A look inside what make my brand mine.

1. PERSONAL BRAND EXPLORATION
Your Name
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. Growing up my mom made it clear that first
impressions are everything so whenever I meet
someone, I want them to remember me in a few
ways. I’m a string believer in faith so my walk
with Christ is something I mention from the start,
following that I want people to remember be as a
kind and hardworking man. These three things
are what make me the man I am today; without
them I wouldn’t be myself. Short term goals are
what I try to focus on in life right now mainly
because my life is changing so much each day.
Fist impressions are everything so for me if I
bring these three attributes to the conversation, I
am more likely to leave that person with a
positive outlook of me.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Digital Sports Reporter
• Sports Marketing Account
Manager
• IT Broadcast Engineer
BRAND ARCHETYPE - From the
Kaye Putnam quiz I found out that I
am a part of the “Magician” brand
archetype aka inventor, transformer,
and visionary. The primary goal of
the “Magician” is “to transform lives.
To make dreams come true by
leveraging the law of the universe.
Picture Relevant
to Your Industry
Goes Here

4. [Sports Broadcasters ]
TARGET AUDIENCE
Bob Rathbun
Outreach Plan:
• For initial contact I will prepare my resume along with a
well written email.
• For me after sending in a resume it is important to
fallow up with a phone call in the coming days.
• It’s smart to follow up with companies about a week
after intimal contact.
PROFILE
PICTURE
[Head broadcaster] at
[Atlanta Hawks]
Bill Hillgrove
Outreach Plan:
• Going into any interview it is import to do extensive
research on the company and the person hiring you.
• After sending a resume I will look for contact
information on websites and through other employees. .
• Lastly, I will contact them in a timely manner once a few
days have passed from the sublimation of my resume
[Head sideline reporter] at
[Pittsburgh Steelers]
Kaleb Karnow
[Editor, Videographer &
Digital Media Manager] at
[IMPAULSIVE Podcast with
Logan Paul ]
Outreach Plan:
• Looking into all ways I can contact this person and
other persons involved on in the company.
• After sending in my resume, I will try to reach out on
social media by following these hiring managers.
• Lastly, I will call the hiring official once a amount of time
has passed.
PROFILE
PICTURE

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• After graduation I plan on moving from Atlanta, GA to
a state where my job is located. I will start applying to
jobs before graduation, so the process starts before I
am completely done.
Mid Term: (2030)
• Once securing a job that is hopefully remote work
type of job, I will buy my first home in the US and
spend half the year living and working here. The
other half of the year will be spent traveling the world.
Long Term: (2035)
• Once I have spent time traveling, working and living
my life I would like to get married and start a family.
Once married, I would like to buy my second home
for my wife and kids.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Painting Novice / Adept / Expert
Leadership Novice / Adept / Expert
Time Management Novice / Adept / Expert
Speaking
SOFT
HARD
Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Monitoring Novice / Adept / Expert

7. I help all individuals do out of the box tasks
by taking advantage of industry trends and
social media hooks.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Aloft Alpharetta (Marriott hotel)
• Mink's package (Beer Buyer/Social media
advisor
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp. YEAR)
Awards:
• 4-year Milton High school varsity
basketball team and caption
• 2 years of college basketball at Maryville
College
• Alana Scholar at Maryville College
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kaleb Karnow
Industry Experience:
• Industry experience goes here
Education:
• N/A
Leadership Experience:
• Editor, Videographer & Digital Media Manager
• IMPAULSIVE Podcast with Logan Paul Leadership
Skills and Proficiencies:
• Strategic Planning, Business Development, Guerilla
Marketing, & Event Management
Jamel McGhee
Overall Online Presence:
• From the first page google search he has about 12 out
of the first 25 connections. The banner image is
customized on their LinkedIn page. The headshot used
could have been taken better but it is still a good photo.
When looking at the page you can easily find all info
that you need about Kaleb. Grade: Average 75 out of
100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Full Sail University
Leadership Experience:
• Alana Honor Scholar at Maryville College
• Raise His Praise worship center A/V team
Skills and Proficiencies:
• Graphic Design, Leadership, Writing, and Critical
Thinking
Overall Online Presence:
• My connections were small only about 5 or 6 out of the
20 on this first page but everything was relevant to me
that I clicked on. The banner Image is not customized.
The two head shots I have are both well shot but I could
have chosen different clothing. I am very active on
other social medias and linked them to the page.
• Grade: Poor, 30 out of 100

10. COMPETITION
Bob Rathbun
Noteworthy Experience:
• From 1992 to 1994 Rathbun was a radio broadcaster
for the Detroit Tigers
• From 1997 to 2006 he was a baseball play-by-play
announcer for the Atlanta Braves
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• 1976 Graduate of Catawba College in Salisbury, North
Carolina
Skills and Proficiencies:
• Strategic Planning, Business Development, Guerilla
Marketing, & Event Management
•
Overall Online Presence:
• From the first page google search he has about 20 out
of the first 25 to 30 connections. The banner image is
not customized on their LinkedIn page. The headshot
used was done very well but also he has more then
one which is nice. When looking at the page you can
easily find all info that you need about Rob. Grade:
Superior 85 out of 100.
Industry Experience:
• N/A
Education:
• Full Sail University
Leadership Experience:
• Men's basketball team Captain at Maryville college
• Alana Honor scholar at Maryville College
Skills and Proficiencies:
• Graphic design, Leadership, Writing, and Critical
Thinker
Overall Online Presence:
• My connections were small only about 5 or 6 out of the
20 on this first page but everything was relevant to me
that I clicked on. The banner Image is not customized.
The two head shots I have are both well shot but I could
have chosen different clothing. I am very active on
other social medias and linked them to the page.
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For [the average sports enthusiast ] who [wanted
to know and learn more about the sports they
love], I provide Hard work, up to date news and a
great attitude ] because [NOT ONLY DO I WANT
PEOPLE TO LEARN ABOUT THE SPORT BUT
ALSO FIND A TRUE LOVE AND PASSION FOR
THEM.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Tv Broadcasting & Live streaming bootcamp
‣ Jun 25th | Atlanta, GA
• Sports Pro Live
‣ April 26th | London
• Sports Biz Europe
‣ October 17th-20th | Barcelona
Digital Marketing
• Primary Content: Things that will show up online whenever
looking up myself will being all things sports related. All my
social medias and websites that highlight what message I am
portraying to the public.
• Primary Tools: In the day and age we are in I think their two
place that would be good for me to post. Those two places are
YouTube and TikTok. I will try to get consistent and post 3 to 4
times per week.
• Website: My digital portfolio is what I want to show up first
whenever people look me up. This will be the best way to
market myself and share information.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of person I would be looking for as a mentor is
someone that already possess the things listed above.
Their experiences should somewhat merroir the things
that I want to do in life and during my work journey.
February 2023.
Formal Education
• Sports Broadcasting Full Sail University (August 2024).
Technical Skills
• Strategic Planning- Los Angeles Chargers, February
2023
• Game Knowledge- March 2023
• Interpersonal skills – April 2023
Soft Skills
• Event Planning- Los Angeles Chargers, February 2023
• Complex Problem Solving – March 2023
• Time Management, February 2023

14. YOUR NAME
You know [ that feeling you get whenever you don’t get to watch your
favorite sports team play]? Well, what I do is [take the time to keep you
updated with game highlight from all the latest sporting events]. In fact, [take
a moment to look at my social media pages along with my YouTube
channel].

15. REFERENCES
Events archive. SportsPro. (n.d.). Retrieved November 27,
2022, from https://www.sportspromedia.com/events/
ALOFT hotels vector logo download for free. SeekVectorLogo.
(n.d.). Retrieved November 27, 2022, from
https://seekvectorlogo.com/aloft-hotels-vector-logo-svg/
ESPN first take. Logopedia. (n.d.). Retrieved November 27,
2022, from https://logos.fandom.com/wiki/ESPN_First_Take
Contributor, C. (2021, February 16). Skills for a sports
commentator. Work. Retrieved November 27, 2022, from
https://work.chron.com/skills-sports-commentator-21876.html
MyMajors.com. (n.d.). Sports broadcaster career. Sports
BroadcasterSkills and Knowledge. Retrieved November 27,
2022, from https://www.mymajors.com/career/sports-
broadcaster/skills/