The document provides an overview of persona and scenario design. It discusses understanding users through qualitative research methods like interviews and segmentation. Personas are created based on behaviors, attitudes, and goals identified during research. Personas are brought to life through names, photos, and profiles. Quantitative research like surveys and site analytics can validate and enhance personas. Personas should be used across an organization to inform strategy, marketing, design, and more. Examples and case studies demonstrate how personas are applied.
A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.
A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.
These are the slides for my Lightening UX Lisbon talk around User Experience people selling themselves better. There is a deeper focus on portfolios which are 80% bad in my experience, but not just for new jobs. See more at www.betteruxportfolios.com.
Information Architecture: Get Your Blue Prints in OrderBusinessOnline
Information architecture is the most critical component of your site, yet it’s often overlooked. When done correctly, it enables users to navigate logically through a site, confidently find the information they seek, and accomplish their goals. Without defining a website's structure, hierarchy, and navigation, you cannot ensure a consistent user-experience, and run the risk of frustrating visitors, and ultimately, losing them for good.
Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your efforts are truly effective and how they can be further optimized.
Saavy marketers are utilizing various testing techniques to answer vital questions regarding site and campaign performance – testing everything from wording, placement, color, processing, and flow. The objective is to understand your user’s preferences and goals, and then to identify the best way to present your information so that it enables them to accomplish their goal and compels them toward the desired action.
April 30th, 2012 workshop at the RE:DESIGN/UXD conference in San Francisco, CA. The hands-on workshop I ran was on the similarities and differences between Brand Design and User Experience Design. The deck contains some simple thought pieces and resources for well-known brand and UX processes, then some worksheets for doing a Creative Brief or a UX Brief.
A brief overview of Reilly Studios retail design capabilities. Creating inspired retail and brand environments for financial institutions and retailers nationwide.
SDOA 3.2 The Language of Design and Corporate StakeholdersFlorian Vollmer
SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts. Includes references to materials from DMI 2011.
Conversion Optimization for mobile in multi device world shareChris Goward
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you'll need to succeed in a multi-device, always-on world.
These are the slides for my Lightening UX Lisbon talk around User Experience people selling themselves better. There is a deeper focus on portfolios which are 80% bad in my experience, but not just for new jobs. See more at www.betteruxportfolios.com.
Information Architecture: Get Your Blue Prints in OrderBusinessOnline
Information architecture is the most critical component of your site, yet it’s often overlooked. When done correctly, it enables users to navigate logically through a site, confidently find the information they seek, and accomplish their goals. Without defining a website's structure, hierarchy, and navigation, you cannot ensure a consistent user-experience, and run the risk of frustrating visitors, and ultimately, losing them for good.
Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your efforts are truly effective and how they can be further optimized.
Saavy marketers are utilizing various testing techniques to answer vital questions regarding site and campaign performance – testing everything from wording, placement, color, processing, and flow. The objective is to understand your user’s preferences and goals, and then to identify the best way to present your information so that it enables them to accomplish their goal and compels them toward the desired action.
April 30th, 2012 workshop at the RE:DESIGN/UXD conference in San Francisco, CA. The hands-on workshop I ran was on the similarities and differences between Brand Design and User Experience Design. The deck contains some simple thought pieces and resources for well-known brand and UX processes, then some worksheets for doing a Creative Brief or a UX Brief.
A brief overview of Reilly Studios retail design capabilities. Creating inspired retail and brand environments for financial institutions and retailers nationwide.
SDOA 3.2 The Language of Design and Corporate StakeholdersFlorian Vollmer
SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts. Includes references to materials from DMI 2011.
Conversion Optimization for mobile in multi device world shareChris Goward
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you'll need to succeed in a multi-device, always-on world.
What is a Minimum Viable Product? How does it relate to and impact UX practice? And what are some strategies we can apply in designing them. MVPs are, in my view, core to an effective Agile/Lean UX practice, and in this talk I offer an introduction to what an MVP is and provide some strategies for how to go about designing an effective MVP. I gave this talk at IA Konferenz 2013 in Berlin. It's an updated version of a talk I gave at Hackers & Founders in Barcelona in 2012.
The presentation is about minimum viable product, what is it, why is it important and how to build it. In the presentation you can find many ideas that will help you with the build, measure and learn loop.
The second part of the presentation is about pivoting. Pivots are fundamental changes in business strategy and very important part of avoiding the big failure without learning or even worse becoming a zombie company.
Get the book at http://bit.ly/tractionbook, or get the first 3 chapters free at http://snip.ly/5Wwo
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
Traction book - which this slideshare is based on - introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Which of the 19 channels will be your ticket to growth?
Why do startups need a minimum viable product (MVP)? How do we define the features for a MVP? What are the principles that we can use to move the team towards building that MVP which can be subjected to a lot of distractions in the market? In this session, I will guide the students in Singapore University of Technology & Design on a product development session and teach them to think, construct and work out a MVP.
Growing Your Userbase with Better OnboardingSamuel Hulick
Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.
Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.
The translation industry has undergone a paradigm shift every decade since 1980, but none was as big as the one we are facing now. We are entering the Convergence era: automatic translation will be a utility embedded in every app, device, sign board and screen. Businesses will prosper by finding new customers in new markets. Governments and citizens will connect and communicate easily. Consumers will become world-wise, talking to everyone everywhere as if language barriers never existed. It will not be perfect, but it will open doors and break down barriers. And it will give a boost to the translation industry, which will be chartered to constantly improve the technology and fill the gaps in global communications. In this interactive opening session Jaap van der Meer zooms in on the choices we are facing and the decision factors that help us make planning for an uncertain future opportunistic and profitable.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
What is Thought Leadership?
Verbose definition
“Individuals or Organizations that are recognized by peers, customers & Industry experts as someone who deeply understands the business they are in, the needs of the customers, and the broader marketing space they operate in”
“Thought leadership can reduce your cost of sale to less than half”
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Introductory Service Design workshop held at General Assembly, focused on customer experience. Workshop addresses service design mindset and well as a core toolkit: visioning, personas, customer journey mapping, service blueprinting, and prototyping.
Real World Effective/Agile Requirements - IBM Innovate 2010 -sally elattaSally Elatta
This is the presentation I offered at the IBM 2010 conference around real world techniques and best practices for effective requirements gathering and release planning. Enjoy!
용산FM 라디오 방송 with 최병호 교수
I. 최병호 교수 소개: 본인 소개, 주요 기여, 인터뷰
II. 4차산업혁명: 4차산업혁명의 정체는?, 사례, 사회문제해결 도전과제
III. 소셜임팩트 AI 사례: 센시, 수퍼빈, 테스트웍스
IV. 최병호 교수 미래: 위대한 인물 육성 강사, 소셜임팩트 창출 AC, 문해력 해결 전도사, 사람과 자연을 사랑하는 작가
AI 트렌드 통찰로 산업파괴적인 AI BM을 모색해보고, AI 중심의 NEW THINKING으로 인류의 삶을 변화시킬 위대한 리더십을 고찰해본다.
AI 적용 트렌드 통한 산업파괴적인 AI BM 모색
AI 사례 분석으로 새로운 패러다임 창출 전략 탐색
AI 도전
NEW THINKING
소상공인을 위한 오프라인 매장 전략
방역 시스템 전략
블루오션 전략(1): No virus & No wait
마케팅용 퍼소나(PERSONA) 전략
젠트리피케이션 예측 전략
블루오션 전략(2): Noise masking
소상공인 제품을 위한 전략
수요 예측 전략
판로 예측 전략
장인과 예비장인을 위한 제조 지원 전략
소상공인을 위한 금융 지원 전략
소상공인을 위한 지능형 신용평가 및 금융 지원 전략
인공지능(AI)과 사용자 경험(UX)
담론 I. 드라마로 본 AI & UX
담론 II. 도전과제로 본 AI & UX
담론 III. 변방성 질문으로 본 AI & UX
사례연구 #1-1. 지능형 패션 프로파일링 및 UX
사례연구 #1-2. 지능형 패션 추천 시스템 및 UX
사례연구 #2. 지능형 시니어 맞춤 UX
인공지능시대?! 지금, 무슨 일이 벌어지고 있는가? 우리는, 무엇을 질문하고 통찰해야 하는가?Billy Choi
EPISODE #1. 치매환자를 위해서 인공지능은 무엇을 할 수 있을까요?
EPISODE #2. 미래의 집을 위한 지능형 HCI/UX?
EPISODE #3. 시니어를 위해서 지능형 HCI/UX?
EPISODE #4. 패션 장인들을 위해서 인공지능은 무엇을 할 수 있을까요?
SCENARIO #1. 인공지능과 비즈니스모델링
SCENARIO #2. 인공지능과 철학
I. 사회혁신 담론과 게이미피케이션
사회적경제 아파트와 게이미피케이션?
스마트앵커와 게이미피케이션?
지역기반 노인통합돌봄서비스와 게이미피케이션?
사회적경제특구와 게이미피케이션?
사회문제 해결형 혁신형 사업과 게이미피케이션?
II. 행동변화를 유도할 수 있는 HCI/UX 이론과 게이미피케이션
(시니어에게 지속적으로 스마트밴드를 착용하도록 만드는 휴먼 인터랙션의 비밀? )
새로운 것을 시도하게 하려면
내적 동기 유발
지속가능성 시동 – 자동화 시도
지속가능성 본격 진입 – 착수: ‘지속적 강화 계획’
지속가능성 본격 진입 – 단기 가속: ‘고정비율 계획’
지속가능성 유지 – ‘변동비율 계획’
지속가능성 유지 – 중독성 있는 고리 형성
처음 시작은 아주 사소한 것부터 출발
지금까지 논의한 거의 모든 것은 습관의 힘
Story Editing
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?