Digital Cookies- April 2015 - Presoafpinception
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The Social Media tactics behind the #Inception Buzz. The fundamentals of inception into a search engine and Social Media network. #Qwant, #Wolkswagen,
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Digital Cookies- April 2015 - Presoafpinception
- 1. Template authored by: Kylon Gustin Inception Buzz A #Social Media recipe By Hermann $upermatrix Djoumessi April 2015
- 2. Template authored by: Kylon Gustin Purpose of Presentation ❖ What do you give to the man who has everything? ❖ The question was asked to the (French) Social Media search engine, #Qwant in April 2015. ❖ Most would agree that this is a general question, which warrants rather ‘general’ answers based on context, philosophy, race, politics, economics, etc… ❖ However, we decide to pay attention to what the network had to offer. #Measurement #FrenchTech
- 3. Template authored by: Kylon Gustin Purpose of Presentation ❖ However the answers were very ‘specific’ and some even had medias attached to it ! We asked ourselves the question of how do you get to that stage, where you are able to introduce an idea, a concept, a product,… into most Search engines and social media networks? ❖ Moreover, we wanted to assess the most efficient way of dragging back the targeted traffic generated by social media profiles into a conversion portal (blog, website, ..) ❖ That question was asked to the (French) Social Media search engine, #Qwant. ❖ Most would agree that this is a general question, which warrant, rather ‘general’ answers based on context, philosophy, race, politics, economics, etc… ❖ However, we decide to pay attention to what the network had to offer. #Measurement
- 4. Template authored by: Kylon Gustin Inception Buzz ❖ Which meant only one thing: Someone or something had to take part in the inception of the idea into the search engine. ❖ We looked at some of those ‘quasi- #Jedi mind tricks’ as played by the # V o l k s w a g e n c o m m u n i t y management team, during the last France-Brazil at the stade de France in March 2015.
- 5. Template authored by: Kylon Gustin Inception by LED ❖ Using the rolling led screen within the arena, the Volkswagen Social Media Team, connected with the TV viewing fans and played their inception buzz by writing ‘Volkswagen’ with a ‘W’ like this: ‘Wolkswagen’
- 6. Template authored by: Kylon Gustin Buzz after Inception ❖ The fans and the viewing community reacted as expected: ‘There’s a mistake !!’ ❖ -> Words went around: “ Check on the led screen, there’s a mistake, blah blah.. ❖ -> #Twitter went wild of course! …And second-screen TV was entering mainstream football! With ‘Volkswagen’ following close on its coattail.
- 7. Template authored by: Kylon Gustin Social Media Inception ❖ Volkswagen, the partner was allowed to tweet from within the arena, inside the ‘Social Media Room’
- 8. Template authored by: Kylon Gustin ❖ Which brings us to the key element to consider when trying to establish an idea or a point of view, or a product that you would like to submit to a community. ❖ That inception within a search engine or a social network requires to be done via one main feed and that is the BLOG. ❖ Yes, at the beginning was the Blog … Social Media Objectives
- 9. Template authored by: Kylon Gustin Social Media Goals ❖ CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (1): ❖ A Blog that is fully SEO-optimized ❖ A #Facebook page optimised with Facebook ads. Facebook ability to create or be part of groups has opened new channels for focus- driven content marketing. ❖ A #Twitter account optimized with Twitter ads. Twitter virality and high media profile makes it unavoidable for any social media strategy. ❖ A #Google+ account is important for its ability to enable SEO & SMO improvements, at the same time. ❖ Those are fundamentals.
- 10. Template authored by: Kylon Gustin Social Media Goals ❖ CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (2): ❖ A #Linkedin page that will yield business-to-business traction & influence (PR, recruiting & sales) as well as, using the network ability to create multiple groups ❖ –> The page needs to be optimised first via a premium profile, then through the Linkedin ads and the Linkedin sales setup. The #Linkedin page can eventually be linked to a #slideshare profile (to publish whitepaper & corporate messages) Reactions by #CM, Community Manager to TweetFoot launch in March 2015
- 11. Template authored by: Kylon Gustin Social Media Buy-in ❖ SOCIAL MEDIA CHECKLIST FOR FULL SOCIAL MEDIA #INCEPTION (3): ❖ A #Pinterest page, if in possession of original photographic content. The page should be optimized with Pinterest ads. ❖ > According to many researches, any inception set within the fashion, PR, women interest, … landscape would benefit from a #Pinterest profile & campaign too… Reactions by #CM, Community Manager to TweetFoot launch in March 2015
- 12. Template authored by: Kylon Gustin Social Media Buy-in ❖ SOCIAL MEDIA CHECKLIST FOR #INCEPTION (4): ❖ Snapchat, Instagram, whatsapp,… are highly viral photographic social medias. They will become sooner rather than later, fundamentals for any inception, especially when dealing with millenians (Born or active in the 2000’s)
- 13. Template authored by: Kylon Gustin Social Media Buy-in ❖ SOCIAL MEDIA CHECKLIST FOR #INCEPTION (5): ❖ #Scoop-it, #Tagboard, #Wordpress, social walls,… > You must add to that list any other networks that you have come across through research, benchmarking or monitoring #WOLKSWAGEN reactions on #Tagboard
- 14. Template authored by: Kylon Gustin Social Media Integration ❖ CLOSE YOUR #INCEPTION ‘LOOP’ BY INTEGRATING SOCIAL MEDIA WIDGETS ONTO YOUR WEBSITE. #INCEPTION (6): ❖ Embed the different widgets, ‘like’ buttons, etc… that will drag back to your website/ blog, targeted leads and audience. Enable a Pop-up on your website if you want to further the relationship or activate your social selling (Pop-up, entry forms, contests, articles,..)
- 15. Template authored by: Kylon Gustin #Inception Buzz A #Social Media recipe April 2015 Social Media Manager pitch by Hermann Djoumessi, MA BORDERLINE TV borderlinetv2013@gmail.com LIKE US on FACEBOOK @borderlinetv
Editor's Notes
- (talking points) This is an overview of our plan to utilize social media to positively impact our growth objectives. This is not meant to be a comprehensive, tactical plan. This represents what we plan to accomplish who will be involved the social channels we will utilize our timetable for implementation and how we will measure our success
- (talking points) This is an overview of our plan to utilize social media to positively impact our growth objectives. This is not meant to be a comprehensive, tactical plan. This represents what we plan to accomplish who will be involved the social channels we will utilize our timetable for implementation and how we will measure our success
- (talking points) By reaching out to our customers and prospects where they seek and share information relevant to their profession, we will engage them with the ultimate goal of increasing sales. We will be establishing OurCompany as a thought leader in the industry and increasing our brand recognition. An added benefit will be an increase in our organic search position. ‘Social signals’ are becoming more and more relevant to improving organic search rankings. Additionally, this will provide an opportunity to improve our customer retention by addressing concerns before they escalate to a critical stage.
- (talking points) By reaching out to our customers and prospects where they seek and share information relevant to their profession, we will engage them with the ultimate goal of increasing sales. We will be establishing OurCompany as a thought leader in the industry and increasing our brand recognition. An added benefit will be an increase in our organic search position. ‘Social signals’ are becoming more and more relevant to improving organic search rankings. Additionally, this will provide an opportunity to improve our customer retention by addressing concerns before they escalate to a critical stage.
- (talking points) By reaching out to our customers and prospects where they seek and share information relevant to their profession, we will engage them with the ultimate goal of increasing sales. We will be establishing OurCompany as a thought leader in the industry and increasing our brand recognition. An added benefit will be an increase in our organic search position. ‘Social signals’ are becoming more and more relevant to improving organic search rankings. Additionally, this will provide an opportunity to improve our customer retention by addressing concerns before they escalate to a critical stage.
- (talking points) By reaching out to our customers and prospects where they seek and share information relevant to their profession, we will engage them with the ultimate goal of increasing sales. We will be establishing OurCompany as a thought leader in the industry and increasing our brand recognition. An added benefit will be an increase in our organic search position. ‘Social signals’ are becoming more and more relevant to improving organic search rankings. Additionally, this will provide an opportunity to improve our customer retention by addressing concerns before they escalate to a critical stage.
- (instructions) Replace X’s with actual projections -------------------------------------------------------------------------------------------- (talking points) Too often social media activity goes unmeasured and results in random busy work. This strategic plan will ensure that every effort has a purpose and a means to measure its impact. We will increase relevant, targeted traffic from our ideal customers by XX% over the next X months. As we progress through this presentation we will outline our growth objectives for each targeted social channel. Extrapolating from our current web traffic and web-based lead generation, we can comfortably predict a X% increase in qualified leads. We have the ability to directly track the source of the leads from each social channel.
- (instructions) Replace OurCompany with your company name Replace SocialMediaLeader with the name of the person leading the social media efforts Replace SocialMediaTitle with the title of the person leading the social media efforts -------------------------------------------------------------------------------------------- (talking points) We have selected SocialMediaLeader, as our SocialMediaTitle, to lead and coordinate our social media efforts. He/She will establish, update, and optimize our selected social media channels develop our messaging and social media content calendar provide training to our employees on their role in social media involvement ensure consistency in our messaging produce our internal social media success newsletter It is imperative that OurCompany leaders actively participate in social media posting and set an example for the entire company
- (instructions) Replace OurCompany with your company name Replace SocialMediaLeader with the name of the person leading the social media efforts Replace SocialMediaTitle with the title of the person leading the social media efforts -------------------------------------------------------------------------------------------- (talking points) We have selected SocialMediaLeader, as our SocialMediaTitle, to lead and coordinate our social media efforts. He/She will establish, update, and optimize our selected social media channels develop our messaging and social media content calendar provide training to our employees on their role in social media involvement ensure consistency in our messaging produce our internal social media success newsletter It is imperative that OurCompany leaders actively participate in social media posting and set an example for the entire company
- (instructions) Replace OurCompany with your company name Replace SocialMediaLeader with the name of the person leading the social media efforts Replace SocialMediaTitle with the title of the person leading the social media efforts -------------------------------------------------------------------------------------------- (talking points) We have selected SocialMediaLeader, as our SocialMediaTitle, to lead and coordinate our social media efforts. He/She will establish, update, and optimize our selected social media channels develop our messaging and social media content calendar provide training to our employees on their role in social media involvement ensure consistency in our messaging produce our internal social media success newsletter It is imperative that OurCompany leaders actively participate in social media posting and set an example for the entire company
- (instructions) Replace OurCompany with your company name Replace SocialMediaLeader with the name of the person leading the social media efforts Replace SocialMediaTitle with the title of the person leading the social media efforts -------------------------------------------------------------------------------------------- (talking points) We have selected SocialMediaLeader, as our SocialMediaTitle, to lead and coordinate our social media efforts. He/She will establish, update, and optimize our selected social media channels develop our messaging and social media content calendar provide training to our employees on their role in social media involvement ensure consistency in our messaging produce our internal social media success newsletter It is imperative that OurCompany leaders actively participate in social media posting and set an example for the entire company
- (instructions) Replace OurCompany with your company name Replace SocialMediaLeader with the name of the person leading the social media efforts Replace SocialMediaTitle with the title of the person leading the social media efforts -------------------------------------------------------------------------------------------- (talking points) We have selected SocialMediaLeader, as our SocialMediaTitle, to lead and coordinate our social media efforts. He/She will establish, update, and optimize our selected social media channels develop our messaging and social media content calendar provide training to our employees on their role in social media involvement ensure consistency in our messaging produce our internal social media success newsletter It is imperative that OurCompany leaders actively participate in social media posting and set an example for the entire company
- (instructions) Replace OurCompany with your company name Replace SocialMediaLeader with the name of the person leading the social media efforts Replace SocialMediaTitle with the title of the person leading the social media efforts -------------------------------------------------------------------------------------------- (talking points) We have selected SocialMediaLeader, as our SocialMediaTitle, to lead and coordinate our social media efforts. He/She will establish, update, and optimize our selected social media channels develop our messaging and social media content calendar provide training to our employees on their role in social media involvement ensure consistency in our messaging produce our internal social media success newsletter It is imperative that OurCompany leaders actively participate in social media posting and set an example for the entire company