Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams IS20G15 - Baltimore, MD Lord Baltimore Hotel April 15-17, 2024

1. Two Doggies, A Giraffe, & A Crocodile:
How Our Mind Entangles Success
Presented By L.A. “The Blind Master” Williams

2. L.A. Williams
Vice President of Dealer Synergy

3. What’s Holding YOU
Back?

4. This Is Going To Begin
Connecting With Your Inner Child

5. Your Brain!

6. Your Brain Controls
Everything
Have you ever thought about
your brain?
● My goal is to get you to
think about how it’s
programmed
Why do things happen over
and over and over again?
● They could be positive
things
● Or Negative things

7. Understand What’s Happening
& Why It’s Happening
Understand It
See It
Change It

8. An Oversimplification:
The Three Parts of The Brain

9. Meet My Friends
Two Doggies

10. Meet My Friends
Giraffe

11. Meet My Friends
Crocodile

12. The Conscious Mind
Two Doggies
Emotional Doggy
Logical Doggy

13. The Conscious Mind
What Do Doggies Do?
Run, Bark, & Jump All Over The Place
● Have You Felt Like Your Mind Does That?

14. The Conscious Mind
Volunteers
Emotional
Person?

15. The Conscious Mind
Volunteers
Logical
Person?

16. The Conscious Mind
Constant Conversations In Our Head
It’s A
Constant
Battle

17. The Conscious Mind
Constant Conversations In Our Head
When We’re Young,
The Emotional Doggy
Is Louder

18. The Conscious Mind
Constant Conversations In Our Head
As We Mature, The
Logical Doggy Gets
Louder

19. The Conscious Mind
Debates Questions
Idea?
● Sell 50 cars
● 200 Cars Out of My Internet
Department
● Bring on Dealer Synergy
● Start Using AI
Can YOU Make
It Happen?

20. The Conscious Mind
Debates Questions
Emotional
Wave

21. The Conscious Mind
Debates Questions
Logic Justifies
● This Is The Part Of Your Mind You Know
● This Should Help You Understand Your
Customer

22. The Conscious Mind
Only Has 5 Data Points

23. The Conscious Mind
Only Has 5 Data Points
Doubt Is Created In The Eyes Faith Is Created In The Ears

24. The Conscious Mind
Only Has 5 Data Points
They Say “Believe Half of What You See,
And None Of What You Hear”
Of Course, I Believe It Should Be The
Other Way Around

25. ● What We Want To Be When
We Grow Up
● Not Just Our 80th Birthday…
○ But 90 Days From Now
YOU CAN CHANGE YOUR LIFE IN 90 DAYS!!
The Conscious Mind
Gives Us The Ability To Think

26. The Conscious Mind
Gives Us The Ability To Think
What We Want To Do
What We Want To Have

27. The Conscious Mind
Napoleon Hill; Think & Grow Rich
“There is one quality which
one must possess to win, and
that is definiteness of
purpose, the knowledge of
what one wants, and a
burning desire to possess it.”

28. The Conscious Mind
Napoleon Hill; Think & Grow Rich
Why Are You Here?
● At This Event
● On This Earth
What Do
You Want?

29. The Conscious Mind
Napoleon Hill; Think & Grow Rich
ROYGBIV scale
How Hot Is
Your Desire?

30. The Conscious Mind
Without It We’re Just Drifting

31. The Conscious Mind
Some Of You Want To
● Win the MCS Award
● Win our Pinnacle Partner Award
● Help Because You Can

32. The Conscious Mind
Write Down What You Want Most
You Have 30
Seconds… GO!

33. The Conscious Mind
Write Down What You Want Most
WHY Do You Want It?

34. The Conscious Mind
98% Of People Don't Know
What They Want
95% Don't Know Why
They Want It

35. The Conscious Mind
It’s All About Direction

36. The Subconscious Mind
The Giraffe

37. The Subconscious Mind
Influenced Through Patterns
● Remember the first time you got some
pants?
○ Took a shower?
○ Drove a car?

38. The Subconscious Mind
Grandad’s Tractor
● Stuck In A Rut
○ It Can Be Positive
Or Negative
○ Hypnotic Rhythm

39. The Subconscious Mind
Ruts, AKA Habits
● Created By Default
● Created By Design

40. The Subconscious Mind
Our Job In Life? Train The Giraffe
● Design Patterns
○ So That We Get
Into Ruts That
Help Us Rather
Than Hurt Us

41. The Subconscious Mind
Practice Doesn’t Make Perfect,
Practice Make Permanent
● Begin With The End In Mind
○ Visualize Your Goal
○ Why?

42. The Subconscious Mind
Practice Doesn’t Make Perfect,
Practice Make Permanent
● Which Habits Are Needed?
○ Write Them Down
○ Ask Your Leader/Trainer

43. The Subconscious Mind
Practice Doesn’t Make Perfect,
Practice Make Permanent
You Have 30
Seconds… GO!
Write Down The Habits
You Need Most

44. The New Secret

45. The New Secret
You Can’t Win With The Conscious Mind
● It Takes Too Long To
Think
● Big Reason Why People
Don’t Do It

46. The New Secret
The Giraffe
● Has A Sixth Sense
○ Our Sixth Sense Is The Door To
The Temple Of Wisdom
● Intuition
○ The Solution Arrives When You
Release The Problem

47. The Limbic System:
The Instinctive Mind
The Crocodile
This Is Where Fear Is Originated

48. The Instinctive Mind
Developed To Help Us
● We Are Born with Only 2 Fears
○ A Fear of Falling
○ A Fear of Loud Noises
● Everything Else Is learned
○ Spiders, Snakes, The Unknown, etc

49. The Instinctive Mind
It’s There To Protect Us
● Protects Our Body
○ It Doesn’t Want Us Getting Hurt
● Protects Our Ego
○ It Doesn’t Want Us To Feel Bad

50. The Instinctive Mind
Like A Sith: Deals In Absolutes
● You’re Not Smart Enough
● You’re Dumb
● You’re Going To Get
Embarrassed, Don't Do It
● This Is Going To Be Hard
● This Is Going To Be Scary

51. The Instinctive Mind
Like A Sith: Deals In Absolutes
It Is Trying To Not Only
Protect Your Body From
Dying, But Your Ego From
Dying As Well

52. The Instinctive Mind
It's Constant
● It Doesn't Remind You Of
What Happened
● It Reminds You How To FEEL
About What Happened

53. The Instinctive Mind
Causes More People To Drift Than Anything Else
● It Takes Away Drive
● I Can Tell You
○ I Was Scared To Do This Presentation
○ What If Sean & Karen Think It's Stupid
○ What If The Dealers Find Out You’re Incompetent
○ You’re Blind, You Can't Even See The Audiences
Faces
○ What Makes You Think People At An Automotive
Conference Want To Hear About How The Mind
Works
○ People Are Going To Walk Out, They Don't Wanna
Hear You
○ It Mocks All Of Us

54. The Instinctive Mind
Causes More People To Drift
Than Anything Else
The Truth About The Crocodile Is:
It’s SCARED!

55. The Instinctive Mind
It Gets The Doggies To Ask…
IT IS VERY EFFICIENT AT WHAT IT DOES!

56. The Instinctive Mind
We All Need A Switch
● Turn It On When It’s
Protecting Our Body
● Turn It Off When It’s
Protecting Our Ego

57. The Instinctive Mind
Tony Robbins Says…
We All Fear That We’re
Not Enough
● Because Of That,
We Won’t Feel
Loved

58. The Instinctive Mind
The Crocodile Is Protecting Our Status
It’s Kind Of Mean,
But You CAN Tame It

59. The Choice Of Faith or Fear
The Crocodile Says Things Like…
● Don't Do It!
● Your Gonna Fail
● You've Tried Other Training
Programs Before
● It's Not Them It's You
● Cody Said It Takes Three Years,
You've Been At This Ten
● You’re A Loser! Damian Has 30
Stores, You Only Have Three

60. The Choice Of Faith or Fear
By Protecting Your Ego…
The Crocodile Is
Destroying Your Life!

61. Calm The Crocodile
Guide The Giraffe
Feed The Dogs

62. Calm The Crocodile, Guide The
Giraffe, Feed The Dogs
● The Ego Isn’t Necessarily The
Problem
● Protecting It Will Kill Any
Chance You May Have Had At
Success

63. Calm The Crocodile, Guide The
Giraffe, Feed The Dogs
Understanding The Voices Of Your Mind
Conscious Mind/Doggies - Asks Questions
Subconscious Mind/Giraffe - Quiet, Nudges You Occasionally
Instinctive Mind/Crocodile - Speaks In Absolutes Constantly

64. Calm The Crocodile, Guide
The Giraffe, Feed The Dogs
Write Down What The Crocodile Says
You Have 60
Seconds… GO!

65. Calm The Crocodile, Guide The
Giraffe, Feed The Dogs
Most Of The People In Your Life…
● Listen To The Crocodile
● Ignore The Giraffe
● Starve The Doggies

66. When You Get Home…
You’re Going To Want To Fit In,
Because Community Is A Human Need

67. If You Can Resist
That Temptation, Only Then Can
You Succeed

68. That’s Why When
You Leave Here, We Give You
An Accountability Partner
To Make Sure You Don’t
Fall Back Into The Same
Ruts That Are Waiting For
You When You Get Back
To Your Dealership
Please Take Advantage Of
What We Have To Offer!

69. To Preorder My Book
So What I Can’t: The Guide to Winning In
The Face of Fear, Uncertainty & Doubt:
Text “Book” To 267-551-6279