The document provides guidance on pitching an idea in under 2 minutes by outlining the key elements needed: 1) Describe the idea by identifying the problem, proposed solution, and target customer. 2) Explain what makes the idea unique or superior to existing alternatives in terms of features, cost, convenience or other benefits. 3) Outline the business model by explaining how money will be made, such as through one-time fees, subscriptions, or societal impact for non-profits. The pitch should cover these core elements in under 2 minutes without slides.