2. Repetition
McDonald’s “Fishy, Fishy Commercial”
http://www.youtube.com/watch?v=VoFG7YGEcmw
• Targeted Audience: anybody
• Is an example of repetition propaganda because it keeps
on repeating the words “fishy fishy” which makes the song
stick in your head and think of McDonald’s McFish Bites.
3. Appeals to Fear & Authority
Gatorade Commercial
http://www.youtube.com/user/whatsg?v=kE1H31
FmHV4
• Targeted Audience: Men and women who are
interested in sports or competing
• Is an example of Appeals to Fear propaganda
because it’s practically saying if u don’t drink Gatorade
u wont play well
4. Slogan
• Target Audience: Anyone that likes chicken/non-
vegetarians
• Is an example of Slogan propaganda because it has
catchy words and they’re easy to remember.
5. Powerful Images
• Target Audience: People that smoke near a baby
• Is an example of
Powerful Images
propaganda because
it uses a baby to
show the truth about
how second hand
smoke may affects a
baby.
6. Bandwagon
• Target Audience: Men
• Is an example of Appeals to
bandwagon because it’s saying
that all real men use Macs as a
new computer and if you don’t
use a Mac, you aren’t a real
man.
8. Michael Jordan Ad
• Target Audience: men/teen boys/anyone that knows who
Michael Jordan is
• This is an example of Appeals to Authority because it is
using Michael Jordan (a popular athlete) to persuade
people to buy this product
9. Appeals to Basic Desires & Needs
• Target Audience: people
who ride motorcycles
• Is an example of Appeals to
Basic Desire and Needs
propaganda because
people need protection to
ride motorcycles.
10. Appeals to Basic Desires & Needs
• Target Audience:
Parents that have a
baby or children
• Is an example of
Appeals to Basic
Desires & Needs
propaganda because
it fulfills the desire for
parents to take care of
their babies.
