The document discusses several principles of graphic design: 1. Balance ensures visual elements are evenly distributed so that no section appears heavier than others, though intentional imbalance can create tension. 2. Alignment brings order through consistent positioning of type and graphics, making designs easier to read and navigate. 3. Consistency with repeating design elements shows readers where to go and helps them understand the layout. 4. Contrast uses differences in size, value, color, and type to make distinctions obvious.