Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Social media success isn't just determined by what your brand does in social media. In this presentation, Simon Kemp explores how brands can use every aspect of their marketing mix – from advertising to packaging to HR and even procurement – to inspire organic social conversations that will increase brand awareness and improve social engagement. To find out more, visit http://wearesocial.sg
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Companies have always struggled with how to listen at scale. Before social media, you could really listen to only one person at a time. Now, organizations can listen to hundreds, thousands and millions of people at once. Your prospects and customers are on Twitter, Facebook, LinkedIn and other social networks. It's your responsibility to find them, listen to them and engage with them.
This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
How to Create a Future-Proof Nonprofit Communications StrategyJulia Campbell
The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Key takeaways:
How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype
The 2 content pillars of an effective and engaging nonprofit communications strategy
How to build your nonprofit communications plan for the next 3 months
Several free and low-cost digital tools to enhance your nonprofit marketing
Real-world examples from small nonprofits and libraries who are getting it right
Tipping Point Social Media Workshop by The Social Larder 5 March 2013The Social Larder
A Social Media workshop for the Metropolitan Waste Management Group http://www.mwmg.vic.gov.au/ by The Social Larder http://thesociallarder.com/ present by Paul Kaan at The Tipping Point Conference in Melbourne. 5 March 2013, Melbourne Cricket Ground.
Including:
Background “What is Social Media?”
Framework “Doing it well” http://thesociallarder.com/essential-social-media-practices/
Strategy “The Basics”
The Boss “Getting Support”
Risks “Social Media Policy”
Success stories “Case Studies”
Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they provide solutions like Social contact Centre, Social Marketing Cloud, Social Marketing Suite, Social CRM etc.
The ranking is purely based on Web Mentions provided by Google.
Disclosure: Simplify360 and Buzzom share the same owners.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Companies have always struggled with how to listen at scale. Before social media, you could really listen to only one person at a time. Now, organizations can listen to hundreds, thousands and millions of people at once. Your prospects and customers are on Twitter, Facebook, LinkedIn and other social networks. It's your responsibility to find them, listen to them and engage with them.
This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
How to Create a Future-Proof Nonprofit Communications StrategyJulia Campbell
The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Key takeaways:
How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype
The 2 content pillars of an effective and engaging nonprofit communications strategy
How to build your nonprofit communications plan for the next 3 months
Several free and low-cost digital tools to enhance your nonprofit marketing
Real-world examples from small nonprofits and libraries who are getting it right
Tipping Point Social Media Workshop by The Social Larder 5 March 2013The Social Larder
A Social Media workshop for the Metropolitan Waste Management Group http://www.mwmg.vic.gov.au/ by The Social Larder http://thesociallarder.com/ present by Paul Kaan at The Tipping Point Conference in Melbourne. 5 March 2013, Melbourne Cricket Ground.
Including:
Background “What is Social Media?”
Framework “Doing it well” http://thesociallarder.com/essential-social-media-practices/
Strategy “The Basics”
The Boss “Getting Support”
Risks “Social Media Policy”
Success stories “Case Studies”
Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
The presentation show cases the Top 15 Social Media Listening tools in January 2014. These tools have their major offering in Social Media Listening, and they provide solutions like Social contact Centre, Social Marketing Cloud, Social Marketing Suite, Social CRM etc.
The ranking is purely based on Web Mentions provided by Google.
Disclosure: Simplify360 and Buzzom share the same owners.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Run a social media listening program, presented by Erling AmundsonSocialMedia.org
In his Brands-Only Summit presentation, Symantec Corporation's Erling Amundson teaches a class on running a social media listening program.
He covers how to listen, monitor, and track social media conversations and applying the insights to your social media strategy.
Social Marketing, Listening and EngagementDavid Carr
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
Future Factors - Provocations on how Connected Tech Will Shape Our FutureEvgeny Tsarkov
Future Factors - Provocations on how Connected Tech Will Shape Our Future (by WeAreSocial)
Фактор будущего - Провокации о том, как технологии подключения будут определять наше будущее
The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
Presentation by Sean Larkin, Partner at ThinkShout, Inc., on how nonprofits should approach social media as a means to promote "behavioral changes" amongst their constituents.
Why should your company use social media and which platform should you use? Understand the basics of social media and some basics behind the most popular channels today.
Does "personality" matter to public-agencies' social media? We think so. In this slide deck, we examine how personality can help us as utilities engage, educate and entertain our followers.
Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
Social Change Storytelling Workshop at Parsons Design Studies SymposiumLee-Sean Huang
Slides from my Social Change Storytelling workshop at the Design Studies Symposium at Parsons The New School for Design, March 2014
http://adht.parsons.edu/designstudies/2014/03/07/
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
This is the master slideshow from Social Phonics Boot Camps. To learn more and to see when a Boot Camp is coming to your area, visit our website: http://socialphonics.com/boot-camp
All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in The Caribbean in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Listen, Learn, Earn: We Are Social's Guide to Social Listening
1. LISTEN, LEARN, EARN
USING SOCIAL MEDIA LISTENING TO ADD TANGIBLE BRAND VALUE
SIMON KEMP • WE ARE SOCIAL
awree social
We Are Social @wearesocialsg • #ListenLearnEarn • 1
3. SOCIAL LISTENING: ‘THE ART AND SCIENCE
OF DISCOVERING VALUABLE INSIGHTS’
We Are Social @wearesocialsg • #ListenLearnEarn • 3
4. CONTEXT
Social media listening is an essential
addition to today’s strategic toolkit,
and it can add value throughout your
organisation. This guide explains how
to make best use of social listening for
your brand, from choosing and using
the right tools, to adopting best practice.
We Are Social @wearesocialsg • #ListenLearnEarn • 4
5. THE REAL VALUE IN SOCIAL MEDIA COMES
FROM WHAT WE HEAR, NOT WHAT WE SAY
We Are Social @wearesocialsg • #ListenLearnEarn • 5
6. “
YOU CAN’T LEARN
ANYTHING WITH
YOUR MOUTH OPEN.
~ EARL NIGHTINGALE
We Are Social @wearesocialsg • #ListenLearnEarn • 6
7. EVERY DAY, PEOPLE SHARE BILLIONS OF
PUBLIC POSTS ACROSS SOCIAL MEDIA
We Are Social @wearesocialsg • #ListenLearnEarn • 7
8. EACH POST OFFERS VALUABLE INSIGHT INTO
PEOPLE’S LIVES, CHOICES AND BEHAVIOUR
We Are Social @wearesocialsg • #ListenLearnEarn • 8
9. EVEN ‘PHOTOS OF LUNCH’ REVEAL A HUGE
AMOUNT ABOUT PEOPLE’S PREFERENCES
We Are Social @wearesocialsg • #ListenLearnEarn • 9
10. HOWEVER, MOST MARKETERS ARE ONLY
LISTENING FOR MENTIONS OF THEIR BRAND
We Are Social @wearesocialsg • #ListenLearnEarn • 10
11. AS A RESULT, WE MISS OPPORTUNITIES
TO IDENTIFY NEW WAYS TO ADD VALUE
We Are Social @wearesocialsg • #ListenLearnEarn • 11
12. .• FROM •.!
SELECTIVE
HEARING
TO
ACTIVE
LISTENING
We Are Social @wearesocialsg • #ListenLearnEarn • 12
13. LISTENING SHOULDN’T JUST BE ABOUT
MEASURING PAST PERFORMANCE
We Are Social @wearesocialsg • #ListenLearnEarn • 13
14. SOCIAL LISTENING CAN ADD VALUE
TO EVERY PART OF YOUR ORGANISATION
We Are Social @wearesocialsg • #ListenLearnEarn • 14
15. LISTENING ADDS VALUE EVERYWHERE
PRODUCTS
PACKAGING ADVERTISING
CUSTOMER SERVICE
POS ACTIVITY
RECRUITMENT
We Are Social @wearesocialsg • #ListenLearnEarn • 15
16. CONTEXT: WEB SEARCH HELPS US TO
ANSWER QUESTIONS WE ALREADY HAVE…
We Are Social @wearesocialsg • #ListenLearnEarn • 16
17. …BUT LISTENING IDENTIFIES THE QUESTIONS
WE DIDN’T KNOW WE NEEDED TO ANSWER
We Are Social @wearesocialsg • #ListenLearnEarn • 17
18. WHEN USED PROPERLY, SOCIAL LISTENING
BECOMES A BRAND’S DISCOVERY ENGINE
We Are Social @wearesocialsg • #ListenLearnEarn • 18
19. LISTENING CAN HELP TO IDENTIFY INSIGHTS
THAT CHANGE THE WAY WE DO BUSINESS
We Are Social @wearesocialsg • #ListenLearnEarn • 19
20. MAKE THINGS
PEOPLE WANT
VS
MAKE PEOPLE
WANT THINGS
~ JOHN WILLSHIRE • @WILLSH!
We Are Social @wearesocialsg • #ListenLearnEarn • 20
21. SO HOW DO WE BECOME MORE STRATEGIC
IN OUR USE OF SOCIAL MEDIA LISTENING?
We Are Social @wearesocialsg • #ListenLearnEarn • 21
22. LET’S START WITH YOUR
BRAND’S OBJECTIVES
We Are Social @wearesocialsg • #ListenLearnEarn • 22
23. WHAT DO YOU WANT PEOPLE TO DO
DIFFERENTLY TO WHAT THEY DO TODAY?
We Are Social @wearesocialsg • #ListenLearnEarn • 23
24. WHO DO YOU NEED TO PERSUADE IN
ORDER TO MAKE THAT CHANGE HAPPEN?
We Are Social @wearesocialsg • #ListenLearnEarn • 24
25. WHY AREN’T THEY ALREADY DOING
WHAT WE’D LIKE THEM TO DO?
We Are Social @wearesocialsg • #ListenLearnEarn • 25
26. AN ATTITUDE ADJUSTMENT?
NOW SUCCESS
THE THINGS PEOPLE
THINK OR BELIEVE TODAY
THAT STOP THEM FROM
BEHAVING AS WE’D LIKE
WHAT WE WANT THEM TO
THINK OR BELIEVE THAT
WILL HELP TO CHANGE
THEIR BEHAVIOUR
We Are Social @wearesocialsg • #ListenLearnEarn • 26
27. SOME POTENTIAL BARRIERS TO SUCCESS
PERSONAL
TASTES
RESTRICTED
AVAILABILITY
OTHER
PRIORITIES
ALTERNATIVES
& SUBSTITUTES
CONVENIENCE
OR EFFORT
ENVIRONMENTAL
FACTORS
SOCIAL
IMPLICATIONS
A A
PHYSICAL
IMPLICATIONS
OPPORTUNITY
COSTS
CURRENT
AFFAIRS
We Are Social @wearesocialsg • #ListenLearnEarn • 27
28. THE BEST WAY TO IDENTIFY YOUR BARRIER
IS TO LISTEN TO WHAT PEOPLE ARE SAYING
We Are Social @wearesocialsg • #ListenLearnEarn • 28
30. PART ONE: PROFILING YOUR AUDIENCE
We Are Social @wearesocialsg • #ListenLearnEarn • 30
31. LOOK BEYOND THE NUMBERS WHEN
YOU’RE RESEARCHING YOUR AUDIENCE
We Are Social @wearesocialsg • #ListenLearnEarn • 31
32. VISIT THE PUBLIC PROFILES OF THE PEOPLE
WHO LIKE YOUR POSTS ON FACEBOOK
We Are Social @wearesocialsg • #ListenLearnEarn • 32
33. READ THE BIOS AND TWEETS OF THE
PEOPLE WHO FOLLOW YOU ON TWITTER
We Are Social @wearesocialsg • #ListenLearnEarn • 33
34. LOOK AT OTHER THINGS YOUR AUDIENCE
DOES, NOT JUST WHAT THEY DO WITH YOU
We Are Social @wearesocialsg • #ListenLearnEarn • 34
35. EXPLORE WHAT REALLY COUNTS,
NOT JUST WHAT YOU CAN COUNT
We Are Social @wearesocialsg • #ListenLearnEarn • 35
36. BRING YOUR INSIGHTS TOGETHER INTO
A REPRESENTATIVE AUDIENCE ‘PERSONA’
We Are Social @wearesocialsg • #ListenLearnEarn • 36
37. FOR EXAMPLE, TRY WRITING A FACEBOOK
PROFILE TO DESCRIBE YOUR CORE AUDIENCE
We Are Social @wearesocialsg • #ListenLearnEarn • 37
38. PART 2: UNDERSTANDING YOUR AUDIENCE
We Are Social @wearesocialsg • #ListenLearnEarn • 38
39. ORGANIC MONITORING OFFERS RICH,
TIMELY INSIGHTS INTO POTENTIAL BARRIERS
We Are Social @wearesocialsg • #ListenLearnEarn • 39
40. BUT THIS IS NOT JUST ABOUT TRACKING
WHAT PEOPLE ARE SAYING ABOUT BRANDS
We Are Social @wearesocialsg • #ListenLearnEarn • 40
41. INSTEAD, USE LISTENING TO UNDERSTAND
THE BROADER LIVES OF YOUR AUDIENCE
We Are Social @wearesocialsg • #ListenLearnEarn • 41
42. IN ORDER TO LISTEN, WE’LL
NEED SOME LISTENING TOOLS
We Are Social @wearesocialsg • #ListenLearnEarn • 42
43. CHOOSING PAID TOOLS IS A COMPLEX
PROCESS BASED ON MANY VARIABLES
We Are Social @wearesocialsg • #ListenLearnEarn • 43
44. THE GOOD NEWS: THERE ARE MANY GREAT
FREE TOOLS TO HELP GET YOU STARTED
We Are Social @wearesocialsg • #ListenLearnEarn • 44
45. TWO POWERFUL FREE TOOLS
HOOTSUITE TWEETDECK
We Are Social @wearesocialsg • #ListenLearnEarn • 45
46. HOW HOOTSUITE & TWEETDECK CAN HELP
DIRECT
ENGAGEMENT
KEEP TRACK OF YOUR
FEEDS, TIMELINES, LISTS,
MENTIONS, MESSAGES
AND FOLLOWERS
#
KEYWORD
TRACKING
TRACK ACTIVITY
RELATING TO OTHER
ACCOUNTS, HASHTAGS,
OR KEYWORDS
SEARCH &
MONITORING
CREATE COMPLEX
SEARCHES AND
MONITOR ASSOCIATED
MENTIONS OVER TIME
We Are Social @wearesocialsg • #ListenLearnEarn • 46
47. SOME THINGS YOU COULD SEARCH FOR
BRAND
NAME
GENERIC
PRODUCT
PRODUCT
BENEFIT
COMPETITOR
BRANDS
CATEGORY
GENERICS
PURPOSE OR
PROBLEM
We Are Social @wearesocialsg • #ListenLearnEarn • 47
48. THERE ARE PLENTY OF OTHER, SPECIALIST
LISTENING SERVICES OUT THERE TOO…
We Are Social @wearesocialsg • #ListenLearnEarn • 48
49. TOOLS TO TRACK KEYWORDS & TOPICS
1. TOPSY.COM
2. TALKWALKER.COM
3. MENTION.COM
4. SOCIALMENTION.COM
5. TWAZZUP.COM
6. ADDICTOMATIC.COM
7. ICEROCKET.COM
8. BACKTWEETS.COM
9. TWITTER.COM/SEARCH-ADVANCED
We Are Social @wearesocialsg • #ListenLearnEarn • 49
50. TOOLS FOR IDENTIFYING TRENDS
1. TWITTER.COM (SEE THE ‘TRENDING’ SECTION)
2. TRENDSPOTTR.COM
3. NUZZEL.COM
4. NETVIBES.COM
5. TRENDSMAP.COM
6. WHATTHETREND.COM
7. LINKEDIN.COM/TODAY
We Are Social @wearesocialsg • #ListenLearnEarn • 50
51. TOOLS TO HELP UNDERSTAND PEOPLE
1. FACEBOOK.COM (READ PEOPLE’S PROFILES!)
2. KLOUT.COM (LOOK AT ‘TOPICS’ ON PROFILE PAGES)
3. MONITOR.WILDFIREAPP.COM
4. FOLLOWERWONK.COM
5. SOCIALRANK.COM
6. KRED.COM
7. TWTRLAND.COM
8. ANALYTICS.TWITTER.COM
We Are Social @wearesocialsg • #ListenLearnEarn • 51
52. BUT REMEMBER: THE TOOLS WILL ADD NO
VALUE UNLESS YOU USE THEM PROPERLY
We Are Social @wearesocialsg • #ListenLearnEarn • 52
53. BEWARE OF LISTENING ONLY FOR THE
THINGS YOU EXPECT OR WANT TO HEAR
We Are Social @wearesocialsg • #ListenLearnEarn • 53
55. ARE PEOPLE TALKING ABOUT
ANYTHING THE BRAND CARES ABOUT?
We Are Social @wearesocialsg • #ListenLearnEarn • 55
56. 7 IMPORTANT QUESTIONS:
1. WHO IS TALKING?
2. WHAT ARE THEY SAYING?
3. WHERE ARE THEY SAYING IT?
4. WHEN ARE THEY SAYING IT?
5. WHY ARE THEY SAYING IT (MOTIVATIONS)?
6. WHICH ELEMENTS ENGAGE OTHER PEOPLE?
7. HOW WILL CONVERSATIONS IMPACT THE BRAND?
We Are Social @wearesocialsg • #ListenLearnEarn • 56
57. ARE PEOPLE DISCUSSING ANYTHING MORE
PROFOUND THAT MIGHT BE RELEVANT?
We Are Social @wearesocialsg • #ListenLearnEarn • 57
58. SOME THINGS WE’RE LOOKING FOR:
VALUABLE
INSIGHTS
SOMETHING THAT
ALLOWS THE BRAND TO
UNDERSTAND PEOPLE
IN NEW WAYS
KEY
INFLUENCERS
SOMEONE WHO IS
INFLUENTIAL ABOUT THE
BRAND OR WHAT THE
BRAND CARES ABOUT
POTENTIAL
INNOVATIONS
NEEDS THAT ARE AS YET
UNSATISFIED, OR THAT
THE BRAND DOESN’T
CURRENTLY ADDRESS
We Are Social @wearesocialsg • #ListenLearnEarn • 58
59. social •social •!we are social •! we are social social •! we are social •! we are social •! we are social •! we
! we are social •! we are social
WE ARE SOCIAL’S LISTENING are social CHEAT •! we SHEET
are we social •! we
•! are social BRAND NAMES •!we social •! we social
(E.are G. COLGATE)
are are social •! we are GENERIC PRODUCTS social (E.G. •TOOTHPASTE, ! we TOOTHBRUSH)
we are social we
INSIGHTS
•! social •! BENEFITS we are (E.G. CLEAN are TEETH, social FRESH BREATH)
•! we social •! we are social COMPETITORS (E.G. ORAL B, SIGNAL, SENSODYNE)
are social •!are SUBSTITUTES & PARALLELS social (E.•G. ! we GUM, MOUTHWASH)
social •CATEGORY ! we are TOPICS (E.G. ORAL CARE, DENTIST, TEETH)
PURPOSE OR PROBLEMS (E.G. CAVITIES, TOOTHACHE)
social
are social •! we are social •! we INFLUENCERS
social •! we
•!we are are social •! we are social we we are social
are we are social •! social •! we are social •! we are INNOVATIONS
social •! social •! social •!we are social •! are are social •! we are social •! we we WHO IS TALKING? ARE THEY INFLUENTIAL?
social
WHAT ARE THEY SAYING / TALKING ABOUT?
social •! we are •WHAT KIND OF MENTION IS IT? social (E.G. COMPLAINT)
•! we are HOOTSUITE
are social WHERE ARE THEY we SAYING are IT? (CHANNELS & LOCATIONS)
social •! we TOPSY
are WHEN social ARE THEY •!SAYING IT? (TIMES •! we & OCCASIONS)
are TALKWALKER
WHY ! ARE we THEY are SAYING social IT? (MOTIVATIONS & EXPECTATIONS)
TWAZZUP
social WHO •ELSE IS INVOLVED IN THE CONVERSATION?
we WHICH ELEMENTS ARE ENGAGING OTHER PEOPLE?
HOW MIGHT THE CONVERSATION IMPACT THE BRAND?
are social •!we are social •! we are social •! we are social
social •! we are social •! we are social •! we are social we KLOUT
social
social FOLLOWERWONK
•! we are are social •! we are TRENDSPOTTR
social we social •! we are we are We are social •!social •! we are are social •! Are Social are •! we @wearesocialsg • #ListenLearnEarn are social • 59
social •! we are social social •! we
60. GET MORE TIPS AND INSIGHT:
WEARESOCIAL.SG
We Are Social @wearesocialsg • #GlobalSocial • 50
61. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social Making Friends & Influencing People • 45
62. WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social wearesocial.sg • @wearesocialsg • 233