This document defines propaganda and identifies 10 common propaganda techniques: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, repetition, assertion, and lesser of two evils. It provides brief descriptions of each technique, such as using famous people to promote products (testimonials) or only presenting positive information about an idea while omitting negatives (card stacking). The objective is to recognize these propaganda techniques in given texts.

1. 3RD QUARTER, TOPIC 1:
PROPAGANDA
TECHNIQUES
H O W D O W E G E T P E O P L E T O D O
W H AT W E W A N T ?
O B J E C T I V E :
R E C O G N I Z E P R O PA G A N D A
T E C H N I Q U E S U S E D I N A G I V E N
T E X T ( E N 8 R C - I I I A - 1 2 . 1 )

2. PROPAGANDA
• publicly to promote something: information
put out by an organization or government to
promote a policy, idea, or cause
• misleading publicity: deceptive or distorted
information that is systematically spread

3. PROPAGANDA TECHNIQUES
1. Testimonials
when a product is sold by using words from
famous people or authority figures.
i.e. Burmese celebrities promoting brands

4. PROPAGANDA TECHNIQUES
2. Bandwagon
• persuading consumers by telling
them that others are doing the same
thing.

5. PROPAGANDA TECHNIQUES
3. Card Stacking or Selective
Omission
• It involves only presenting information
that is positive to an idea or proposal and
omitting information contrary to it.

6. PROPAGANDA TECHNIQUES
4. Glittering
Generalities/Emotional Appeal
words that will make a consumer feel
strongly about someone or
something are used.

7. PROPAGANDA TECHNIQUES
5. Plain Folks
• A method used to convince the
public that a person’s views
reflect those of the common
person and that they are also
working for the benefit of the
common person.

8. PROPAGANDA TECHNIQUES
6. Name Calling
• It is the use of derogatory
language or words that carry a
negative connotation when
describing an enemy. Often, name
calling is employed using sarcasm
and ridicule, and shows up often in
political cartoons or writings.

9. PROPAGANDA TECHNIQUES
7. Transfer
• when a product is sold by the
name or picture of a famous
person or thing but no words
from the said person or thing

10. PROPAGANDA TECHNIQUES
8. Repetition
when the product’s name is
repeated at least four times in the
ad

11. PROPAGANDA TECHNIQUES
9. Assertion
An enthusiastic or energetic statement
presented as a fact, although it is not
necessarily true.
Any time an advertiser states that their
product is the best without providing
evidence.

12. PROPAGANDA TECHNIQUES
10. Lesser of two evils
• This technique is often
accompanied by adding blame
on an enemy country or political
group.
• One idea or proposal is often
depicted as one of the only
options or paths.