Animal Farm Propaganda Techniques[1]

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This document outlines 12 common propaganda techniques: assertion, bandwagon, card stacking, glittering generalities, lesser of two evils, pinpointing the enemy, plain folks, simplification, transfer, and refute propaganda. It provides brief definitions and examples of each technique, explaining how they try to influence audiences without objective evidence or by selectively presenting information to support a particular position.

Assertion ,[object Object],[object Object]

Bandwagon ,[object Object],[object Object],[object Object]

Card Stacking ,[object Object],[object Object],[object Object],[object Object]

Glittering Generalities ,[object Object],[object Object],[object Object]

Lesser of Two Evils ,[object Object],[object Object],[object Object]

Pinpointing the Enemy ,[object Object],[object Object]

Plain Folks ,[object Object],[object Object]

Transfer ,[object Object],[object Object]

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Media as a tool Look for indicators of biased. Example media donates more money to democrats. They are more associated with it. Fox calls it fair and biased but they say they are not. Media is a magnifier – Media follows than leads – “pack mentality” Read john kingdoms and garbage can theory Agenda Setting: Media General characteristics of American media: · Provides focus and magnification · Often serves as a tool · Follows events rather then precedes · Pack behavior Walter Karp: media is tool, not deriver of agenda (Harpers Magazine, 1989) “source journalism” versus “investigative journalism,” sources often in congress. Source journalism - reports on what people say. Example trump said this… then said opposing views of what other people said and call it a balanced report. This is because if you want access to the source you do not want to piss them off. So and so said this, then hear is the counter point. Investigative journalism – reporting the truth that you investigate but we create w word for it because that is not the usual way that people do journalism. Example, documentaries. “objectivity” is goal, not truth: presenting “both sides” does not mean the whole situation is well explained Objectivity – fair and balanced. Let people say their things and journalist do say if its true or not. · Must be interesting: trump kept things interesting Hillary’s things were complicated and people do not like that they want to simplify and forget about it. · Must please advertisers · Ownership matters Paul Farhi: In the Tank Media is not monolithic: and there is a difference between the news, opinion/commentary, and entertainment Media is not necessarily biased, but the media industry keep saying they are · Interest in de-legitimizing alternative views (both sides work de-legitimize the other) Public confuses reporting with opinion and what reporters seek to do (kill the messenger) people can seek our information more easily, and find oversights and errors in reporting Paul Farhi: in the Tank People create their own news bubble Factual review of coverage shows mainstream is not biased as asserted Not all candidates or news are equal: the image that because one candidate has encountered a problem, then they should find something wrong with others is not sound Public and press: Alternative Points Doris Graber: Public simplifies: first paragraph key (visual image) · Attention focused on existing interests and beliefs · Public not “liberal” or “conservative” but issue focused · “priming”: press may prepare or sensitize public to certain issues. Take a way from media: it’s a tool, state of flux Formulation (taking everything we learned and outlining it differently) Formulation – send step out of first lecture. John kingdoms “garbage can” model of agenda-setting and formulation Three streams of activities: his model connects things. There are three main streams. 1.Problem stream: “the news”: patterns in what tends to get attention · ...

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