This document discusses the elements of persuasive writing, including ethos, pathos, and logos. It defines each element and provides examples of how authors employ them in persuasive writing. Ethos refers to establishing credibility or character to convince the audience. Pathos involves appealing to the emotions of the audience. Logos means using logic and reason, such as facts, statistics, and citations. The document also contains examples analyzing how these elements are used in various statements and articles.

4. Ms. S. Calder

5.  Persuasive writing, known as creative writing or an argument, is
a piece of writing in which the writer uses words to convince the
reader that the writer's opinion is correct with regard to an issue.
 Persuasive writing sometimes involves convincing the reader to
perform an action, or it may simply consist of an argument or
several arguments to align the reader with the writer’s point of
view. Persuasive writing is one of the most commonly used
writing types in the world.
 Persuasive writers employ many techniques to improve their
argument and show support for their claim. Simply put,
persuasive writing is "an essay that offers and supports an
opinion". This type of writing is often used for advertising copy,
which is written in an attempt to get consumers to purchase
specific products

6. There are three elements of
persuasion.

7. Ethos,or the ethical appeal, means to convince an audience of
the author’s credibility or character.
An author would use ethos to show to his audience that he is a
credible source and is worth listening to. Ethos is the Greek
word for “character.” The word “ethic” is derived from ethos.

8. Ethos can be developed by
choosing language that is
appropriate for the audience and
topic (this also means choosing the
proper level of vocabulary), making
yourself sound fair or unbiased,
introducing your expertise,
accomplishments or pedigree, and
by using correct grammar and
syntax.
During public speaking
events, typically a speaker
will have at least some of
his pedigree and
accomplishments listed
upon introduction by a
master of ceremony

9.  Pathos ,or the emotional appeal, means to persuade an audience by appealing to
their emotions.
 Authors use pathos to invoke sympathy from an audience; to make the audience
feel what what the author wants them to feel. A common use of pathos would be to
draw pity from an audience. Another use of pathos would be to inspire anger from
an audience, perhaps in order to prompt action. Pathos is the Greek word for both
“suffering” and “experience.” The words empathy and pathetic are derived from
pathos

10.  Another use of pathos would be to inspire anger from an audience, perhaps in
order to prompt action. Pathos is the Greek word for both “suffering” and
“experience.” The words empathy and pathetic are derived from pathos.

11.  Logos, or the appeal to logic, means to convince an audience by use of logic or reason.
 To use logos would be to cite facts and statistics, historical and literal analogies, and
citing certain authorities on a subject. Logos is the Greek word for “word,” however the
true definition goes beyond that, and can be most closely described as “the word or
that by which the inward thought is expressed" and, "the inward thought itself" (1).
The word “logic” is derived from logos.
 Logos can be developed by using advanced, theoretical or abstract language, citing
facts (very important), using historical and literal analogies, and by constructing
logical arguments.

12.  Logos can be developed by using
advanced, theoretical or abstract
language, citing facts (very
important), using historical and
literal analogies, and by
constructing logical arguments.

13. Statement Pathos Ethos Logos
“ We are the only
company who will
roll over and save
your unused phone
minutes each month”-
(Digicel
Advertisement).

14. Statement Pathos Ethos Logos
I have a dream that
my four little children
will one day live in a
nation where they
will not be judged by
the colour of their
skin , but by the
content of their
character”- Matin
Luther King Jr.

15. Statement Pathos Ethos Logos
A High School runs
an article about
drinking and driving
with detailed
descriptions and
graphic pictures of
automobile crashes.

17. Should
Corporal
Punishment
be Abolished?
Ethos
•-The Death Penalty is
not justified by some
orthodox religions.
Pathos
-The death penalty is an apt
punishment for someone who
murders.
Logos
-The death penalty acts as a
deterrent for crime

18. Statement For/Against Pathos Ethos Logos
“Uniforms should
be worn in
schools”.
For Boosts
confide
nce
Promot
es
inclusio
n
Tradit
ion for
centur
ies.
Ensur
es
studen
Serves
as a
form of
identit
y for
studen
ts.

19. IDENTIFYING
ELEMENTS OF
PERSUASION
IN A
NEWSPAPER
ARTICLE.
 Identify the main idea in the article
 Identify the three elements of
Persuasion – Pathos, Ethos and Logos
 Evidence your findings.

20. “Women should value themselves”
Published:Saturday | May 1, 2021 | 12:09 AM
THE EDITOR, Madam:
I write to express my gut feelings on a video circulating on social media, which is alleged to be
that of Westmoreland Central Member of Parliament George Wright.
I do not know the cause of such an unbecoming and devious act, and I do not wish to be a judge or
jury of the matter. But it is totally unacceptable and should take its full course of justice.
On the other hand, as a Jamaican woman, I felt obligated to express my sincere opinion on the
abuse ladies endure from time to time. I firmly and strongly believe that the act of physical and
verbal abuse to women is as a result of those who do not place value on themselves.
I want to advise all women who are in abusive relationships that you were created for greatness,
you came into this world not to be abused in any form, neither for just child- bearing, but to give
meaningful contribution to society and the world at large.
Place some value and worth on yourself, you are a virtuous woman. Proverbs 31 is what you carry
every day. You are royal, regal, smart, phenomenal and God-fearing. You have the power in your
hands to stop allowing abusive relationships to define you.
LISA VASSELL
Kingston

21.  Write an Article to be published in the local newspaper about a prominent issue
affecting society.
 Be sure to employ the elements of Persuasion in your article.

22. Podcast-
Persuasive
Writing