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Mashing up customers, users, product and business
The document discusses customer and product development using an agile approach. It emphasizes starting with the customer to identify problems, then developing minimum viable products to validate solutions fit the problems. Each step involves validation, whether validating the customer has a problem, the solution fits the problem, or there is a market for the product. Tools like lean canvases and validation boards help share understanding and co-create. The process is iterative, refining the product based on frequent customer feedback to maximize learning.
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Mashing up customers, users, product and business
- 1. Mashing up customers, users,product and business Marko Taipale - Agile Saturday X ! Twitter: @markotaipale
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- 3. Idea HELP! Mother of 2 3years old being sick Magic Fairy in 15 mins
- 4. What would youdo next?
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- 6. Find customer withhole Validate Develop plug concept Validate Build and sell plug Find more customers Sell more Refine plug Scale company
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- 10. Idea HELP! Mother of 2 3years old being sick Magic Fairy in 15 mins
- 11. Who has thisproblem?
- 12. Customer: Father /Mother Problem: Got to get to work
- 13. It is aguess, right?
- 14. How would youfigure it out?
- 15. Would you buythis idea? Me Mother of 2
- 16. Would you buythis idea? Me Mother of 2 Imagine a scenario… Could you walk me trough what happens? ! Ok, what are the problems you face? What I am trying to find out?
- 17. What I foundout.. • 15 min is not a problem, the following days are.. • I’d see that paying to solve this problem would be my employers responsibility • There is a free service … but they do not have any SLAs • Trust is the biggest emotional issue
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- 19. Idea HELP! Mother of 2 3years old being sick Let me pay this Employer Magic Fairy in 15 mins
- 20. Customer: Company User: Father/Mother Problem:Save money by taking care of sick kids
- 21. What I foundout.. • 300+ hrs / family lost (in age of 27-45) • Customer acknowledges the problem .. and would pay if somebody would fix the problem
- 22. “Validating” that they havethis problem
- 23. Customer-Problem fit Who ismy customer? What is her problem?
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- 25. From idea tosolution
- 26. Do you wantto buy this? Me Customer
- 27. Do you wantto buy this? Me Customer You mentioned that you have these problems… ! Now we thought this very hard and came up a possible solutions, would you like to see it? ! What do you like, what do you do not like? (and why?) ! How would you like to have it? ! What are the things you could live out? ! When/would you be willing to test this out? ! How much would you be ready to invest into this? What I am trying to find out?
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- 29. Minimum Viable Product ! =the thing we need to do to learn the most
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- 31. “Validating” that they needthis solution for fixing the problem
- 32. Do you wantto buy this? Me Customer
- 33. Do you wantto buy this? Me Customer Would you like to run this test to see… ! If this fixes the problem, how much you pay for this? !
- 34. So what havewe done so far..
- 35. Customer-Problem fit Who ismy customer? What is her problem? Problem-Solution fit Does my solution fix the problem?
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- 37. Customer-Problem fit Who ismy customer? What is her problem? Problem-Solution fit Does my solution fix the problem? Product-Market fit Is there a market for my product? Scale How can I grow the company?
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- 39. Idea Find customer candidates Build indepthcustomer understanding Capture problems Validate CustomerProblem fit Problemsolution fit Productmarket fit Scaling Choose problem Develop business model Develop everything Design solution concept Create new customers Build company Validate Refine product Design & build MVP Sell Validate Model of business and product development by Marko and Ari
- 40. How agile software developmentfits into this?
- 41. Idea CustomerProblem fit Problemsolution fit Productmarketfit Scaling Agile SW Dev Developing in slices Fast feedback Frequent delivery User metrics Coordination
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- 47. Model Customers CP fit Reality PS fit PMfit Hypos Assumptions Our understanding Riskiest ! assumption Success criteria Experiment Out of the building Results Validated Learnings
- 49. Summary • Idea -> Findthe customer with the problem • Problem -> Figure out the solution, check with customers, use MVP to maximise learning, ask cash in “day 1” • Use simple tools to share and co-create • Iterate & validate
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