This document provides an overview of key concepts for digital marketing including how to frame a digital marketing plan, common digital marketing models, using analytics to understand website usage, defining target audiences, understanding user goals through personas, mapping the customer journey, and developing an effective content strategy. The digital marketing models section outlines the discovery, definition, design, development, and delivery phases commonly used to execute digital marketing plans. Analytics, target audiences, personas, customer journeys, and content strategy are discussed as important elements for informing digital marketing strategies and optimizing the customer experience.
This document provides an overview of digital marketing and how to plan and execute a digital marketing strategy. It discusses common digital marketing models and the stages of discovery, definition, design, development, and delivery. It also covers analyzing website analytics, defining target audiences, creating user personas, understanding user goals, information architecture, content strategy, copywriting, and considerations for mobile. The overall document provides guidance on conceptualizing and implementing an effective digital marketing approach.
The document provides an overview of a practitioner's guide to digital marketing, outlining key models and frameworks for developing a digital marketing plan including discovery, definition, design, development, and delivery phases, as well as topics like mobile marketing, usability, and user experience design. It also covers objectives for a course on digital marketing including applying models, conducting audits and requirements gathering, and developing requests for proposals.
User Report - how to evaluate and optimize website performanceLinh Huynh
This document provides an introduction to the UserReport web analytics tool. It allows users to:
1. Document the demographics of website users through online surveys.
2. Measure user satisfaction on a website through 360-degree evaluations.
3. Get feedback and ideas from website visitors through an online feedback forum.
The tool also provides features like click mapping, geographic reports, newsletter signups, and report sharing to give marketers a full picture of website usage and user behavior. It has been reviewed positively online and is used by over 4,000 websites worldwide.
Smarter digital engagement with advanced targeting final 10 03 12Phil Kemelor
This document discusses smarter digital engagement through advanced targeting. It outlines how segmentation can provide insight by categorizing visitors by origin, behavior, and audience type. Visitor and behavior data combined provides understanding of what influences conversion rates and success metrics tied to organizational goals. The takeaway is that segmentation beyond traffic volumes allows targeting engagement activities more effectively.
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Sample measurement models for nonprofit news sites, e-mail newsletters and events. Handout at the Community Journalism Executive Training workshop in October 2012
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Digital analyst with over 10 years of experience in web and user behavior analytics. Specializes in defining key performance indicators and metrics to continuously improve websites and measure success. Provides data-driven recommendations by analyzing user flows, goals, and interactions to increase sales, customer satisfaction, and reduce costs.
This document provides an overview of digital marketing and how to plan and execute a digital marketing strategy. It discusses common digital marketing models and the stages of discovery, definition, design, development, and delivery. It also covers analyzing website analytics, defining target audiences, creating user personas, understanding user goals, information architecture, content strategy, copywriting, and considerations for mobile. The overall document provides guidance on conceptualizing and implementing an effective digital marketing approach.
The document provides an overview of a practitioner's guide to digital marketing, outlining key models and frameworks for developing a digital marketing plan including discovery, definition, design, development, and delivery phases, as well as topics like mobile marketing, usability, and user experience design. It also covers objectives for a course on digital marketing including applying models, conducting audits and requirements gathering, and developing requests for proposals.
User Report - how to evaluate and optimize website performanceLinh Huynh
This document provides an introduction to the UserReport web analytics tool. It allows users to:
1. Document the demographics of website users through online surveys.
2. Measure user satisfaction on a website through 360-degree evaluations.
3. Get feedback and ideas from website visitors through an online feedback forum.
The tool also provides features like click mapping, geographic reports, newsletter signups, and report sharing to give marketers a full picture of website usage and user behavior. It has been reviewed positively online and is used by over 4,000 websites worldwide.
Smarter digital engagement with advanced targeting final 10 03 12Phil Kemelor
This document discusses smarter digital engagement through advanced targeting. It outlines how segmentation can provide insight by categorizing visitors by origin, behavior, and audience type. Visitor and behavior data combined provides understanding of what influences conversion rates and success metrics tied to organizational goals. The takeaway is that segmentation beyond traffic volumes allows targeting engagement activities more effectively.
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Sample measurement models for nonprofit news sites, e-mail newsletters and events. Handout at the Community Journalism Executive Training workshop in October 2012
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Digital analyst with over 10 years of experience in web and user behavior analytics. Specializes in defining key performance indicators and metrics to continuously improve websites and measure success. Provides data-driven recommendations by analyzing user flows, goals, and interactions to increase sales, customer satisfaction, and reduce costs.
This document outlines a mobile marketing campaign to promote an online personality quiz and increase engagement through social media using the hashtag #whatsyourpersonality. Key aspects include identifying the target audience, setting performance metrics, developing an engaging "big idea", leveraging mobile and social media tools, and allocating a budget of $210,600.
The document discusses meeting potential consumers online through cost-effective social media marketing. It identifies the key steps as: 1) Identifying the target audience online through demographic and psychographic segmentation. 2) Matching the strategic online plan to different social media purposes like marketing research, driving sales, and building word-of-mouth. 3) Engaging the target market through user-generated content, interacting with audiences, and optimizing in-house efforts around trends, brand management, social media methodology, and reach. The goal is to calculate the cost-benefit analysis and gain a marketing advantage over competitors.
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
SEO/PPC: Using “Intent” To Generate Sales From Your Websitesmartlead
This document discusses how to use an understanding of user intent to generate sales from a website. It recommends identifying target audiences and their intent at different stages of the buying process (research, shopping, buying). Keywords should be grouped by intent to map to different parts of the sales funnel. Ads and landing pages should be tailored to different intent levels, from providing information to browsers, to calls to action for immediate buyers. Matching ads, pages and keywords to intent can improve metrics like click-through rates and lead conversions.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
Search is the database of human intensions.
Consumer intents drive SEARCH.
digital마케팅에 있어서 검색은 중요한 믹스중에 하나입니다.
Searchibility vs Findability.
검색마케팅의 큰 맥락을 이해하는데 도움이 되시길 바랍니다.
In this session from the 2012 Ticketing Professionals Conference, Miles Lazic of Google addresses variety of developments with far reaching influence upon entertainment ticketing, including: Flight Search, Google Places, YouTube, Google Analytics and the Mobile r-evolution.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
The document discusses the importance of social media measurement for brands. It notes that people now get recommendations and opinions online rather than from traditional advertising. It then provides examples of tools and metrics brands can use to measure social media conversations, including sentiment analysis, geographic data, share of voice comparisons, media distribution, times of highest activity, influential users, and keyword analytics. The goal is to help brands engage customers, understand perceptions and issues, and improve marketing strategies.
Social media strategy and plan for an auto components b2 b business segment e...eMarketing Insight
The document provides a social media strategy and plan for an auto components B2B business. It identifies key processes that can benefit from social media adoption, including influencing buying behavior, customer relationship management, competition monitoring, and capturing emerging opportunities. It then outlines specific social media concepts and channels that can be used for each process. These include blogs, forums, content marketing and social networking. The document also discusses assessing social media choices based on strategic fit, impact and feasibility.
1. The document discusses three key questions about measuring success of Penguin's direct-to-consumer activities: why engage with readers, how to measure success, and how it impacts the bottom line.
2. It argues defining a clear purpose is essential to answering these questions and setting metrics. Two example purposes are provided to illustrate how purpose shapes metrics: engaging readers versus supporting trade.
3. A third purpose is proposed: using digital activity to differentiate Penguin at competitive points in publishing like sales/distribution, promotion/PR, and consumer marketing. This focuses all efforts on competitive advantage.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Air is freely available, and Hollow Concrete Blocks consist of 50% of hollow i.e. air and hence when a structure is built by Reinforced Concrete Block Masonry method (R.C.B) described below, the cost of construction is slashed downn
Eco-friendly as it SAVES
100%bricks,50%steel+shuttering,40%concrete,25%utility bill
.
CONCLUSION
R.C.B. is the particularly suited to Hotel, Schools, Hospital, Bungalows, Industrial, Residential Building, Transit camp, Slum Redevelopment Project.
Ganesh Kamat
91-9820867755
www.AffordableConstruction.in
ganeshkamat47@gmail.com
The document provides an overview of a practitioner's guide to digital marketing, outlining different digital marketing models and frameworks including discovery, definition, design, development, and delivery. It then discusses topics such as defining target audiences, conducting requirements gathering, understanding usability and user experience, and developing mobile strategies. Upon completing the course, students will be able to apply digital marketing models, understand user experience design, and develop requests for proposals.
Thousands of migrants travel through Mexico each year hoping to reach the United States, enduring immense dangers along the way. They face threats of beatings, kidnapping, rape, and murder from criminal gangs. If they survive reaching the US border, many will have experienced a harrowing journey through Mexico fraught with risk of serious harm from criminal organizations and complicit government officials.
The document discusses opportunities for realtors to help provide affordable and accessible housing for people with disabilities. It outlines various funding sources and programs at the federal, state, and local levels that can assist with development projects. The document encourages realtors to partner with nonprofit housing organizations and become specialists in disability housing issues to better serve this emerging market and help their communities.
The document provides information about a presentation on Selenium WebDriver. It introduces Selenium as an open source browser automation tool that works across operating systems and browsers. It discusses the different components of Selenium including WebDriver, Grid, and IDE. The presentation also covers locating UI elements using the DOM and common locators. It includes a sample Java code to launch a browser and perform actions. Resources for further information on WebDriver, Firebug, Eclipse downloads are also listed. The document ends by providing contact details for any questions.
- Amnesty International documented 21 cases of newborn deaths at Hopley settlement in Zimbabwe between January and May 2010 from interviews with women and community leaders.
- Women at Hopley give birth in plastic shacks without access to healthcare facilities or skilled birth attendants, which has led to preventable newborn deaths.
- The lack of maternal and newborn healthcare services at Hopley, including antenatal care, has deprived pregnant women of critical care and put their lives and those of their newborns at serious risk.
The document provides an agenda and overview for a workshop on making the most of your website. The workshop will cover general information, introductions, expectations, branding, the importance of customer focus, developing an online value proposition, website integration, web design considerations, and testing website performance. It emphasizes moving from a focus on web design to online branding and the customer experience. Key topics include developing a customer-centric approach, creating value for customers, search engine optimization, and aligning the website with overall business strategy and objectives.
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
The holy grail of website research (GAUC / Metrix Lab)Webanalisten .nl
This document discusses integrating onsite survey data into Google Analytics to provide additional context about website visitors. Onsite surveys can collect information like visitor expectations, reasons for visiting, success and satisfaction that is not available in Google Analytics. By connecting survey responses to Analytics data, insights can be gained about visitor profiles, which pages are most/least successful, and how audiences differ by channel. This allows optimizing strategies, investments and the website based on a fuller understanding of visitors.
This document outlines a mobile marketing campaign to promote an online personality quiz and increase engagement through social media using the hashtag #whatsyourpersonality. Key aspects include identifying the target audience, setting performance metrics, developing an engaging "big idea", leveraging mobile and social media tools, and allocating a budget of $210,600.
The document discusses meeting potential consumers online through cost-effective social media marketing. It identifies the key steps as: 1) Identifying the target audience online through demographic and psychographic segmentation. 2) Matching the strategic online plan to different social media purposes like marketing research, driving sales, and building word-of-mouth. 3) Engaging the target market through user-generated content, interacting with audiences, and optimizing in-house efforts around trends, brand management, social media methodology, and reach. The goal is to calculate the cost-benefit analysis and gain a marketing advantage over competitors.
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
SEO/PPC: Using “Intent” To Generate Sales From Your Websitesmartlead
This document discusses how to use an understanding of user intent to generate sales from a website. It recommends identifying target audiences and their intent at different stages of the buying process (research, shopping, buying). Keywords should be grouped by intent to map to different parts of the sales funnel. Ads and landing pages should be tailored to different intent levels, from providing information to browsers, to calls to action for immediate buyers. Matching ads, pages and keywords to intent can improve metrics like click-through rates and lead conversions.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
Search is the database of human intensions.
Consumer intents drive SEARCH.
digital마케팅에 있어서 검색은 중요한 믹스중에 하나입니다.
Searchibility vs Findability.
검색마케팅의 큰 맥락을 이해하는데 도움이 되시길 바랍니다.
In this session from the 2012 Ticketing Professionals Conference, Miles Lazic of Google addresses variety of developments with far reaching influence upon entertainment ticketing, including: Flight Search, Google Places, YouTube, Google Analytics and the Mobile r-evolution.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
The document discusses the importance of social media measurement for brands. It notes that people now get recommendations and opinions online rather than from traditional advertising. It then provides examples of tools and metrics brands can use to measure social media conversations, including sentiment analysis, geographic data, share of voice comparisons, media distribution, times of highest activity, influential users, and keyword analytics. The goal is to help brands engage customers, understand perceptions and issues, and improve marketing strategies.
Social media strategy and plan for an auto components b2 b business segment e...eMarketing Insight
The document provides a social media strategy and plan for an auto components B2B business. It identifies key processes that can benefit from social media adoption, including influencing buying behavior, customer relationship management, competition monitoring, and capturing emerging opportunities. It then outlines specific social media concepts and channels that can be used for each process. These include blogs, forums, content marketing and social networking. The document also discusses assessing social media choices based on strategic fit, impact and feasibility.
1. The document discusses three key questions about measuring success of Penguin's direct-to-consumer activities: why engage with readers, how to measure success, and how it impacts the bottom line.
2. It argues defining a clear purpose is essential to answering these questions and setting metrics. Two example purposes are provided to illustrate how purpose shapes metrics: engaging readers versus supporting trade.
3. A third purpose is proposed: using digital activity to differentiate Penguin at competitive points in publishing like sales/distribution, promotion/PR, and consumer marketing. This focuses all efforts on competitive advantage.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Air is freely available, and Hollow Concrete Blocks consist of 50% of hollow i.e. air and hence when a structure is built by Reinforced Concrete Block Masonry method (R.C.B) described below, the cost of construction is slashed downn
Eco-friendly as it SAVES
100%bricks,50%steel+shuttering,40%concrete,25%utility bill
.
CONCLUSION
R.C.B. is the particularly suited to Hotel, Schools, Hospital, Bungalows, Industrial, Residential Building, Transit camp, Slum Redevelopment Project.
Ganesh Kamat
91-9820867755
www.AffordableConstruction.in
ganeshkamat47@gmail.com
The document provides an overview of a practitioner's guide to digital marketing, outlining different digital marketing models and frameworks including discovery, definition, design, development, and delivery. It then discusses topics such as defining target audiences, conducting requirements gathering, understanding usability and user experience, and developing mobile strategies. Upon completing the course, students will be able to apply digital marketing models, understand user experience design, and develop requests for proposals.
Thousands of migrants travel through Mexico each year hoping to reach the United States, enduring immense dangers along the way. They face threats of beatings, kidnapping, rape, and murder from criminal gangs. If they survive reaching the US border, many will have experienced a harrowing journey through Mexico fraught with risk of serious harm from criminal organizations and complicit government officials.
The document discusses opportunities for realtors to help provide affordable and accessible housing for people with disabilities. It outlines various funding sources and programs at the federal, state, and local levels that can assist with development projects. The document encourages realtors to partner with nonprofit housing organizations and become specialists in disability housing issues to better serve this emerging market and help their communities.
The document provides information about a presentation on Selenium WebDriver. It introduces Selenium as an open source browser automation tool that works across operating systems and browsers. It discusses the different components of Selenium including WebDriver, Grid, and IDE. The presentation also covers locating UI elements using the DOM and common locators. It includes a sample Java code to launch a browser and perform actions. Resources for further information on WebDriver, Firebug, Eclipse downloads are also listed. The document ends by providing contact details for any questions.
- Amnesty International documented 21 cases of newborn deaths at Hopley settlement in Zimbabwe between January and May 2010 from interviews with women and community leaders.
- Women at Hopley give birth in plastic shacks without access to healthcare facilities or skilled birth attendants, which has led to preventable newborn deaths.
- The lack of maternal and newborn healthcare services at Hopley, including antenatal care, has deprived pregnant women of critical care and put their lives and those of their newborns at serious risk.
The document provides an agenda and overview for a workshop on making the most of your website. The workshop will cover general information, introductions, expectations, branding, the importance of customer focus, developing an online value proposition, website integration, web design considerations, and testing website performance. It emphasizes moving from a focus on web design to online branding and the customer experience. Key topics include developing a customer-centric approach, creating value for customers, search engine optimization, and aligning the website with overall business strategy and objectives.
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
The holy grail of website research (GAUC / Metrix Lab)Webanalisten .nl
This document discusses integrating onsite survey data into Google Analytics to provide additional context about website visitors. Onsite surveys can collect information like visitor expectations, reasons for visiting, success and satisfaction that is not available in Google Analytics. By connecting survey responses to Analytics data, insights can be gained about visitor profiles, which pages are most/least successful, and how audiences differ by channel. This allows optimizing strategies, investments and the website based on a fuller understanding of visitors.
This webinar will provide techniques for developing an effective digital marketing plan. It will discuss understanding the planning process, setting objectives, analyzing the situation, developing strategies and tactics, and implementing the plan. Key aspects that will be covered include segmentation, targeting, positioning, the marketing mix, and setting goals and metrics to monitor performance. Barriers to planning and additional resources for digital planning will also be mentioned.
Discover Your Searchability Factor by SEO KingIMSeoKing.com
The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
Recently was invited by Scott Abel and Rahel Baillie to do a workshop at Content Strategy Workshops in Portland, Or. Here's the presentation that helped guide our 2 -1/2 hour work session.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
The document discusses scoping a web development project by gathering information from the client and users. It describes determining client needs, user demographics and psychographics to understand who the site is being built for. The key aspects of scoping a project are collecting the right information, translating it into appropriate solutions, and showing how the solutions fit the client's needs.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
The document outlines the phases and components of developing the Agrilinks website. Phase I involves discovery work including defining objectives, stakeholders, audiences, and competitors. Usability testing and focus groups will provide feedback. Phase II involves ongoing development and maintenance of content, site structure, navigation, and analytics implementation. Training of content contributors and ongoing support will help maintain the site. A client survey collects information on contacts, objectives, audiences, differentiation, competitors, marketing strategy, and plans for updates.
Online consumers expect relevant content, but don’t always get it. In fact, producing engaging content is the number one challenge cited by marketers today.
To attract online consumers to your site, you need to focus on topics that speak to their specific needs. But it’s easier said than done. Google’s algorithms are constantly changing. Search intent, rather than keywords, has become a critical ranking factor on SERPs. It’s difficult to understand consumer search intent well enough to deliver the right content in the moments that matter.
Leverage the data at hand to identify the micro-moments and align content strategies across the different buying cycles in the customers’ journey by identifying their intent to connect to your customers in that ZMOT.
Online consumers expect relevant content, but don’t always get it. In fact, producing engaging content is the number one challenge cited by marketers today.
To attract online consumers to your site, you need to focus on topics that speak to their specific needs. But it’s easier said than done. Google’s algorithms are constantly changing. Search intent, rather than keywords, has become a critical ranking factor on SERPs. It’s difficult to understand consumer search intent well enough to deliver the right content in the moments that matter.
Leverage the data at hand to identify the micro-moments and align content strategies across the different buying cycles in the customers’ journey by identifying their intent to connect to your customers in that ZMOT.
The Stark Reality document provides a questionnaire to analyze a business's marketing efforts and identify areas for improvement. It will [1] discover immediate issues affecting sales, [2] recommend cost-effective promotion strategies to minimize costs and boost leads, and [3] help differentiate the business from competitors to create a lasting positive impression. The questionnaire covers marketing metrics, positioning, customers, websites and databases, and promotional tools to develop a strategic creative plan.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Connectedness - A New Way of Thinking About Brands - iCrossingiCrossing
Connectedness is a marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing by focusing on audiences, not targets; engaging in dialogue, not shouting; and developing trust that is meaningful and lasting. We know a brand has reached a state of connectedness when it demonstrates a better awareness of its audiences and real interaction with its customers. Find out more at: http://www.icrossing.com/research/
Connectedness is marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing...
Understanding user intent is the secret weapon of SEO champions. It's about going beyond keywords and truly grasping what users are looking for when they search. SEO TipsInn teaches you to identify user intent, craft content that resonates, and optimize your website to fulfill searcher needs. Stop chasing rankings, start attracting ideal customers!
This document discusses analytics and marketing myths. It begins by listing common myths such as analytics only matters at the end or is too complicated. The document then discusses defining analytics as the measurement of customer actions and using it as a common language between teams. It presents the customer funnel and how tools can integrate to form a closed-loop system. Finally, it outlines a three step process for inbound marketing and sales using analytics: think, do, and review tactics and metrics at each stage of the funnel.
This document outlines the key learnings and takeaways from a course on digital marketing. It discusses various models used in digital marketing planning and execution, including strategic management, strategic marketing, and digital marketing models. It also covers topics like integrated marketing, user experience design, content auditing, social media evaluation, and defining objectives and strategies for a digital marketing plan. The overall goal of the course is to help students understand best practices in digital marketing and be able to apply key concepts to tasks like conducting a website audit, developing digital marketing strategies, and creating a request for proposal.
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
1. A Practitioner's Guide to Digital
Marketing
BMC 319-001
Downtown Campus 906, 8th Ave SW, Calgary,
Room: 222
1
2. Digital Marketing
Digital Marketing
2 Questions:
2 Questions:
How do we frame our Plan?
How do we frame our Plan?
How do execute on that Plan? 2
How do execute on that Plan?
3. Digital Marketing Models
his is what we use to execute the plan…
Based on industry best practices that ensure end-to-end project integrity. Its methodology is designed to
specifically accommodate the needs of digital marketing. Under normal circumstances, this process allows
ample room for the creative process to unfold while preserving the discipline of technology-based project
management.
Discovery: Opportunity, initiation, audits,
primary and secondary research and interviews,
analysis and strategy, personas, creative and
technical briefing.
Definition: Concept and strategic development,
design concepts, wireframes, site maps, business
and functional requirements, solution architecture,
production plan.
Design: Experience validation, creative and
technical solutions, and functional prototyping.
Development: Creative and technical
production, documentation, backend support and
integration, quality assurance and testing.
Delivery: Launch, end-to-end system testing,
localization of languages, deployment, optimization
and maintenance. 3
3
5. Upon successful completion of this course, you will be
able to:
•Apply Digital and Integrated marketing models as described in
this course
•Conduct a competitive audit of your Website using best-practice tools
•Understand the fundamentals of target
audience definition, including user goals
and persona creation
•Understand the importance of User Experience Design and Website usability
•Understand the importance of
Information Architecture
•Conduct a content audit and understand
the basics of copywriting for the Web
•Understand technology considerations that affect the success of Digital
marketing
5
6. Analytics
Analytics
How are people using our website?
How are people using our website?
What insights can we gather?
What insights can we gather?
6
7. Analytics 101
Visitors Content Traffic Sources
1. Is traffic to my website 4. What pages of my site 7. What traffic sources —
growing, declining or are most useful to direct (typing a URL), referral,
stagnating? What are the visitors? search engine or paid ads
trends? — are driving visits to my
Stats to focus on: Top site?
Stats to focus on: Visits per content, content by title,
period vs last period; absolute bounce rate Stat to focus on: Traffic
unique visitors per period vs. Sources Overview
last 5. Where do visitors first percentages
land, and how do they
proceed through the site? 8. What other websites are
2. How useful are visitors
finding the site? What are the referring visitors to my
Stats to focus on: Top site?
trends? In essence, are users
landing pages, click
engaged? patterns Stat to focus on: Referring
sites
Stats to focus on: Average 6. From what pages do
pageviews, time on site visitors exit the site? 9. What keywords are
driving traffic?
3. Who are my Stat to focus on: Top exit
visitors? Where do they live? pages Stats to focus
Are they new visitors or returning?
on: Keywords and phrases
Stats to focus on: Map
overlay and new vs
returning
7
8. Target Audience
Target Audience
How do we know who we are talking to?
How do we know who we are talking to?
How do we use this information to inform our thinking?
How do we use this information to inform our thinking?
8
9. Target Audience Definition
Are your target
customers male
or female?
How old are
they? Where do
they live? Is
geography a
limiting factor
for any reason?
What do they do
for a living?
How much money
do they make?
This is most
significant if
you're selling
relatively
expensive or
luxury items.
Most people can
afford a cup of
coffee. You
can't say the
same of a car.
What other
aspects of their
lives matter?
9
10. “Design for
“Design for
somebody, alienate
somebody, alienate
nobody”.
nobody”.
10
12. User goals
User goals
One of the keys to success for an online property is that ititaligns itself with user goals.
One of the keys to success for an online property is that aligns itself with user goals.
The ideal state is to know and understand the user’s goal when visiting the site in order to facilitate their experience and
The ideal state is to know and understand the user’s goal when visiting the site in order to facilitate their experience and
assist them in accomplishing their tasks.
assist them in accomplishing their tasks.
12
13. Organizational vs. User
Organization User
• Organizational Effectiveness • Ease of Use
• Convert sales and transactions to • Clarity around how I can
lower cost channels (cost per accomplish my goals.
interaction) • “I just want to the buy the darn
• Lead Generation and thing”
Qualification • Don’t make me use more than
• Deeper Customer Insight one channel (or experience) to
• One-to-one Marketing accomplish my goals.
• Customer Delight
13
15. Personas
Personas
AAuser persona is aarepresentation of the goals and behavior of aareal group of users, based on their
user persona is representation of the goals and behavior of real group of users, based on their
demographics. We use them to determine how to align organizational goals with those of end users.
demographics. We use them to determine how to align organizational goals with those of end users.
15
18. Content Strategy
Content Strategy
How do we organize and write our content for the digital context?
How do we organize and write our content for the digital context?
18
19. Why is Content
Why is Content
Important?
Important?
Content is aaStrategic Brand Asset, and should be treated as such
Content is Strategic Brand Asset, and should be treated as such
Content is aalarge part of the user/customer experience
Content is large part of the user/customer experience
19
20. Content Strategy
1. Conduct a Content Inventory
2. Weed out the ROT (Redundant, Outdated,
Trivial)
3. Content Quality Checklist
4. Look for overall Trends
5. Establish an Content Plan
20
21. Content Quality Checklist
Characteristics
Usefulness & Relevance:
Does the content meet user needs, goals, and interests?
Does the content meet business goals?
For how long will the content be useful? When should it expire? Has its usefulness already expired?
Is the content timely and relevant?
Clarity & Accuracy:
Is the content understandable to customers?
Is the content organized logically & coherently?
Is the content correct?
Does the content contain factual errors, typos, or grammatical errors?
Do images, video, and audio meet technical standards, so they are clear?
Influence & Engagement:
Does the content use the most appropriate techniques to influence or engage customers?
Does the content execute those techniques effectively?
Does the content use too many or too few techniques for the context?
Completeness:
Does the content include all of the information customers need or might want about a topic?
Does the content include too much or too little information about a topic for the context?
http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php
21
22. Content Quality Checklist
Characteristics
Voice & Style:
Does the content consistently reflect the editorial or brand voice?
Does its tone adjust appropriately to the context—for example, sales versus customer service?
Does the content convey the appropriate editorial and brand qualities?
Does the content seem to have a style? If so, does the content adhere to it consistently?
Does the content read, look, or sound as though it’s professionally crafted
Usability & Findability:
Is the content easy to scan or read?
Is the content in a usable format, including headings, bulleted lists, tables, white space, or similar techniques, as
appropriate to the content?
Does the content have the appropriate metadata?
Does the content follow search engine optimization (SEO) guidelines—such as using keywords—without sacrificing
quality in other areas?
Can customers find the content when searching using relevant keywords?
Format:
Text, PDF, image, outside link, etc.
Audience:
For which target audience is the content intended?
Is the content aligned with business or user goals?
http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php
22
23. Establish a Content Plan
• Testing content with users: Incorporate questions about content in
your user interviews, focus groups, usability tests, and surveys
• Monitoring content metrics : Engagement is a metric that suits
content well. For content that’s meant to support conversions, tracking whether
conversions increase after improving content is important
• Establishing governance: Have a group of stakeholders from across
the company or organization meet regularly to oversee major content decisions
• Applying the publishing model to content For major content
efforts, a publishing structure and related tools—such as an editorial calendar—
are a natural fit
• Incorporating content guides, standards, and tips into
CMS
• Maintaining the meta-data
• Hiring employees, consultants, and agencies who
care about content
23
24. opywriting for the Web – Top 5 errors
Error
Error #1 : Writing • Before you start writing, collect feedback from customers and prospects.
Ask them why they buy from you, why they don’t, and how doing business
Inwardly with you has affected them.
• Start with an outline. Associate every feature with a benefit and every
benefit with an experience.
• Have a customer read a draft and then explain to you why they would want
to buy the product. If the customer “gets it,” you’re a star.
• Do the same thing with a person who knows nothing about your product
and industry.
Error #2: Burying • Before writing, ask, What is the key takeaway I want visitors to have after
they visit this page? That’s your lead.
the Lead • Highlight your lead idea in a bold font. This is especially helpful when you
can’t work it into the first sentence.
• Use plain language.
• Keep your most important points above the fold, as sub-headings, as the
first sentence of a paragraph and as bullet points.
http://www.smashingmagazine.com/2011/06/29/five-copywriting-errors-that-can-ruin-a-company-website/
24
25. opywriting for the Web – Top 5 errors
Error
Error #3: Mediocre Meta Title
The meta title describes the subject matter of the page and is ideally 65
Meta Data characters or fewer. Visitors see the meta title in their browser tab and in
search engine results; it is the most important piece of information that
Google and other engines read on a given page.
Meta Description
The meta description, ideally 155 characters or fewer, is a snippet of text that
is displayed under a link on a search engine results page (SERP). The meta
description has little if any SEO value but is important for conversions.
Error #4: Saying too • Brevity, brevity.
Much
Error #5: Weak or no • CTAs generally fall into one of four types, listed here in descending order
of commitment:
Calls to Action • Place an order;
• Enroll, subscribe, enter;
• Get a quote;
• Learn more.
http://www.smashingmagazine.com/2011/06/29/five-copywriting-errors-that-can-ruin-a-company-website/
25
37. Mobile
Mobile
What makes mobile different?
What makes mobile different?
37
38. Mobile Market
The mobile landscape is changing rapidly, particularly in
Canada. Blackberry continues its sharp decline while
Android phones continue to gain market share.
Canada U.S.
Source: StatCounter Global Stats. Q3/2011 – Q3/2012. http://gs.statcounter.com/#mobile_os-US-quarterly-201103-201203
38
38
39. Defining Mobile Optimization
Not Functional on Functional / Mobile Optimized Mobile Specific
Mobile Devices Viewable on or App
Mobile Devices
Cannot view or interact with Site is visible and usable on Mobile-specific styling of Unique site experience and
site on mobile devices. “current” mobile devices (e.g. content and/or navigation. content for mobile devices or
Typically are flash with no iPhones, touchsceen Same content as full site. the development of a native
back-up graphics. Blackberry). Flash elements app specifically designed for
replaced with backup the device.
graphics.
39
40. ‘Featured’ Mobile
Content
Ideally, a website should be fully optimized for
mobile. The optimization and promotion of
‘featured’ mobile content should only be
considered if:
•The Target Audiences being considered warrants
specific and immediate attention –
•A review of Analytics supports the fact that these
audiences are accessing via mobile
•Due to the site’s size and complexity, a pilot or phased
approach is desired
•A more detailed content audit and site inventory is
necessary before optimizing the entire site
•The target audiences in question do not warrant the
development of a native mobile app (ROI)
40
41. Progressive Enhancement
Progressive enhancement is the separation of HTML, CSS and
JavaScript. Which in turn, separates what the user can see in
terms of their mobile experience. In its essence, we let the
‘user device’ (browser) ‘decide’ what it is capable of
handling .
41
41
42. A Practitioner's Guide to Digital
Marketing
BMC 319-001
Downtown Campus 906, 8th Ave SW, Calgary,
Room: 222
42