The document outlines 5 ways that marketing will change in the next 5 years: 1) Massive data collection across multiple touchpoints will become standard as more data is collected on users, 2) Marketers will gain better control and access to user data to personalize experiences, 3) Social media will grow into a key source of user data and insights, 4) Permission-based marketing will become essential to maintain user privacy and trust, 5) Programmatic marketing will end generalized outreach by targeting users with highly personalized content based on their profiles and behaviors. The key will be for marketers to leverage big data, understand users, and respect their privacy.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
ย
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the โnoiseโ is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
ย
You canโt do social marketing well if you arenโt nailing social listening. If youโre crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, itโs because it is. But itโs not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
ย
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How โmulti-channelโ is going to revolutionise marketing and communications. Again.
Have a look!
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
ย
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
#69Predictions Marketing Experts Share for 2016Bryan Kramer
ย
Itโs that time of year again. A time to take what weโve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the worldโs top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
How Digital Marketers Engage on Social MediaLeadtail
ย
Digital marketers come in many flavors โ from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: โHow Digital Marketers Engage on Twitterโ, using Leadtailโs Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
ย
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the โnoiseโ is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
ย
You canโt do social marketing well if you arenโt nailing social listening. If youโre crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, itโs because it is. But itโs not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
ย
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Social media has empowered customers in a way that has changed the rules of engagement forever. Today, customers can find information that drives their experience in a way that leaves very little control in the hands of the brands themselves. Document from Linked IN and Frost and Sullivan.
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How โmulti-channelโ is going to revolutionise marketing and communications. Again.
Have a look!
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
ย
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
#69Predictions Marketing Experts Share for 2016Bryan Kramer
ย
Itโs that time of year again. A time to take what weโve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the worldโs top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
How Digital Marketers Engage on Social MediaLeadtail
ย
Digital marketers come in many flavors โ from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: โHow Digital Marketers Engage on Twitterโ, using Leadtailโs Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
ย
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
Social Media is one of the key channels to reach consumers and the possibilities of tracking and analyzing certain actions throughout such media is simply infinite. Marketers should use and incorporate Social Media Analytics more into their overall market plan. Media monitoring platforms such as Newspoint accurately gather and present data from all the different media sources into one interface.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
ย
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
ย
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
What marketing research needs to know about brand building in a digital ageJoel Rubinson
ย
Presented to Toronto audience for MRIA Netgain 2015 conference. Digital, social, mobile creating marketing disruption triple play that marketing research is out of synch with
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
ย
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Set off and carry forward of losses and assessment of individuals.pptx
ย
5 ways marketing will change in the next 5 years
1. ! 5 Ways Marketing Will Change in the Next 5 Years
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5 Ways Marketing Will
Change in the Next 5 Years
Predictions to Guide the Modern Marketerโs Strategy
A white paper brought to you by Gigya
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ยฉ!2013!GIGYA!ALL!RIGHTS!RESERVED.!|!888-660-1469!|!!www.gigya.com!|!@gigya!|!blog.gigya.com!
2. ! 5 Ways Marketing Will Change in the Next 5 Years
In marketing, an innovative, forward-thinking
spirit is crucial to staying ahead of the game.
Steve Jobs himself knew this best, infusing this theory into every aspect of Appleโs strategy and
product development and growing the once-forgotten tech outcast into the futuristic, global
brand it is today.
As marketing becomes increasingly digitized, itโs important for businesses to remain
competitive by finding new, creative ways to acquire and retain customers by leveraging social
media, social data, and unique web and mobile experiences.
โInnovation
distinguishes
between a leader
and a followerโ
- Steve Jobs
In this white paper, weโll take a look at five predictions that we believe will shape the digital
marketing landscape in the years to come:
1. Massive data collection across multiple touch points becomes standard
2. Marketers get a firmer grip on data they manage
3. Social media grows into big data
4. Permission marketing becomes the norm
5. Programmatic marketing ends the age of generalizations
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ยฉ!2013!GIGYA!ALL!RIGHTS!RESERVED.!|!888-660-1469!|!!www.gigya.com!|!@gigya!|!blog.gigya.com!
3. ! 5 Ways Marketing Will Change in the Next 5 Years
1. Massive Data Collection Across Multiple
Touch Points Will Be Standard
As businesses continue to expand their digital presence and grow their user bases, the amount
of data on these users will increase, allowing marketers to gain a more comprehensive view of
their audiences. Research firm International Data Corp. estimated in 2012 that the big data
market will grow at an annual rate of 31.7% until 2016 -- thatโs seven times the growth rate
for information and communication technology overall.
With that, however, the task of consolidating and sifting through such large, varied amounts of
data will pose new challenges for businesses. For one, big data is really big: an estimated 2.2
million terabytes of new data are created each day, according to enterprise content
management company Autonomy.
As technology continues to grow, consumers are
interacting more and more with businesses across
different digital platforms such as mobile, social, and
web. As users engage with companies through a
variety of vehicles, the ability to pull, sort, and make
sense of all these diverse data points is the key to
driving increased user engagement and loyalty.
Finally, big data fluctuates quickly. Think of it this way: how often do you and your Facebook
friends update your statuses, upload new photos, and comment on one anotherโs profiles?
Chances are, at least one of the previous actions has been performed within your social network
in the past day alone. Businesses collecting these types of social data need to ensure that their
user records are kept up-to-date at all times, which means investing in a database that adapts to
frequent changes and data additions.
Big Data Stats
90% of Big Data is Unstructured - Big data is made up of both structured and unstructured data, however most of
that data (90%) is unstructured, โhuman informationโ such as Tweets, Facebook Posts, website clicks, etc.
Data Collection Volume Increased by 400% in 2012 - According to data management platform, Krux, data
collection volume increased by 400% in 2012, from an average of 10 collection events per page to 50.
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ยฉ!2013!GIGYA!ALL!RIGHTS!RESERVED.!|!888-660-1469!|!!www.gigya.com!|!@gigya!|!blog.gigya.com!
4. ! 5 Ways Marketing Will Change in the Next 5 Years
Review: 3 Challenges of Big Data
1. Itโs Really Big
2. Its Origins are
Varied
An estimated 2.2
3. It Changes Quickly
Users are constantly
million terabytes of
With the variety of
interacting with their
new data are created
platforms available
social networks; and
each day.
today, data comes
each of these
from multiple
interactions translates
touchpoints.
to a new, measurable
data point.
2. Marketers Get a Firmer Grip on Their Data
Traditionally, marketers relied on IT to help store and access data and โdata scientists,โ or data
analysts, to help mine, synthesize, and convert huge datasets into actionable insights. As more
and more businesses recognize the need to tie this data into their marketing strategies,
however, the need to swap traditional data warehouses for modern dynamic databases
equipped to handle large, varied datasets proves more crucial than ever.
More and more marketers recognize the need to access
and leverage user information to personalize their
marketing campaigns. As user expectations shift to
ultra-customized web experiences, data will become
increasingly democratized and available to nontechnical types.
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5. ! 5 Ways Marketing Will Change in the Next 5 Years
3. Social Media Grows Into Big Data
Most marketers already figured out how to leverage social media for reputation management
and brand promotion. In the next five years, marketers will explore ways to extract valuable data
on their socially connected users to integrate into loyalty programs, analytics, web experiences,
and more.
In other words, social will be used not only to boost customer acquisition and brand awareness,
but to retain and reward loyal customers. With tools like social login and consumer management
suites, marketers can gather, manage, and act on social media data in ways that add value to
both the customer and the business.
Use Case: Pepsi SoundOff
Pepsi Sound Off personalizes and
gamifies its online experience,
incentivizing its users to earn โcaps,โ
or badges, for performing desired site
actions.
Social Login enables users to register
and log in using their social networks,
which automatically populates the
profile photo and user profile fields.
Gamification boosts user loyalty while
encouraging users to complete
valuable actions.
Suppose a user registers for your website using his Facebook account and grants your business
permission to access his profile information and friend networks. Your business can now surface
content relevant to that userโs interests, background, and location and prompt him to share his
site actions with his Facebook friends. In this way, social data leads to relevant, social web
experiences that boost engagement, referral traffic, and conversions.
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6. ! 5 Ways Marketing Will Change in the Next 5 Years
Example: Kate Spadeโs Saturday pulls the userโs name and location to greet users by first
name upon login and recommend specific products.
4. Permission Marketing Becomes the Norm
As big data continues growing in scope and size and marketing becomes increasingly targeted,
the issue of user privacy looms bigger than ever. We sampled 2,600 consumers and discovered
that 40 percent of users opted out of logging in to a website or app using their social network
accounts because they didnโt know what would happen with their personal information.
As permission marketing becomes more and more essential, businesses need to increase
transparency with their users, stay informed about data management best practices, and abide
by social network privacy policies.
Companies that make the effort to educate their users on how their data will be used, such as
clearly stating the companyโs commitment to data privacy and outlining the businessโs data
usage policy, will earn their usersโ trust more easily and be able to leverage these usersโ
information to target them in valuable ways.
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7. ! 5 Ways Marketing Will Change in the Next 5 Years
5. Programmatic Marketing Ends the Age of
Generalizations
Marketers today are still exploring new ways to re-engage prospects and inactive users through
targeted efforts. With that, the era of delivering generic marketing overtures has met its end.
Modern marketing is all about personalization and relevance.
Programmatic marketing, which surfaces relevant content to users based on their web activity
history and customer profiles, is still a relatively new concept; nonetheless, several businesses
such as Zappos, J.Crew, and BMW, are already employing its techniques to surface their content
to potential customers and encourage more user engagement across their web properties.
Consider the Following Scenario:
A user states in his Facebook profile that heโs a basketball fan from Los Angeles, CA. The same user has
purchased premier tickets to previous Lakers games, is currently in New York, NY. To a business like the
NBA, this user is an ideal customer: he clearly a fan and possesses the economic means and willingness
to invest in his love for the game. Programmatic marketing enables the NBA to serve an impression to
this user in a real-time bidding market based on the aggregate data from his profile and online behavior.
As users consume more content online, they demand the personalization that social data and
programmatic marketing offer. Specifically, marketers that have collected enough data on their
users to truly understand their demographic profiles, behaviors, interests, and more will be able
to surface better, more relevant content to their audiences.
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8. ! 5 Ways Marketing Will Change in the Next 5 Years
Conclusion
The future for even more data-driven, targeted marketing
efforts is vast and still relatively uncharted.
We expect marketers to gain full control over their social data and for responsible, permissionbased marketing practices to become the norm. Businesses will need to invent ways to leverage
social media as a customer retention tool and deliver personalized web experiences in order to
engage users in the long run.
As the marketing landscape continues to shift, we look forward to innovating in new, creative
ways and helping more online businesses create genuine relationships with their customers.
About Gigya
Gigyaโs Connected Consumer Management Suite enables the worldโs largest brands, including
Pepsi, Verizon and ABC to understand and connect more closely with todayโs mobile and socially
connected consumers.
Our technology helps marketers navigate the future of marketing. Hereโs how:
1. We provide a cloud-based database equipped to handle large, varied amounts of big data.
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2. We offer a user-friendly, web-based dashboard so marketers can easily access, manage, and
take action on their user data.
3. We make it easy to understand and act on social media insights.
4. We help ensure that your business follows permission-based marketing best practices.
5. We enable you to personalize your marketing efforts so you can deliver relevant user
experiences.
To learn more about how our Connected Consumer Management solutions help businesses stay
ahead of the competition visit: www.gigya.com, or call us at (888) 660-1469.
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