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Persuasive Devices for
Persuasive Purposes
What is Persuasive?
What is Persuasive?
someone to do or believe something
through reasoning or the use of
temptation.
The persuasive writing is the presentation
of reasons and ideas in a way that will
influence your audience or reader.
Persuasive language is used for many
reasons,for example,
to help to sell products or services, or
to convince people to accept a view or idea.
In persuasive writing, authors or writers use
persuasive techniques that can help them to make
their writing as convincing as possible to get their
audience or reader to agree with their views on a
particular topic and make them think in certain
way.
These techniques can be used to intrigue, inspire,
persuade or simply convey information to the reader
or audience.
Some examples of persuasive devices are
alliteration, rhetorical questions, exaggeration,
statistics, emotive language, modality, repetition,
facts and opinions.
In addition, writers used persuasive devices to
convince others to agree with their facts, share their
values, accept their argument and conclusions, and
adopt their way of thinking. There are many different
ways to persuade people.
Here are some examples:
Ethos Logos Pathos
Credible Logical Emotional
Ethos (morality or ethics)
• means convincing by the character of the author
• we tend to believe people whom we respect
• Goal is to convince people you are someone
worth listening someone who has
authority, someone who is likeable or
respected
• This method is used to convince the audience
of your goodwill or good moral character. It
is your job as the writer to present yourself
as trustworthy.
EXAMPLES
1. Believe me! I’ve been there before. I’m just
like you.
2. As a dentist, I see this problem a lot, I
recommend using a sensitive toothpaste.
Ethos includes “testimonial”
Ethos includes “testimonial”
Ethos includes “testimonial”
Ethos also appeals to fundamental rights
Ethos also appeals to fundamental rights
Warning: the next image
contains a graphic image
that some viewers may find
disturbing
Research and Logos (logic)
• means persuading by the use of
reasoning
• Use of statistics is popular
• Focus on facts, recorded evidence,
historical data
• Can mention studies, surveys
• This method uses rationality
and reason to convince the
audience of your point of view.
It uses facts and information to
support its claim.
Buzz words (“logos” words that mean
nothing, but sound factual)
Examples:
• “pure” (pure what? Sounds clean)
• “natural” (cancer is technically natural; natural doesn’t mean good)
• “freedom,” “tasty”
• -Er words (ex: better, cleaner, longer, faster)
Technically not the best, cleanest, longest, or fastest
A snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
Nine out of ten people are using Colgate as the best toothpaste in the market now.
• Complete nonsense word
• Includes a fun statistic for
logos
• What exactly is
“sophistication”?
• Making claims for
nature
• A sugar filled drink?
• “nature” makes people
think it is healthy
• Statistics make it seem
legitimate
• How do you measure
“irritating”?
• Less irritating than
what? Swallowing
glass?
• Good thing it’s
“toasted”!
• “Better” means nothing
• Tastes better than what?
• Maximum means nothing
but sounds really cool
Pathos (emotional appeal)
This method is a way of convincing an
audience of an argument by
creating an emotional response. It
appeals to the senses, memory,
nostalgia or shared experience.
Examples:
• Your donation might just get this
puppy off the street and into a
good home.
• She has a power to change the
world. You have a power to help
her do it.
Pathos can play on fear
Pathos can play on worry
Pathos can play on Sadness
Pathos can play on nostalgia
Pathos can play on a sense of adventure
Pathos can play on desires
Pathos can play on horror
Pathos can play on disgust
Pathos can play on affection
Pathos can play on humour
So, persuasion
in advertising? Now
you know!
And you know what they say…
Kairos (opportunity or season)
This method refers to the “timeless” of an
argument. It uses a perfect time
to convince people that this issue is so
important and encourage them to
act or decide.
EXAMPLE
1. “You are the last person who can avail this
promo.”
2. THIS IS A ONE-TIME OFFER. YOU CAN’T GET THIS
PRICE AFTER TODAY.
3. This shoe is 50% sale. This is one-time offer. You
cannot get this price after today.
4. Satisfy a king’s appetite without a king’s wealth
here in Zach Burger now in 165 pesos only.
SHOPEE 10.10 PROMO
Mcdonald’s ERRR promo
BIG NAME
This method used famous people or
experts to convince the audience to
buy because a famous person or expert
said so.
EXAMPLE
1. Former U.S. President Bill Clinton thinks that junk
food should be taken out of vending machine.
2. Kathryn Bernardo says Modess Superpad is
comfortable to use for the women during period.
ACTIVITY #1 Directions: Identify the persuasive devices used in the following statements and write
it on the space provided before each number.
______________1. A recent study found that students who watch TV during the
week do not do as well in school.
______________2. “As a doctor, I am qualified to tell you this course of treatment
will likely generate the best result.”
______________3. “Sarah Geronimo used Globe Simcard as the best network in
the Philippines.”
______________4. “You are the last person who can avail this promo.”
______________5. If you do not turn in your homework, your grades will suffer.
Activity 2: Practice to Persuade!
Directions: Choose one of the five given persuasive devices.
Write at least three (3) meaningful example sentences.
1. __________________________________________________
2. __________________________________________________
3. ___________________________________________________
Directions: Answer the following questions. Write your
answer on a separate sheet of paper.
1. What is persuasive writing?
__________________________________________________________
2. Differentiate the five persuasive devices.
__________________________________________________________
3. Why writers used persuasive devices in their writings?
__________________________________________________________
4. What is the importance of persuasive devices in advertising a product?
___________________________________________________________
Directions: Identify the following statements using the clue.
Write the letter of the correct answer.
1. It is a technique in writing to convince the audience or the reader that the
given issue is so important that they must act now.
a. Ethos b. pathos c. big name d. kairos
2. It is a text type with a goal to convince the reader to accept the writer’s point
of view or recommendation.
a. Narrative b. Persuasive c. Descriptive d. Expository
Directions: Identify the following statements using the clue.
Write the letter of the correct answer.
3. It is a persuasive technique used by the writer to appeal the audience
emotions without the use of reason.
a. Logos b. Ethos c. Pathos d. Big name
4. It is a technique in writing to convince the audience or the reader of your
goodwill or good moral character.
a. Kairos b. Ethos c. Big name d. Logos
5. It is a persuasive device that uses rationality and reason to convince the
audience of your point of view.
a. Logos b. Pathos c. Kairos d. Ethos
II. Write True if the statement is true and False if the
statement is false. Put your answer on the given lines.
__________6. Persuasive writing is used to convince the audience to agree with
their views on a particular topic and make them think in certain way.
___________7. To improve your writing, you need to make sure that your ideas,
both in sentences and paragraphs, stick together or have coherence and that
the gap between ideas is bridged smoothly.
__________8. Emphasis markers are used by the writers to emphasize their
ideas or opinions.
__________9. Persuasive writing is used to tell a story or to describe something.
__________10. Persuasive texts are used for many reasons like to sell products.

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logos-ethos-pathos-ppt-160219190221 (1).pptx

  • 2. What is Persuasive? What is Persuasive? someone to do or believe something through reasoning or the use of temptation.
  • 3. The persuasive writing is the presentation of reasons and ideas in a way that will influence your audience or reader. Persuasive language is used for many reasons,for example, to help to sell products or services, or to convince people to accept a view or idea.
  • 4. In persuasive writing, authors or writers use persuasive techniques that can help them to make their writing as convincing as possible to get their audience or reader to agree with their views on a particular topic and make them think in certain way.
  • 5. These techniques can be used to intrigue, inspire, persuade or simply convey information to the reader or audience. Some examples of persuasive devices are alliteration, rhetorical questions, exaggeration, statistics, emotive language, modality, repetition, facts and opinions.
  • 6. In addition, writers used persuasive devices to convince others to agree with their facts, share their values, accept their argument and conclusions, and adopt their way of thinking. There are many different ways to persuade people. Here are some examples:
  • 9. Ethos (morality or ethics) • means convincing by the character of the author • we tend to believe people whom we respect • Goal is to convince people you are someone worth listening someone who has authority, someone who is likeable or respected • This method is used to convince the audience of your goodwill or good moral character. It is your job as the writer to present yourself as trustworthy.
  • 10. EXAMPLES 1. Believe me! I’ve been there before. I’m just like you. 2. As a dentist, I see this problem a lot, I recommend using a sensitive toothpaste.
  • 14. Ethos also appeals to fundamental rights
  • 15. Ethos also appeals to fundamental rights Warning: the next image contains a graphic image that some viewers may find disturbing
  • 16. Research and Logos (logic) • means persuading by the use of reasoning • Use of statistics is popular • Focus on facts, recorded evidence, historical data • Can mention studies, surveys • This method uses rationality and reason to convince the audience of your point of view. It uses facts and information to support its claim.
  • 17. Buzz words (“logos” words that mean nothing, but sound factual) Examples: • “pure” (pure what? Sounds clean) • “natural” (cancer is technically natural; natural doesn’t mean good) • “freedom,” “tasty” • -Er words (ex: better, cleaner, longer, faster) Technically not the best, cleanest, longest, or fastest A snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. Nine out of ten people are using Colgate as the best toothpaste in the market now.
  • 18. • Complete nonsense word • Includes a fun statistic for logos
  • 19. • What exactly is “sophistication”?
  • 20. • Making claims for nature • A sugar filled drink? • “nature” makes people think it is healthy
  • 21. • Statistics make it seem legitimate • How do you measure “irritating”? • Less irritating than what? Swallowing glass? • Good thing it’s “toasted”!
  • 22. • “Better” means nothing • Tastes better than what?
  • 23. • Maximum means nothing but sounds really cool
  • 24. Pathos (emotional appeal) This method is a way of convincing an audience of an argument by creating an emotional response. It appeals to the senses, memory, nostalgia or shared experience.
  • 25. Examples: • Your donation might just get this puppy off the street and into a good home. • She has a power to change the world. You have a power to help her do it.
  • 26. Pathos can play on fear
  • 27. Pathos can play on worry
  • 28. Pathos can play on Sadness
  • 29. Pathos can play on nostalgia
  • 30. Pathos can play on a sense of adventure
  • 31. Pathos can play on desires
  • 32. Pathos can play on horror
  • 33. Pathos can play on disgust
  • 34. Pathos can play on affection
  • 35. Pathos can play on humour
  • 36. So, persuasion in advertising? Now you know! And you know what they say…
  • 37.
  • 38. Kairos (opportunity or season) This method refers to the “timeless” of an argument. It uses a perfect time to convince people that this issue is so important and encourage them to act or decide.
  • 39. EXAMPLE 1. “You are the last person who can avail this promo.” 2. THIS IS A ONE-TIME OFFER. YOU CAN’T GET THIS PRICE AFTER TODAY. 3. This shoe is 50% sale. This is one-time offer. You cannot get this price after today. 4. Satisfy a king’s appetite without a king’s wealth here in Zach Burger now in 165 pesos only.
  • 42. BIG NAME This method used famous people or experts to convince the audience to buy because a famous person or expert said so.
  • 43. EXAMPLE 1. Former U.S. President Bill Clinton thinks that junk food should be taken out of vending machine. 2. Kathryn Bernardo says Modess Superpad is comfortable to use for the women during period.
  • 44. ACTIVITY #1 Directions: Identify the persuasive devices used in the following statements and write it on the space provided before each number. ______________1. A recent study found that students who watch TV during the week do not do as well in school. ______________2. “As a doctor, I am qualified to tell you this course of treatment will likely generate the best result.” ______________3. “Sarah Geronimo used Globe Simcard as the best network in the Philippines.” ______________4. “You are the last person who can avail this promo.” ______________5. If you do not turn in your homework, your grades will suffer.
  • 45. Activity 2: Practice to Persuade! Directions: Choose one of the five given persuasive devices. Write at least three (3) meaningful example sentences. 1. __________________________________________________ 2. __________________________________________________ 3. ___________________________________________________
  • 46. Directions: Answer the following questions. Write your answer on a separate sheet of paper. 1. What is persuasive writing? __________________________________________________________ 2. Differentiate the five persuasive devices. __________________________________________________________ 3. Why writers used persuasive devices in their writings? __________________________________________________________ 4. What is the importance of persuasive devices in advertising a product? ___________________________________________________________
  • 47. Directions: Identify the following statements using the clue. Write the letter of the correct answer. 1. It is a technique in writing to convince the audience or the reader that the given issue is so important that they must act now. a. Ethos b. pathos c. big name d. kairos 2. It is a text type with a goal to convince the reader to accept the writer’s point of view or recommendation. a. Narrative b. Persuasive c. Descriptive d. Expository
  • 48. Directions: Identify the following statements using the clue. Write the letter of the correct answer. 3. It is a persuasive technique used by the writer to appeal the audience emotions without the use of reason. a. Logos b. Ethos c. Pathos d. Big name 4. It is a technique in writing to convince the audience or the reader of your goodwill or good moral character. a. Kairos b. Ethos c. Big name d. Logos 5. It is a persuasive device that uses rationality and reason to convince the audience of your point of view. a. Logos b. Pathos c. Kairos d. Ethos
  • 49. II. Write True if the statement is true and False if the statement is false. Put your answer on the given lines. __________6. Persuasive writing is used to convince the audience to agree with their views on a particular topic and make them think in certain way. ___________7. To improve your writing, you need to make sure that your ideas, both in sentences and paragraphs, stick together or have coherence and that the gap between ideas is bridged smoothly. __________8. Emphasis markers are used by the writers to emphasize their ideas or opinions. __________9. Persuasive writing is used to tell a story or to describe something. __________10. Persuasive texts are used for many reasons like to sell products.