This document provides an overview of how businesses can use Pinterest to market themselves. It discusses what Pinterest is, its appeal to users, and how businesses can get started using it. The key aspects covered include how images are central to Pinterest's effectiveness, case studies of how companies like J.Crew, Nordstrom, and Whole Foods have successfully used Pinterest, and tips for creating engaging content that could spread virally.
Use modern day social media to grow your audience and brand in real estate. Agents have a great opportunity to connect with buyers and sellers when using social media well
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
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In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
Thought Leadership for Social Change - Raising Your Voice in 140 Characters o...Vanessa Wakeman
Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large.
Thought leadership represents an opportunity to move the needle on an issue. It allows an individual or an organization to leverage an often-overlooked asset – intellectual capital to build awareness and create important dialogues.
Thanks to social media, today there are ways to connect with stakeholders, allowing for more expedient connections and sharing of ideas. Creating a plan of action around the specific topic that you want to speak on and finding the appropriate channels to share it can help you to create a strong leadership platform.
This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change.
We will review the basics of creating a thought leadership platform and leveraging your assets on social media to build community and awareness.
Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
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What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
[Brighton SEO March 2021] - 5 Steps To Position Yourself As The Expert - How ...SophieBrannon
SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
Pinterest for Business Everything You Need to Know: How To GuideFlutterbyBarb
Pinterest for Business Everything You Need to Know: How To Guide via Pinterest. Includes an explanation of what Pinterest is all about, how it works, how to optimize your business presence on this powerful channel.
A presentation about developing a personal social media strategy and a brand social media strategy. Presented as part of the "Free Lunch Fridays" series through the Entrepreneurial Studies Program at the University of Delaware in October 2012.
Use modern day social media to grow your audience and brand in real estate. Agents have a great opportunity to connect with buyers and sellers when using social media well
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In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
Thought Leadership for Social Change - Raising Your Voice in 140 Characters o...Vanessa Wakeman
Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large.
Thought leadership represents an opportunity to move the needle on an issue. It allows an individual or an organization to leverage an often-overlooked asset – intellectual capital to build awareness and create important dialogues.
Thanks to social media, today there are ways to connect with stakeholders, allowing for more expedient connections and sharing of ideas. Creating a plan of action around the specific topic that you want to speak on and finding the appropriate channels to share it can help you to create a strong leadership platform.
This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change.
We will review the basics of creating a thought leadership platform and leveraging your assets on social media to build community and awareness.
Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
How to leverage social media throughout your event life cycleAnne Sigman
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SEOs in agencies (and sometimes even in-house!) often find themselves putting up a fight against marketing teams, board of directors, developers and other departments when it comes to them seeing the value in SEO. We know it's important, and we know that exactly what we're doing is going to benefit the business, but getting buy in and breaking down those barriers can be tough without months of back & forth. This talk will summarise how you can effectively position yourself as the 'expert' in your field and get that buy in.
Working with I Impact India Partners is a journey which you need to understand to change the world.We have provided all the knowledge you require to grow your organisation.
Pinterest for Business Everything You Need to Know: How To GuideFlutterbyBarb
Pinterest for Business Everything You Need to Know: How To Guide via Pinterest. Includes an explanation of what Pinterest is all about, how it works, how to optimize your business presence on this powerful channel.
A presentation about developing a personal social media strategy and a brand social media strategy. Presented as part of the "Free Lunch Fridays" series through the Entrepreneurial Studies Program at the University of Delaware in October 2012.
Social Media and Marketers Five Benefits of Social Media Marketing from beingyourbrand.com” 1. Increased exposure 2. Increased traffic 3. Provided marketplace insight 4. Generated leads 5. Developed loyal fans
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In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
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Get your worksheets here: http://bloggerithm.com/grow-business-with-pinterest-and-instragram/
Overview of Pinterest as a social networking tool for health care social media. My presentation from the Mayo Clinic Center for Social Media Social Media Residency, Rochester, April 2013
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Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
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Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
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Topics covered:
UI automation Introduction,
UI automation Sample
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Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
Pinterest For Business
1. Pinning your Business to the Top
with Pinterest
Jess Loren, SVP of Digital
Legacy Marketing Partners
@ChiTownJess
Jessica Galliart, Social Media
Manager Tribune
@JessicaGalliart
2. Overview
•
•
•
•
•
•
•
•
•
•
How effective is social media?
Social media and marketers
Alicia Keys and Pinterest (?!)
What is Pinterest?
The appeal of Pinterest
Getting started with Pinterest
How does Pinterest work?
The image theory
Case studies
Viralocity
3. Social Smocial:
How effective is Social Media?
•
•
•
•
•
Social Media is just another tool
Needs laser focus in order to be effective
Must be driven by business needs
Must be measured
Must be tweaked based on results
4. Social Media and Marketers
Five Benefits of Social
Media Marketing
from
beingyourbrand.com”
1. Increased
exposure
2. Increased traffic
3. Provided
marketplace
insight
4. Generated leads
5. Developed loyal
fans
7. What is Pinterest?
The people behind Pinterest describe their
company as:
“Pinterest lets you organize and share all the
beautiful things you find on the Web. People use
pinboards to plan their weddings, decorate their
homes, and organize their favorite recipes. In
simple terms, it is a visual board where one can
attach images that tickle their fancy. It’s like a
scrapbook that lets the world share itself.”
8. The Appeal of Pinterest
•
•
•
•
•
Above graph shows increase in visits since 2012 from Compete.com
2.5 billion page views a month (40-50 million unique visitors)
Over 70 million registered users
Valued at $2.5 billion
Used mainly by 18-50 year old women
(http://www.mediabistro.com/alltwitter/social-media-user-demographics_b38095 )
• Women are five times as likely to use Pinterest than men
• Strong base in fashion and home decor posting
• Higher rates of posting more acceptable
9. Getting Started with Pinterest
• Pinterest used to require invites to register,
but now it’s public.
• If your business has a Facebook and Twitter
already, you next logical step is Pinterest: you
can sign up for Pinterest with either of those
two accounts
• Before pinning anything, determine your
brand’s editorial tone: light-hearted/fun?
Glamorous?
10. Getting Started with Pinterest
• Before inviting everyone on Facebook and Twitter
to follow your Pinterest, build a small library of
board, pins and re-pins first
• Respond to re-pins you like and communicate
with your Pinterest followers as your brand
• Ask for your fans’ input on what you post
• Don’t go “pin-crazy” and spam your fans’ page
with your pins: though Pinterest allows for higher
frequency posting than Facebook, it’s still quality
> quantity
11. How does it work?
•
•
•
Pinterest Basics: Pins (photos), RePins (posting someone else’s
photos, ie “retweet), and Boards
(where you post the photos)
Pins link back to their original
source
• You want to make sure your
website receives credit for your
pins
• It’s not in bad taste to repin
someone else’s pin, just
remember that it will link back
to their pages
Describing your Pin
• Slight explanation for your pin:
creative or straightforward
• Your description will be seen by
all who repin
14. The Image Theory
-
Dr. Walfish: “Attention spans are lengthened when you
offer some visual or auditory enhancement to the
written word... Visuals, when it comes to advertising,
are much stronger than just words. That is why so
much is done in graphics and trailers down to the
imagery of the title.”
-
Dr. Wald: “Branding is all about imagery. People
associate images with companies. Psychological
research has suggested that visual attractiveness
causes people to associate other positive attributes to a
person or product."
15. Effectiveness of Images
• Images have the potential of producing
positive and emotional responses
• Making images more dynamic and interesting
draws attention to your products
• You can use your images to:
• Show products that you produce
• Inspire users to pin their own images
• Show lifestyle tips in action
16. Case Studies
• J.Crew launches new
September style guide on
Pinterest
• A great way to get fans’
first impressions
• Creates a sense of
exclusivity between fans
and brand
• Fosters loyalty among fans
for getting a “sneak peek”
17. Case Studies
• Nordstrom: The most
followed brand on
Pinterest
• Posts inspirational
quotes, wedding
ideas, and funny stuff
(like a “Fashion Cats”
board) to keep
people interested in
the brand’s attitude,
not just the fashion
• Proof that success on
Pinterest relies on a
diverse amount of
high-quality content.
18. Case Studies
•
•
Whole Foods: perfect
for Pinterest’s main
demographics and
interests
“We’ve really focused
on remaining authentic
to the space that
[Pinterest founders
have[ created and not
treated it as an
extension of our website
or as an advertisement
of our products.” —
Michael Bepko, Whole
Foods global online
community manager.
(http://mashable.com/2
012/02/23/pinterestwhole-foods/)
20. Viralocity
• Infographics
• Provides necessary details and figures while
stimulating the brain
• Word-of-Mouth
• Liking, Sharing, Repinning, and Commenting on
your content
• Contests
• “Pin and Win”, Most Repins, Scavenger Hunts,
Sweepstakes
21. Viralocity
• “The more you incentivize people to share, the
more they will share. There are two ways to do
this: bribe them or inspire them.” – Emerson
Spartz
• Define what going viral means for you
• Just because something should go viral does
not mean it will. The same goes for the
opposite