This document discusses Aristotle's three rhetorical appeals of pathos, ethos, and logos. It defines each appeal and provides examples. Pathos refers to emotional appeals that stir the emotions of readers. Ethos involves establishing one's credibility and character to gain reader's trust. Logos relies on facts, data, logical reasoning and structure to make an evidence-based argument. The document explores each appeal in more detail and offers suggestions for effective implementation.

1. More on Aristotle’s Appeals
Pathos, Ethos, Logos

2. Pathos
• “Emotional appeals” or “appeals to pathos” –
sometimes called “pathetic appeals”; arguments
from the heart.
• It’s not necessarily the emotion a writer puts into
the work: it’s how he appeals to the readers’
emotions.
• Sometimes the facts alone won’t carry the
argument, and sometimes eliciting emotion from
readers will help the writer fulfill her purpose.

3. Pathos (cont’d)
• “When writers and speakers can find the
words and images to evoke certain emotions
in people, they might also move their
audiences to sympathize with ideas they
connect to those feelings, and even to act on
them” (Lunsford and Ruszkiewicz 49).

4. Pathos (cont’d)
• “To the Troops at Tillbury” –
Queen Elizabeth I
• The ASPCA commercials
• Pathos covers all the
emotions – the pride and
courage Elizabeth
evokes, the sadness and
empathy Sarah McLachlan
does, as well as
happiness, frustration, etc.
Humor is also considered an
emotion, as in this Natalie
Dee cartoon.

5. Ethos
• “Ethical appeals” or “appeals to ethos”;
Arguments based on character.
• Writers can appeal to pathos in order to “build
a bridge” between themselves and their
readers. This leads us to ethos.
• It has to do with ethics some – in that as a
writer you want your readers to trust you, and
as readers you listen to whom you trust.
Here’s a different/better way to think about it:

6. Ethos (cont’d)
• “Before we’ll listen to others, we usually must
respect their authority, admire their integrity
and motives, or at least acknowledge what
they stand for [. . . .] Establishing persuasive
ethos, however, is not simply a matter of
seeming honest or likable but also of affirming
an identity and sharing values with one’s
intended audiences” (61).

7. Ethos (cont’d)
• Appeal to ethos in two
ways:
– Writers shape themselves
as they make their
argument: with their
language, the evidence
they offer, the respect they
show for their audience
and for whom they
disagree.
– Their reputations, previous
lives, previous work

8. Ethos (cont’d)
To establish a persuasive ethos, a writer can
• Claim authority – by showing he is
knowledgeable (from doing the right research,
from past experiences).
• Establish credibility – by making reasonable
claims and backing them up, by showing respect
for his audience (this includes visual conveyance
of his message as well) .
• Come clean about his motives – what is the
purpose behind the argument?

9. Logos
• “Appeals to logic” or “logical appeals”; appeals
based on fact and reason.
• The most valued appeal in most academic
writing.
• Note that appealing to ethos—setting that
foundation of trust between writer and
reader—will open readers up to trusting a
writer’s logic.

10. Logos (cont’d)
To appeal to logos, a
writer can
• Provide hard evidence
– Facts
– Statistics
– Surveys and polls
– Testimonies, narratives, i
nterviews
• Use reason and
common sense

11. Logos (cont’d)
• Provide logical structure for argument
– Degree: more of a good thing or less of a bad
thing is good. Example: “If I can get a ten-year
warranty on a humble Kia, shouldn’t I get the
same or better from Lexus?” or “Better a
conventional war now than a nuclear
confrontation later.”
– Analogies: explaining by comparison.
– Precedent: citing past/other situations to explain
the reasonableness of the argument at hand.

12. Works Cited
Lunsford, Andrea A. and John J. Ruszkiewicz.
Everything’s An Argument 4th ed. Boston:
Bedford/St. Martin’s, 2007. Print.