Video content provides several benefits for businesses including increased consumer satisfaction, improved search engine optimization performance, and greater consumer engagement and conversion. Leveraging video search engine optimization (VSEO) can boost SEO rankings as video listings often appear higher in search results. Businesses can upload videos to YouTube and their own websites to reach more consumers and provide interactive calls to action in videos that can generate leads. An A/B test of dealership websites found that sites showing vehicle videos received over twice as many unique visitors compared to sites without videos.

2. Video Drives Results Increased consumer satisfaction – consumers prefer video Increased SEO performance through Video Search Engine Optimization Increased consumer engagement and conversion

3. VSEO Drives SEO VSEO = Video Search Engine Optimization Vehicle videos boosts SEO performance Google ranks video content high. 79% of clicks come from top 3 Google listings Automatically add vehicle videos YouTube Web Site 3 rd party channels

4. Leveraging VSEO and Videos Consumer visit Google. Video listings rank higher Consumer views video on YouTube. Video is embedded with interactive “Calls to Action” Consumer click on call to action, generates lead. Video content provides more SEO exposure, more clicks Interactive videos provide “Calls to Action”, generating leads from video 1 2 3

5. How does video work? Your Assets YouTube Google Maps Web Sites\Plug-ins Mobile Sites Micro Sites Lead Aggregators eBay OEMs Banner Ads Newsletters Email Campaigns Business Online Production Publication Videos Images Banners, Pre- and Post-Rolls Lead Forms Automated, Dealer Specific Production Rules Assets are added Automated life like voices-overs added Interactive Calls to Action added Flash Existing Vehicle Images Existing Inventory Data

6. Video Performance Leads Visited Dealer Website View All Dealer’s Inventory Carfax Report Print Brochure Map It! Portals 15 Dealers. 11 weeks Same City, Similar Brands 50% of Vehicles Had Videos, 50% No Videos 45,950 Unique Visitors Dealer Web Sites A/B Test 50% of Users See Videos, 50% Do Not See Videos Dealers 9,038 Unique Visitors