This document discusses how visual social media marketing, specifically on Instagram, can be used to grow brands online. It provides examples of companies successfully using Instagram to engage customers through hashtag contests, behind-the-scenes photos, geotagging, and crowdsourced content. Ford's "Fiestagram" campaign is highlighted as an example of how they used Instagram hashtags over six weeks to attract new fans and photo entries that helped promote their Fiesta models.
Beginner's Guide To Instagram MarketingBrandnew IO
Brandnew IO's brand guide with basic tips and tricks for a successful Instagram marketing strategy.
Learn about influencer marketing, how to get started on Instagram, how to plan an Instagram photo contest, posting guidelines and more.
Refine your brand Instagram strategy with this brief beginner's guide.
Apart from marketing platforms like Facebook and Twitter, other platforms like Pinterest, Instagram, Snapchat, etc have emerged as a game changer for businesses.
If your have a big community and if you want to make them live an engaging brand experience on the web and mobile, the Photo Contest can be your solution.
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
Created by the team at Twenty20.com.
Read the full post here http://insights.twenty20.com/grow-organic-instagram-following
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Beginner's Guide To Instagram MarketingBrandnew IO
Brandnew IO's brand guide with basic tips and tricks for a successful Instagram marketing strategy.
Learn about influencer marketing, how to get started on Instagram, how to plan an Instagram photo contest, posting guidelines and more.
Refine your brand Instagram strategy with this brief beginner's guide.
Apart from marketing platforms like Facebook and Twitter, other platforms like Pinterest, Instagram, Snapchat, etc have emerged as a game changer for businesses.
If your have a big community and if you want to make them live an engaging brand experience on the web and mobile, the Photo Contest can be your solution.
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
Created by the team at Twenty20.com.
Read the full post here http://insights.twenty20.com/grow-organic-instagram-following
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
In this article, you'll discover step-by-step how to build your Instagram account with less work and in less time using this amazing technology that has helped me and millions of others grow our instagram accounts, allowing us to greatly scale up our businesses. Please read the entire article and do not skip ahead. Thank you, and best wishes for the future, as I am confident you will benefit greatly from this.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
10 Tactics to Kick-Start your Instagram CampaignElfried Samba
Instagram has grown into one of the most influential social media platforms at the moment. However, with many brands still not knowing where to start, the team at CAB Studios have listed 10 tactics to help you kick-start your Instagram campaign.
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL atul saini
User-generated content can get your brand more credibility and better engagement than brand-generated content. Leverage its power with a campaign or contest!
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
In this article, you'll discover step-by-step how to build your Instagram account with less work and in less time using this amazing technology that has helped me and millions of others grow our instagram accounts, allowing us to greatly scale up our businesses. Please read the entire article and do not skip ahead. Thank you, and best wishes for the future, as I am confident you will benefit greatly from this.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
10 Tactics to Kick-Start your Instagram CampaignElfried Samba
Instagram has grown into one of the most influential social media platforms at the moment. However, with many brands still not knowing where to start, the team at CAB Studios have listed 10 tactics to help you kick-start your Instagram campaign.
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL atul saini
User-generated content can get your brand more credibility and better engagement than brand-generated content. Leverage its power with a campaign or contest!
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Effective use of Instagram for BusinessDemand Metric
This How-To Guide will outline how to effectively use Instagram for your business, the benefits it can provide, followed by an action plan on how to get started with this fast growing social networking tool. Learn more @ http://www.demandmetric.com/content/effective-use-instagram-business
Instagram Story is an adventurous marketing. It does not only bolster the content reach yet it also diversify ideas on how to present a brand to the public. Furthermore, the concern of perfecting the content is no longer an issue. You can have all the freedom to stir the pot and experiment on its innovative details and maximize its reach. Taking the creative hat on a use, don’t be afraid to cross the line of standards and have fun with your Instagram Marketing. If you fully grasped the walkthrough of the feature, that’s where the marketing comes in.
Blog post link: https://bit.ly/2x00hgc
Yvette Heiser’s Guide: Mastering Instagram for Your Photography BusinessYvette Heiser
In the digital age, social media platforms play a pivotal role in promoting businesses, and for photographers, Instagram is a goldmine. With its visual-centric approach, Instagram provides an ideal platform to showcase your photography skills, connect with potential clients, and build a loyal following. In this comprehensive guide, we’ll explore strategies to elevate your photography business on Instagram.
Like many visual social platforms there are many skeptics who don't see the real value behind Instagram as a marketing tool. While it won't work for every business, there are certainly many that it will work for and that's why you're going to love this presentation.
Here's What to Post on Instagram: 21 Top Post Ideas & ExamplesWishpond
Wondering what to post on Instagram?
Wondering if there's a post template that is guaranteed to be a winner?
You're not alone, though, unfortunately Instagram marketing isn't as easy as pushing a "win" button.
There are, however, a few tried-and-true strategies which other businesses continually tap to find reasonably reliable success.
This article will give you 20 examples of what you should post on Instagram.
Before we get started, one best practice to keep an eye out for in these Instagram posts:
Your Instagram posts should do one of four things: Inspire, Educate, Entertain or Reveal.
See if you can find any which break from the mold...
https://blog.wishpond.com/post/115675437519/what-to-post-on-instagram
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Make Use of Instagram for Profitable Ecommerce MarketingElla Smith
Instagram is essentially a long range informal communication administration which can be utilized for offering photographs and features on diverse social stages like Twitter, Flickr, Facebook and Tumblr.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Instagram has a distinct heraldry amongst other social media pages. It has a different approach in sending out messages to its vast following. With this, Instagram becomes a trajectory platform for commercial information — not to mention the posted random selfies, brunches, kitten clips and candid vogues. This has proved that visual content is very critical for companies to execute on a digital marketing effort.
Blog link: http://bit.ly/2H0NMSm
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
2. Agenda
Why Visual Social Media Marketing?
Who are doing it?
Where is it being done - The Networks?
Performance Analytics – the tools.
How it is done ?
Content and geotagging
The primacy of hashtags
Ford’s Fiestagram
3. A picture’s worth a 1000 words
Social media fatigue has set in.
Pictures build emotional bonds with your audience and creates
intimacy at a level that text is rarely capable of.
Being innovative with hash tags and well-timed promotions (e.g.
monthly contests, giveaways) has never been more intuitive.
Instant image sharing from the convenience of a mobile phone is
a marketing gateway.
Whether targeting a new microniche or reclaiming followers in a
competitive market, your image can instantly present your digital
collage on screens worldwide.
Most visual social networks currently support Apps on major
platforms like Apple iOS and Google Android.
5. Ten most followed companies on
Instagram
1. Nike – 1301569
2. MTV – 1288159
3. Starbucks – 1201537
4. Burberry – 759282
5. Gucci – 556425
6. Tifanny& Co. – 541883
7. Audi – 397269
8. Hermes – 142722
9. GE – 138329
10. Mc Donald’s - 38141
youth and lifestyle are natural to
this medium but the presence of
GE shows that it can effectively
extend into more conventional
industries.
8. Tools to manage and amplify.
Social media analytics:
Nitrogram - http://nitrogr.am - to measure, benchmark and
boost your presence on Instagram.
Statigram - http://statigr.am/
Olapic - http://www.olapic.com/ - a tool to manage and
curate customer created pictures.
Chute - http://www.getchute.comhelps publishers and
brands incorporate photos and other media (sometimes
submitted directly by users, sometimes aggregated from
social networking sites) onto their own websites.
9. Nitrogr.am
Understand Your Community Many Instagrammers share
about brands and events without following the official
accounts.
Find influencers engaging with your photos who are not
following you yet.
Find Instagrammers using Hashtags relevant to you
Locate fans in the World map and see clusters of high activity
Benchmark your brand against your competitors’
Get Closer to Your Audience: Access valuable information
about the activity surrounding your Instagram account at a
glance.
Find your influential followers and see where they are.
See your most engaging photos
10. Statigr.am
PROMOTE yourinstagram account outside Instagram
MANAGE your community on a user-friendly platform
ANALYSE your activity through professional statistics
ENGAGE your community with photo contests
11.
12. How You Should Use VSMM.
Show off your products in beautiful environmentsif your product is
mundane—or maybe you sell an intangible service or Mustang
parts—you can still use good placement and take a careful shot.
Perhaps you can pose some of your more photogenic employees
with it, or take a photo of your product on a beach or a windy cliff.
If all else fails, you can try putting it on your cat!!
General Electric shows off
a locomotive engine test cell in Grove
City, PA, using a nice color filter and
vignette effect.
13. Give a behind-the-scenes look at your
business.
It might seem strange to have a photo of your employees goofing off
on your company website, but you don't need to have the same
reservations with Instagram.
Social media is a great way to connect with your audience and
show your human side without seeming too unprofessional.
Show your visitors how your product is produced (GE is good at this),
or perhaps walk them through a day in the life of someone at your
company.
You could profile your employees, or just show them hard at work.
Instagram is a great platform for highlighting what is unique or special
about your company—like show-and-tell for grownups.
14. Haveyour fans participate
Participation is what social media is made of and tools like Instagram is a great
place to crowdsource photos.
You'll probably need to wait until you have a large enough following before you
try this; but, when you do, you can invite your fans to share their photographs by
using a specific hashtag.
This approach is perfect for conferences and events, or for getting your fans to
show off how they use
yourproduct.
15. Starbucks also uses this technique, instructing its Instagram
visitors, "Tag your coffee photos with #Starbucks!“
16. Engaging participation.
Hold a contest - A contest is a great way to encourage people to
use your hashtag.
Offer a free product or service to a random person, or reward a
particularly good shot.
Build anticipation for upcoming launches or announcements.
Build the buzz by occasionally snapping a sneak peek or a shot of
the product in production.
Use a hashtag to link the photos together thematically.
19. Take advantage of geotagging
Instagram allows geotagging—i.e., attaching geographical information
to media.
Geotaggingis of particular use to companies tied in some way to
physical locations.
You could use geotagging together with a contest to get visitors to your
restaurant or store.
Food trucks have used Instagramgeotagging very successfully to show
what and where they are serving at a specific time; often, their
customers also snap shots of their food to share, tagged with the
location.
Even if you are not tied to a geographic location, you can share images
from a conference or industry event, and become a part of that
conversation.
20. Create Brand Content to engage
Share authentic content, it should look real, be of real things and people
and should take a unique look at your brand or company.
Build a calendar around content streams and could include behind the
scenes images, events and great angles with close ups of your product.
Some content will be 'in the moment' and other images should be planned
ahead but ensure content is interesting, attractive, engaging, emotional
and memorable.
Post often and remember consistently great content will build strong word
of mouth about your brand and keep your followers engaged.
21. Relationships &Hashtags:
Relationship building:
Search for, engage with and thank users sharing positive images
associated with your brand.
Share their positive content on your brand's owned media channels.
Hashtags:
Use a unique hashtag for your brand and in time, users may start to use
this hashtag in their own content related to your brand.
The more users you can encourage to use the hashtag, the better.
Customer Service and Negative Feedback:
Engage users who are sharing negative images about your brand.
23. GE - Inspired
General Electric asked
Instagrammers to take photos
inspired by three areas of GE
innovation and tag them
#GEinspiredme. The contest
winner was flown to London to
take photos of the GE aviation
facility.
24. Brisk - user engagement
Brisk encouraged
users to tag their
photos #briskpic to
enter their photos for
a chance to appear
on a limited edition
can of Brisk Iced Tea
(http://briskpic.com/).
25. #Hashtags to engage
Charity:Wateruses #charitywater to
collect photos of the important role
water plays in people's lives.
NBC News (@nbcnews) uses the
#TODAYconcertshashtag to organize
photos from their summer concert
series; choose a second hashtag for
each show (e.g., they used
#KennyTODAY for the Kenny
Chesney concert).
26. Ford’s Fiestagram
A contest to increase visibility and awareness of its
latest Fiesta models amongst Europe’s
fashion, style, and tech trendsetters.
A campaign run through Facebook via Instagram
where a new hashtag associated with one of the
Fiesta’s high-tech features, such as #entry, #music
and #hidden was provided.
27.
28. Ford Fiesta – An Example
People would then submit photos on Instagram, tagged with
―#Fiestagram‖ and the week’s particular hashtag to join the
campaign.
The six-week 2011 campaign attracted 120,000 new Facebook fans
and over 16,000 photo entries.
For Ford, Instagram was the perfect vehicle for transcending
European language barriers to create a simple and effective
giveaway contest that had a wide and resonant reach.
Editor's Notes
Version 2.0 dated: 28th April 2013
Source: http://mashable.com/2012/08/08/40-of-top-brands-instagram/ and http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-instagram-study/
http://nitrogr.am/blog/20-b2b-companies-on-instagram/http://www.businessinsider.com/the-10-most-followed-companies-on-instagram-2012-10?op=1Data updated for top 5 for 2013 April
they can provide stats as to which of those photos were most liked and commented on etc.....for us to drive the contest mechanics
Engage: All these insights will provide the right context for you to meaningfully engage with your Instagram community. Efficiently find the right posts to interact with Directly comment and like photos from Nitrogram Use keyboards shortcuts to increase your speed4. Create Galleries Leverage Instagram content with beautiful, easy-to-manage galleries. Integrate Instagram photos on any web property: Websites (like Tobacco Targets Me) Facebook (like we do) Moderate photos before they go live, or automatically set up rules to do it for you5. Manage multiple accounts If you have several accounts to manage on Instagram, you can now do so without having to log out every time.
Statigram provides a wide range of information. Fun facts about your account, such as: most liked photos ever hashtag cloud filter usage Growth monitoring follower growth charts, monthly and overall daily follower gain and loss and who are your new and lost followers Community insights reciprocal relationships and followings who don’t follow you back ratio of followers/followings in your community followers most engaged recently Account history amount of photos posted month by month likes and comments received, by month or by week and evolution of the average number of likes and comments / tips best time to post to get most engagement how filters impacts likes and comments received
A hashtag is a word or a phrase prefixed with the symbol #,[1][2] a form of metadata tag. Short messages on microblogging social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, or Google+ may be tagged by including one or more with multiple words concatenated,Hashtags provide a means of grouping such messages, since one can search for the hashtag and get the set of messages that contain it. Hashtags first appeared and were used within IRC networks to label groups and topics. They are also used to mark individual messages as relevant to a particular group, and to mark individual messages as belonging to a particular topic or "channel". Generally, channels or topics that are available across an entire IRC network are prepended with a hash symbol # (as opposed to those local to a server, which use an ampersand '&'). Hashtags' popularity grew concurrently with the rise and popularity of Twitter.