The document discusses the evolution of thinking around social media, emphasizing that effective content should resonate with audiences and enhance their social identity. It highlights best practices for engaging users, such as curating content, encouraging likes/shares, and understanding the difference between native and linked video. The focus is on fostering genuine engagement and educating the audience to improve social media interactions.

1. The Facebook Alogrithm isn't the Enemy
Beth Becker
Becker Digital Strategies
@Spedwybabs
facebook.com/BeckerDigitalStrategies
beth@beckerdigitalstrategies.com
Michael Grenetz
ActionSprout
@ActionSprout
facebook.com/ActionSprout
michael@actionsprout.com

3. Evolution in thinking about Social
Social Media
Social Networking
Social Sharing
Social Shopping
Social Being

4. Evolution in thinking about Social
Social Self

5. Phred
Facebook Content Concierge

6. Great content for social media isn’t
just about the message or
the call to action…
it’s about content
that the audience
WANTS to be SEEN
interacting with
and validates their sense of
social self

7. Content that Validates the Social Self
IMnaskpiinragt iao nDaiflference SFmuanrnt y

8. Curating Content

9. Basic Best Practices
Asking for Likes/Shares

10. Basic Best Practices
Native vs. Linked Video

11. Basic Best Practices
Link Sharing

12. Basic Best Practices
Sharing from Apps

13. What else can we do?
Audience Education

14. genuine
engagement