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BIGINTRO
Creating content that engages with your audience should be a
no-brainier, however this remains one of the biggest challenges.
By working with our clients, we create, curate and collate
content that weaves the story you want to tell, in a way your
audience wants to consume it.
SOCIAL IS THE WAY WE ALL CONNECT,
IT’S WHAT BRINGS US TOGETHER.
VISUAL CONTENT CREATION AGENCY
WHO WE ARE
OREN TODOROS, MARKETING EXECUTIVE
GILYA TODOROS, CREATIVE DIRECTOR
Founded by OrenTodoros, a veteran Digital Marketing
Executive with a sharp focus on the B2C industry;
OrenTodoros has helped establish both independent
entrepreneurs as well as large scale global brands, increasing
their reach through the digital landscape.
GilyaTodoros, Co-founder at BIGINTRO is an Interior Decor
Stylist with an eye for aesthetics. Gilya is BIGINTRO’sCreative
Director. She is known for her creative art direction and
bringing a unique aspect to styling photo shoots.
OUR PROJECTS
VISUAL
CONTENT
MARKETING
STRATEGIES AND STORYTELLING
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
THE INDUSTRY TODAY
CONTENT CREATION
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT MARKETING
CRUSHING INSTAGRAM
TAKEAWAYS
HOW WE GOT HERE
LET’S GO BACK TO 1895…
HOW WE GOT HERE
SPOILER ALERT: The Kangaroo wins.
“Groundbreaking Production“
Boxing Kangaroo from a 1895
German short 15 second
black-and-white silent
documentary
Struggles of an up-and-coming
Kangaroo, making his ranks
through the Boxing Industry…
Kangaroo boxing a man against
a white background at the
Circus.
CUT TO: 1902
HOW WE GOT HERE
A Trip to the Moon, full 12
minute short film about a group
of astronomers who travel to
the Moon in a cannon-propelled
capsule, explore the Moon's
surface, escape from lunar
inhabitants, and return to
Earth. #WIN
VISUAL CONTENT WINS
THE INDUSTRY TODAY
THE INDUSTRY
THE WAY WE REACH OUR AUDIENCE IS CHANGING.
THE DAYS OF PITCHING A PR RELEASE AND HOPING THAT A JOURNALIST CARES ABOUT YOUR
'BIG STORY' ARE OVER. FACEBOOK, YOUTUBE, LINKEDIN, INSTAGRAM, THESE ARE THE
CHANNELS YOU REALLY NEED TO INVEST IN, AND START CREATING CONTENT THAT GETS
PUBLISHERS BEGGING YOU TO SHARE ON THEIR PLATFORMS.
IT'S YOUR STORY, START TELLING IT!
VISUAL CONTENT
IMAGES – Attention spans are shorter than ever...
VIDEOS – More time consuming, but create direct connection with the
viewer
INFOGRAPHICS – Bite sized data, perfect for PR
MEMES – My favorite time killer
PRESENTATIONS – Research suggests that most presenters are extremely
handsome individuals
SCREENSHOTS – Useful for backing up your wild claims
6 TYPES OF VISUAL CONTENT YOU CAN CREATE
TODAY
VISUAL CONTENT
IMAGES – Attention spans are shorter than ever...
VIDEOS – More time consuming, but create direct connection with the viewer
CONTENT CREATION
CONTENT CREATION
THE BEST CAMERA IS THE ONE THAT'S WITH YOU ~ Chase Jarvis
CONTENT CREATION
OR YOU CAN GO
WILD…
IT WILL SET YOU BACK $
PRACTICE, START SMALL
LEARN THE TOOLS
LEARN THE PLATFORMS
THE INDUSTRY
CONSUMER GENERATED CONTENT IS FAR MORE INFLUENTIAL THAN BRAND
CONTENT
#ADIDAS #WORKSPACE
S
#FASHION
THE ONLY 2
IMPORTANT ELEMENTS
CONTENT
CREATIVITY
5 QUESTIONS
1 – WHAT DOES MY BRAND REPRESENT?
2 – HOW ARE WE PERCEIVED EXTERNALLY?
3 – HOW DO WE WANT TO BE PERCEIVED?
4 – WHY WOULD ANYONE WANT TO FOLLOW OUR VISUAL
CONTENT?
5 – HOW CAN WE DO THINGS DIFFERENTLY?
WHO ARE YOU?
DEFINE YOUR BRAND’S TONE OF VOICE
SIMPLICITY WORKS
How To Cook Perfect Hard-Boiled
Eggs
TASTY BY BUZZFEED HYDRAULIC PRESS CHANNEL
Crushing Stretch
Armstrong
PETER McKINNON
Video Content Creation
VIDEO CONTENT DISTRIBUTION
VIDEO CONTENT
DISTRIBUTION
1. YouTube - Over 500 million hours of video is watched on YouTube every day
2. Facebook and Facebook Live - Facebook Live aims to make it ‘easier to create, share and discover live
videos
3. Twitter - Most Twitter users – 82% – watch videos on Twitter
4. Instagram - Want to convey the personality of your brand? Try video marketing via Instagram
5.Snapchat - Every day, 10 million videos are watched on Snapchat.
KILLER ANALYTICS
YOUTUBE CREATOR ACADEMY
VIDEO CONTENT MARKETING
VIDEO CONTENT
MARKETING IT ONLY WORKS IF PEOPLE KNOW ABOUT IT
OPTIMIZE YOUR THUMBNAILS RUN A VIDEO CAMPAIGN EMAIL + VIDEO PIN YOUR VIDEO ON YOUR FEEDSOPTIMIZE YOUR THUMBNAILS
CRUSHING INSTAGRAM
CRUSHING
INSTAGRAM STOP TAKING HORRIBLE PICTURES
TAKE AT LEAST 3 SHOTS OF ANYTHING YOU’RE AIMING FOR – KEEPS YOUR THEME LOOKING PROFESSIONAL
TRANSITIONING
TRAVEL DESTINATIONS LOCAL FOOD KILLER SELFIES
TELLING ONE COHERENT STORY THROUGH VISUAL
ELEMENTS
THEMES
STYLE
KEEP IT CLEAN
GO BACK, DELETE YOUR OLD PHOTOS – IMPROVE AS A CREATOR
PHOTO GRIDS
INSTAGRAM
PODS
GAIN TRACTION FOR YOUR FEED BY PARTICIPATING IN IG PODS
TAKEAWAYS
TAKEAWAYS
DECIDE ONTHE MEDIUMYOUWANTTO USE. MASTER IT.
FIND OUTWHAT OTHERSARE DOING, ANDTHINK CREATIVELY.
ITWON’T WORK UNLESS PEOPLE KNOW ABOUT IT. PROMOTEYOUR
WORK.
BETIMELY AND CONSISTENT. PEOPLE LOVE KNOWINGWHATTO EXPECT.
MOST PEOPLE (65%) REMEMBER FACTS BETTER IFYOU INCLUDE A RELEVANT IMAGE.
THANKS
READY BRING YOUR BRAND TO LIFE?
LET’S TALK.
BIGINTRO.CO
EMAIL: CONTACT@BIGINTRO.CO
LINKEDIN: ORENTODOROS
SKYPE: ORENTODOROS

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Visual Content Marketing 2017 - Strategies and Storytelling

  • 1.
  • 2. BIGINTRO Creating content that engages with your audience should be a no-brainier, however this remains one of the biggest challenges. By working with our clients, we create, curate and collate content that weaves the story you want to tell, in a way your audience wants to consume it. SOCIAL IS THE WAY WE ALL CONNECT, IT’S WHAT BRINGS US TOGETHER. VISUAL CONTENT CREATION AGENCY
  • 3. WHO WE ARE OREN TODOROS, MARKETING EXECUTIVE GILYA TODOROS, CREATIVE DIRECTOR Founded by OrenTodoros, a veteran Digital Marketing Executive with a sharp focus on the B2C industry; OrenTodoros has helped establish both independent entrepreneurs as well as large scale global brands, increasing their reach through the digital landscape. GilyaTodoros, Co-founder at BIGINTRO is an Interior Decor Stylist with an eye for aesthetics. Gilya is BIGINTRO’sCreative Director. She is known for her creative art direction and bringing a unique aspect to styling photo shoots.
  • 6. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 7. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 8. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 9. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 10. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 11. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 12. HOW WE GOT HERE THE INDUSTRY TODAY CONTENT CREATION VIDEO CONTENT DISTRIBUTION VIDEO CONTENT MARKETING CRUSHING INSTAGRAM TAKEAWAYS
  • 13. HOW WE GOT HERE LET’S GO BACK TO 1895…
  • 14. HOW WE GOT HERE SPOILER ALERT: The Kangaroo wins. “Groundbreaking Production“ Boxing Kangaroo from a 1895 German short 15 second black-and-white silent documentary Struggles of an up-and-coming Kangaroo, making his ranks through the Boxing Industry… Kangaroo boxing a man against a white background at the Circus.
  • 16. HOW WE GOT HERE A Trip to the Moon, full 12 minute short film about a group of astronomers who travel to the Moon in a cannon-propelled capsule, explore the Moon's surface, escape from lunar inhabitants, and return to Earth. #WIN
  • 19. THE INDUSTRY THE WAY WE REACH OUR AUDIENCE IS CHANGING. THE DAYS OF PITCHING A PR RELEASE AND HOPING THAT A JOURNALIST CARES ABOUT YOUR 'BIG STORY' ARE OVER. FACEBOOK, YOUTUBE, LINKEDIN, INSTAGRAM, THESE ARE THE CHANNELS YOU REALLY NEED TO INVEST IN, AND START CREATING CONTENT THAT GETS PUBLISHERS BEGGING YOU TO SHARE ON THEIR PLATFORMS. IT'S YOUR STORY, START TELLING IT!
  • 20. VISUAL CONTENT IMAGES – Attention spans are shorter than ever... VIDEOS – More time consuming, but create direct connection with the viewer INFOGRAPHICS – Bite sized data, perfect for PR MEMES – My favorite time killer PRESENTATIONS – Research suggests that most presenters are extremely handsome individuals SCREENSHOTS – Useful for backing up your wild claims 6 TYPES OF VISUAL CONTENT YOU CAN CREATE TODAY
  • 21. VISUAL CONTENT IMAGES – Attention spans are shorter than ever... VIDEOS – More time consuming, but create direct connection with the viewer
  • 23. CONTENT CREATION THE BEST CAMERA IS THE ONE THAT'S WITH YOU ~ Chase Jarvis
  • 24. CONTENT CREATION OR YOU CAN GO WILD… IT WILL SET YOU BACK $ PRACTICE, START SMALL LEARN THE TOOLS LEARN THE PLATFORMS
  • 25. THE INDUSTRY CONSUMER GENERATED CONTENT IS FAR MORE INFLUENTIAL THAN BRAND CONTENT #ADIDAS #WORKSPACE S #FASHION
  • 26. THE ONLY 2 IMPORTANT ELEMENTS CONTENT CREATIVITY
  • 27. 5 QUESTIONS 1 – WHAT DOES MY BRAND REPRESENT? 2 – HOW ARE WE PERCEIVED EXTERNALLY? 3 – HOW DO WE WANT TO BE PERCEIVED? 4 – WHY WOULD ANYONE WANT TO FOLLOW OUR VISUAL CONTENT? 5 – HOW CAN WE DO THINGS DIFFERENTLY?
  • 28. WHO ARE YOU? DEFINE YOUR BRAND’S TONE OF VOICE
  • 29. SIMPLICITY WORKS How To Cook Perfect Hard-Boiled Eggs TASTY BY BUZZFEED HYDRAULIC PRESS CHANNEL Crushing Stretch Armstrong PETER McKINNON Video Content Creation
  • 31. VIDEO CONTENT DISTRIBUTION 1. YouTube - Over 500 million hours of video is watched on YouTube every day 2. Facebook and Facebook Live - Facebook Live aims to make it ‘easier to create, share and discover live videos 3. Twitter - Most Twitter users – 82% – watch videos on Twitter 4. Instagram - Want to convey the personality of your brand? Try video marketing via Instagram 5.Snapchat - Every day, 10 million videos are watched on Snapchat.
  • 34. VIDEO CONTENT MARKETING IT ONLY WORKS IF PEOPLE KNOW ABOUT IT OPTIMIZE YOUR THUMBNAILS RUN A VIDEO CAMPAIGN EMAIL + VIDEO PIN YOUR VIDEO ON YOUR FEEDSOPTIMIZE YOUR THUMBNAILS
  • 36. CRUSHING INSTAGRAM STOP TAKING HORRIBLE PICTURES TAKE AT LEAST 3 SHOTS OF ANYTHING YOU’RE AIMING FOR – KEEPS YOUR THEME LOOKING PROFESSIONAL
  • 37. TRANSITIONING TRAVEL DESTINATIONS LOCAL FOOD KILLER SELFIES TELLING ONE COHERENT STORY THROUGH VISUAL ELEMENTS
  • 39. STYLE
  • 40. KEEP IT CLEAN GO BACK, DELETE YOUR OLD PHOTOS – IMPROVE AS A CREATOR
  • 42. INSTAGRAM PODS GAIN TRACTION FOR YOUR FEED BY PARTICIPATING IN IG PODS
  • 44. TAKEAWAYS DECIDE ONTHE MEDIUMYOUWANTTO USE. MASTER IT. FIND OUTWHAT OTHERSARE DOING, ANDTHINK CREATIVELY. ITWON’T WORK UNLESS PEOPLE KNOW ABOUT IT. PROMOTEYOUR WORK. BETIMELY AND CONSISTENT. PEOPLE LOVE KNOWINGWHATTO EXPECT. MOST PEOPLE (65%) REMEMBER FACTS BETTER IFYOU INCLUDE A RELEVANT IMAGE.
  • 45. THANKS READY BRING YOUR BRAND TO LIFE? LET’S TALK. BIGINTRO.CO EMAIL: CONTACT@BIGINTRO.CO LINKEDIN: ORENTODOROS SKYPE: ORENTODOROS