This document outlines David Molina's personal brand exploration. His career goal is to become an NFL defensive coordinator. Currently, he is an assistant football coach at Riverview High School. His short term goal is to become a defensive assistant coach at Florida State University by 2026. His skills include strong communication, teamwork, and leadership abilities. He intends to network by attending industry events and creating social media content to promote his brand.

1. PERSONAL BRAND EXPLORATION
David Molina
Project & Portfolio I: Week 1
November-2023

2. I would say something that makes me unique is
my work ethic. Once I put my mind on something
I will stop at nothing in order to achieve my
goals.
My career goal is to become a defensive
coordinator in the NFL. Currently I am an
assistant football coach for Riverview High
School. Coaching is my passion. I love it,
teaching kids the fundamentals if the game that I
love.
IDENTITY

3. PROFESSION
Potential Job Titles:
• NFL Coaching Intern
• Sports Broadcaster
• Sports Analyst
BRAND ARCHETYPE - My goal is
to perform at my best no matter
what it is. I give it my all every single
day. There is a saying I rather
spend 90 hours a week doing
something I love, than 40 hours
doing something I hate.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Mike McDaniel
Outreach Plan:
• My task to reach out to coach McDaniel is to write a
letter out to him at the Miami Dolphins practice
facility.
• I will write a cover letter introducing myself and my
intent on applying for a coaching intern position.
• I would call the Human Resource office in March of
2024 to see if my letter was receive and if there is
anything I can do for an opportunity.
PROFILE
PICTURE
Head Coach - Miami Dolphins
Outreach Plan:
• Work my tail off to be able to prove that I can coach
at the next level.
• New season for football really begins in March
usually. That’s when teams put out applications for
positions they need. My plan to apply for anything
that can get my foot in the door.
• I will follow up by phone call. Contacting the Athletic
Department for Intel on my application.
PROFILE
PICTURE
Head Coach - Florida State University
Kirby Smart
Outreach Plan:
• I will strive at nothing to get an opportunity at
following my dream.
• Writing a cover letter along with my resume and
applying for a graduate assistant coach position.
• I will reach out by phone call to the athletic
department in March in 2024.
PROFILE
PICTURE
Mike Norvell
Head Coach - University of Georgia

5. GOALS
Short Term: March of 2026.
• I want to be a Defensive Assistant Coach for Florida
State University.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2030)
• I want to be a Defensive Coordinator for a D1 College
preferably Florida State University.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2035)
• Become an assistant football coach in the National
Football League.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
S
SOFT
HARD
Adept
Management Expert
Data Analysis Novice
Communication
SOFT
HARD
Expert
Teamwork Expert
Organization Adept
Technology Literacy Adept
Social Media
Writing Adept

7. I help ______ do _______ by _______.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Football Coach
• Detention Service Aide
Education:
• High School Diploma, East Bay
High School
• Dan Patrick’s school of Sports Broadcasting, Bachelor’s, Full Sail University, 2023-2025
Awards:
• Promoted to acting supervisor.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Andrew Wilson
Industry Experience:
• 4+ years as a graduate
assistant.
Education:
• Went to Ava Maria University
Leadership Experience:
• Started coaching in 2018 at Ava Maria University and
spent 3 seasons with the University.
• In 2021 he coached at Western Kentucky as a secondary
coach.
• 2022 He started with Florida State University
Skills and Proficiencies:
• Wilson was a two-time team captain for AMU
• 4+ years coaching experience.
• Leadership
David Molina
Overall Online Presence:
• Haven’t seen to much from Wilson on social media.His
headshot is extremely professional and notifies that he
is a coach for Florida State University. Profile is great,
bio is short, sweet and to the point which I like. Tells his
career story and the experience that he brings to the
table.
• Grade: Great - 8/10
HEADSHOT HEADSHOT
Industry Experience:
• 1+ Years as an assistant coach
Education:
• Student at Full Sail University
Leadership Experience:
• 4+ years working in Detention, managing and leading
inmates.
• First year coaching in high school leading the defensive
line.
Skills and Proficiencies:
• Communication
• Teamwork
• Leadership
• Strong work ethic
Overall Online Presence:
• Could be better at pushing out content on social media.
Building a strong portfolio is important and being able to
practice your craft, generates better results.
• Grade: Average - 5/10

10. COMPETITION
Adam Fuller
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Coaching for 25+ years
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT THAT
DIFFERENTIATES YOUR OFFERING FROM
COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager