Ahmet Başaran
Netmera Co-Founder & CTO
Customer Loyalty and Campaign Management
Mobile Application
Engagement
About Me
 Founder of
 Inomera Arge ve Bilişim
Hizmetleri A.Ş.
 Netmera.com
 ~20 years in software industry
 Many tele...
 Mobile Application
Engagement Platform
 Live in 10M+ devices
 World wide 2000+ customers
Smart Phone Revolution
Smart phones are connecting the world. Rate of adoption is;
2x faster than the internet
3x faster t...
Apps are ruling this new world
Average time
spent using smart
phones per day:
2 hours 38 min.
Apps are ruling this new mobile world
Mobile Apps sales
account for
40%of total online sales
Mobile is always relevant!
Welcome to London! You can get your
rental car from our office at level 1!
Don’t forget to rede...
Build A Relationship
Don’t deliver messages, build
a relationship
•Take your place there with an
app!
•Ensure it gives val...
71% make product searches on mobile
devices
54% abandon in store purchasing to
check product data online
53% smart phone users purchase from
mobile devices
56% likes location based offers
57% use smart phone to look for
vouchers
71% use their smart phone to check
new products (Window shoppers)
Collect customer data from every channel
and create a “unified experience”
Find the right person
Depend on users in-app
behaviors such as:
•Open rates
•Time spent in app
•Purchasing frequency
•Even...
Create a message
Reach your users with:
Regular push campaigns
• Add parameters
•Custom sound
•Badge increment
•Vibration
...
Analyze
Campaign Analytics
•Success rates
•Push open rates
•Click through rates
•Device info
App Analytics
•App open rates...
Does it work?
41% more app opens
on average with push notifications
92% more daily active users
on average with push notif...
Tip 8: It is not complicated
Keep it simple:
• Finding and purchasing
products
• Completing the basket
• Payment steps
Tip 5: Love at first sight
85% of mobile product searches turn into
purchases on PC or in store
WHY NOT MOBILE?
Use bigger...
Tip 7: Good relationships are built on
trust
57% of smart phone
users say they would
purchase from their
phones if it was ...
Coupons
Vouchers
Special discounts
Give aways
Free shipment
Reminders
Alerts
Tip 10: Push her a little
Remind them their
abandoned carts!
Tip 12: Hold her hand
Keep in mind:
54% smart phone
users use mobile phones
while they are in store!
• iBeacons
• Geo Loca...
How It Works
Beacons:
• Bluetooth Low Energy Devices
• Notify nearby devices
• Micro location (cm’s to 60m)
Netmera SDK:
•...
Beacon Use Cases
Sales Promotions
Store magnet
Special offers
Cross sell
Engagement and loyalty
Who is in the store?
Self ...
Questions?
 ahmet.basaran@netmera.com
 Twitter: tr.linkedin.com/in/ahmetbasaran/
 Linkedin: @abasaran
Mobile Application Engagement - Netmera @MobileIstanbul
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Mobile Application Engagement - Netmera @MobileIstanbul

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Mobile Application Engagement - Netmera @MobileIstanbul

  1. 1. Ahmet Başaran Netmera Co-Founder & CTO Customer Loyalty and Campaign Management Mobile Application Engagement
  2. 2. About Me  Founder of  Inomera Arge ve Bilişim Hizmetleri A.Ş.  Netmera.com  ~20 years in software industry  Many telecom projects  SMS & MMS  Multi-channel portals  Mobile Apps  E-Commerce & M-Commerce
  3. 3.  Mobile Application Engagement Platform  Live in 10M+ devices  World wide 2000+ customers
  4. 4. Smart Phone Revolution Smart phones are connecting the world. Rate of adoption is; 2x faster than the internet 3x faster than the social media 10x faster than the pc
  5. 5. Apps are ruling this new world Average time spent using smart phones per day: 2 hours 38 min.
  6. 6. Apps are ruling this new mobile world Mobile Apps sales account for 40%of total online sales
  7. 7. Mobile is always relevant! Welcome to London! You can get your rental car from our office at level 1! Don’t forget to redeem your points today, before they expire. Show is about to start! Time to get your place and a nice coffee.
  8. 8. Build A Relationship Don’t deliver messages, build a relationship •Take your place there with an app! •Ensure it gives value to users •Be engaging and interactive Nail your app in there!
  9. 9. 71% make product searches on mobile devices 54% abandon in store purchasing to check product data online
  10. 10. 53% smart phone users purchase from mobile devices
  11. 11. 56% likes location based offers 57% use smart phone to look for vouchers
  12. 12. 71% use their smart phone to check new products (Window shoppers)
  13. 13. Collect customer data from every channel and create a “unified experience”
  14. 14. Find the right person Depend on users in-app behaviors such as: •Open rates •Time spent in app •Purchasing frequency •Events happening in your system Use their own preferences: •Demographics •Interests •Mobile devices •CRM Tags Location •Geo Location •Geo Fences •Micro Location Autotrigger your messages based on: •In-app user actions •Events happening in your system
  15. 15. Create a message Reach your users with: Regular push campaigns • Add parameters •Custom sound •Badge increment •Vibration Rich push campaigns •Insert images •Links •Maps •Video etc… •Store them in push inbox Pop-ups •Reach even opt-out users •Design pop-up size based on your needs •Insert rich media
  16. 16. Analyze Campaign Analytics •Success rates •Push open rates •Click through rates •Device info App Analytics •App open rates •Time in app •Install rates •Customized action rates Beacon Analytics •Real time user detection & reporting •Measure in-store user behaviour
  17. 17. Does it work? 41% more app opens on average with push notifications 92% more daily active users on average with push notifications 4x better push response rate when better targeted Compared to broadcasted push notifications This data is obtained from 1852 mobile apps that use Netmera Graph belongs to a live media app
  18. 18. Tip 8: It is not complicated Keep it simple: • Finding and purchasing products • Completing the basket • Payment steps
  19. 19. Tip 5: Love at first sight 85% of mobile product searches turn into purchases on PC or in store WHY NOT MOBILE? Use bigger images
  20. 20. Tip 7: Good relationships are built on trust 57% of smart phone users say they would purchase from their phones if it was more secure Payment Security • Pay at the door • Mobile operator billing Personal info security • Registration steps
  21. 21. Coupons Vouchers Special discounts Give aways Free shipment Reminders Alerts
  22. 22. Tip 10: Push her a little Remind them their abandoned carts!
  23. 23. Tip 12: Hold her hand Keep in mind: 54% smart phone users use mobile phones while they are in store! • iBeacons • Geo Location & Geo Fence • In store maps
  24. 24. How It Works Beacons: • Bluetooth Low Energy Devices • Notify nearby devices • Micro location (cm’s to 60m) Netmera SDK: • Enables app for beacons • Pick up & process beacon signals • Trigger notifications sent from Netmera Platform Netmera Platform: • Real-time • Collect & analyze beacon signals • Combine with segments & targeting • Trigger notifications
  25. 25. Beacon Use Cases Sales Promotions Store magnet Special offers Cross sell Engagement and loyalty Who is in the store? Self service info Gamification Loyalty card Post sales & Payment Payment type promotion Mobile payment
  26. 26. Questions?  ahmet.basaran@netmera.com  Twitter: tr.linkedin.com/in/ahmetbasaran/  Linkedin: @abasaran

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