Social Media and Marketers Five Benefits of Social Media Marketing from beingyourbrand.com” 1. Increased exposure 2. Increased traffic 3. Provided marketplace insight 4. Generated leads 5. Developed loyal fans
This document provides an overview of how businesses can use Pinterest to market themselves. It discusses what Pinterest is, its appeal to users, and how businesses can get started using it. The key aspects covered include how images are central to Pinterest's effectiveness, case studies of how companies like J.Crew, Nordstrom, and Whole Foods have successfully used Pinterest, and tips for creating engaging content that could spread virally.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
How to Make Your Art Worth More Money Webinar 2015Cory Huff
This document provides information on how artists can make their art more financially successful by using content marketing strategies. It discusses that the starving artist myth is not true and artists can make a good living by selling their art. Various case studies are presented of artists who have significantly increased their art sales and income by creating online content that builds emotional connections with potential buyers and establishes their expertise. The document advocates setting up an effective artist website and using social media to tell stories about your art and build an engaged audience. It promotes the Content Marketing for Artists course by The Abundant Artist that teaches these strategies.
This document discusses using Pinterest as a tool for promoting programs and resources. Pinterest allows users to visually share and organize internet bookmarks using pins and boards. It has over 15% internet user penetration, especially among young, educated women. The document outlines best practices for using Pinterest, including having pin-friendly content, dedicating regular time to pin, ensuring high quality pins, and collaborating on group boards. It advises readers to consider their goals, audience, and strategy to determine if Pinterest is a good fit for promotion.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
This document provides an in-depth look at Pinterest, including key facts about its rapid growth, best practices for brands, examples of brands successfully using Pinterest, ways to measure ROI, and how it can benefit public relations efforts. It describes Pinterest as a social media site where users share and collect images and content by pinning them to virtual pinboards.
This document provides an overview of how businesses can use Pinterest to market themselves. It discusses what Pinterest is, its appeal to users, and how businesses can get started using it. The key aspects covered include how images are central to Pinterest's effectiveness, case studies of how companies like J.Crew, Nordstrom, and Whole Foods have successfully used Pinterest, and tips for creating engaging content that could spread virally.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
How to Make Your Art Worth More Money Webinar 2015Cory Huff
This document provides information on how artists can make their art more financially successful by using content marketing strategies. It discusses that the starving artist myth is not true and artists can make a good living by selling their art. Various case studies are presented of artists who have significantly increased their art sales and income by creating online content that builds emotional connections with potential buyers and establishes their expertise. The document advocates setting up an effective artist website and using social media to tell stories about your art and build an engaged audience. It promotes the Content Marketing for Artists course by The Abundant Artist that teaches these strategies.
This document discusses using Pinterest as a tool for promoting programs and resources. Pinterest allows users to visually share and organize internet bookmarks using pins and boards. It has over 15% internet user penetration, especially among young, educated women. The document outlines best practices for using Pinterest, including having pin-friendly content, dedicating regular time to pin, ensuring high quality pins, and collaborating on group boards. It advises readers to consider their goals, audience, and strategy to determine if Pinterest is a good fit for promotion.
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
This document provides an in-depth look at Pinterest, including key facts about its rapid growth, best practices for brands, examples of brands successfully using Pinterest, ways to measure ROI, and how it can benefit public relations efforts. It describes Pinterest as a social media site where users share and collect images and content by pinning them to virtual pinboards.
This document provides recommendations for Rough Hollow's social media strategy on Facebook, Twitter, and Pinterest. It recommends posting engaging photos and videos from Rough Hollow 3-5 times per week on Facebook, along with promotional content for upcoming events. It also recommends running targeted Facebook ad campaigns and regular contests to encourage engagement. Metrics like likes, shares, and comments will be tracked monthly to optimize the strategy.
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
This document provides an overview of Pinterest, including statistics about its users and how businesses can use it. Pinterest allows users to share images and "pin" them to virtual pinboards. It has over 21 million unique visitors monthly and is driving more traffic to websites than other social networks. The document outlines best practices for businesses to engage on Pinterest, such as pinning visually appealing content and getting employees involved. It also provides examples of companies like Whole Foods and Birchbox that are using Pinterest effectively.
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
Digital and social media can be a perfect fit for spas and wellness companies to interact with consumers. Today, consumers research options and share experiences online, so these companies must be present on social media to understand customer needs, manage their reputation, and drive footfalls through fan engagement and loyalty programs. While deals can initially boost sales, companies need to avoid being seen solely as discount brands and find ways for customers to pay full price over time.
Pinterest is a social media platform where users create virtual pinboards to collect and share images and content they find interesting. It has grown rapidly in popularity in recent months. The document discusses best practices for businesses to utilize Pinterest, including embracing the culture of sharing personal interests, targeting the site's majority female demographic, using hashtags and keywords, and measuring engagement. It also notes challenges like the difficulty of measuring ROI and issues around Pinterest's terms of use.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
Social Media 101 and Etiquette for Coach ConnectionsStephanie Nissen
This presentation gives a "Social Media 101" approach to 4 of the biggest social networks - Facebook, Twitter, Pinterest, and LinkedIn specifically for Coach Connections and the Financial Wellness Show. We talk about the demographics of each social network, who uses each network, and some best practice tips. Next, we explore social media etiquette going over the do's and do not's of how we engage and grow our community. As the Financial Wellness Show is a podcast, we've included the social media links to their new social media pages and some examples of how to use the show's value to promote your business in financial wellness coaching.
This is a presentation regarding the social vision of the company know as 20/20 Vision Photography run by Tracy Brock. You can find her using the following URLs: http://www.eventphotographyinbirminghamal.com, http://2020vision.photoreflect.com, and many more
This document outlines strategies for nonprofit organizations to better segment their donor data to improve engagement. It discusses:
1. Segmenting donors based on giving history, including total lifetime giving, number of gifts, and whether they gave during a past campaign.
2. Actions organizations can take now to segment data for personalized outreach, such as sorting by total giving, number of gifts, and demographic information.
3. Longer-term strategies for improved data segmentation, like ensuring all relevant constituent groups are included in the database, cleaning the data, tracking important metrics, establishing standards, and training staff.
The goal is to leverage segmentation to better understand donors and strengthen relationships.
Breaking the Code of Interview Implicit Bias to Value Different Gender Competencies
Bonita Banducci, Banducci Consulting
Live at Santa Clara University - Room #330C located on the 3rd floor of the Learning Commons
Session Length: 1 hour
Implicit Bias Workshops and exercises are being shared widely on the internet. Some of the solutions are:
"Determine precisely what skills and attributes you are hiring for."
"Ask exactly the same questions to each candidate."
But what about the implicit bias in determining what skills you are valuing--beyond traditional management and leadership competencies?
How can interviewers recognize the often invisible, unarticulated, undervalued and often misinterpreted competencies of more "relational and collectivist" people--often women and men and women from different cultures?
Bonita Banducci teaches Gender and Engineering class in Santa Clara University's School of Engineering Graduate Program. In video and cartoon representation as well as in person, her students apply Gender Competence®--understanding and skills to work with gender (and cultural) differences as competencies--to job interviews both as the interviewer and the interviewee, as men and women. They show how to "mine the gold" of difference for the best candidate AND to get the job as the best candidate while establishing the value of relational competencies in the workplace and marketplace.
Workshop: Bringing your content to life with images. Charity content marketin...CharityComms
Madeleine Sugden, communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media requires understanding your audience, engaging them through relevant content like images and questions, and rewarding advocates to grow your reach. Women are more engaged in social media than men, more likely to comment and share. The key is listening to what your audience cares about and providing value through entertaining, useful content that encourages interaction.
This document provides guidance on writing effective fundraising appeals. It discusses individual giving in the US and strategies for crafting appeals that incorporate the principles of simplicity, unexpectedness, concreteness, credibility, emotion, stories, and success. These principles include keeping messages short and focused, surprising donors with new information, tying donations to tangible impacts, backing claims with data, eliciting emotion through stories, and highlighting past successes. The document also stresses the importance of thanking donors for their contributions.
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
The document discusses how to monetize social media through a 6 step mantra of plan, create, participate, monetize, monitor, and optimize. It recommends carefully planning social media goals and content before creating engaging content like articles, photos, and videos. Participation is key through comments, discussions, contests and shares to increase engagement and search engine results. Monetization options include memberships, premium content, ads, affiliate links, and sponsorships. Traffic and engagement should be monitored and optimized through analytics to continuously improve and achieve goals. Patience is needed as social media works best for branding and engagement over time.
The document discusses how social media has impacted the tourism industry. It notes that travelers now rely heavily on word-of-mouth and user reviews found on social media platforms when choosing destinations, accommodations, dining, and transportation. The tourism industry has taken notice and is increasingly using social media for marketing and engaging customers. Statistics show that reviews on sites like Facebook, YouTube, and Twitter now significantly influence travelers' decisions.
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
These Instagram for business tips will help companies get ideas for how they can post engaging photos on the platform, as well as how to interact with eager fans.
This document provides recommendations for Rough Hollow's social media strategy on Facebook, Twitter, and Pinterest. It recommends posting engaging photos and videos from Rough Hollow 3-5 times per week on Facebook, along with promotional content for upcoming events. It also recommends running targeted Facebook ad campaigns and regular contests to encourage engagement. Metrics like likes, shares, and comments will be tracked monthly to optimize the strategy.
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
This document provides an overview of Pinterest, including statistics about its users and how businesses can use it. Pinterest allows users to share images and "pin" them to virtual pinboards. It has over 21 million unique visitors monthly and is driving more traffic to websites than other social networks. The document outlines best practices for businesses to engage on Pinterest, such as pinning visually appealing content and getting employees involved. It also provides examples of companies like Whole Foods and Birchbox that are using Pinterest effectively.
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
Digital and social media can be a perfect fit for spas and wellness companies to interact with consumers. Today, consumers research options and share experiences online, so these companies must be present on social media to understand customer needs, manage their reputation, and drive footfalls through fan engagement and loyalty programs. While deals can initially boost sales, companies need to avoid being seen solely as discount brands and find ways for customers to pay full price over time.
Pinterest is a social media platform where users create virtual pinboards to collect and share images and content they find interesting. It has grown rapidly in popularity in recent months. The document discusses best practices for businesses to utilize Pinterest, including embracing the culture of sharing personal interests, targeting the site's majority female demographic, using hashtags and keywords, and measuring engagement. It also notes challenges like the difficulty of measuring ROI and issues around Pinterest's terms of use.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
Social Media 101 and Etiquette for Coach ConnectionsStephanie Nissen
This presentation gives a "Social Media 101" approach to 4 of the biggest social networks - Facebook, Twitter, Pinterest, and LinkedIn specifically for Coach Connections and the Financial Wellness Show. We talk about the demographics of each social network, who uses each network, and some best practice tips. Next, we explore social media etiquette going over the do's and do not's of how we engage and grow our community. As the Financial Wellness Show is a podcast, we've included the social media links to their new social media pages and some examples of how to use the show's value to promote your business in financial wellness coaching.
This is a presentation regarding the social vision of the company know as 20/20 Vision Photography run by Tracy Brock. You can find her using the following URLs: http://www.eventphotographyinbirminghamal.com, http://2020vision.photoreflect.com, and many more
This document outlines strategies for nonprofit organizations to better segment their donor data to improve engagement. It discusses:
1. Segmenting donors based on giving history, including total lifetime giving, number of gifts, and whether they gave during a past campaign.
2. Actions organizations can take now to segment data for personalized outreach, such as sorting by total giving, number of gifts, and demographic information.
3. Longer-term strategies for improved data segmentation, like ensuring all relevant constituent groups are included in the database, cleaning the data, tracking important metrics, establishing standards, and training staff.
The goal is to leverage segmentation to better understand donors and strengthen relationships.
Breaking the Code of Interview Implicit Bias to Value Different Gender Competencies
Bonita Banducci, Banducci Consulting
Live at Santa Clara University - Room #330C located on the 3rd floor of the Learning Commons
Session Length: 1 hour
Implicit Bias Workshops and exercises are being shared widely on the internet. Some of the solutions are:
"Determine precisely what skills and attributes you are hiring for."
"Ask exactly the same questions to each candidate."
But what about the implicit bias in determining what skills you are valuing--beyond traditional management and leadership competencies?
How can interviewers recognize the often invisible, unarticulated, undervalued and often misinterpreted competencies of more "relational and collectivist" people--often women and men and women from different cultures?
Bonita Banducci teaches Gender and Engineering class in Santa Clara University's School of Engineering Graduate Program. In video and cartoon representation as well as in person, her students apply Gender Competence®--understanding and skills to work with gender (and cultural) differences as competencies--to job interviews both as the interviewer and the interviewee, as men and women. They show how to "mine the gold" of difference for the best candidate AND to get the job as the best candidate while establishing the value of relational competencies in the workplace and marketplace.
Workshop: Bringing your content to life with images. Charity content marketin...CharityComms
Madeleine Sugden, communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media requires understanding your audience, engaging them through relevant content like images and questions, and rewarding advocates to grow your reach. Women are more engaged in social media than men, more likely to comment and share. The key is listening to what your audience cares about and providing value through entertaining, useful content that encourages interaction.
This document provides guidance on writing effective fundraising appeals. It discusses individual giving in the US and strategies for crafting appeals that incorporate the principles of simplicity, unexpectedness, concreteness, credibility, emotion, stories, and success. These principles include keeping messages short and focused, surprising donors with new information, tying donations to tangible impacts, backing claims with data, eliciting emotion through stories, and highlighting past successes. The document also stresses the importance of thanking donors for their contributions.
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
The document discusses how to monetize social media through a 6 step mantra of plan, create, participate, monetize, monitor, and optimize. It recommends carefully planning social media goals and content before creating engaging content like articles, photos, and videos. Participation is key through comments, discussions, contests and shares to increase engagement and search engine results. Monetization options include memberships, premium content, ads, affiliate links, and sponsorships. Traffic and engagement should be monitored and optimized through analytics to continuously improve and achieve goals. Patience is needed as social media works best for branding and engagement over time.
The document discusses how social media has impacted the tourism industry. It notes that travelers now rely heavily on word-of-mouth and user reviews found on social media platforms when choosing destinations, accommodations, dining, and transportation. The tourism industry has taken notice and is increasingly using social media for marketing and engaging customers. Statistics show that reviews on sites like Facebook, YouTube, and Twitter now significantly influence travelers' decisions.
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
These Instagram for business tips will help companies get ideas for how they can post engaging photos on the platform, as well as how to interact with eager fans.
Adobe CQ at LinkedIn Meetup February 2014Nate Yolles
The document discusses LinkedIn's use of Adobe CQ (Content Queries) as its content management system. It describes LinkedIn's history with CMS platforms prior to adopting CQ, when it first implemented CQ, and how it has scaled and improved its implementation over time. It highlights priorities like security, brand protection, and code reusability. It also covers the evolution of LinkedIn's development processes and workflows when working with CQ.
3d rendering mumbai,3 d walkthrough mumbai,3d exterior rendering mumbai, anim...infocolor
3D Rendering is the process of producing an image based on three-dimensional data stored within a computer.3D rendering is a creative process that is similar to photography or cinematography, because you are lighting and staging scenes and producing images.
In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers.
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
The document describes various environmental activities carried out by students at DL DAV Model School in Shalimar Bagh, Delhi, including making file folders and boxes from recycled materials, designing posters and placards, creating collages, segregating plastic e-waste, raising awareness through parent sessions and rallies, conducting surveys, and designing team badges.
Acids have a pH below 7 and exist naturally, bases react with acids to form salts and water, and both have common household uses like cleaning products but also carry environmental risks like chemical spills and corrosion if not handled properly.
The document defines key online terminology used in education including email, blogs, online chat, social bookmarking, URLs, streaming, podcasts, VoIP, wikis, social networking, the world wide web, HTML, and web feeds. Each term is concisely defined in one or two sentences.
Vct india yes_no_to_plastic_jyoti_virmani(edited)coolrohitgupta
The project aimed to create awareness about the impact of plastic usage on the environment. Students explored biodiversity in innovative ways and found that banning plastic completely is impractical, but its use can be reduced. Students educated others about the harmful effects of plastic through presentations, videos, discussions, surveys and rallies. They developed critical thinking and research skills using tools like PowerPoint, videos and social media. The project improved teaching and learning by providing a meaningful real-world focus and developing 21st century skills in students.
Oracle apps scm online training in alabamamagnificsmile
This document provides information about Oracle Supply Chain Management (SCM) functional training offered by Magnifictraining.com. The training covers topics such as SCM concepts, inventory modules, purchasing modules, and transactions. Students will learn how to set up data and model the supply chain through hands-on practices. The suggested prerequisite is a basic knowledge of supply chain management. For more details on the training or to enroll, contact Magnifictraining.com.
Oracle fusion soa operations and configurationmagnificsmile
The document discusses the National Information Exchange Model (NIEM) and strategies for developing domain dictionaries and an Enterprise Information Exchange Model (EIEM) to support interoperability and information sharing. It emphasizes that dictionaries are a key pillar for aligning information and components across systems and projects. It also describes dictionary tools that can help generate, manage, and share collections of reusable data components.
Pinning your Business to the Top with PinterestVivastream
This document provides an overview of how businesses can use Pinterest to market themselves. It discusses what Pinterest is, its appeal to users, and how businesses can get started using it. Case studies show how companies like J.Crew, Nordstrom, and Whole Foods have effectively used Pinterest to engage customers and fans. The document emphasizes that Pinterest marketing should include high-quality visual content across diverse boards in order to build a following and create viral sharing of the business's pins.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Overview of Pinterest as a social networking tool for health care social media. My presentation from the Mayo Clinic Center for Social Media Social Media Residency, Rochester, April 2013
This document discusses how to use Pinterest for business purposes. It provides an overview of Pinterest, statistics on its growth and user demographics. It also includes case studies of how companies like Popcosmo, Petplan and AllRecipes have successfully used Pinterest to drive traffic and sales. Finally, it offers tips on setting up a business presence on Pinterest and strategies for using boards, pins, hashtags and contests effectively.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
This document provides tips and guidance for using Pinterest for business purposes. It outlines key facts about Pinterest demographics and functionality. It recommends creating boards with different types of visual content to engage customers and drive traffic. It also suggests monitoring analytics to understand what content performs best and find potential customers on Pinterest.
Pinterest is a social network that allows users to curate content by "pinning" images to virtual boards. It has gained popularity as users can easily find inspiring images relevant to their interests. For marketers, Pinterest provides opportunities to showcase products, bring brands to life through visual content, build relationships with influencers, drive traffic to websites, and boost SEO. However, marketers must evaluate whether their audience and goals are a good fit for Pinterest.
This document discusses the importance of having an online presence for cultural organizations and artists. It covers topics like the basics of websites, social media strategies, types of content to create, and how to measure success. Examples are provided of different organizations' online presences and tips are given for using various social media platforms. The presentation aims to provide guidance on developing an online and social media strategy to promote arts and culture.
This document provides an overview of marketing and social media strategies. It discusses branding, creating an effective brand strategy, discovering your value proposition, the four C's of marketing, capturing attention through headlines and visuals, connecting through storytelling, communicating your key messages, and using calls to action. It also covers an introduction to social media, choosing the right channels, developing content, measuring success through analytics, and free tools for social media management.
FSC Interactive is an online and interactive marketing agency located in New Orleans, LA that specializes in social media strategy, paid search campaigns, and SEO. It was founded by McKenzie Coco and has a Director of Social Media, Andy Kutcher, and an Account Executive, Susan Whelan. The agency focuses on helping clients utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs for marketing purposes.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document discusses link building strategies for search engine optimization. It notes that while external backlinks were once very important for ranking websites, Google no longer requires a great deal of them. Instead, the document suggests spying on competitors' link profiles and obtaining both internal and external links, with an emphasis on external links.
This document provides instructions for final tweaks to a website including adding important pages, social media buttons, copyright information, and Google Analytics. It also lists relevant URLs for the website and related social media pages.
This document discusses affiliate marketing and website optimization. It recommends being aware that affiliate marketing actions can have results, providing high quality content to audiences, and staying organized to make money. Additionally, it suggests focusing website content on solutions and calls to action, including banners and tracked links to drive traffic.
This document provides guidelines for creating high-quality website content in Step 7, including writing articles with at least 800 words, using sub-headlines and multimedia, providing valuable information to the audience without directly trying to sell or focusing on keyword density or rankings, and inviting readers to engage further on the site. The overall focus is on creating content that benefits the audience above all other goals.
This document provides instructions for building a website, listing adding an add-on domain, using WordPress, choosing a theme, and installing plugins as part of the process. It also includes links to the website and social media profiles for VirtualDeskSupport.
The document discusses search engine optimization and provides data on the domain authority, page authority, and external backlinks of various websites. It lists these metrics for multiple sites to analyze their ability to rank highly in search engine results based on these key ranking factors.
This document discusses search engine optimization (SEO) and why it is important for online businesses. It explains that SEO involves optimizing a website using keywords so that it ranks highly in search engines. The document notes that search engine traffic is high-quality as search engines only display relevant content, and top-ranking sites are seen as more credible and make more profits. It provides several statistics showing that the majority of users rely on search engines and only view the first page of results, making SEO crucial for visibility and driving traffic to a site.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
This document provides instructions for businesses on how to set up and use Instagram. It discusses why Instagram is important for businesses, how to create an account and get familiar with the platform's features. It also offers tips on posting, including uploading photos, adding hashtags and sharing to other networks. Examples are given of top brands and successful small businesses that utilize Instagram well. The document encourages businesses to have fun with the app and engage with customers through their Instagram presence.
Facebook is great, but 2014 is the year to diversify your brand's social media presence onto other social networks. And Instagram is prime: It's mobile, it's fun, and it is not yet overly populated with social noise.
Learn 7 Ways To Ignite Instagram For Your Brand in 2014, and develop and nurture social relationships not necessarily possible on other social platforms at this time!
By Keri Jaehnig of Idea Girl Media
http://ideagirlmedia.com
http://instagram.com/ideagirlmedia
http://facebook.com/ideagirlmedia
http://twitter.com/ideagirlmedia
http://pinterest.com/ideagirlmedia
http://google.com/+IdeaGirlMedia
http://www.youtube.com/user/ideagirlmedia
This document summarizes tips for using Instagram for visual marketing. It discusses Instagram stats like monthly users and engagement rates. Key recommendations include using hashtags and geotags strategically, balancing personal and business content, utilizing apps for scheduling posts and making collages. The presenter advocates creating a posting plan and engaging with other Instagram users to grow a business presence on the platform.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a social strategy, creating an authentic brand voice, making content interactive, nurturing relationships, and continuously learning. It then discusses how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for each objective.
One of the biggest benefits I see with Google Plus is the ability t segment your brand posts to make sure that the right post goes to the right people. This helps stop brand fatigue and helps you deliver the right message to the right people at the right time.
The document provides guidance on getting the most out of Google+ pages. It discusses key features of Google+ pages like circles and hangouts. Basic activation principles are covered, including the importance of listening to stakeholders and applying a four step process. Case studies demonstrate best practices for content planning, engagement, and use of video. Practical advice addresses creating compelling pages, engaging followers, promotion strategies, and using features like circles and hangouts.
Google Plus and hangouts are a great way for businesses to raise their visibility, build relationships with their potential and current clients and customers and attract more leads, sales and profits, yet many small businesses have not yet created a strong presence on G+ and are missing out on the potential benefits that this can bring. In this presentation Carol Dodsley - The How2GIrl shares why you cannot afford to ignore GPlus, Google local and Google Hangout on air any longer ..
The document discusses Google+ and its potential benefits for business use. It describes Google+ as the second largest social media network worldwide with over 300 million active users. Some key benefits mentioned include influencing search results through connections on Google+, content being indexed quickly on Google, authorship providing more visually appealing search results, and features like Hangouts on Air and Communities allowing for better engagement opportunities. The document ultimately questions whether Google+ is right for a business to use.
Facebook for Business 101: Cost Effective Marketing Using FacebookVirtual Desk Support
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
This document provides tips and strategies for using Facebook to promote art, products, and services. It discusses setting up a business page versus a personal profile, how to create engaging posts, and ways to turn connections into sales. Key recommendations include focusing on engagement over direct sales, using images and narratives in posts, and starting conversations with active followers to determine how your offerings can help them.
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
This document discusses how businesses can use Pinterest to market themselves. It begins with an introduction by Natascha Thomson and describes how Pinterest allows users to "pin" images and content to different boards to share interests. The bulk of the document provides tips for businesses on setting up a Pinterest account, creating boards, pinning content, and engaging with other users. It emphasizes tailoring content to different audiences and providing high quality pins. The presentation includes examples of businesses that have run successful marketing campaigns on Pinterest and concludes with recommendations on how to measure results.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Pinterest For Business
1. Pinning your Business to the Top
with Pinterest
Jess Loren, SVP of Digital
Legacy Marketing Partners
@ChiTownJess
Jessica Galliart, Social Media
Manager Tribune
@JessicaGalliart
2. Overview
• How effective is social media?
• Social media and marketers
• Alicia Keys and Pinterest (?!)
• What is Pinterest?
• The appeal of Pinterest
• Getting started with Pinterest
• How does Pinterest work?
• The image theory
• Case studies
• Viralocity
3. Social Smocial:
How effective is Social Media?
• Social Media is just another tool
• Needs laser focus in order to be effective
• Must be driven by business needs
• Must be measured
• Must be tweaked based on results
4. Social Media and Marketers
Five Benefits of Social
Media Marketing
from
beingyourbrand.com”
1. Increased
exposure
2. Increased traffic
3. Provided
marketplace
insight
4. Generated leads
5. Developed loyal
fans
5. Alicia Keys
• Grammy-winning singer/songwriter and actress Alicia Keys
used Pinterest to correspond with her new album
• Pop culture enters social media (and vice versa)
7. What is Pinterest?
The people behind Pinterest describe their
company as:
“Pinterest lets you organize and share all the
beautiful things you find on the Web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes. In
simple terms, it is a visual board where one can
attach images that tickle their fancy. It’s like a
scrapbook that lets the world share itself.”
8. The Appeal of Pinterest
• Above graph shows increase in visits since 2012 from Compete.com
• 2.5 billion page views a month (40-50 million unique visitors)
• Over 70 million registered users
• Valued at $2.5 billion
• Used mainly by 18-50 year old women
(http://www.mediabistro.com/alltwitter/social-media-user-demographics_b38095 )
• Women are five times as likely to use Pinterest than men
• Strong base in fashion and home decor posting
• Higher rates of posting more acceptable
9. Getting Started with Pinterest
• Pinterest used to require invites to register,
but now it’s public.
• If your business has a Facebook and Twitter
already, you next logical step is Pinterest: you
can sign up for Pinterest with either of those
two accounts
• Before pinning anything, determine your
brand’s editorial tone: light-hearted/fun?
Glamorous?
10. Getting Started with Pinterest
• Before inviting everyone on Facebook and Twitter
to follow your Pinterest, build a small library of
board, pins and re-pins first
• Respond to re-pins you like and communicate
with your Pinterest followers as your brand
• Ask for your fans’ input on what you post
• Don’t go “pin-crazy” and spam your fans’ page
with your pins: though Pinterest allows for higher
frequency posting than Facebook, it’s still quality
> quantity
11. How does it work?
• Pinterest Basics: Pins (photos), Re-
Pins (posting someone else’s
photos, ie “retweet), and Boards
(where you post the photos)
• Pins link back to their original
source
• You want to make sure your
website receives credit for your
pins
• It’s not in bad taste to repin
someone else’s pin, just
remember that it will link back
to their pages
• Describing your Pin
• Slight explanation for your pin:
creative or straightforward
• Your description will be seen by
all who repin
12. Creative Board Names
• Engage the Senses
• State the Obvious
• Sarcastic Banter
• Quote others
• Inspire
• Themes
14. The Image Theory
- Dr. Walfish: “Attention spans are lengthened when you
offer some visual or auditory enhancement to the
written word... Visuals, when it comes to advertising,
are much stronger than just words. That is why so
much is done in graphics and trailers down to the
imagery of the title.”
- Dr. Wald: “Branding is all about imagery. People
associate images with companies. Psychological
research has suggested that visual attractiveness
causes people to associate other positive attributes to a
person or product."
15. Effectiveness of Images
• Images have the potential of producing
positive and emotional responses
• Making images more dynamic and interesting
draws attention to your products
• You can use your images to:
• Show products that you produce
• Inspire users to pin their own images
• Show lifestyle tips in action
16. Case Studies
• J.Crew launches new
September style guide on
Pinterest
• A great way to get fans’
first impressions
• Creates a sense of
exclusivity between fans
and brand
• Fosters loyalty among fans
for getting a “sneak peek”
17. Case Studies
• Nordstrom: The most
followed brand on
Pinterest
• Posts inspirational
quotes, wedding
ideas, and funny stuff
(like a “Fashion Cats”
board) to keep
people interested in
the brand’s attitude,
not just the fashion
• Proof that success on
Pinterest relies on a
diverse amount of
high-quality content.
18. Case Studies
• Whole Foods: perfect
for Pinterest’s main
demographics and
interests
• “We’ve really focused
on remaining authentic
to the space that
[Pinterest founders
have[ created and not
treated it as an
extension of our website
or as an advertisement
of our products.” —
Michael Bepko, Whole
Foods global online
community manager.
(http://mashable.com/2
012/02/23/pinterest-whole-
foods/)
20. Viralocity
• Infographics
• Provides necessary details and figures while
stimulating the brain
• Word-of-Mouth
• Liking, Sharing, Repinning, and Commenting on
your content
• Contests
• “Pin and Win”, Most Repins, Scavenger Hunts,
Sweepstakes
21. Viralocity
• “The more you incentivize people to share, the
more they will share. There are two ways to do
this: bribe them or inspire them.” – Emerson
Spartz
• Define what going viral means for you
• Just because something should go viral does
not mean it will. The same goes for the
opposite