Design Thinking from Padman movie.

1. Design Thinking
from Padman
Submitted by
Monika Dwivedi

2. What is Design Thinking ???

3. Empathize -
Identify the problems of the customer
• Connect to the customer.
• Try to understand what they might not
realize.
• Try to find emotional connect.

4. Try to provide them with the
solution at first.
Understand what are the
issues.
Always feel happy to help.
Define – What the problem is ?

5. IDEATE : Do not wait for someone else to take
stand.
Never hesitate what society will think.
Never first idea can be the best one.
Stay calm and confident.

6. Never stop yourself because what others are
going to think about you.
Prototype :

7. Never underestimate your own ideas.
 Your need based strategy can be your best solution.
 You might also fail at first.
 Keep up your try and fail method, that is how you can
find the best answers.
 Work on your own research ideas.

8. • Always do the research before finalizing
your end product.
• Think about the pros and cons about your
product.
• Never think you are incapable of doing
uncertain.

9. Testing :

10. FEEDBACK FROM
THE CUSTOMER
IS REALLY
IMPORTANT !!

11. YOUR
SUCCESS
DEPENDS ON :
REFINE YOUR
PRODUCT
WHETHER IT
COULD
FULFIL THE
CUSTOMER’S
REQUIREMENTS
A DAILY PRODUCT.
TESTIFY WITH
FEEDBACK YOUR
PRODUCT AT
EVERY STAGE.
WORK TOWARDS
LARGER
PERSPECTIVE.

12. The real hero
• Arunachalam Muruganantham (Padman) is a social
entrepreneur from Coimbatore in Tamil Nadu, India.
• He is the inventor of a low-cost sanitary pad-making
machine.
• Spread awareness about traditional unhygienic
practices around menstruationn in rural India.
• His machines can manufacture sanitary pads for less
than a third of the cost of commercial pads.
• And have been installed in 23 of the 29 states of India
in rural areas.

13. SO
M
SAM
TAM
Market Analysis
TA
M
SAM
SOM

14. Conclusion :
• In spite, of social constraints, follow the process with some idea combinations to
come out with conceptual solutions.
• Conceptual design further needs to be considered with more factors (trial
manufacturing, material costing, user testing, and business marketing, etc.) for
higher potential products.
• The new framework of your design should more of larger approach,
collaborative, divergent and also convergent in thinking to achieve new
experiences in solving a design problem.
• Follow the idealistic approach of Explore-Ideate-Create-Evolve to generate a
systematic framework within the environment of an industrial designed product.