This advertisement summarizes three documents that use different advertising techniques: 1. A Singapore Airlines advertisement uses snob appeal by depicting wealthy passengers in formal attire enjoying luxury amenities like business class. 2. A KFC advertisement uses card stacking by emphasizing the removal of trans fat without mentioning other ingredients. 3. A Sony VAIO laptop advertisement uses comparison techniques by claiming the laptop is as light as paper.

1. AdvertisementsProject JadyYeh IB English A2 SL/1 Period 7

2. SnobAppeal

3. Snob Appeal 1. A Singapore airline - all-business class flight is being advertised. 2. a) The predominant type of technique used in this advertisement is snob appeal. b) It could easily be said that this advertisement uses snob appeal because it shows a couple wearing very formal costumes attending on a flight. Having a gold laptop sitting next to the girl, it shows the luxurious and glamorous life they have. Also, this advertisement would only attract wealthy people because the flight contain only business class which means that only people who have higher than average monetary capability could attend this flight.

4. Snob Appeal 3. The advertisement is trying to convince the customers to take the all-business class flight. It attracts most of the businessmen and businesswomen because it’s the first non-stop flight between Asia and USA, which means that passengers do not have to transfer. This helps shorten their time in the plane and stop them from worrying about catching the next flight on time during the transfer. The advertisement uses black as the background, which gives a feeling of power, elegance, formality. Black is a prestigious color. With the black background, the white text stands out and could easily be read. Also, having the main point putting in the middle of the advertisement gives audience the first impression of luxurious and comfortable.

5. Snob Appeal 5. a) This advertisement is very delicate. It gives a feeling of luxury of high class. Also, with the sofa placing in the center of the advertisement, it catches people’s attention and gives a feeling that the sofa is very comfortable and inviting. In addition, having the background of Singaporean fabric shows the culture of Singapore. Lastly, the word “Non-Stop ALL-Business Class” really grab the customer’s attention and helps the customers to understand the reason of this advertisement right away. b) The misleading in this advertisement is the logo of Singapore Airlines because the logo is very small, which could mislead to some other airlines. Also, this advertisement only attracts wealthy people which may create antis from other classes.

6. Card Stacking

7. Card Stacking 1. KFC Chicken is being advertised. 2. a) The predominant type of technique used in this advertisement is card stacking. b) It could easily be seen that this advertisement uses card stacking as the predominant type of technique because it only mention that they are not using trans fat at all, but they might use other kind of ingredient to make the chickens tasty.

8. Card Stacking 3. The advertisement is trying convince the customers to consume the fried chicken without the second though of what are the consequences that might occur to them after eating the chickens such as getting fatter. 4. The advertisement uses red as the background, which gives a feeling of energy, passion, desire, and love. With the red background, it makes the consumers feel that they would have energy once they eat the fried chicken. With the red background, the white text stands out and could easily be read.The copy, “because we renamed it to partially hydrogenated soybean oil”, really stands out and convince customers that they will really change the ingredient .

9. Card Stacking 5. a) This advertisement could easily be recognize that its KFC due to the big logo since the logo takes half of the advertisement. Also, the copy “0 grams of trans fat” really catches people’s attention. b) The misleading in this advertisement is that some people may believe that there are still trans fat as part of the fried chicken’s ingredient in order to keep its taste.

10. Comparison

11. Comparison A Sony VAIO is being advertised. a) The predominant type of technique used in this advertisement is comparison. b) It could be said that this advertisement uses comparison as the predominant type of technique because the advertisement uses Sony’s slogan “Like no other”. It also compares the VAIO laptop to paper saying that the laptop is as light as papers.

12. Comparison 3. The advertisement is trying to convince the customers to buy the VAIO laptop because it is very light to carry. Since the laptop is being compared to be as light as papers. It attracts most of the businessmen and businesswomen by the way the advertisement use a man who is wearing a suit to present with the product, which shows that this laptop is suitable due to the light quality. 4. The angle that is shown in this advertisement catches people’s attention to focus on the businessman and the laptop. With the background in blue, the laptop and the papers really stand out and could easily be seen that the laptop is as light as papers.

13. Comparison 5. a) This advertisement gives people a feeling that the VAIO laptop is very light and are easy to carry around, because it is being compared to papers. Also, with an airplane in the advertisement, it shows that the laptop best suits with people who likes to travel with laptop. By just looking at the advertisement, the customers can completely understand its intention. b) The misleading in this advertisement is the logo of Sony because it is very small which could mislead the customers to identify the product to some other company.