and collaboration within product teams.

Design Thinking VS Lean Startup

Adela VILLANUEVA

This presentation discusses the differences between design thinking and lean startup methodologies. While the approaches have some differences, such as design thinking being more incremental and lean startup being focused on hardcore innovation, the presentation argues that they are complementary rather than in conflict. Using both methodologies together can create a powerful combination by allowing lean startup's rapid iteration to strengthen the value proposition developed through design thinking's focus on user needs. The presentation proposes a hybrid "design lean" methodology that combines the approaches.

Lipstick on a pig ias16

Traci Lepore

The document argues that design is not just "lipstick on a pig" and should not be viewed as a superficial afterthought. It provides examples of how design encompasses many activities and disciplines like branding, visuals, specifications, etc. It encourages designers to empower teams, bring data to discussions, create shared workspaces, and follow design principles to demonstrate how design adds value at every stage of product development.

Journey Mapping

Mike Biggs GAICD

Divergence Airways UPDATED

Mike Biggs GAICD

Watch the video here: https://www.youtube.com/watch?v=Zl4QTr8YkhE This talk takes you on a journey to understand what a 'discovery' period in your design and tech project currently looks like, through to what it could be. Spoiler: It can be so much more, but you need to be prescriptive in the way you put together your team, and let go when you're going through the process. Oh and make specific time for non-specific things to happen.

People love stories not decks

Jason Shellen

This document outlines a pitch deck for a company called Boxer that aims to transform the mobile email experience. The deck begins by establishing the problem that email poses on mobile devices and introduces Boxer as a solution to improve triage, response and task management capabilities. It then provides details on the company founders and product roadmap. The deck emphasizes Boxer's opportunity to disrupt business processes and its strategy of prioritizing user and team adoption to drive enterprise sales.

Design thinking lean startup and agile pradeep

Pradeep Patel, PMP®

UX STRAT 2013: Aline Baeck, BEYOND WIREFRAMES How User Experience Methods Ca...

UX STRAT

This document discusses how user experience methods can foster innovation and solve business problems. It provides an overview of a workshop where these methods were applied with a team at Intuit, resulting in a redirected project with a clearer purpose and definition of success. The document outlines several UX methods that were part of the workshop, including empathy maps, problem diagnostics, and ideation techniques. It argues that applying design thinking and UX strategies can help teams better understand customer needs and generate more innovative solutions.

How to Choose Your Next Experiments

Lean Startup Co.

Research & Design Methods, Mad*Pow - HxD2013

Adam Connor

This document discusses research and design methods for healthcare. It begins by outlining the challenges of healthcare design due to complex systems and interconnected stakeholders. It then discusses different research methods like ethnography, interviews, and usability testing to understand users and inform design. Journey mapping is presented as a way to synthesize research into narratives. The document concludes by discussing techniques for refining solutions through design studios, with rounds of sketching, presenting, and critiquing ideas.

Delight 2015 | Getting Design for Delight Into Your Organizational DNA

Delight Summit

This presentation was given by Suzanne Pellican of Intuit at Delight 2015 on Oct. 5, 2015. Close to one third of the U.S. economy flows through Intuit’s payroll, invoicing and tax software. What drove such a dominant software company to reinvent itself into a design-driven 30-year old startup? This story begins in 2006, when Intuit found itself in a terrible position—flattening growth, terrible Net Promoter Scores, and a less than desirable innovation pipeline. Suzanne will tell the story of Intuit’s rebirth by leveraging design at all levels of the company and creating a culture of design thinkers who aim to do nothing short of delighting their customers. http://delight.us/conference

Design For Delight Tool

whoischrislam

This document summarizes the design of a website to provide resources for the Design for Delight (D4D) methodology at Intuit. It outlines conducting interviews and card sorting to define the needs of the target users. The solution developed the site around three main objectives: explaining the D4D principles, presenting priority methods, and linking users to expert guidance. Testing showed the design successfully met users' needs to understand principles, find specific methods, and connect to experts with a 100% success rate. Next steps include iteration based on feedback, expanding community involvement, and exploring a mobile version.

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