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Persuasive Speaking

The document discusses persuasive speaking and includes sections on: - Introduction to persuasive speaking which defines persuasive speeches, their goals of convincing, actuating or stimulating audiences, differences between persuasive and informative speeches, psychology of persuasion and ethics of persuasion. - Types of persuasive speeches including those on questions of fact, value and policy. - A sample persuasive speech discussing President Eisenhower's stance against increased military spending.

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Persuasive Speaking Introduction to Persuasive Speaking Types of Persuasive Speeches Sample Persuasive Speech Boundless.com/communications Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking > Introduction to Persuasive Speaking Introduction to Persuasive Speaking • Defining a Persuasive Speech • The Goals of a Persuasive Speech: Convincing, Actuation, and/or Stimulation • Persuasive versus Informative Speaking • The Psychology of Persuasion • The Ethics of Persuasion Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications
Persuasive Speaking > Introduction to Persuasive Speaking Defining a Persuasive Speech • Persuasive speeches can come in many forms, such as sales pitches, debates, and legal proceedings. • Persuasive speeches may utilize emotional and/or logical appeals. • Factors such as body language, the willingness of the audience, and the environment in which the speech is given, all affect the success of a persuasive speech. Carter and Ford in a Debate, September 23, 1976 View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/defining-a-persuasive-speech
Persuasive Speaking > Introduction to Persuasive Speaking The Goals of a Persuasive Speech: Convincing, Actuation, and/or Stimulation • Convincing speeches aim to get the audience to change their mind to accept the view put forth in the speech. • Actuation speeches seek to incite a certain action in the audience. • Stimulation speeches are designed to get an audience to believe more enthusiastically in a view. Vote View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/the-goals-of-a-persuasive-speech-convincingactuation-and-or-stimulation
Persuasive Speaking > Introduction to Persuasive Speaking Persuasive versus Informative Speaking • Informative speeches (or informational speeches) seek to provide facts, statistics, or general evidence. They are primarily concerned with the transmission of knowledge to the audience. • Persuasive speeches are designed to convince the audience that a certain viewpoint is correct. In doing so, the speaker may utilize information. • Informative and persuasive speeches are exemplified by academic lectures and sales pitches, respectively. Walter Cronkite View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/persuasive-versus-informative-speaking
Persuasive Speaking > Introduction to Persuasive Speaking The Psychology of Persuasion • Each person is unique, so there is no single psychological key to persuasion. • Cialdini proposed six psychological persuasive techniques: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. • The Relationship Based Persuasion technique has four steps: survey the situation, confront the five barriers to a successful influence encounter, make the pitch, and secure the commitments. Milgram's Obedience Experiment View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/the-psychology-of-persuasion
Persuasive Speaking > Introduction to Persuasive Speaking The Ethics of Persuasion • Methods such as torture, coercion, and brainwashing are always unethical. • Ethical persuasion has three components: the exploration of the other person's viewpoint, the explanation of your viewpoint, and the creation of resolutions. • Tests such as the TARES test and the Fitzpatrick & Gauthier test are used to determine if a persuasion attempt is ethical. Al Capone View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/the-ethics-of-persuasion
Persuasive Speaking > Types of Persuasive Speeches Types of Persuasive Speeches • Persuasive Speeches on Questions of Fact • Persuasive Speeches on Questions of Value • Persuasive Speeches on Questions of Policy Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications
Persuasive Speaking > Types of Persuasive Speeches Persuasive Speeches on Questions of Fact • Questions of fact contrast with questions of policy (which state that something <i>should be) </i>and questions of value (which state that <i>something is good, bad, beautiful, or worthwhile)</i>. • Threebasic types of questions of fact are historical controversy, questions of current existence, and predictions. • The speaker presents competing evidence in topical order and uses inductive reasoning to draw a conclusion from the evidence. The conclusion asserts that the speaker's view is most likely true. • The speaker has an ethical responsibility to provide reliable, valid evidence to the audience, and to be aware of and avoid bias in the selection of the evidence. Lock Ness Monster View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/types-of-persuasive-speeches/persuasive-speeches-on-questions-of-fact
Persuasive Speaking > Types of Persuasive Speeches Persuasive Speeches on Questions of Value • Persuasive speeches on questions of value imply certain actions, but they are not a call to action. • Persuasive speeches of value depend on a judgement that something is right or wrong, moral or immoral, or better or worse than another thing. • The speech should include an appeal, criteria for judgement, and facts that support the appeal using the judgement criteria. Coke vs Pepsi View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/types-of-persuasive-speeches/persuasive-speeches-on-questions-of-value
Persuasive Speaking > Types of Persuasive Speeches Persuasive Speeches on Questions of Policy • There are four basic organizational patterns for question of policy: problemsolution, problem-solution with cause, comparative advantage of solutions, and Monroe's motivated sequence. • Problem-solution considers the need (or the problem to be solved), the plan (or the solution to the problem), and the practicality (how well the solution will work). • Problem-solution with causes considers the nature and extent of the problem and the direct relationship between the problem and its causes, and uses the causes as criteria to evaluate potential solutions. • Comparative advantages of solutions summarizes the problem briefly, compare different solutions to find the one that solves the most aspects of the problem, and Official Policy View on Boundless.com ask the audience to accept and implement the most advantageous solution. • Monroe's motivated sequence is Attention, Need, Satisfaction, Visualization, and Action. Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/types-of-persuasive-speeches/persuasive-speeches-on-questions-of-policy
Persuasive Speaking > Sample Persuasive Speech Sample Persuasive Speech • Sample Persuasive Speech Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications
Persuasive Speaking > Sample Persuasive Speech Sample Persuasive Speech • Most persuasive speeches are based on policies that require the acknowledgement and support of governments, public bodies, and constituents. • President Eisenhower takes a clear stance against increased military spending, and attempts to change the audience's attitudes and beliefs by drawing comparisons. • Ending with a strong conclusion that restates the argument and main points, or proposes a call-to-action as Eisenhower does in "Chance for Peace," is another tool used in persuasive speaking. President Dwight D. Eisenhower View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/sample-persuasive-speech/sample-persuasive-speech
Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Key terms • actuate To incite to action; to motivate. (CC BY-SA 3.0) • coercion Use of physical or moral force to compel a person to do something, or to abstain from doing something, thereby depriving that person of the exercise of free will. (CC BY-SA 3.0) • constituent A resident of a place represented by an elected official. (CC BY-SA 3.0) • convince To make someone believe, or feel sure about something, especially by using logic, argument or evidence. (CC BY-SA 3.0) • evidence The available body of facts or information indicating whether a belief or proposition is true or valid. (CC BY-SA 3.0) • informative Providing knowledge, especially useful or interesting information. (CC BY-SA 3.0) • Monroe's Motivated Sequence A method of persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action. (CC BY-SA 3.0) • persuasion the process aimed at changing a person's (or a group's) attitude or behavior (CC BY-SA 3.0) • policy A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. (CC BY-SA 3.0) • policy A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. (CC BY-SA 3.0) • reciprocity the responses of individuals to the actions of others (CC BY-SA 3.0) • simile A figure of speech in which one thing is compared to another, in the case of English generally using like or as. (CC BY-SA 3.0) Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking • social proof People tend to do things that they see others are doing. (CC BY-SA 3.0) • status quo The state of things; the way things are, as opposed to the way they could be. (CC BY-SA 3.0) • stimulation An activity causing excitement or pleasure. (CC BY-SA 3.0) Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Carter and Ford in a Debate, September 23, 1976 Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Carter and Ford in a debate, September 23, 1976." Public domain http://en.wikipedia.org/wiki/File:Carter_and_Ford_in_a_debate,_September_23,_1976.jpg View on Boundless.com
Persuasive Speaking Vote Free to share, print, make copies and changes. Get yours at www.boundless.com David Westerfield. CC BY http://oldschool.davidwesterfield.net/index.php?m=11&y=08&entry=entry081111-225416 View on Boundless.com
Persuasive Speaking Walter Cronkite Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Walter Cronkite." Public domain http://commons.wikimedia.org/wiki/File:Walter_Cronkite.jpg View on Boundless.com
Persuasive Speaking Milgram's Obedience Experiment Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Milgram box." Free Art License http://commons.wikimedia.org/wiki/File:Milgram_box.jpg View on Boundless.com
Persuasive Speaking Al Capone Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Al Capone-around 1935." Public domain http://commons.wikimedia.org/wiki/File:Al_Capone-around_1935.jpg View on Boundless.com
Persuasive Speaking Lock Ness Monster Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "Loch Ness Monster | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/unukorno/3920685282/ View on Boundless.com
Persuasive Speaking Cold, hard facts Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Cold Hard Facts - NARA - 533985.tif." Public domain http://commons.wikimedia.org/wiki/File:Cold_Hard_Facts_-_NARA_-_533985.tif#file View on Boundless.com
Persuasive Speaking Coke vs Pepsi Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "Pepsi Challenge | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/haggismac/5090028513/ View on Boundless.com
Persuasive Speaking Official Policy Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Gold seal policy." Public domain http://commons.wikimedia.org/wiki/File%253AGold_seal_policy.svg View on Boundless.com
Persuasive Speaking President Dwight D. Eisenhower Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | Dwight D. Eisenhower, Thirty-fourth President (1953-1961) | Flickr - Photo Sharing!." CC BY-SA http://www.flickr.com/photos/nostriimago/2872023782/sizes/o/ View on Boundless.com
Persuasive Speaking A successful persuasive speech A) All of these answers. B) appeals to the audience's emotions. C) appeals to the audience's sense of logic. D) may not necessarily convince the audience immediately. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A successful persuasive speech A) All of these answers. B) appeals to the audience's emotions. C) appeals to the audience's sense of logic. D) may not necessarily convince the audience immediately. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking the process aimed at changing a person's (or a group's) attitude or behavior A) persuasion B) audience C) emotional appeal D) evidential appeal Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking the process aimed at changing a person's (or a group's) attitude or behavior A) persuasion B) audience C) emotional appeal D) evidential appeal Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/persuasion
Persuasive Speaking Which of the following is a description of the goal of actuation? A) The speech is designed to cause the audience to believe a viewpoint they did not previously hold. B) The speech is designed to enhance how fervently the audience believes in an idea. C) The speech is designed to cause the audience to take action. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following is a description of the goal of actuation? A) The speech is designed to cause the audience to believe a viewpoint they did not previously hold. B) The speech is designed to enhance how fervently the audience believes in an idea. C) The speech is designed to cause the audience to take action. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking Which of the following persuasive goals is the most difficult to accomplish? A) To change a person’s attitude B) To change a person’s values C) To change a person’s core beliefs D) To change a person’s dispositional beliefs Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following persuasive goals is the most difficult to accomplish? A) To change a person’s attitude B) To change a person’s values C) To change a person’s core beliefs D) To change a person’s dispositional beliefs Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor OER. "Communication « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Communication/
Persuasive Speaking To make someone believe, or feel sure about something, especially by using logic, argument or evidence. A) informative B) convince C) social proof D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking To make someone believe, or feel sure about something, especially by using logic, argument or evidence. A) informative B) convince C) social proof D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "convince." CC BY-SA 3.0 http://en.wiktionary.org/wiki/convince
Persuasive Speaking To incite to action; to motivate. A) informative B) reciprocity C) coercion D) actuate Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking To incite to action; to motivate. A) informative B) reciprocity C) coercion D) actuate Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "actuate." CC BY-SA 3.0 http://en.wiktionary.org/wiki/actuate
Persuasive Speaking An activity causing excitement or pleasure. A) informative B) social proof C) stimulation D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking An activity causing excitement or pleasure. A) informative B) social proof C) stimulation D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "stimulation." CC BY-SA 3.0 http://en.wiktionary.org/wiki/stimulation
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) persuade C) pathos D) toast Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) persuade C) pathos D) toast Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
Persuasive Speaking Which of the following is a quality of an informative speech? A) It is designed to convince the audience of a certain viewpoint. B) It seeks to provide facts, statistics, or evidence to transmit knowledge to the audience. C) One of its goals is to excite the audience. D) It appeals to the emotions of the audience members in order to convince them of something. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following is a quality of an informative speech? A) It is designed to convince the audience of a certain viewpoint. B) It seeks to provide facts, statistics, or evidence to transmit knowledge to the audience. C) One of its goals is to excite the audience. D) It appeals to the emotions of the audience members in order to convince them of something. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) actuate C) social proof D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) actuate C) social proof D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) definition C) description D) demonstrate Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) definition C) description D) demonstrate Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) speech C) toast D) audience Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Providing knowledge, especially useful or interesting information. A) informative B) speech C) toast D) audience Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
Persuasive Speaking Which of the following is a description of Robert Cialdini's reciprocity weapon of influence? A) People tend to return a favor. B) Once committed to something, people are likely to honor that, even if the motivation is removed. C) People will tend to obey authority figures, even if they are asked to perform objectionable acts. D) Perceived scarcity will generate demand. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following is a description of Robert Cialdini's reciprocity weapon of influence? A) People tend to return a favor. B) Once committed to something, people are likely to honor that, even if the motivation is removed. C) People will tend to obey authority figures, even if they are asked to perform objectionable acts. D) Perceived scarcity will generate demand. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking People tend to do things that they see others are doing. A) actuate B) social proof C) stimulation D) convince Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking People tend to do things that they see others are doing. A) actuate B) social proof C) stimulation D) convince Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/social-proof
Persuasive Speaking What is the overall theory of Relationship Based Persuasion? A) There is no single key to a successful persuasive speech. B) Persuasion is the art of winning over others. C) Some people take longer than others to be persuaded. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking What is the overall theory of Relationship Based Persuasion? A) There is no single key to a successful persuasive speech. B) Persuasion is the art of winning over others. C) Some people take longer than others to be persuaded. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking the responses of individuals to the actions of others A) informative B) reciprocity C) actuate D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking the responses of individuals to the actions of others A) informative B) reciprocity C) actuate D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "reciprocity." CC BY-SA 3.0 http://en.wiktionary.org/wiki/reciprocity
Persuasive Speaking Which of the following is a component of ethical persuasion? A) The exploration of the other person's viewpoint. B) The exploration of your viewpoint. C) All of these answers. D) The creation of resolutions. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following is a component of ethical persuasion? A) The exploration of the other person's viewpoint. B) The exploration of your viewpoint. C) All of these answers. D) The creation of resolutions. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking Use of physical or moral force to compel a person to do something, or to abstain from doing something, thereby depriving that person of the exercise of free will. A) actuate B) stimulation C) coercion D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Use of physical or moral force to compel a person to do something, or to abstain from doing something, thereby depriving that person of the exercise of free will. A) actuate B) stimulation C) coercion D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "coercion." CC BY-SA 3.0 http://en.wiktionary.org/wiki/coercion
Persuasive Speaking The available body of facts or information indicating whether a belief or proposition is true or valid. A) search engine B) evidence C) database D) peer review Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking The available body of facts or information indicating whether a belief or proposition is true or valid. A) search engine B) evidence C) database D) peer review Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
Persuasive Speaking The available body of facts or information indicating whether a belief or proposition is true or valid. A) Deductive reasoning B) logic C) evidence D) fallacy Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking The available body of facts or information indicating whether a belief or proposition is true or valid. A) Deductive reasoning B) logic C) evidence D) fallacy Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
Persuasive Speaking "When developing a persuasive speech, begin with a statement that something is true, meaning that it happened or did not happen, exists or does not exist."The previous statement describes the speech's A) thesis. B) reasoning. C) evidence. D) organization. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking "When developing a persuasive speech, begin with a statement that something is true, meaning that it happened or did not happen, exists or does not exist."The previous statement describes the speech's A) thesis. B) reasoning. C) evidence. D) organization. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking Which of the following is a type of question of fact? A) Historical controversy B) Questions of current existence C) All of these answers. D) Predictions for the future Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following is a type of question of fact? A) Historical controversy B) Questions of current existence C) All of these answers. D) Predictions for the future Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking A persuasive speech of value is a speech which A) argues that something is right or wrong, moral or immoral, or better or worse than something else. B) argues that something is, something exists, or something doesn't exist. C) advocates a change from the status quo. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A persuasive speech of value is a speech which A) argues that something is right or wrong, moral or immoral, or better or worse than something else. B) argues that something is, something exists, or something doesn't exist. C) advocates a change from the status quo. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) policy D) evidence Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) policy D) evidence Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "policy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/policy
Persuasive Speaking The primary function of the speech Ian’s Entertaining Speech – You Should Date a CS Student was to entertain; however, it was also persuasive. Which type of policy claim did it make? A) Passive agreement B) Delayed agreement C) Immediate action D) Delayed action Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking The primary function of the speech Ian’s Entertaining Speech – You Should Date a CS Student was to entertain; however, it was also persuasive. Which type of policy claim did it make? A) Passive agreement B) Delayed agreement C) Immediate action D) Delayed action Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor OER. "Communication « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Communication/
Persuasive Speaking Which of the following best describes the Satisfaction step of Alan Monroe's motivated sequence? A) Solve the issue and provide solutions that the government or community can implement. B) Show how the topic applies to the psychological needs of the audience members. C) Describe what will happen if the solution is or is not implemented. D) Grab the audience's attention using a shocking or dramatic story, example, statistic, or quotation. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following best describes the Satisfaction step of Alan Monroe's motivated sequence? A) Solve the issue and provide solutions that the government or community can implement. B) Show how the topic applies to the psychological needs of the audience members. C) Describe what will happen if the solution is or is not implemented. D) Grab the audience's attention using a shocking or dramatic story, example, statistic, or quotation. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking Which of the following is an example of a way to organize a persuasive speech on a policy issue? A) Define the need to address a problem, a plan to solve it, and how the plan will succeed. B) Name the problem, discuss the causes of the problem, and connect the solution to the causes. C) All of these answers. D) Summarize the problem, compare different solutions, and explain why one solution is best. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Which of the following is an example of a way to organize a persuasive speech on a policy issue? A) Define the need to address a problem, a plan to solve it, and how the plan will succeed. B) Name the problem, discuss the causes of the problem, and connect the solution to the causes. C) All of these answers. D) Summarize the problem, compare different solutions, and explain why one solution is best. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking A method of persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action. A) Monroe's Motivated Sequence B) evidence C) policy D) informative Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A method of persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action. A) Monroe's Motivated Sequence B) evidence C) policy D) informative Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Monroe's Motivated Sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Monroe's+Motivated+Sequence
Persuasive Speaking The state of things; the way things are, as opposed to the way they could be. A) policy B) evidence C) coercion D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking The state of things; the way things are, as opposed to the way they could be. A) policy B) evidence C) coercion D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "status quo." CC BY-SA 3.0 http://en.wiktionary.org/wiki/status+quo
Persuasive Speaking A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) evidence D) policy Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) evidence D) policy Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "policy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/policy
Persuasive Speaking A figure of speech in which one thing is compared to another, in the case of English generally using like or as. A) delimit B) weasel phrases C) pandering D) simile Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A figure of speech in which one thing is compared to another, in the case of English generally using like or as. A) delimit B) weasel phrases C) pandering D) simile Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "simile." CC BY-SA 3.0 http://en.wiktionary.org/wiki/simile
Persuasive Speaking A figure of speech in which one thing is compared to another, in the case of English generally using like or as. A) hyperbole B) prosopopoeia C) simile D) parallelism Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A figure of speech in which one thing is compared to another, in the case of English generally using like or as. A) hyperbole B) prosopopoeia C) simile D) parallelism Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "simile." CC BY-SA 3.0 http://en.wiktionary.org/wiki/simile
Persuasive Speaking A resident of a place represented by an elected official. A) informative B) coercion C) constituent D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking A resident of a place represented by an elected official. A) informative B) coercion C) constituent D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "constituent." CC BY-SA 3.0 http://en.wiktionary.org/wiki/constituent
Persuasive Speaking Eisenhower's "Chance for Peace" speech was successful because of its effective use of A) similes. B) descriptive language. C) an appeal to the audience's emotions. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking Eisenhower's "Chance for Peace" speech was successful because of its effective use of A) similes. B) descriptive language. C) an appeal to the audience's emotions. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Persuasive Speaking Attribution • Wikispaces. "themillionairemess03 - Public Speaking - Types of Speeches." CC BY-SA http://themillionairemess03.wikispaces.com/Public+Speaking+-+Types+of+Speeches • Wikispaces. "Concepts in Communication Studies - Persuasion." CC BY-SA http://commconcepts.wikispaces.com/Persuasion • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion#List_of_methods • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion • Wiktionary. "actuate." CC BY-SA http://en.wiktionary.org/wiki/actuate • Wikispaces. "Concepts in Communication Studies - Persuasion." CC BY-SA http://commconcepts.wikispaces.com/Persuasion • Wikispaces. "themillionairemess03 - Public Speaking - Types of Speeches." CC BY-SA http://themillionairemess03.wikispaces.com/Public+Speaking+-+Types+of+Speeches • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion • Wikipedia. "Ethical persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Ethical_persuasion • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion#Neurobiology_of_persuasion • Wikispaces. "Ethics in PR - Persuasion and ethics." CC BY-SA http://ethicsinpr.wikispaces.com/Persuasion+and+ethics • Wikipedia. "Inductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Inductive_reasoning • Wikipedia. "Inductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Inductive_reasoning • Wikispaces. "JTEnglish - Persuasive Speaking." CC BY-SA http://jtenglish.wikispaces.com/Persuasive+Speaking • Wikispaces. "JTEnglish - Persuasive Speaking." CC BY-SA http://jtenglish.wikispaces.com/Persuasive+Speaking • Wikipedia. "Motivated sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Motivated_sequence • Wikipedia. "Monroe's motivated sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Monroe's_motivated_sequence Free to share, print, make copies and changes. Get yours at www.boundless.com
Persuasive Speaking • Wikispaces. "JTEnglish - Persuasive Speaking." CC BY-SA http://jtenglish.wikispaces.com/Persuasive+Speaking • Wikipedia. "Chance for Peace speech." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Chance_for_Peace_speech • Wikipedia. "Individual events (speech)." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Individual_events_(speech)#Persuasion Free to share, print, make copies and changes. Get yours at www.boundless.com

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Persuasive Speaking

  • 1.
    Persuasive Speaking Introduction to PersuasiveSpeaking Types of Persuasive Speeches Sample Persuasive Speech Boundless.com/communications Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 2.
    Persuasive Speaking >Introduction to Persuasive Speaking Introduction to Persuasive Speaking • Defining a Persuasive Speech • The Goals of a Persuasive Speech: Convincing, Actuation, and/or Stimulation • Persuasive versus Informative Speaking • The Psychology of Persuasion • The Ethics of Persuasion Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications
  • 3.
    Persuasive Speaking >Introduction to Persuasive Speaking Defining a Persuasive Speech • Persuasive speeches can come in many forms, such as sales pitches, debates, and legal proceedings. • Persuasive speeches may utilize emotional and/or logical appeals. • Factors such as body language, the willingness of the audience, and the environment in which the speech is given, all affect the success of a persuasive speech. Carter and Ford in a Debate, September 23, 1976 View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/defining-a-persuasive-speech
  • 4.
    Persuasive Speaking >Introduction to Persuasive Speaking The Goals of a Persuasive Speech: Convincing, Actuation, and/or Stimulation • Convincing speeches aim to get the audience to change their mind to accept the view put forth in the speech. • Actuation speeches seek to incite a certain action in the audience. • Stimulation speeches are designed to get an audience to believe more enthusiastically in a view. Vote View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/the-goals-of-a-persuasive-speech-convincingactuation-and-or-stimulation
  • 5.
    Persuasive Speaking >Introduction to Persuasive Speaking Persuasive versus Informative Speaking • Informative speeches (or informational speeches) seek to provide facts, statistics, or general evidence. They are primarily concerned with the transmission of knowledge to the audience. • Persuasive speeches are designed to convince the audience that a certain viewpoint is correct. In doing so, the speaker may utilize information. • Informative and persuasive speeches are exemplified by academic lectures and sales pitches, respectively. Walter Cronkite View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/persuasive-versus-informative-speaking
  • 6.
    Persuasive Speaking >Introduction to Persuasive Speaking The Psychology of Persuasion • Each person is unique, so there is no single psychological key to persuasion. • Cialdini proposed six psychological persuasive techniques: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. • The Relationship Based Persuasion technique has four steps: survey the situation, confront the five barriers to a successful influence encounter, make the pitch, and secure the commitments. Milgram's Obedience Experiment View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/the-psychology-of-persuasion
  • 7.
    Persuasive Speaking >Introduction to Persuasive Speaking The Ethics of Persuasion • Methods such as torture, coercion, and brainwashing are always unethical. • Ethical persuasion has three components: the exploration of the other person's viewpoint, the explanation of your viewpoint, and the creation of resolutions. • Tests such as the TARES test and the Fitzpatrick & Gauthier test are used to determine if a persuasion attempt is ethical. Al Capone View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/introduction-to-persuasive-speaking/the-ethics-of-persuasion
  • 8.
    Persuasive Speaking >Types of Persuasive Speeches Types of Persuasive Speeches • Persuasive Speeches on Questions of Fact • Persuasive Speeches on Questions of Value • Persuasive Speeches on Questions of Policy Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications
  • 9.
    Persuasive Speaking >Types of Persuasive Speeches Persuasive Speeches on Questions of Fact • Questions of fact contrast with questions of policy (which state that something <i>should be) </i>and questions of value (which state that <i>something is good, bad, beautiful, or worthwhile)</i>. • Threebasic types of questions of fact are historical controversy, questions of current existence, and predictions. • The speaker presents competing evidence in topical order and uses inductive reasoning to draw a conclusion from the evidence. The conclusion asserts that the speaker's view is most likely true. • The speaker has an ethical responsibility to provide reliable, valid evidence to the audience, and to be aware of and avoid bias in the selection of the evidence. Lock Ness Monster View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/types-of-persuasive-speeches/persuasive-speeches-on-questions-of-fact
  • 10.
    Persuasive Speaking >Types of Persuasive Speeches Persuasive Speeches on Questions of Value • Persuasive speeches on questions of value imply certain actions, but they are not a call to action. • Persuasive speeches of value depend on a judgement that something is right or wrong, moral or immoral, or better or worse than another thing. • The speech should include an appeal, criteria for judgement, and facts that support the appeal using the judgement criteria. Coke vs Pepsi View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/types-of-persuasive-speeches/persuasive-speeches-on-questions-of-value
  • 11.
    Persuasive Speaking >Types of Persuasive Speeches Persuasive Speeches on Questions of Policy • There are four basic organizational patterns for question of policy: problemsolution, problem-solution with cause, comparative advantage of solutions, and Monroe's motivated sequence. • Problem-solution considers the need (or the problem to be solved), the plan (or the solution to the problem), and the practicality (how well the solution will work). • Problem-solution with causes considers the nature and extent of the problem and the direct relationship between the problem and its causes, and uses the causes as criteria to evaluate potential solutions. • Comparative advantages of solutions summarizes the problem briefly, compare different solutions to find the one that solves the most aspects of the problem, and Official Policy View on Boundless.com ask the audience to accept and implement the most advantageous solution. • Monroe's motivated sequence is Attention, Need, Satisfaction, Visualization, and Action. Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/types-of-persuasive-speeches/persuasive-speeches-on-questions-of-policy
  • 12.
    Persuasive Speaking >Sample Persuasive Speech Sample Persuasive Speech • Sample Persuasive Speech Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications
  • 13.
    Persuasive Speaking >Sample Persuasive Speech Sample Persuasive Speech • Most persuasive speeches are based on policies that require the acknowledgement and support of governments, public bodies, and constituents. • President Eisenhower takes a clear stance against increased military spending, and attempts to change the audience's attitudes and beliefs by drawing comparisons. • Ending with a strong conclusion that restates the argument and main points, or proposes a call-to-action as Eisenhower does in "Chance for Peace," is another tool used in persuasive speaking. President Dwight D. Eisenhower View on Boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/communications/persuasive-speaking/sample-persuasive-speech/sample-persuasive-speech
  • 14.
    Appendix Free to share,print, make copies and changes. Get yours at www.boundless.com
  • 15.
    Persuasive Speaking Key terms •actuate To incite to action; to motivate. (CC BY-SA 3.0) • coercion Use of physical or moral force to compel a person to do something, or to abstain from doing something, thereby depriving that person of the exercise of free will. (CC BY-SA 3.0) • constituent A resident of a place represented by an elected official. (CC BY-SA 3.0) • convince To make someone believe, or feel sure about something, especially by using logic, argument or evidence. (CC BY-SA 3.0) • evidence The available body of facts or information indicating whether a belief or proposition is true or valid. (CC BY-SA 3.0) • informative Providing knowledge, especially useful or interesting information. (CC BY-SA 3.0) • Monroe's Motivated Sequence A method of persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action. (CC BY-SA 3.0) • persuasion the process aimed at changing a person's (or a group's) attitude or behavior (CC BY-SA 3.0) • policy A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. (CC BY-SA 3.0) • policy A principle of behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. (CC BY-SA 3.0) • reciprocity the responses of individuals to the actions of others (CC BY-SA 3.0) • simile A figure of speech in which one thing is compared to another, in the case of English generally using like or as. (CC BY-SA 3.0) Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 16.
    Persuasive Speaking • socialproof People tend to do things that they see others are doing. (CC BY-SA 3.0) • status quo The state of things; the way things are, as opposed to the way they could be. (CC BY-SA 3.0) • stimulation An activity causing excitement or pleasure. (CC BY-SA 3.0) Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 17.
    Persuasive Speaking Carter andFord in a Debate, September 23, 1976 Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Carter and Ford in a debate, September 23, 1976." Public domain http://en.wikipedia.org/wiki/File:Carter_and_Ford_in_a_debate,_September_23,_1976.jpg View on Boundless.com
  • 18.
    Persuasive Speaking Vote Free toshare, print, make copies and changes. Get yours at www.boundless.com David Westerfield. CC BY http://oldschool.davidwesterfield.net/index.php?m=11&y=08&entry=entry081111-225416 View on Boundless.com
  • 19.
    Persuasive Speaking Walter Cronkite Freeto share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Walter Cronkite." Public domain http://commons.wikimedia.org/wiki/File:Walter_Cronkite.jpg View on Boundless.com
  • 20.
    Persuasive Speaking Milgram's ObedienceExperiment Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Milgram box." Free Art License http://commons.wikimedia.org/wiki/File:Milgram_box.jpg View on Boundless.com
  • 21.
    Persuasive Speaking Al Capone Freeto share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Al Capone-around 1935." Public domain http://commons.wikimedia.org/wiki/File:Al_Capone-around_1935.jpg View on Boundless.com
  • 22.
    Persuasive Speaking Lock NessMonster Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "Loch Ness Monster | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/unukorno/3920685282/ View on Boundless.com
  • 23.
    Persuasive Speaking Cold, hardfacts Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Cold Hard Facts - NARA - 533985.tif." Public domain http://commons.wikimedia.org/wiki/File:Cold_Hard_Facts_-_NARA_-_533985.tif#file View on Boundless.com
  • 24.
    Persuasive Speaking Coke vsPepsi Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "Pepsi Challenge | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/haggismac/5090028513/ View on Boundless.com
  • 25.
    Persuasive Speaking Official Policy Freeto share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Gold seal policy." Public domain http://commons.wikimedia.org/wiki/File%253AGold_seal_policy.svg View on Boundless.com
  • 26.
    Persuasive Speaking President DwightD. Eisenhower Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | Dwight D. Eisenhower, Thirty-fourth President (1953-1961) | Flickr - Photo Sharing!." CC BY-SA http://www.flickr.com/photos/nostriimago/2872023782/sizes/o/ View on Boundless.com
  • 27.
    Persuasive Speaking A successfulpersuasive speech A) All of these answers. B) appeals to the audience's emotions. C) appeals to the audience's sense of logic. D) may not necessarily convince the audience immediately. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 28.
    Persuasive Speaking A successfulpersuasive speech A) All of these answers. B) appeals to the audience's emotions. C) appeals to the audience's sense of logic. D) may not necessarily convince the audience immediately. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 29.
    Persuasive Speaking the processaimed at changing a person's (or a group's) attitude or behavior A) persuasion B) audience C) emotional appeal D) evidential appeal Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 30.
    Persuasive Speaking the processaimed at changing a person's (or a group's) attitude or behavior A) persuasion B) audience C) emotional appeal D) evidential appeal Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/persuasion
  • 31.
    Persuasive Speaking Which ofthe following is a description of the goal of actuation? A) The speech is designed to cause the audience to believe a viewpoint they did not previously hold. B) The speech is designed to enhance how fervently the audience believes in an idea. C) The speech is designed to cause the audience to take action. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 32.
    Persuasive Speaking Which ofthe following is a description of the goal of actuation? A) The speech is designed to cause the audience to believe a viewpoint they did not previously hold. B) The speech is designed to enhance how fervently the audience believes in an idea. C) The speech is designed to cause the audience to take action. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 33.
    Persuasive Speaking Which ofthe following persuasive goals is the most difficult to accomplish? A) To change a person’s attitude B) To change a person’s values C) To change a person’s core beliefs D) To change a person’s dispositional beliefs Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 34.
    Persuasive Speaking Which ofthe following persuasive goals is the most difficult to accomplish? A) To change a person’s attitude B) To change a person’s values C) To change a person’s core beliefs D) To change a person’s dispositional beliefs Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor OER. "Communication « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Communication/
  • 35.
    Persuasive Speaking To makesomeone believe, or feel sure about something, especially by using logic, argument or evidence. A) informative B) convince C) social proof D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 36.
    Persuasive Speaking To makesomeone believe, or feel sure about something, especially by using logic, argument or evidence. A) informative B) convince C) social proof D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "convince." CC BY-SA 3.0 http://en.wiktionary.org/wiki/convince
  • 37.
    Persuasive Speaking To inciteto action; to motivate. A) informative B) reciprocity C) coercion D) actuate Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 38.
    Persuasive Speaking To inciteto action; to motivate. A) informative B) reciprocity C) coercion D) actuate Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "actuate." CC BY-SA 3.0 http://en.wiktionary.org/wiki/actuate
  • 39.
    Persuasive Speaking An activitycausing excitement or pleasure. A) informative B) social proof C) stimulation D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 40.
    Persuasive Speaking An activitycausing excitement or pleasure. A) informative B) social proof C) stimulation D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "stimulation." CC BY-SA 3.0 http://en.wiktionary.org/wiki/stimulation
  • 41.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) persuade C) pathos D) toast Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 42.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) persuade C) pathos D) toast Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
  • 43.
    Persuasive Speaking Which ofthe following is a quality of an informative speech? A) It is designed to convince the audience of a certain viewpoint. B) It seeks to provide facts, statistics, or evidence to transmit knowledge to the audience. C) One of its goals is to excite the audience. D) It appeals to the emotions of the audience members in order to convince them of something. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 44.
    Persuasive Speaking Which ofthe following is a quality of an informative speech? A) It is designed to convince the audience of a certain viewpoint. B) It seeks to provide facts, statistics, or evidence to transmit knowledge to the audience. C) One of its goals is to excite the audience. D) It appeals to the emotions of the audience members in order to convince them of something. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 45.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) actuate C) social proof D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 46.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) actuate C) social proof D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
  • 47.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) definition C) description D) demonstrate Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 48.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) definition C) description D) demonstrate Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
  • 49.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) speech C) toast D) audience Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 50.
    Persuasive Speaking Providing knowledge,especially useful or interesting information. A) informative B) speech C) toast D) audience Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "informative." CC BY-SA 3.0 http://en.wiktionary.org/wiki/informative
  • 51.
    Persuasive Speaking Which ofthe following is a description of Robert Cialdini's reciprocity weapon of influence? A) People tend to return a favor. B) Once committed to something, people are likely to honor that, even if the motivation is removed. C) People will tend to obey authority figures, even if they are asked to perform objectionable acts. D) Perceived scarcity will generate demand. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 52.
    Persuasive Speaking Which ofthe following is a description of Robert Cialdini's reciprocity weapon of influence? A) People tend to return a favor. B) Once committed to something, people are likely to honor that, even if the motivation is removed. C) People will tend to obey authority figures, even if they are asked to perform objectionable acts. D) Perceived scarcity will generate demand. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 53.
    Persuasive Speaking People tendto do things that they see others are doing. A) actuate B) social proof C) stimulation D) convince Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 54.
    Persuasive Speaking People tendto do things that they see others are doing. A) actuate B) social proof C) stimulation D) convince Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/social-proof
  • 55.
    Persuasive Speaking What isthe overall theory of Relationship Based Persuasion? A) There is no single key to a successful persuasive speech. B) Persuasion is the art of winning over others. C) Some people take longer than others to be persuaded. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 56.
    Persuasive Speaking What isthe overall theory of Relationship Based Persuasion? A) There is no single key to a successful persuasive speech. B) Persuasion is the art of winning over others. C) Some people take longer than others to be persuaded. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 57.
    Persuasive Speaking the responsesof individuals to the actions of others A) informative B) reciprocity C) actuate D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 58.
    Persuasive Speaking the responsesof individuals to the actions of others A) informative B) reciprocity C) actuate D) coercion Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "reciprocity." CC BY-SA 3.0 http://en.wiktionary.org/wiki/reciprocity
  • 59.
    Persuasive Speaking Which ofthe following is a component of ethical persuasion? A) The exploration of the other person's viewpoint. B) The exploration of your viewpoint. C) All of these answers. D) The creation of resolutions. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 60.
    Persuasive Speaking Which ofthe following is a component of ethical persuasion? A) The exploration of the other person's viewpoint. B) The exploration of your viewpoint. C) All of these answers. D) The creation of resolutions. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 61.
    Persuasive Speaking Use ofphysical or moral force to compel a person to do something, or to abstain from doing something, thereby depriving that person of the exercise of free will. A) actuate B) stimulation C) coercion D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 62.
    Persuasive Speaking Use ofphysical or moral force to compel a person to do something, or to abstain from doing something, thereby depriving that person of the exercise of free will. A) actuate B) stimulation C) coercion D) reciprocity Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "coercion." CC BY-SA 3.0 http://en.wiktionary.org/wiki/coercion
  • 63.
    Persuasive Speaking The availablebody of facts or information indicating whether a belief or proposition is true or valid. A) search engine B) evidence C) database D) peer review Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 64.
    Persuasive Speaking The availablebody of facts or information indicating whether a belief or proposition is true or valid. A) search engine B) evidence C) database D) peer review Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
  • 65.
    Persuasive Speaking The availablebody of facts or information indicating whether a belief or proposition is true or valid. A) Deductive reasoning B) logic C) evidence D) fallacy Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 66.
    Persuasive Speaking The availablebody of facts or information indicating whether a belief or proposition is true or valid. A) Deductive reasoning B) logic C) evidence D) fallacy Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
  • 67.
    Persuasive Speaking "When developinga persuasive speech, begin with a statement that something is true, meaning that it happened or did not happen, exists or does not exist."The previous statement describes the speech's A) thesis. B) reasoning. C) evidence. D) organization. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 68.
    Persuasive Speaking "When developinga persuasive speech, begin with a statement that something is true, meaning that it happened or did not happen, exists or does not exist."The previous statement describes the speech's A) thesis. B) reasoning. C) evidence. D) organization. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 69.
    Persuasive Speaking Which ofthe following is a type of question of fact? A) Historical controversy B) Questions of current existence C) All of these answers. D) Predictions for the future Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 70.
    Persuasive Speaking Which ofthe following is a type of question of fact? A) Historical controversy B) Questions of current existence C) All of these answers. D) Predictions for the future Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 71.
    Persuasive Speaking A persuasivespeech of value is a speech which A) argues that something is right or wrong, moral or immoral, or better or worse than something else. B) argues that something is, something exists, or something doesn't exist. C) advocates a change from the status quo. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 72.
    Persuasive Speaking A persuasivespeech of value is a speech which A) argues that something is right or wrong, moral or immoral, or better or worse than something else. B) argues that something is, something exists, or something doesn't exist. C) advocates a change from the status quo. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 73.
    Persuasive Speaking A principleof behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) policy D) evidence Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 74.
    Persuasive Speaking A principleof behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) policy D) evidence Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "policy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/policy
  • 75.
    Persuasive Speaking The primaryfunction of the speech Ian’s Entertaining Speech – You Should Date a CS Student was to entertain; however, it was also persuasive. Which type of policy claim did it make? A) Passive agreement B) Delayed agreement C) Immediate action D) Delayed action Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 76.
    Persuasive Speaking The primaryfunction of the speech Ian’s Entertaining Speech – You Should Date a CS Student was to entertain; however, it was also persuasive. Which type of policy claim did it make? A) Passive agreement B) Delayed agreement C) Immediate action D) Delayed action Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor OER. "Communication « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Communication/
  • 77.
    Persuasive Speaking Which ofthe following best describes the Satisfaction step of Alan Monroe's motivated sequence? A) Solve the issue and provide solutions that the government or community can implement. B) Show how the topic applies to the psychological needs of the audience members. C) Describe what will happen if the solution is or is not implemented. D) Grab the audience's attention using a shocking or dramatic story, example, statistic, or quotation. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 78.
    Persuasive Speaking Which ofthe following best describes the Satisfaction step of Alan Monroe's motivated sequence? A) Solve the issue and provide solutions that the government or community can implement. B) Show how the topic applies to the psychological needs of the audience members. C) Describe what will happen if the solution is or is not implemented. D) Grab the audience's attention using a shocking or dramatic story, example, statistic, or quotation. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 79.
    Persuasive Speaking Which ofthe following is an example of a way to organize a persuasive speech on a policy issue? A) Define the need to address a problem, a plan to solve it, and how the plan will succeed. B) Name the problem, discuss the causes of the problem, and connect the solution to the causes. C) All of these answers. D) Summarize the problem, compare different solutions, and explain why one solution is best. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 80.
    Persuasive Speaking Which ofthe following is an example of a way to organize a persuasive speech on a policy issue? A) Define the need to address a problem, a plan to solve it, and how the plan will succeed. B) Name the problem, discuss the causes of the problem, and connect the solution to the causes. C) All of these answers. D) Summarize the problem, compare different solutions, and explain why one solution is best. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 81.
    Persuasive Speaking A methodof persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action. A) Monroe's Motivated Sequence B) evidence C) policy D) informative Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 82.
    Persuasive Speaking A methodof persuasion developed by Alan H. Monroe, based on establishing a psychological need for action in the audience and demonstrating how to satisfy the need by taking action. A) Monroe's Motivated Sequence B) evidence C) policy D) informative Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Monroe's Motivated Sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Monroe's+Motivated+Sequence
  • 83.
    Persuasive Speaking The stateof things; the way things are, as opposed to the way they could be. A) policy B) evidence C) coercion D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 84.
    Persuasive Speaking The stateof things; the way things are, as opposed to the way they could be. A) policy B) evidence C) coercion D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "status quo." CC BY-SA 3.0 http://en.wiktionary.org/wiki/status+quo
  • 85.
    Persuasive Speaking A principleof behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) evidence D) policy Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 86.
    Persuasive Speaking A principleof behavior, conduct, etc., thought to be desirable or necessary, especially as formally expressed by a government or other authoritative body. A) Monroe's Motivated Sequence B) status quo C) evidence D) policy Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "policy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/policy
  • 87.
    Persuasive Speaking A figureof speech in which one thing is compared to another, in the case of English generally using like or as. A) delimit B) weasel phrases C) pandering D) simile Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 88.
    Persuasive Speaking A figureof speech in which one thing is compared to another, in the case of English generally using like or as. A) delimit B) weasel phrases C) pandering D) simile Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "simile." CC BY-SA 3.0 http://en.wiktionary.org/wiki/simile
  • 89.
    Persuasive Speaking A figureof speech in which one thing is compared to another, in the case of English generally using like or as. A) hyperbole B) prosopopoeia C) simile D) parallelism Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 90.
    Persuasive Speaking A figureof speech in which one thing is compared to another, in the case of English generally using like or as. A) hyperbole B) prosopopoeia C) simile D) parallelism Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "simile." CC BY-SA 3.0 http://en.wiktionary.org/wiki/simile
  • 91.
    Persuasive Speaking A residentof a place represented by an elected official. A) informative B) coercion C) constituent D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 92.
    Persuasive Speaking A residentof a place represented by an elected official. A) informative B) coercion C) constituent D) status quo Free to share, print, make copies and changes. Get yours at www.boundless.com Wiktionary. "constituent." CC BY-SA 3.0 http://en.wiktionary.org/wiki/constituent
  • 93.
    Persuasive Speaking Eisenhower's "Chancefor Peace" speech was successful because of its effective use of A) similes. B) descriptive language. C) an appeal to the audience's emotions. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 94.
    Persuasive Speaking Eisenhower's "Chancefor Peace" speech was successful because of its effective use of A) similes. B) descriptive language. C) an appeal to the audience's emotions. D) All of these answers. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
  • 95.
    Persuasive Speaking Attribution • Wikispaces."themillionairemess03 - Public Speaking - Types of Speeches." CC BY-SA http://themillionairemess03.wikispaces.com/Public+Speaking+-+Types+of+Speeches • Wikispaces. "Concepts in Communication Studies - Persuasion." CC BY-SA http://commconcepts.wikispaces.com/Persuasion • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion#List_of_methods • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion • Wiktionary. "actuate." CC BY-SA http://en.wiktionary.org/wiki/actuate • Wikispaces. "Concepts in Communication Studies - Persuasion." CC BY-SA http://commconcepts.wikispaces.com/Persuasion • Wikispaces. "themillionairemess03 - Public Speaking - Types of Speeches." CC BY-SA http://themillionairemess03.wikispaces.com/Public+Speaking+-+Types+of+Speeches • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion • Wikipedia. "Ethical persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Ethical_persuasion • Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion#Neurobiology_of_persuasion • Wikispaces. "Ethics in PR - Persuasion and ethics." CC BY-SA http://ethicsinpr.wikispaces.com/Persuasion+and+ethics • Wikipedia. "Inductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Inductive_reasoning • Wikipedia. "Inductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Inductive_reasoning • Wikispaces. "JTEnglish - Persuasive Speaking." CC BY-SA http://jtenglish.wikispaces.com/Persuasive+Speaking • Wikispaces. "JTEnglish - Persuasive Speaking." CC BY-SA http://jtenglish.wikispaces.com/Persuasive+Speaking • Wikipedia. "Motivated sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Motivated_sequence • Wikipedia. "Monroe's motivated sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Monroe's_motivated_sequence Free to share, print, make copies and changes. Get yours at www.boundless.com
  • 96.
    Persuasive Speaking • Wikispaces."JTEnglish - Persuasive Speaking." CC BY-SA http://jtenglish.wikispaces.com/Persuasive+Speaking • Wikipedia. "Chance for Peace speech." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Chance_for_Peace_speech • Wikipedia. "Individual events (speech)." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Individual_events_(speech)#Persuasion Free to share, print, make copies and changes. Get yours at www.boundless.com