Brand First! Then Power Up with Visual Content

BrandFirst!
VisualContent
Then Power Up with
Copyright © 2015 re:DESIGN. All rights reserved.

Today’s media landscape:
Noise everywhere — bits and beeps —
everything vying for attention
•
Time is short and we’re all rushed
•
People are distracted

the visual
The shift to
Nothing communicates
more powerfully than the right visual
•
Visuals get our attention
•
We are visually wired
•
Visuals are legible on mobile devices

visualcontent
The online world is dominated by
Social media platforms
are becoming increasingly visual
•
Facebook, Instagram, Pinterest —
even Twitter and LinkedIn —
all are becoming more and more visual!

But just posting
visualcontent
is notenough!
For real business results,
you need a plan — a strategy.

Smart marketing always begins by
knowing what you are trying to achieve.
Visual strategy
brand strategy.
is driven by

Brand
Vision

Know your brand
Who are you?
•
What makes you truly unique?
•
What is your “why?”

What is your brand story?
Keep it short
•
Make it compelling
•
Speak from the heart

Brand
Strategy

Focus your brand
What is your market?
•
What are you trying to achieve?
•
What are your goals and objectives?

How will you capture the attention of
those you are trying to engage?
•
What appeals to your audience,
your market, your online communities?
•
Know all the parameters:
stakeholders, budgets, timeframes…

Brand
Identity

your logo
Begin with
The single most important identifier
•
Encapsulate the essence of your brand
•
Make it simple and unique
•
Must work well at all sizes, in all media

brandimage
Establish your
Beyond the logo,
create a consistent look and feel that will
solidify your identity and unify all your
marketing and communications
•
Good design matters

Brand
Rollout

Brand and visually unify your:
Website
•
Social Media Pages
•
Brochures, Sales Kits
•
Email Marketing
•
Business Cards & Stationery…

Always shoot for a family feel:
E V E N T S
Join us! www.SocialMediaAssoc.com
Informing,inspiring,andempowering
thepotentialofsocialanddigitalmedia.
JumpStartintoSocialMedia
October17
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andEverythingLegal
November7
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TargetYourCustomers
November21
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September12
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hilary@hjmt.com / 631.393.0220
www.SocialMediaAssoc.com
Hilary Topper,President

Conveythe
spirit of
your brand!
Your brand should speak with one voice,
but that never means stagnant and boring.
Connect emotionally.

All are important.
Color
•
Typography
•
Photo/Illustration Style
•
Attitude, Personality…

Generate Excitement!
Your brand is a reflection of who you are
and what people will think of your business,
so do good work and keep the energy up!
(And we all know how important
first impressions are.)
But most of all…

Visual
Content

Visual content includes:
…and any other imagery that
can be engaged with and shared.
PHO
T
O
S
S L I D E S H
O
W
S
INFO
G
R
A P H I C S
M
E
M
E S
I L L U S T R
A
TIONS
VIDE
O
S
QUO
T
E
G R A P H I C S
A N I M
A
T
IONS

“on brand”
Visuals should be
This ensures a strong brand connection
and creates instant recognition, which
continually reinforces itself across all media.
and fit within the rest of your
overall brand strategy.

Sharing branded visuals is key:

Images
standout
love sharing
them!
in the busy social streams and people

Visuals stand out online:

Rule the busy social streams:

We are naturally attracted to
beauty and positivity.
We are also attracted to visuals.
•
They excite us, they inspire us,
they soothe us, and they engage us.
•
We pay attention to them,
believe them, and remember them.

“The brain processes
visual information
60,000 times
faster than text.
3M Corporation, 2001
“65%
of the population are
visual learners.
Kranzler, 1999
“93%
of communication
is nonverbal.
Psychologist Albert Mehrabian

sized and
proportioned
to take full advantage of the different platforms.
Twitter is horizontal, Instagram is
square, Pinterest is vertical, etc.
Images should be
Quick tips:

logo,web url,
copyright info
and photo credits.
Be sure to include your

When posting on social media:
Include large images
•
Link them back to your website,
landing page or other important destination.
•
Plan and schedule images
just as you would other content.

Embed images in your content:
Add visuals to your articles and other
online content to stimulate engagement.
•
Link them to other content or pages.
•
Don’t forget Pinterest — make sure
each blog post has a pinnable image.

dramatic
improvementin online engagement and sharing.
People will take action.
With a sound branding and visual strategy
in place, you should see

“A post that includes
an album or picture
receives 120-180%
more engagement.
Ekaterina Walter, Social Media Examiner
“Photos are
twice as likely to be
shared on Facebook as
text-based posts.
MandLoys.com

A visual strategy:
Humanizes your business, making it social
•
Drives desired behaviors and actions
•
Establishes credibility, engendering trust
•
Helps create and inspire brand advocates

indelible
impression,powerfully influencing what
others think of your business.
A smart visual strategy built upon a
smart branding strategy makes an

Powerupyour business with visual content.
Experts are standing by to assist…

Make Your Business
Sing
With Design
PAUL BIEDERMANN, Creative Director/Owner
Creating brands of distinction
by intersecting business with
design strategies that reach,engage
and inspire people to action.
www.redesign2.com | redesign2@optimum.net
Photos courtesy of Fotolia, Flickr/Creative Commons, Gratisography, Pixabay, and Stock.xchng.

Brand First! Then Power Up with Visual Content

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