3rd Mobile Marketing event by Warply: Mobile as a Revenue Channel

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A presentation by John Doxaras, Founder & CEO, Warply

This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.

Follow the conversation using #warply #mme3 on Facebook and Twitter.

The event was powered by:

Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas

Published in: Mobile, Business, Technology
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3rd Mobile Marketing event by Warply: Mobile as a Revenue Channel

  1. 1. 3rd Mobile Marketing event Mobile moments: be where your customers are Supported by:
  2. 2. John Doxaras MOBILE AS A REVENUE CHANNEL john@warp.ly
  3. 3. mobile in three years source: GSMA,Amber Analytics
  4. 4. mobile is where your customers are source: emarketer.com source: gartner.com x 0 600 1200 1800 2400 2012 2013 2014 PC's Mobile Time vs. Revenue Spend on Mobile and Internet Mobile Devices Sold vs. PCs
  5. 5. how do I establish a mobile strategy step one media
  6. 6. past formats
  7. 7. new ad formats call them native ad formats
  8. 8. programmatic vs. native
  9. 9. 1.5M
  10. 10. 30M
  11. 11. 0.6-15.00
  12. 12. 0.5-2.5%
  13. 13. 8-50
  14. 14. 75%
  15. 15. how do I establish a mobile strategy step 2 loyalty
  16. 16. the mobile acquisition problem • saturated and overpriced: your competitors are games, fortune 500 companies that monetize mobile and more games, and more awesome games!!! (CPA>$2.5) • adverse selection problem: apps are only selling clients that they don’t monetize, so in return you are buying users that provenly are not spending on mobile • targeting and traffic quality: traffic acquisition and user tracking systems are fragmented and hard to monitor
  17. 17. the mobile retention problem Months Since User Acquisition 100% 45% 24% 14% 7% 4% 0 3 6 9 12 1 iOS and Android User Retention source:

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