The document discusses key concepts in photography and communication including: 1) A simple communication model involves transmitting information from a sender to a receiver through a message. 2) When composing an image, photographers follow techniques like the rule of thirds and place the subject near the intersection points of imaginary lines dividing the frame. 3) Focal points are where the focus is concentrated through design or meaning to draw the viewer's eye to important parts.

1. photography and communication / ricardo mejia / photos: ricardo mejia

2. A simple communication model / communication consists of transmitting information from one person to
another (Einar Faanes)
sender message receiver

3. composition / the sender determines what the
centre of interest of the communication work will be, and
composes the elements accordingly.

4. composition / the rule of thirds is a guideline when you are compositing an image. The objective is to stop the
subject(s) and areas of interest (such as the horizon) from bisecting the image, by placing them near one of the lines that
would divide the image into three equal columns and rows, ideally near the intersection of those lines.

5. focal point / (also called emphasis) is where the
focus is concentrated through design principles or
meaning. To do this one develops points of interest
to pull the viewer's eye to important parts of the
viewer s
body of the work

6. pattern and rhythm / Showing consistency with colors or lines. Putting a red
spiral at the bottom left and top right, for example will cause the eye to move from
one spiral, to the other, and everything in between.

7. define a concept / mind
map is a good tool to define
concepts and clarify structures
p y
about topics
A mind map is a diagram used
to represent words, ideas,
tasks or other items linked to
and arranged radially around a
central key word or idea. It is
used to generate, visualize,
structure and classify ideas, and
as an aid in study, organization,
problem solving, decision
making, and writing.

8. text
illustrations
diagrams
layouts

9. or…
photos…