2. The Megaphone Guy
• Harassing people or being overly aggressive does not always work.
• Communication works best when the audience believes they want to hear
what you are saying.
not
Aristotle Image: Karen Hatzigeorgiou / Attribution Non-Commercial
• Rhetorical Strategies help us convey our ideas effectively.
3. Arguing Does Not Mean Fighting
• Direct attacks often turn away potential
listeners.
• The speaker should craft a persuasive approach to sway listeners to his or
her opinions and ideas, preferably without angering the listener
unnecessarily.
• The Rhetorical Strategies of Logos,
Ethos, and Pathos are very effective
communication tools.
4. Logos
• Logos is a Greek word
meaning “word.”
• Logos uses facts and
empirical evidence
linked through sound
reasoning.
5. Pathos
• Pathos means “suffering” or • Pathos is often a function of the
“experience.” delivery of the information,
• Pathos is used when the speaker rather than any specific piece of
gets an emotional response out info.
of the audience.
6. Ethos
• Ethos means “character.”
• Ethos uses the authority
of the speaker to
persuade.
• By properly citing
experts and authorities,
the speaker can increase
his own credibility with
the audience.
• Improper citation or
misquotes destroy
credibility.
