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8 ways to get more website traffic using social media 10.06.16
The document outlines eight effective strategies for increasing website traffic through social media, emphasizing the importance of understanding customer needs and engaging with them across various platforms. Key suggestions include conducting thorough research, creating engaging content, utilizing influencer marketing, and leveraging advertising on Facebook. The overall goal is to enhance storytelling and foster meaningful connections with potential customers while using tools like analytics to measure success.
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8 ways to get more website traffic using social media 10.06.16
- 1. Kenny Soto Formerly SCORE NYCDigital Marketing Team Leader www.KennySoto.com www.LinkedIn.com/in/KennySoto 8 Ways To Get More Website Traffic Using Social Media October 6th, 2016
- 2. • SCORE isa 501(c)(3) nonprofit organization dedicated to the formation, growth and success of small businesses, it is also a Resource Partner with the SBA (United States Small Business Administration). • We are over 11,000+ volunteer members in 320+ Chapters located all across the nation. There are also 1,100 Cyber-Chapter Counselors from SCORE chapters across the Nation available for e-mail counseling. • The 65+ Men and Women of SCORE NYC Have Experience in Various Businesses, including Marketing, Sales, Startups and Business Plans. About Us
- 4. Let’s Get OneThing Straight… You Don’t Find Customers On The Internet THEY FIND YOU
- 5. Audit your timeonline...
- 6. Content & Distribution TheWorld of Social Media Marketing
- 7. Your Website IsThe Hub of YOUR Digital Marketing Machine It Is Where You Convert and Retain Customers It Is Your Most Valuable Marketing Asset
- 8. But, how doyou get them to your website and have them return on a regular basis?
- 9. It’s All AboutGreat Storytelling
- 10. Great Marketing &Advertising is All About GREAT Storytelling! YouTube: Gary Vaynerchuk at 99U “If Content is King, Then CONTEXT is GOD”
- 11. Other Experts Include MichaelStelzner Joe Pulizzi Robert Rose
- 12. SOCIAL MEDIA =STORYTELLING
- 13. 8 Ways ToGet More Website Traffic Through Social Media 1. Do Your Research! 2. Set Up a System of Learning 3. Create Landing Pages 4. Create a Social Editorial Calendar 5. Influencer Marketing on Instagram 6. Engage With Customers Using Twitter Search 7. Create Exclusive Behind the Scenes Content For Snapchat 8. Make Facebook Advertising Your Fundamental Strategy
- 14. “The biggest changewe’re seeing is the move towards people-centric marketing,” Focus On People #1 Do Your Research! Their NEEDS and DESIRES WHO are they? WHAT motivates them? WHERE are they? Know Your Customer
- 15. Each has differentdemographics. Each provides a different user experience. Ask “where are my customers and what do they expect from me on this platform?” Decide Wisely… • Limit The Number • Be Deliberate • Use Consistent Usernames • Use Consistent Look and Feel Which Social Platforms Should I Invest In? Revise
- 16. Which SM NetworksAre Right For You? # of monthly users on social networks – from Statista* http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of- users/ / Facebook — 1.71 BILLION monthly users Pinterest — 100,000,000 Monthly Users Instagram —400,000,000 monthly users LinkedIn — 100,000,000 monthly users Twitter —320,000,000 monthly users Snapchat — 200,000,000 monthly users
- 17. https://contently.com/strategist/2016/09/12/7-social-media-stats/ 7 Stats thatbreak common misconceptions: From Contently
- 25. Define Your Customer “Peoplelike us, do _____.” - Seth Godin Think about who you are going to build a relationship with.
- 26. Long tail keywordsare those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Searches on Google tend to correlate if not, directly match, searches on social media platforms. Long-Tail Keywords What are customers searching for?
- 27. Long-Tail Keywords YouTube: “longtailkeyword research”
- 28. Long Tail Keywords– What They Are and How To Find Them Long-Tail Keywords
- 29.
- 30. This research helpswith User Intent Why are they searching for these keywords?
- 31. #2 Set Upa System of Learning The World of Social Media…Is Changing - Really, Really Fast www.socialmediaexaminer.com www.socialmediatoday.com www.searchengineland.com www.moz.com/blog www.techcrunch.com
- 32. Which SM NetworksAre Right For You?
- 33. The World ofSocial Media…. Is Changing - Really, Really Fast
- 34. Facebook Welcomes 'ChatBots' to Its Messenger App Fortune-Apr 12, 2016 After opening up its chat app Messenger to businesses last year, Facebook is now letting them build bots for the service, said co-founder and ... CHATBOTS EXPLAINED: Why Facebook and other tech companies ... Business Insider-Apr 12, 2016 ... be the beginning of a new era," said Facebook Messenger chief David Marcus. So what are these chatbots, and why is everyone obsessed? Facebook Messenger chatbots: How do you use them? The Independent-Apr 13, 2016 What are chatbots and why they could be the next big thing in tech In-Depth-IBNLive-Apr 12, 2016 Facebook Chatbots Are Frustrating and Useless Opinion-Gizmodo-Apr 14, 2016 Facebook is poised to take the chatbot world by storm Blog-Engadget-Apr 14, 2016 Facebook launches Messenger platform with chatbots In-Depth-TechCrunch-Apr 12, 2016
- 35. Pinterest Now Seeing2 Billion Searches Per Month – How Pinterest Search Works http://www.socialmediatoday.com/social-networks/pinterest-now-seeing-2-billion- searches-month-how-pinterest-search-works What Pinterest learned in two years working on its search engine TechCrunch, June 10, 2016
- 36. HOW SNAPCHAT DEMOGRAPHICSARE SURPRISINGLY SHIFTING IN 2016 [INFOGRAPHIC] - Read more at: http://mediakix.com/2016/06/snapchat-demographics- infographic-statistics/#gs.eX6WV7E Fun Fact!
- 37. Are people arenow spending more time on Snapchat than Instagram? http://mediakix.com/2016/04/instagram-vs-snapchat-best-social-media- infographic/#gs.aJ6SbfM Studying the debate
- 38.
- 39. Set a Budget SetBudgets and Adjust For Changes SBA Says That You Should Spend 7% to 8% of your gross sales on Marketing and Advertising…. Maybe 20%? New Product? Maybe 50% for period of product launch?
- 40. Your #1 Challenge Findinga balance between learning about SM updates and your customers.
- 41. #3 Create LandingPages http://www.marketing360.com/internet-marketing- software/?ref=InternetMarketingAds&gclid=CjwKEAjwi9K4BRCQzq7d1c6A_XASJABue AO2tDSq2yHe4H7_7A2XGaxBIHGvqJMaoxP6CQyxFZfE1BoC2Gfw_wcB Create a Unique Landing Page With a Unique URL and a Unique “Call To Action” (CTA) For Each Piece Of Content Posted on SM
- 42. Landing Page On-Page SEOin 2016: The 8 Principles for Success - Whiteboard Friday Watch This!
- 43. According to ForresterResearch, US consumers across all demographic groups used an average of 3.3 devices last year. Millennials used four devices on average. Gen Z??? Your Content Must Look Great Across ALL Devices
- 44. • Unlike OfflineMarketing - Radio, TV, Print – The ROI of Digital Marketing can be measured precisely. • Each Social Media Service Provides Performance Metrics • Using Google Analytics (FREE) we can measure important elements of our marketing efforts, for example: Where are customers come from – Using UTM Parameters to track social traffic. Review Results Regularly On Google Analytics Google Analytics Academy
- 45. #4 Create aSocial Editorial Calendar
- 46. How To Createa Social Editorial Calendar *Sample taken from Sprout Social
- 47. How To Createa Social Editorial Calendar
- 48. How To Createa Social Editorial Calendar
- 49.
- 50. #5 Influencer Marketingon Instagram http://www.socialmediaexaminer.com/instagram-strategy-how-to-grow-a-loyal-following-with-instagram-with- nathan-chan/ Building relationships that are mutually beneficial!
- 51. What makes agood influencer? It isn’t just follower count… Both profiles can provide value!
- 52. Negotiating a Deal Whatcan you provide them in return for brand placement on their profile? ✓ Paying them ✓ Sharing audiences ✓ Creating content for them and vice versa ✓ Giving them free products/samples
- 53. Measuring Success The easiestway to do this is to have a specific landing page for Instagram influencers and having them use that link in their bio for the negotiated time period. Don’t forget to use UTM parameters for exact metrics! “How To Use UTM Parameters In Google Analytics”
- 54. #6 Engage WithCustomers Using Twitter Search The greatest free tool for Twitter marketing: https://twitter.com/search
- 55. Twitter is aCocktail party, and you stand out by listening first!
- 57. Focus on respondingfirst, don’t start the conversations. No one will listen. People don’t go on Twitter to talk to brands, they go on Twitter to talk about events and personal news with friends and family. A great book to read...
- 58. #7 Exclusive BehindThe Scenes Content For Snapchat Forward: This only works if you are promoting your Snapchat username on other social networks and at physical promotional materials/locations/events.
- 59. Your username isyour most important asset, users can’t find you without the exact username. It should be your domain/brand!
- 60. For more ideas:http://www.socialmediaexaminer.com/8-snapchat-content-ideas-that-your-fans-will- love/ Question and answer, team meetings, guest snaps, weekly giveaways, and more: with “save the link” snaps!
- 61. “Brands are evenstarting to explore Snapchat as a marketing channel -- not because they can directly measure the ROI of Snapchat followers, but because they want to connect with customers the same way that those customers connect with their friends.” http://blog.drift.com/no-more-forms
- 62. Don’t forget totreat people like people first, and then like leads for your sales.
- 63. #8 Make FacebookAdvertising Your Fundamental Channel
- 64. Facebook Advertising Planning isthe first step
- 65.
- 66. Facebook Advertising Character limits: 25headline 30 ad preview 90 ad description Today we are go into detail on how to create a FB ad.
- 67. Facebook Advertising Choose theobjective that fits the context...
- 68. Facebook Advertising Focus onexclusion
- 69. Facebook Advertising Pro tip:eventually, you will want to experiment with ad schedules.
- 70. Facebook Advertising None ofthis matters without the context...what is the end goal besides selling? What are you learning?
- 71.
- 72.
- 73.
- 74. Facebook Advertising A newway to boost: Dark Post Testing Better Accurate Competitive Shedding Light on Facebook Dark Posts
- 75.
- 76.
- 77. Facebook Advertising Boosting cannow be targeted to only those who you want to see it! Allows you to test various variables to as many segments as you want.
- 78. Facebook Advertising Test againstthe 20% rule: https://www.facebook.com/ads/tools/text_overlay
- 79.
- 80. Today We AreAll Empowered To Be Media Production & Distribution Companies - And You Must.
- 81.
- 82. Resources Internet Advertising Bureau www.iab.net AdvertisingAge www.adage.com eMarketer www.emarketer.com Media Post www.mediapost.com Business Insider www.businessinsider.com/advertising Media Kix www.mediakix.com Social Media Examiner www.socialmediaexaminer. com
- 83. We Are HereTo Help You Do you have a business question you need answered or a particular business challenge you’d like to discuss? Our Certified Business Mentors are here to help you.