Persuasive
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The document discusses various persuasion techniques used to influence people in advertising and propaganda. Some key techniques mentioned include using weasel words, appealing to emotions over intellect, bandwagon appeals by implying "everyone is doing it", testimonials from celebrities or prominent people, appealing to people's sense of patriotism, using statistics or claims without evidence, and associating products with positive attributes like beauty or popularity through transfer techniques. The document also notes techniques like name-calling, slogans, humor, and scapegoating. The overall purpose of these techniques is to persuade audiences to believe in or want to do something that benefits the sponsor.
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3. Partner B provides feedback:
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Editor's Notes
- As a propaganda technique, the term bandwagon suggests an imaginary vechicle carrying leaders or candidates of a cause or carrying large banners and/or posters. This group has a huge group of people following behind and all are in support of that leader/candidate. A bandwagon is a high, ornate wagon in which a band rides as in a circus parade. Unfortunately, most of us like to swim with the sharks rather than stand alone, so we are likely to be carried along. Beware of this technique. It’s a lot easier to be joiner than to stand alone. Bandwagon is a propaganda technique that suggests an image of a vechicle carrying a leader/candidate
- A company hires a famous celebrity figure to promote a particular product or topic. This is particularly powerful If a product 8s
- Sex Appeal if you use this product you be more attractive to members of the opposite sex. You will look sexy to everyone. Love or Popularity- This will make everyone love you and like you. You will be popular and a trend setter. Watch out for this one. Everyone likes attention. Fame – You will gain fame (attention) if you use this. Wealth-by having this product you will appear wealthy. The wealthy and affluent use this. You get what you pay for. Power- This will give you power over people. You’ll have an “edge” over others.