My Personal Branding Portfolio Presentation.

1. PERSONAL BRAND EXPLORATION
Amsara Holly
Project & Portfolio I: Week 3
April 19, 2019

2. The eldest of three siblings, Amsara Holly was raised in
Washington, DC. The close community, artistic family and
city life shaped and cultivated Amsara’s interest in the
arts with a focus on music, dancing and acting. As her
love for performing grew, she formed a music group with
her three sisters, called Holly Girlz and gained an interest
in social media marketing. Through pushing her career as
a performer she simultaneously worked to build and
expand the Holly Girlz Brand. At this time Amsara
dreamed of becoming the CEO/ President of a top
company or multi- national media conglomerate. After
working for 4 years in social media, and fashion all while
building the Holly Girlz brand, Amsara enrolled in the
Entertainment Business program at Full Sail University,
where she’s focused on developing business management,
leadership and in depth marketing/ branding skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Chief Executive Officer
• Art and Analytics Director
• Producer/ Entertainer- Performer
Magician Archetype -
Create moving content that changes peoples
lives. Build and produce content that makes a
positive impact. Use the power of marketing,
limitless exploration, management skills, human
empathy and industry trends to inspire
audiences to live their dreams, push boundaries
and be a part of something bigger than
themselves.
Entrepreneur/CEO of a Media Company

4. • DEMOGRAPHICS: Male and
Female, 27- 45 years old, Varies in
race, In a relationship, College
Educated (More than one degree),
P in Los Angeles and New York.
• PSYCHOGRAPHICS: Enjoys
spending free time with family.
Attends top social events, is active
on social media and constantly up
to date with current events.
• IDEAL AUDIENCE MEMBERS:
Roma Khanna, CEO (REVOLT TV),
Anna Wintour, Creative Director
(Conde Nast), Dana Walden,
Chairwoman (Disney Television
Studios and ABC Entertainment)
Executives and Creative Directors at Revolt TV, Walt Disney Company and Conde Nast
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land a content creation and talent position at Revolt TV.
‣ I will simultaneously promote the Holly Girlz Brand through
working as talent for REVOLT TV and Producer/Content Creator.
I will have a full body of work completed to connect with and
follow up with key REVOLT executives, and send a follow up
promotional email to them and 30 team members on LinkedIn
by August 31, 2020.
Mid Term: (2026)
• I will take on the role of Creative Executive of The Walt Disney Company
(form a partnership between Holly Girlz and The Walt Disney Company).
‣ Form partnership with a focus and drive on diversity and
inclusivity within the work environment and new content. I will
revive the sales through television and merchandise (specifically
for content that is not connected to the Marvel partnership) By
2030.
Long Term: (2041)
• Focusing entirely on Holly Girlz LLC as the CEO and own personal artistic
endeavors.
‣ I will have long standing partnerships with The Walt Disney
Company and Conde Nast (along with 3 other company’s)
through Holly Girlz LLC, will have saved $80,000 to expand the
company larger, with an extensive list of businesses that I sold
and producer, creative and film director credits under my belt.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 55%
Public Speaking 73%
SOFTHARD
Law and Government 10%
Developing & Building Teams 10%
Professional Writing 50%
Computers and Electronics 60%
SOFTHARD

7. I help entertainment businesses create
strong brand identity and content through
partnerships, inclusion and diversity to help
increase engagement by entertaining and
inspiring families all over the world through
digital, interactive and print media
storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years experience in Social Media Marketing
• 7 years Customer Service
• 8 years Experience in Branding
• 13 years experience as an Actress and Performer
Education:
• American Musical and Dramatic Academy, AMDA
(completed 2 Years)
• Entertainment Buisness, B.S., Full Sail University
• (Exp. 2021)
Awards:
• N/A

9. COMPETITION
Beatriz Jaber
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• Seems to be well traveled, able to give a worldly
perspective on business decisions
• Very social, possible very good at networking
Skills and Proficiencies:
• Human Resources Foundations - Lynda Certification
• Online Marketing Foundations- Lynda Certifications
• SEO Foundations - Lynda Certifications
Amsara Holly
Overall Online Presence:
• 110 connections, banner image not yet customized,
Professional headshot, lack of details throughout profile, no
articles published, active on social media, URL not yet
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 3 year social media marketing for
Live Event
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Formed music group and clothing brand with sisters
Skills and Proficiencies:
• Social Media Marketing - experience
• Adobe Creative Suite - Some experience
• Marketing Foundations: Customer Segmentation-
Lynda Certifications
Overall Online Presence:
• 500+ connections, banner image not yet
customized, professional headshot, detailed summaries
not yet complete, but job history detailed, no articles
published, sporadically active on personal social media
accounts, URL customized
• Grade: Average, 30 out of 100

10. COMPETITION
Crystal Morrison
Industry Experience:
• 8 years experience working as a
professional content creator and
Marketing Strategist at top Television
and Media Company’s
Education:
• Business Administration, B.A.
• Studied Communications
Noteworthy Experience:
• Director of Integrated Marketing - Revolt TV 2018 to
present
• Integrated Marketing Manager for VH1- Viacom 2016-2018
Skills and Proficiencies:
• Marketing - 24 endorsements
• Event Planning- 15 endorsements
• Social Media Marketing - 15 endorsements
Amsara Holly
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, no detailed profile summaries, but
headline is there, no recommendations, notable job
experience and Industry knowledge, URL not yet
customized,
• Grade: Good, 70 out of 100
Industry Experience:
• 3 year social media marketing for
a monthly Live Event
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Skills and Proficiencies:
• Social Media Marketing - experience
• Adobe Creative Suite - Some experience
• Marketing Foundations: Customer Segmentation-
Lynda Certifications
Overall Online Presence:
• 500+ connections, banner image not yet
customized, professional headshot, detailed summaries
not yet complete, but job history detailed, no articles
published, sporadically active on personal social media
accounts, URL customized
• Grade: Average, 30 out of 100

11. BRAND POSITION
Renewing creativity, devotion, and
authenticity in the entertainment
industry by forming partnerships and
creating contagious content that leave
you inspired and motivated. Truly the
embodiment of the “Mother of Media.”
AMSARA HOLLY
“MOTHER OF MEDIA”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Revolt Hip Hop Summit
‣ October 24 - 26 Los Angeles, CA
• Webit Digital Entertainment and Media Summit (2019)
‣ May 13th- 15th, Bulgaria
• Music and the Moving Image Conference
‣ May 31 - June 2, 2019 USA
Content Development and Branding
• Primary Content: est. creative video content in the form of a show
that highlights music, fashion and creativity. Show called “SoHG:
The Series”; 20-30 min. episodes that focus around the Holly Girlz
brand; 1 episode per week.
• Primary Tools: FB and Instagram- promote Show through 30 sec.
promo videos; LinkedIn - network with industry pros and publish
blog content that compliments the show.
• Website: Full Sail digital portfolio site to showcase my school
assignments; use blog to showcase my ability to create content
and from marketable a valuable brands. Also promote of the Holly
Girlz website.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level entertainment business pro with at
least 25 yrs of experience; a business woman with
experience as an entrepreneur, Jan. 2020
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Complete a series of certifications on Lynda.com
regarding effective team growth and communications.
• Ethics and Law in data Analytics- Lynda.com,
• Human Resources Foundations - Lynda.com,
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2020
• Business Writing Principles - Lynda.com, Oct. 2020
• Digital Media Foundations Oct. 2020
• Computer Literacy - Lynda.com, Nov. 2020

14. Amsara Holly
Though content creation is progressing and showing
major changes toward diversity in the entertainment
industry, there is still a long way to go. What I do is
produce stories, create content and form partnerships that reflect
stories that are not normally told in media. I inspire families on a global scale to create,
be authentic, push boundaries and follow their dreams. I have built a brand from a
music group created within my sisters, called Holly Girlz. From that, the brand has
expanded into fashion and a thriving blog, covering top fashion shows in the greater
Los Angeles area.
“

15. REFERENCES
Khanna, R. (2019). Roma Khanna Linkedin Profile.
Retrieved April 20th 2019 from https://
www.combsenterprises.com/roma-khanna/
Morrisson, C. (2019). Crystal Morrisson Linkedin Profile
Page. Retrieved April 20th 2019 https://
www.linkedin.com/in/crystal-morrison-bb01bb20/
Jaber, B. (2019). Breatriz Jaber Linkedin Profile Page.
Retrieved April, 20th 2019 https://www.linkedin.com/in/
beatriz-jaber-705b2415a/
Conde Nast. (2019) Conde Nast Company Page on
Linkedin. Retrieved Aril 20th 2019 https://
www.linkedin.com/company/conde-nast/about/
Revolt. (2019). REVOLT TV. Retrieved April 20th 2019
https://www.revolthiphopsummit.com/
Walt Disney Company (2019). Walt Disney Company Page
on Glassdoor. Retrieved April 20th 2019 https://
www.glassdoor.com/Job/jobs.htm?
sc.keyword=disney&locT=C&locId=1146821&locKeyword=L
os%20Angeles,%20CA&srs=RECENT_SEARCHES
ONETOnLine.org. (2019). Summary Report for 27-2012.01
- Producers. Retrieved April 20th 2019 https://
www.onetonline.org/link/summary/27-2012.01
ONETOnLine.org. (2019). Summary Report for 11-1011.00
- Chief Executives. Retrieved April 20th 2019 https://
www.onetonline.org/link/summary/11-1011.00
ONETOnLine.org. (2019). Summary Report for 27-1011.00
- Art Directors. Retrieved April 20th 2019 https://
www.onetonline.org/link/summary/27-1011.00