The Art of Persuasion - Matt Alder
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The document discusses the problem of persuasion in the digital age and provides a framework for effective persuasion. It notes that old recruitment methods no longer work and that mobile is changing everything. A new paradigm of persuasion is needed that is magnetic, convincing and drives conversion. The framework proposes persuasive messages should be simple, unexpected, concrete, credible, emotional and tell a story to be effective. An example is provided to illustrate applying the SUCCES criteria to ensure the message is made to stick.
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The Art of Persuasion - Matt Alder
- 1. metashift limited © 2014 The Art of Persuasion Matt Alder matt@metashift.co.uk
- 2. metashift limited © 2014
- 3. metashift limited © 2014 What I’m going to talk about • The Persuasion Problem • Persuasion In the Digital Age • Persuasion In Action
- 4. metashift limited © 2014 The Persuasion Problem © MetaShift 2012
- 5. metashift limited © 2014 Reactive Recruitment
- 6. metashift limited © 2014 The Old Ways Don’t Work “I don’t believe a word employer careers sites say, it’s all just spin” -A Job Seeking Finance Director
- 7. metashift limited © 2014
- 8. metashift limited © 2014 Mobile is changing everything…… The Paradigm Shift
- 9. metashift limited © 2014 Text only is dead
- 10. metashift limited © 2014 Noise!
- 11. metashift limited © 2014 Persuading the right people
- 12. metashift limited © 2014 Persuasion In The Digital Age © MetaShift 2012
- 13. metashift limited © 2014 Broken Funnel
- 14. metashift limited © 2014 The DNA of Digital Persuasion Magnetic Convincing Convert
- 15. metashift limited © 2014 Persuasion In Action © MetaShift 2012
- 16. metashift limited © 2014 Persuasion Framework
- 17. metashift limited © 2014 Persuasion Framework • Simple • Unexpected • Concrete • Credible • Emotional • Story
- 18. metashift limited © 2014 Example
- 19. metashift limited © 2014
- 20. metashift limited © 2014 Example • Simple • Unexpected • Concrete • Credible • Emotional • Story
- 21. metashift limited © 2014 Summary
- 22. metashift limited © 2014 For Discussion…… Do you have a persuasion problem? How Broken is your funnel? How can you be Magnetic, Convincing and Drive Conversion from the right audience Is your message Made To Stick (SUCCES)
- 23. metashift limited © 2014 matt@metashift.co.uk