This is a keynote presentation completed for my portfolio 1 course at Full Sail University completed 10/18/2020

1. PERSONAL BRAND EXPLORATION
Caitlynne Harrington
Project & Portfolio I:Week 1
October 3rd, 2020

2. From a small town in northeast Ohio, Caitlynne grew up
in a small conservative household consisting of her
mother, father and one younger sister; all musically
inclined individuals.Although she held no gift for the
musical arts herself, she loved helping those in her family
that did. However, Caitlynne’s passion lied with horses
and the sport of equestrian, this is where she began
studying, riding, and teaching others dressage. Dressage is
the art of riding a horse rhythmically to music, this was
when the music passion was struck. From that point on
music, concerts, and live events became the focal point of
Caitlynne’s adult life. Combining her love of music and
helping others, Caitlynne decided to enroll in the Music
Business program at Full Sail University to hopefully
pursue a career in A&R services.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agents & Business Managers of Artists,
Performers and Athletes
• Marketing Manager
• Entertainment Attendants and Related
Workers
Guy/Girl Next Door Archetype - By helping
my artists and entertainers thrive in their
professional careers. Using trends to help
create a healthy platform for my artist to work
within. I want to be a part of the team that
contributes to creating something amazing.
Marketing and Management for A&R and Artist services
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 60% male and
40% female.Average of 35 to 45 years
old. Equal diversity of ethnicity. College
educated in Business or entertainment.
Majority located in United States (East
coast)
• PSYCHOGRAPHICS: Individuals
hold a passion for technology and the
entertainment industry, social
personalities, typically lean towards
liberal opinions.
• IDEAL AUDIENCE MEMBERS:
Paul Sinclair the general manager &
EVP at Atlantic Records.Yannick Peary
the Director of Digital Marketing at
Atlantic Records. CodyVerdecias,A&R
at Atlantic Records.
Artist & Hiring Managers at Warner Music Group and Atlantic Records
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Find a paid internship in a marketing or A&R position at
Atlantic Records.
‣Reach out to and make contact with prior students
of Full Sail University that are current employees at
Atlantic Records.
Mid Term: (2026)
• Land a second level job with Atlantic Records, working
within the artist and repertoire or artist management
team.
‣During my time working as a paid intern, I plan to
use my specific talents to recruit and sign 5 new
artists (1 per year).
Long Term: (2036)
• Start a personally owned A&R and Artist Services
company.
‣With my experience working in artist scouting and
recruiting, gain knowledge on how to acquire my
own clientele.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe software 45%
Microsoft word software 50%
Active Listening 75%
Negotation 45%
SOFTHARD
CRM Software 20%
Accounting Software 10%
Speaking Persuasion 45%
Problem Sensitivity 45%
SOFTHARD

7. I help large records labels and entertainment
companies discover new artists and entertainers
by using my scouting skills to identify fresh new
talent.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years Farm and Equine Management
• 2 years Customer Service for Equine retail
store.
Education:
• Music Business, B.S., Full Sail University (2021)
Awards:
• Multiple letters of commendation from
employers and customers.

9. COMPETITION
Keziah Thomas
Industry Experience:
• No work experience specified on
linkedin. Still attending Full Sail University.
Education:
• Currently enrolled in Arts, Entertainment, and Media
Management at Full Sail University.
Leadership Experience:
• Graduated High School as a Cum Laude and Honor Student.
• Participated in volunteer work as well (not specified what
exactly).
Skills and Proficiencies:
• English- 0 endorsements
• Project Management - 0 endorsements
• Marketing - 0 endorsements
Caitlynne Harrington
Overall Online Presence:
• Kenziah currently has 23 connections, her banner image is
customized to read “Amplify BlackVoices”, her current
profile picture is professional, I feel her profile is fairly
detailed, I did not see her social media attached. However, it
was fairly easy to locate her professional contact
information. Her Linkedin URL was customized.
• Grade:Average, 75 out of 100
Industry Experience:
• No specific work experience in the
entertainment industry.
Education:
• Currently enrolled in the Music Business Bachelors program
at Full Sail University.
Leadership Experience:
• Worked in management for 8 years
• Volunteered and taught scout groups.
Skills and Proficiencies:
• Public Speaking & Communications - 0 endorsements
• Project Management- 0 endorsements
• Adobe Software- 0 endorsements
Overall Online Presence:
• Caitlynne currently has 3 connections, no custom banner
image, a headshot has not been uploaded yet, the LinkedIn
page is lacking significant information and detail, social media
is not linked directly to the LinkedIn, and the LinkedIn URL is
not customized.
• Grade: Poor, 10 out of 100

10. COMPETITION
Jasmine Davis
Noteworthy Experience:
• Atlantic Records A&R Pitch.Analyzed artists strengths and
weaknesses. Evaluated talent and marketability.
Caitlynne Harrington
HEADSHOT
Industry Experience:
• A&R Assistant at Atlantic Records (2 yrs 3
mos)
• Production Team Temp (8 mos)
• Booking outreach at Platinum Sound
Recording Studios (4 mos)
Education:
• Bachelor Of Science, Music Business Full Sail University
(2010-2012)
Skills and Proficiencies:
• A&R -14 endorsements
• Music Industry- 13 endorsements
• Music- 12 endorsements
Overall Online Presence:
• Jasmine currently holds 422 connections, her background
image is customized to a blue color, she currently does Not
have a headshot on her Linkedin, I feel her profile is very
detailed and shares a lot about her work experience, No
social media was located or attached to her Linkedin, and
her Linkedin URL is customized.
• Grade:Average, 80 out of 100
Industry Experience:
• No specific work experience in the
entertainment industry.
Education:
• Currently enrolled in the Music Business Bachelors program
at Full Sail University.
Leadership Experience:
• Worked in management for 8 years
• Volunteered and taught scout groups.
Skills and Proficiencies:
• Public Speaking & Communications - 0 endorsements
• Project Management- 0 endorsements
• Adobe Software- 0 endorsements
Overall Online Presence:
• Caitlynne currently has 3 connections, no custom banner
image, a headshot has not been uploaded yet, the LinkedIn
page is lacking significant information and detail, social media
is not linked directly to the LinkedIn, and the LinkedIn URL is
not customized.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Creating personal relationships with the artist that I
want to recruit by analyzing the personality and finding
a common interest to create a healthy platform for
their professional career.
CAITLYNNE “CAIT” HARRINGTON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• WIM (women in music) Fireside Chat with Meg Toohey & Patty
Schemel
‣ October 14th 2020 | Online Zoom
• WIM (women in music)
‣ October 2020, joining as a member
• NTI (networking today international)
‣ November 5th 2020 | Online Zoom
Digital Marketing
• Primary Content:The primary content will reflect current
relationships with artists, performers and entertainers in the
industry.
• Primary Tools:The platforms I plan to use will be Facebook,
Instagram,Twitter where I plan to post pictures and summaries of
my events. LinkedIn will be my number one platform for
connections and networking.
• Website: I will use my portfolio at Full Sail University to focus on
my academic work and my social media platforms to highlight my
work experiences.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a mentor who is currently employed in
the artists services part of the entertainment industry. I hope
to find this mentor by January 2021
Formal Education
• Graduate from Full Sail University with a Bachelors Degree
in Music Business in 2021.
Technical Skills
• Take Microsoft skills training courses on LinkedIn learning,
November 2020
• Complete the Online CRM training course through LinkedIn
learning, December 2020.
• Improve accounting skills by taking courses through
accounting coach online.com, January 2021
Soft Skills
• Attend newskillsacademy.com for a problem solving
certification by January 2021.
• Attend Business MastertyVirtual course with Tony Robbins
by March of 2021
• Earn a CEU Online Certificate in Negotiation, January 2021.

14. Caitlynne Harrington
You know how the music industry has such a
wide variety of strong personalities.What I do is
pinpoint a specific common ground I can share with my artists
and clientele and build the relationship from a personal standpoint to a
professional standpoint. In fact, In the past and current I have gained close
relationships with several artists within the industry from professional to up
and coming talent.
“

15. REFERENCES
Summary Report for: 13-1011.00 - Agents and
Business Managers of Artists, Performers, and
Athletes. (n.d.). Retrieved October 06, 2020, from
https://www.onetonline.org/link/summary/
13-1011.00
Coordinator, Label Management, Artist & Label
Services Job in New York, NY at The Orchard.
(n.d.). Retrieved October 06, 2020, from https://
www.ziprecruiter.com/ojob/
7a28a418ff5618ed7c8bad9c679734da?
lvk=qjgyOZBNYy1DyWYX8qDfqA.--LkagFk5og
(n.d.). Retrieved October 06, 2020, from https://
www.linkedin.com/feed/
Working at The Orchard. (2020, August 27). Retrieved
October 06, 2020, from https://
www.glassdoor.com/Overview/Working-at-The-
Orchard-EI_IE40112.11,22.htm
Warner Music Group Careers. (n.d.). Retrieved
October 06, 2020, from https://www.wmg.com/
careers
Atlantic Records Careers. (n.d.). Retrieved October 06,
2020, from https://www.atlanticrecords.com/
careers/