Persuasion is communication intended to induce belief or action by getting others to adopt a particular belief or pursue a particular action. Some common persuasive techniques include bandwagoning, using images to depict desirable lifestyles, repetition to help viewers remember ads, card stacking by only presenting facts for one side, transferring messages through appealing images unrelated to the product, using humor or satire, associating products with powerful cultural symbols, employing scientific language to make products seem effective, and suggesting miraculous ingredients that make products work.

3. Persuasive Techniques/

5. Bandwagon Trying to convince viewers that a product is good because “everyone” is buying it. “Jump on the bandwagon!!!”

6. Image In image advertising the ad presents a desirable situation or lifestyle in order to convince the viewers that if they use the product, they too can have that lifestyle “ You will laugh and be around beautiful people if you buy our product”

8. Repetition Repeating an element within one advertisement so that viewers will remember the ad and will buy the product.

13. Humor satire; amusing instances