Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities. Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy. In this 50-minute session, Sean will: 1. Answer the questions: What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross? Is it showroom sales consultants or BDC reps? How many reps do you need to handle X number of leads? 2. Cover lead handling/follow-up strategies for each of the main lead classifications: - New Car - Used Car - Special Finance 3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements - Social Media DMs - Facebook - Instagram - Whats App - LinkedIn - TikTok - Venmo - Cash App - Video Email and Video Text Messaging 4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents!

1. TheAbsolute
B E S T
LeadHandlingStrategy
For2023
Sean V. Bradley, CSP

2. SVB Video
2
MEET
SEANV. BRADLEY

3. 3
DISCLAIMER

4. See - Do- Get
4
PARADIGM
PARADIGM
BEHAVIOR
RESULT

5. Words Become Things
5

6. Buyers Not Leads
6
- The Problem With “Leads”
- The Human Behind The Lead
- Words Become Things
Needs To Buy A Car Today
Or Needs To Buy A Car In The Future
Knows Someone Who Needs To Buy A Car Today
OR Knows Someone Who Needs To Buy A Car In
The Future
EVERY single person that you meet
OR

7. Current Situational Analysis
7
- The World Has Changed
- Inventory Is Still An Issue But…
- HR/Staffing Is A Problem
- Infrastructure Is A Problem
- Not Training Is A MASSIVE Problem
- Dealers Are Blowing Through Buyers!

8. Dealers Are Blowing Through Buyers!
Says That Over
50%
Of Their Clients
(Thousands And Thousands Of Dealerships)
Do NOT Even Respond To Their Leads (Buyers) Within 48 hours!
Not Using Diversified Communication Mediums
To Engage And Convert Prospects
8

9. Dealers Are NOT Respecting The
“Gestation Period”
(Buying Cycle)
Dealers Are Blowing Through Buyers!
9
Improper Infrastructure On Department
is KILLING Sales

10. Why are we focusing on
Internet Opportunities?
10

11. Internet And Phones Are The NEW “showroom”
Residual Flow Factor
C H E A P E S T Cost Per Opportunity
And Cheapest Cost Per Sale
11
The Biggest Opportunity

12. 12
Scorecard

13. 13
CHEAPEST Cost Per Opportunity and Per Sale
Average Cost Per Lead Is $12 - $20
Average Cost Per Sale Is $120 - $200
Verses NADA’s ACPS @ $650 per car sold
(But Actually $800 - $1,000+ ACPS)
(Automate This In As a Second Piece - Quote Or Not Quoted We Decide)

14. 14
Internet/BDC Infrastructure

15. 15
Internet/BDC Infrastructure
One Person Show
Showroom Sales Consultants
B D C
Hybrid

16. 16
Money Mind Map
Money Mind Map

17. 17
Scorecard

18. 18
Training
Lead Source Training
C R M Training
Communications Training
Phone
Text
Video
Social
Other(s)
Qualifying, Identifying Wants, Wishes,
Expectations and Implementing Rebuttals, TO’s
Product Knowledge etc..

19. 19
Internet Purchase Request Follow Up Strategy
≈ç≈ç≈
New Car
Pre-Pandemic the average buying cycle on a new
car was 90 days, now it is 120-150 days.
Used Car
Pre-Pandemic the average buying cycle on a new
car was 45-60 days, now it is 90+ days.
Special Finance
Pre-Pandemic the average buying cycle on a new
car was 45-60 days, now it is 90+ days.

20. 20
CRM Strategy (Reality Check)
CRM Companies
DO NOT PROVIDE
CRM Training, Strategy or Process
All they provide is “Buttonology” Product Knowledge!

21. 21
CRM Strategy (Reality Check)
Dealers NEED To Utilize Their CRM Like An Artificial
Team For HeavyLifting And Their Human Resources For
HigherValueActivities Like Engagement
Dealers MUST utilize ALL technology available
Automation
AI
Chat GPT
Automotive Intelligence
VS

22. 22
#1 Mission is Engagement…ASAP
Email
Phone Call
Text Message
Video Email
Video Text
Apple Facetime/Skype
Social Media DM
5. LinkedIn
6. Twitter
7. Venmo
8. Cash App
1. Facebook
2. Instagram
3. Tiktok
4. WhatsApp

23. 23
Video Email INCREASES read
open rates by 300%
- Leighton Interactive
Video Is The #1 Medium For Consumption Of
Information On Planet Earth
The revenue of marketers who
use video grows 49% faster,
compared to the ones who don’t.
- Wordstream
93% of businesses gain new
customers as a direct result of
posting branded video content to
social media platforms.
- Social Media Today
Video is #1

24. 24
The Worth Of Video
60, 000
Words/Sec
60
3.6 Million
Words Per Minute
Video is Worth
A Picture = 1000 Words
Video Shoots at 60 Frames/Sec
Seconds Per Video

25. 25
Google Prefers
Video

26. 26
90 Day Video Email Strategy
(Completely Automated)

27. Happy Birthday
27

28. Spanish VPP Video
28

29. Referral Video
29

30. Dead Deal Video
30

31. End Of Week Sale
31

32. Why You Should Buy
32

33. VIP Experience
33

34. 34
Bob Ruth - Ford Case Study

35. 35
Join the #1 Automotive Group on Facebook
25,738 Members & GROWING

36. 36
Come Visit Our Booth
COME VISIT US AT
BOOTH 124
Autographs
Free Copy Of Googleopoly
Receive Further Advice, Tips, Guidance

37. seanb@dealersynergy.com
Sean V. Bradley
(267) 319-6776
@seanvbradley
facebook.com/seanvbradley
@SeanVBradleyTV