3. WEB APPLICATIONS
BEFORE
Domain
Clinical Research
Overview
Quintiles is the only fully integrated bio and pharmaceutical
services provider offering clinical, commercial, consulting and
capital solutions. Our 23,000 employees in 60 countries have
helped develop or commercialize all of the top 30 best-selling
drugs.
UX Activities
Stakeholder Interviews, Focus Groups, Contextual Inquiry,
User Profiles, Personas, Scenarios, Designing & Evaluating
Task Flows, Heuristic Evaluation, Prototyping, User Testing.
AFTER Challenges
• Reduce Manual Interventions to a certain level.
• Build a sequential and reliable Information Architecture.
• Include the application in the Quintiles brand family.
Suggestions
• Automated Process
• Provide Dashboards, Bulletin Boards
• Reduce number of Page Refreshes
4. WEB APPLICATIONS
BEFORE
Domain
Compliance Management
Overview
Online insurance management software: Oceanwide offers
hosted online insurance software solutions for marine,
specialty P&C and life insurance lines.
UX Activities
Contextual Inquiry, User Profiles, Scenarios, Designing &
Evaluating Task Flows, Heuristic Evaluation, Prototyping,
User Testing.
Challenges
• Restricted access to users and application in real time.
• Complicated Taskflows.
Suggestions
AFTER • Build a sequential task flow.
• Provide Dashboards, Bulletin Boards Reduce number of
Popups.
5. WEB APPLICATIONS
BEFORE
Domain
Retail Inventory
Overview
Imagewear offers work uniforms, custom corporate apparel
and embroidered clothing to businesses across Canada.
UX Activities
Contextual Inquiry, User Profiles, Scenarios, Designing &
Evaluating Task Flows, Cognitive Walkthroughs, Prototyping,
User Testing.
Challenges
• Restricted access to users and application in real time.
• Too many popups.
• Complicated Taskflows.
Suggestions
• Build an Automated Process. Build a sequential task flow.
• Provide Dashboards, Bulletin Boards Reduce number of
AFTER Popups.
6. MOBILE APPLICATIONS Domain
Real Estate
Overview
Long & Foster is the largest real estate company in the Mid-
Atlantic region. Their goal is to bring the total home ownership
experience. That means providing services that go beyond the
exchange of real estate. They help with the mortgage, title,
and insurance and provide relocation and settlement services,
maintenance, repairs and upgrades to home. Their
partnerships with some of the region’s top service providers
make them a convenient, single stop when users are ready to
get work done on their home.
UX Activities
Stakeholder Interviews, Contextual Inquiry, User Profiles,
Scenarios, Designing & Evaluating Task Flows, Heuristic
Evaluation, Prototyping, User Testing.
Challenges
• Design for small screen.
• Change in the mode of interaction.
• Build a new sequential and reliable Task flow and Information
Architecture.
• Maintain Brand Consistency.
Suggestions
• Automated Process
7. WEB SITES
BEFORE
Domain
Entertainment News
Overview
Hollywood.com is the only pure-play entertainment website
dedicated to fans of Movies, Television and Celebrities around
the world.
Hollywood.com hold a ton of pride in its fan sites, plus it
offers a very fun and active forum for fans, dying to talk about
all the things that they want to talk about.
UX Activities
Stakeholder Interviews, Focus Groups, Contextual Inquiry,
User Profiles, Scenarios, Designing & Evaluating Task Flows,
AFTER Heuristic Evaluation, Prototyping, User Testing
Challenges
• Reduce Manual Interventions to a certain level.
• Build a sequential and reliable Information Architecture.
• Include the application in the Quintiles brand family.
Achieved
• Automated Process
• Provide Dashboards, Bulletin Boards
• Reduce number of Page Refreshes
8. }
OTHERS Project Company
Zapakgirls Tribal DDB India
Domain Year
Games 2007
Specifications
Gaming site for designed specifically for girls.
The site should not have a Barbie girl look and
feel.
{
Project Company
Imagery Coddo Net Technologies
Domain Year
Online shopping 2005
Specifications
9. }
OTHERS Project Company
Asian Institute of Tribal DDB India
Gastroenterology
surgery
Year
Domain 2007
Medical and Surgery
Specifications
Gaming site for designed specifically for girls.
The site should not have a Barbie girl look and
feel.
{
Project Company
Reliance Blackberry Tribal DDB India
Domain Year
Products Information 2007
Specifications
10. }
OTHERS Project Company
Graffiti Tribal DDB India
Domain Year
Retail 2007
Specifications
{
Project Company
Parle Agro Tribal DDB India
Domain Year
Retail 2007
Specifications
11. }
OTHERS Project Company
The Blue Club Coddo Net Technologies
Domain Year
Online Dating 2007
Specifications
{
Project Company
Micore Tribal DDB
Domain Year
Educational Institute 2007
Specifications
12. }
OTHERS Project Company
Zydus Cadila Tribal DDB India
Domain Year
Medical 2008
Specifications
{
Project Company
Nirlife Healthcare Tribal DDB India
Domain Year
Medical 2008
Specifications
13. }
OTHERS Website Company
Amul India Tribal DDB India
Domain Year
Retail 2008
Specifications
{
Website Company
Parle Agro Tribal DDB India
Domain Year
Retail 2008
Specifications
14. }
OTHERS Website Company
Reliance Mobile Tribal DDB India
(Microsite)
Domain Year
Games 2008
Specifications
{
Website Company
MTV (Microsite) Tribal DDB India
Domain Year
Online shopping 2008
Specifications
15. }
OTHERS Project Company
Rediff Mobile Tribal DDB India
(Microsite)
Domain Year
2008
Specifications
{
Project Company
Nutralite Tribal DDB India
Domain Year
Product 2008
Specifications
16. ABOUT ME
The Journey…
Working for Rolta as UX Analyst for its products in Homeland Security domain.
Was a part of the Rolta Team to coordinate with HFI to set up process and
standards for Enterprise and Operation solutions Products.
The Team received the L5 certification from HFI (2012-13) for creating a world-
class Usability Engineering infrastructure with exceptional expertise, processes,
and methodologies that enable the delivery of optimized software usability
experiences.
Prior to coordinating with HFI to set up company process and standards, I had
worked with a similar project with Imagistic during my stint with Ness
Technologies (2008-2009).
The stepping stone in applying Usability Processes for various projects started
from Tribal DDB India (2006-2007).
17. ABOUT ME
The Aptitude…
• Completed HCI course from IIT Mumbai for honing my skills in the field of User
Experience, to study the fundamental concepts and delivery processes in User
Experience Design.
• I had participated in a 2 day workshop by Design Incubator for Human
Computer Interactions.
• Completed Web Engineering course from St. Angeles Computer Education Ltd.
• Achieved Diploma in Software Engineering from Aptech Education Ltd. (Part
Time)
The Foundation…
• Graduated in Commerce from M.L. Dahanukar College of Commerce scoring
54%.
(I was awarded for scoring highest marks in Industrial Psychology.)
• Schooling happened at SRWS High School. I had scored 64% in Secondary
Board (Mumbai University)